Hurun’s personal profile, the founder of “Bai Benbang”

Personal profile

Hurun Report is an authoritative organization that tracks changes in the Chinese entrepreneurial community. It is also a high-end media platform that integrates research and development, media reporting and planning and execution of luxury activities. Hu Run, the founder of the “Bai Benbang”, created this unique media platform in 1999.

The close relationship between Hurun and Chinese entrepreneurs laid the foundation for creating a series of innovative and groundbreaking lists. Hu Run created the “rich list of the essence of China's economic and social transformation”. He interprets the wealth story behind the list figures and leads the rich and expensive style.

At present, Hurun's Hurun Report includes three high-end magazines: the monthly magazine Hurun Report, Hurun Polo Equestrian and the Prestigious School Guide.

Controversial rich list

Hu Run, from the beginning, doubted the sound, where is the data obtained?

Hurun, the Englishman who was dubbed the "Pan", was very busy and was busy walking around China.

As Hurun, who runs the rich list, many netizens believe that “fully understanding China’s national conditions and the Chinese market” has captured the public psychology during the social transformation period, and Hu Run added his own name to the rich list he produced. It is considered to be savvy by marketing experts. Through the list, Hu Run has also enhanced his popularity through the influence of the list, so that it is logical to take a hole.

The times are changing and the entrepreneur's mentality is changing. Entrepreneur buys the list of richest people to create the "I am rich" illusion.

Personal experience

Hu Run, a foreigner who was almost a "single-handed" person who broke into Chinese wealth figures, has been using his methods to wear a different "halo" to the wealthy Chinese - the richest man, the richest man in real estate, etc., regardless of whether these rich people are willing . In fact, in the ambiguous atmosphere of Confucius and Mencius, which is not used to being "showing the mountains and dew" in China, this kind of flamboyant "rich list" has become the darling of public opinion since its appearance, and it has been growing for 11 years. The list of people Hurun is also famous. Today, eleven years later, the battle of wealth has intensified, and his name has even become a brand that even children know, and he is happy to develop the branch industry of the brand. In other words, this habit is used to evaluate Chinese foreigners. Finally, I have supported myself.

Hurun’s greatest strength is courage, patience and diligence. In the face of the highly controversial list of the richest people who regularly rely on a large amount of objective data support, Hurun has never bothered to explain the list questions to the media over and over again. "The rich list is not 100% accurate... we can only ensure 60% to 70% accuracy. I candidly admit that due to the difference in calculation methods, sometimes there will be some errors." Now Hurun every time On business trips, I will make as much time as possible to meet with the local rich. By the time I was interviewed by the newspaper in Beijing, Hu Run also let the reporter "see" the attendant skills of the needles.

He played with the billionaires in the "high, fat and thin" queuing game.

In the first impression of the vast majority of ordinary people, the word "Hu Run" may mean the following meaning: "The founder of the Rich List, seems to have the background of Forbes, is a young, foreigner with a common Chinese name. "And then it is closer to the rich, and always controversial."

For those who are familiar with Hurun and its industry doorways, Hu Run is a man of great ambition and full of ideas. He is a successful promoter and informant. The story of the grassroots entrepreneurship of Chinese rich people is in his name. After being published on Forbes, it became the object of world attention and hot money chase. He was like a "caller" in a hot business restaurant, playing a "high and thin and thin" queuing game with billionaires. He is more like a "karate" master, a foreigner who is a half-way monk, who turns from the "rich" to the "study rich" ideology in China. He creatively and firmly grasps the "money tree" of the leaderboard, and shakes hard. There is a road to making money from life to wealth.

"My leaderboard won't get their consent in advance."

China's reform and opening up has turned a group of people who have once smashed their agricultural tools into private entrepreneurs who are leading the way and legally getting rich. These people are the first generation of rich people who are often at the top of Chinese wealth. Man, Hurun’s fate has also changed because of the special changes in China.

"My rankings won't get their consent in advance." This is Hurun's working principle. He told reporters that no matter how the rich people are willing, how to "smack", even with a lawyer's letter, he always "persist" to put the label on the riches - Hurun Report. It seems that in his eyes, the rich are his "children", and he is also willing to act as a "trainy teacher" of "diligence." Fortunately, "I have never been threatened by myself."

Hu Run’s father worked as an accountant for a lifetime, and his mother was a housewife. The most glorious history of the family dates back to the real estate industry during the British Industrial Revolution, and has since been dull.

His relationship with China can be traced back to 1988. Due to the opportunity to study in Japan, Hurun first set foot on the land of Asia. His experience in Japan made him fall in love with Chinese characters and began to have an interest in China. So when he returned to China to study at Durham University, he chose the Chinese department.

During the university in 1990, Hu Run went to Renmin University of China for a year. After graduation, Hurun was engaged in the same accounting profession as his father. With the advantage of Chinese, in 1997, Hurun came to Shanghai from Andersen, and Hu Run’s original idea was only to return to the UK to do a middle class after a few years of struggle in China.

In Hurun’s memory, 1990 was the peak period of the global IT industry. Many friends and colleagues around him chose to start business in the sea. The myth of getting rich constantly swayed in front of his eyes, from the triumphant smile on the entrepreneur’s face. Hurun felt that it was the life she wanted. But for Hu Run, what to do and which industry to do is a big problem.

From the first time in China in 1990, Hu Run felt the drastic changes in China. Every time I return to the UK, when I was asked by my friend what China is like, “GDP has exceeded 10% in succession...” Hurun’s answer is always difficult for friends to “thirst” and there is too much uncertainty. So he tried to find a constant standard in a changing economy.

Hu Run thought of the biggest beneficiaries of China's economic growth. From the beginning, Hu Run was very clear. The stories of these people represent the story of China and explain the changes in China. The world is curious but has no knowledge of their stories, including China’s more than one billion people. But Hurun didn't realize at this time that this thought might change his life since then. At that time, he only knew that this thing was very interesting.

Launched China's first wealth ranking

In 1999, Hurun began to use his spare time and holidays to check out more than 100 newspapers and magazines and public company announcements. After a few months of tossing with interest and professional expertise, Hu Run finally discharged from Chinese history. The first list of wealth that is in line with international standards.

To let people know such a list and know who made the list, Hurun understands that he must find an influential route of communication. On September 1st, Hurun returned to the UK and sent a fax to the professional financial media such as Financial Times, The Economist, Business Week, Forbes, and hoped to publish his list. . At that time, the Western media had never published a similar ranking list. In the end, Forbes and Hurun entered the first "crab meal." But no one can predict the change in the relationship between Hurun and Forbes in a few years.

Although Hurun knew from the beginning that the cooperation with Forbes was only a one-time transaction, he was always a freelance writer outside the system, and the rankings were only introduced to Europe and the United States, and had little impact in China. But for Hurun, a survey of China’s wealth rankings is recognized by the globally influential Forbes.

With the release of the list, the China Rich List, which was named for the first time by Hurun, clearly attracted the interest of Forbes readers. Forbes, which has been planning to open the Chinese market, took the initiative to find Hu Run in the second year. He collaborated to complete this year's "China's 50-person wealth figure list." After the promotion in foreign countries, Hurun also quickly began to seek media support in China under the planning of friends.

From not being able to contact a rich person to being able to meet more than 1/3 of the list

In 2000, successive reports from the domestic media made the "first generation of China's richest people" suddenly exposed to the public's vision. “Where did the rich people’s money come from?” became the most intense questioning of all levels of Chinese society. Hu Run said, "In this process, the Chinese people's understanding of the turning point of the rich class has also helped me invisibly." "The most Chinese people think that rich people are rich by relationship, but these private entrepreneurs work hard from scratch. The story of creating wealth has changed the Chinese people's views on the rich." When Hurun thought that the order of the rich was established, he himself would undoubtedly become the biggest winner.

In 2001, Hurun resigned from Andersen's work and changed the "Forbes" magazine's China chief researcher on the business card, and received the "Forbes" acquiescence. He expanded the number of people on the list of rich people to 100.

At the same time, Hurun’s investigation into the wealthy in China has also received increasing respect. In the 1999 rankings, Hurun simply couldn't reach any of the richest people on the list. Later, Hurun had been able to meet more than one third of the list and contacted all the richest people on the list.

It is also from that time that in the eyes of the Chinese, Hurun became the only spokesperson of Forbes in China. Even after Forbes published its own list in China for many years, many people still mourn. Hurun's "Forbes" "background."

A paper fax was invited to the British Prime Minister

With the increasing popularity of Forbes China's richest people list, Hurun's popularity has also increased rapidly. As a result, he began to appear in the media as a chief investigator of Forbes magazine in China, attending various social events. The enthusiasm of the media and the promotion of popularity have made Hurun, who has always believed that "Forbes did not make any money", began to consider the commercial potential of the word "Hu Run".

Leading Yao Ming and Shao Yifu, elected "2002 New Talents"

Under the encouragement of several friends, Hu Run felt that it was time to use the Forbes China Rich List to do something for himself. He started the idea of ​​compiling books. I hope to give the title of the book in the Chinese name of Forbes. Forbes rejected this request.

But Hu Run and his friends had thought of a compromise, and the title of the book was "Hurun Manufacturing." The bookseller is named "Forbes 2002 China Rich." Hurun, who has always believed that the Rich List is the result of his private work, may not be wrong. However, Forbes sent a legal letter asking Hurun to stop using the name "Forbes" and asked him to destroy the published "pirated book". This legal letter completely shows the break between Forbes and Hurun.

In 2002, Hurun was undoubtedly a special period of sorrow and joy. Hi, on December 21, Hu Run led Yao Ming, Shao Yifu, Lu Rizhou, and Zhang Xin, and was jointly selected by the media as “the new figure of 2002”. Sadness received the message that Forbes had ended his cooperation with him. Forbes announced a high-profile announcement that Forbes will set up an office in China and announce a huge commercial plan to enter the Chinese market.

Hu Run believes that Forbes broke with him. "The biggest reason is that Forbes has a new plan, and he has only played a transitional role. In fact, Hu Run also had his own plans. In the second half of 2002, Hu Run is ready in advance to register his company "Yarun Zhiyuan" in Hong Kong.

After breaking with Forbes, Hurun jumped higher

After the disappointing message with Forbes, despite the loss, Hurun was no longer a freelance writer who had no place in 1999. “I started to prepare myself and find a suitable partner. I have nothing to worry about. Because the Rich List has always been created by myself."

On March 31, 2003, at the Guanghua School of Management at Peking University, Hu Run and Zhang Weiying jointly organized the China Fortune Quality Forum. With the established reputation, the new book “Hurun Fortune Series” is selling well. Hurun announced that he will cooperate with the internationally renowned media group “European Monetary Institution Investment” to jointly launch the “China's Rich List” and publish a special issue of Chinese and English bilingual magazine “China Currency”.

July 22, Westin Shanghai. Hurun has become the organizer of the "China Money" Entrepreneur Summit. The participants in this summit are all heavyweights in the Chinese business community.

Almost shocked by the Chinese media, Hu Run even used a paper fax to come to the British Prime Minister Tony Blair. Hurun did not fall as expected, but jumped higher. Almost everyone agreed that Hu Run had a deep relationship with British political circles and Chinese business.

Anjia China, hope to build the signboard of China's century-old enterprise

By 2007, the Hurun Report had been running for nine consecutive years. After the Hurun Report was released in October 2007, Hurun added a red logo to Hurun’s ten years. Nowadays, China has already become Hurun's “home”. Both wives and children live in houses purchased in Shanghai. In the past, frequent exchanges between London and Shanghai have been replaced by shuttles between major cities in China.

Hu Run said, "Hurun Rich List, I hope it can become a signboard for a century-old Chinese company."

Chronology of events

2019

2012.5 Hurun Research Institute released the "2012 Hurun China Foreign Rich List", which is the second consecutive year that Hurun Research Institute released this list. “Foreign rich” is defined as the richest who are born or raised outside mainland China but who currently reside in mainland China for a long time. Hurun’s pioneering “China's Foreign Rich List” aims to complete the history of wealth in mainland China. [8]

On August 8, 2019, Hurun Research Institute and Beijing Regent Hotel jointly released the "2012 Hurun Brand List", which is the seventh consecutive year that Hurun Research Institute released this list.

China Mobile regained the “China's Most Valuable Brand” with a brand value of 276 billion yuan; last year's champion ICBC relegated to second place, and Construction Bank remained third, both of which have a brand value of more than 10%. It is 253 billion yuan and 188 billion yuan.

In the list, the total value of the top 100 brands has decreased by 3% compared to last year, and it has decreased for the first time in the past three years, but it is still doubled three years ago. The top 5 brands have a value of more than 100 billion yuan, and 6 of them exceeded 100 billion yuan last year.

2019

On June 30, 2019, Hurun Research Institute released the "2011 Hurun Brand List". On June 30, 2019, Hurun Research Institute released the "2011 Hurun Brand List". China Mobile ranked second, its brand value fluctuated greatly in the past five years, and was slightly lower than that in 2007 in 2019. This year was 273 billion yuan, and in 2007 it was 284 billion yuan. Construction Bank ranked third with a brand value of 232 billion yuan.

On the morning of September 22, 2019, Hurun Research Institute released "2011 Agile Hainan Clear Water Bay Hurun Report". It is reported that Liang Wengen became the "richest man in China in 2019" for the first time; in 2019, Zong Qinghou and his family relegated to second place; Li Yanhong ranked third.

2019

2010.1 Hurun Report released the “Shangshang Premium-China Millionaire Brand Trend Report” for the sixth time and held an award ceremony in Shanghai.

2010.1 Hurun Report's 4th LuxuryMart10 high-end luxury brand B2B party was held in Shanghai.

2010. 3 Hurun Report published the third "Hurun Art List" at the Shanghai Art Museum and hosted a celebrity dinner.

2010.7 Hurun released the "2010 Hurun Brand List", and China Mobile ranked first with a brand value of 267 billion yuan. Among them, 42 private brands have entered the list of 100 most valuable Chinese brands. Tencent and Baidu have become the top two most valuable private brands in China with a brand value of 46 billion yuan and 43 billion yuan respectively.

2010.12 Hurun released an unexpected list, "The Killing Pigs."

2019

2009.11 Hurun Report first released the "Hurun Entrepreneur Rich List".

2009.11 Hurun Report held the 2009 “Hurun Presidential Award” Macau Top Hotel Awards Ceremony in Macau.

2009.10 "2009 Hainan Qingshuiwan Hurun Report" was released in Beijing, and the sub-lists released at the same time were: "2009 Hurun Women's Rich List", "2009 Hurun Real Estate Rich List", "2009 Hurun IT Rich List", The "2009 Hurun Low Carbon Rich List" and other 15 sub-lists, including "2009 Hurun Low Carbon Rich List" is the first release.

2009.9 Hurun Research Institute released the “2009 Hurun Trend Pioneer Report” in Beijing Xinghewan.

2009.9 Hu Run won the Shanghai Magnolia Memorial Award.

2009.9 The 2nd "Hurun Art List Celebrity Dinner" and "Hurun Baifu Art Salon" were held.

2009.8 2009 "Hurun Presidential Award" list of top hotels in Beijing was released.

2009.8 Hurun Report released the “2009 Rich Consumer Price Index”.

2009.8 Hurun Report released the “2009 China New Aristocratic Consumer Threshold Report”.

2009.6 Hurun released the “Hurun China Brand List” for the fourth time in Shanghai. The total value of the top 50 brands on the Hurun China Brand List was 31% lower than last year. Among the top 100 brands, the average brand value is 12.1 billion yuan, of which 35 are private brands.

2009.6 Hurun Report successfully held the 2009 CSR-MarketTM.

2009.6 Hurun Report awarded the "2009 Shanghai Top Presidential Suite and Executive Lounge".

2009.5 Hurun Report sponsored the British Polo Team in Shanghai's first "Ambassador Cup" International Polo Tournament.

2009.4-5 Hurun Report released "2009 Hurun Charity List", including the regional sub-list "2009 Hurun Business Charity List", "2009 Hurun Chuanqi Charity List", "2009 Hurun Su Shang Charity List", "2009 Hu Runyue Business Charity List, 2009 Hurun Zheshang Charity List

2009.4 Hurun Report released the 2009 Hurun Wealth Report.

2009.2 The 2009 Hurun Art List was released.

2009.1 "2009 Best of the Best - China's Millionaire Brand Trend Report" was released and held a large award ceremony.

Year 2008

2008.9 "2008 Hurun Report" was released.

2008.8 "2008 Hurun China Brand List" was released. The total brand value of the 50 brands on the list is 31% higher than last year. China Mobile has won the championship for two consecutive years with a brand value of 380 billion yuan, and its brand value accounts for 18% of its market value; Maotai has advanced to the top ten for the first time with a brand value of 44 billion yuan.

2008.5 "5.12 Earthquake Relief - Private Entrepreneur Donation Ranking" was released.

2008.4 The 2008 Hurun Philanthropy List was released, and the 2008 Hurun Corporate Social Responsibility Top 50 was released.

2008.3 The 2008 Hurun Contemporary Art List was released.

2008.1 "2008 Zhishang Premium - China Millionaire Brand Trend Report" was released and held a large award ceremony.

2007

2007.10 "2007 Hurun Report" announced that it also released the list of "2007 Hurun Clothing Rich List", "2007 Hurun Catering Rich List", "2007 Hurun Cashmere Rich List", "2007 Hurun Real Estate Rich List" , 2007 Hurun Steel Rich List, 2007 Hurun Financial Rich List, 2007 Hurun Retail Rich List, 2007 Hurun Energy Rich List, 2007 Hurun IT Rich List, 2007 Hurun "The Rich List of Medicine", "Wuxi International Village 2007 Hurun Women's Rich List", "2007 Hurun Powerful List".

2007.5 "2007 Hurun Brand List" was released. On May 16th, the “2007 Hurun Brand List” compiled by Hurun was released in Shanghai, with a total of 50 Chinese brands on the list. China Mobile, Industrial and Commercial Bank, Bank of China, China Construction Bank and China Life Insurance ranked the top five. Among them, China Mobile has won the "2007 Hurun Brand List" with a brand value of 284 billion yuan, and its brand value accounts for 20% of its company's market value. Hu Run believes: "These brands are on the list, which is a great thing in itself. They represent successful business and successful brand management."

2007.4 "2007 Hurun Charity List" was announced.

2007.1 "2007 Zhishang Premium - China Millionaire Brand Trend Report" was released and held a large award ceremony.

year 2006

2006.10 "The Mission Hills 2006 Hurun Report" was released in Shanghai. The sub-lists released at the same time are: "2006 Hurun Powerful List", "2006 Hurun Women's Rich List", "2006 Hurun IT Rich List", "2006 Hurun Real Estate Rich List, 2006 Hurun Retail Rich List, 2006 Hurun Energy Rich List and 2006 Hurun Financial Rich List.

2006.9 "2006 Hurun's Most Valuable Chinese Listed Companies" and "2006 Hurun Capital Control List" were released.

2006.8 Hurun's sixth book, "I and the Rich List" was published.

2006.6 "Hurun's World's Oldest Family Business List" and "2006 Hurun Private Brand List - China's 50 Most Valuable Private Brands" were released in Shanghai.

2006.6 The first “Life Oscar” charity dinner was held in Jiangsu.

2006.6 Hurun 2006 private brand list announced. On Hurun’s first list, there are 50 brands in 12 regions including Beijing, Zhejiang and Hong Kong. Mengniu ranked first with a brand value of 6 billion yuan, and Huawei, Wahaha, Minsheng Bank and Gome ranked second to fifth. Sina was selected for its brand value of 1.7 billion yuan, ranking second in the IT industry.

This list does not include international brands such as BMW, Microsoft and Coca-Cola in the domestic market; it does not include Lenovo and Haier. Hu Run said, "The launch of this list is mainly considering that we have been paying attention to China's private economy."

In the list, the top ten brands are: Mengniu, Huawei, Wahaha, Minsheng Bank, Gome, Shanshan, Youngor, Jinluo, Little Sheep, and Alibaba. The holder is more than half of the brands of domestic and foreign listed companies.

2006.4 The 2006 Hurun Philanthropy Forum and press conference was held at Tsinghua University in Beijing.

2006.1 The results of “The Choice of Rich People – China's Millionaires' Brand Tendency Survey” were announced in Shanghai and a grand awards dinner was held.

2005

2005.10 “Guanlan Lake 2005 Hurun Report” officially announced in Shanghai

2005.6 Rolls-Royce and Hurun Report first held a celebrity dinner in the Northeast

2005.5 “Hurun Report” held the fourth “Life Oscar” at the Mission Hills Golf Club in Shenzhen

2005.4 "China Charity List and Charity List" announced

2005.3 "2005 Rich List of Popularity & Brand Influence List" announced

2005.3 First time held "Life Oscar" Charity Dinner in Beijing

2005.1 The choice of the rich - the multi-million brand trend survey results announced

year 2004

2004.12 held the "Life Oscar" Charity Dinner in Shanghai for the second time

2004.10 "2004 Hurun Report" announced

2004.10 "2004 Bentley Strong List" announced

2004.7 "2004 Chief Financial Officer Survey Results" announced

2004.5 "2004 China Philanthropist Rankings" announced

2004.4 First time to host an Oscar Charity Dinner in Shanghai

2004.1 "2004 Rich List" published

Year 2003

2003.10 "2003 Hurun Report" published

2003.10 "2003 China's Rich List" announced

2003.7 Hosting the Entrepreneur Summit

2003.4 Hurun Fortune Series Books Publishing

year 2002

2002 "new people

The "Top Ten Wealth Figures" in 2002, the first vote

2002 Best Media Character

2002.12 Hurun was named "2002 New Sharp" by "New Weekly"

2002.11 Published the first book on entrepreneurs

2002.10 "2002 China's Rich List" announced

2001

2001.10 "2001 China's Rich List" announced

2000

2000.10 "2000 China's Rich List" announced

Year 1999

1999.10 "1999 China's Rich List" announced

Related Information

Hurun Report

It features a groundbreaking list of authoritative lists and an exclusive interview with the list of richest people, providing a rich and informative and informative report. At the same time, it also pays attention to the wealth quality and lifestyle of high-end Chinese people, including art collections, philanthropy, luxury destinations and overseas study abroad education, as well as recommending various types of upstart lifestyles, such as luxury cars, luxury watches, luxury homes, Yachts and fine wines. It guarantees that the magazine is directed at the target audience on a personalized basis.

Hurun Report

Hurun Report is also the top business organizer for the wealthy Chinese community. The “Oscars of Life” series of charity dinners, the rich and the rich while enjoying life, while doing good and good. It also provides opportunities for luxury brands to reach out to them. Since its inception in 2004, the "Life Oscar" series dinner has raised nearly 3 million yuan for charities in Shanghai, Beijing, Guangdong and Jiangsu. Most of China's top musicians have performed at dinner parties, including pianist Kong Xiangdong and Lang Lang, violinists Lu Siqing and Huang Mengla.

In September 2009, Hu Run was awarded the “White Magnolia Memorial Award” in Shanghai. This is the Shanghai government’s recognition of Hurun’s 100-year-old. Yu Zhengsheng, the secretary of the Shanghai Municipal Party Committee, positively evaluated Hurun’s international culture for more than a decade. Exchange of outstanding contributions.

In addition, in July 2003, Hurun Report held the China Entrepreneur Summit in Shanghai, and Blair delivered a keynote speech.

Hurun Report

In August 2006, "I and the Rich List" was published. In the book, Hu Run first told the story behind the rich list. Between 2002 and 2003, Hurun Report published a four-part series of wealth series to explore entrepreneurship and a yearbook about China's richest. "Wealth Quality" analyzes the top ten qualities that have the greatest impact on entrepreneurs; "Wealth Moment" focuses on the key turning points in entrepreneurial entrepreneurship; "Fortune Gene" traces the growth stories and values ​​of wealth heroes, and explores the formation of those wealth qualities. The source and how they educate their children; Fortune Emotion focuses on the network of entrepreneurs' relationships, seeing how they get along with their family, friends, business partners, and how they treat themselves.

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