Talking about the civilized tree new style public welfare advertising program

Part 1: On the civilized tree new style public service advertising program

The publicity advertisement of "Cultivating the Civilization of the Civilization" is an important carrier for spreading advanced culture and leading the trend of civilization. In order to make full use of this vivid form, we should thoroughly study and publicize and implement the spirit of the 18th National Congress of the Communist Party of China. Xinfeng "public service advertising campaign" requires that the public welfare advertising program of "speaking civilized trees and new winds" in our town is as follows:

First, the guiding ideology

Taking "Caring for Others, Caring for the Society, Caring for Nature" as the main content, the focus is on civilized core values, social moral behavior norms, ecological civilization construction, transportation and food safety with close relationship with people's people, and civilized etiquette and study. Activities such as diligence and thrift, civilized transportation, civilized guidance, and civilized dining tables, disseminate advanced culture, lead the civilized fashion, promote the righteousness, inspire the forging ahead, and create a good atmosphere for promoting scientific development and promoting social harmony.

Second, the activity content

All party branches, village committees, and town-level units should make full use of board newspapers, broadcasting rooms, LED displays, mobile phones, posting slogans, and hanging banners to conduct public service advertisements on a monthly basis. specific contents:

In January, the theme of helping the poor, helping the disadvantaged groups, and promoting the traditional virtues of China;

In February, with the theme of saving money, opposing waste, food safety, booming, and civilized traffic operations;

In March, the spirit of Lei Feng was used to sway the state, learn from Lei Feng, dedicate others, upgrade themselves, gather moral energy, and convey the positive energy of society as the theme;

In April, in order to pay attention to health, pay attention to the ecological environment, change the customs, civilized sacrifices, civilization and naturalization, Shuxiangtian became the theme;

In May, the theme of honouring labor, protecting the environment, eco-tourism, and civilized behavior;

In June, focusing on the healthy growth of children and the ideological and moral construction of minors;

In July, the theme of promoting communication with civilization, diligence and saving, and building integrity;

In August, with the theme of supporting the military, loving the school, and promoting social morality;

In September, the theme of citizen ethics propaganda day, respecting teachers and teaching, caring for the elderly;

In October, the theme of loving the motherland and civilized tourism;

In November, thanks to the society, grateful parents, and promote social morality as the theme;

In December, with the theme of International Volunteer Day, poverty alleviation and poverty alleviation, we will do a good job in publicity advertising activities in our town.

Third, the job requirements

Public service advertising is a long-term task, and all units in each village must form an effective operation mechanism to promote work.

Strengthen organizational leadership. Each unit of each village shall set up a special working group to clarify responsibilities and implement tasks. It is necessary to increase investment, guarantee financial and material resources, and promote the normalization of public service advertising.

Grab the key links. The publicity advertisement of "Civilization of the Civilization of the Civilization" should focus on the active integration of socialist core values, social moral behavior norms, ecological civilization construction and knowledge content that is highly correlated with the people's lives. Before the Spring Festival, we must launch a number of aspects of traffic safety, food hygiene, and health knowledge that are highly relevant to the people's lives. We will closely integrate with the spirit of studying and implementing the 18th National Congress of the Communist Party of China, and the "Chinese Dream," "Beautiful China," The theme of publicity and education, such as diligence and saving, against waste, is closely combined.

Strengthen supervision and assessment. The town party committee and town government will include this work in the annual target responsibility system assessment, and the inspection and assessment team will regularly report on the activities of the activities, and award the awards to the top three villages.


Part 2: Explain the civilized tree new style public service advertising program

According to the requirements of the Propaganda Department of the County Party Committee and the County Civilization Office on the publicity advertisements of “Culture the Civilization and New Wind” in the whole county, the Bureau has made the following implementations in order to effectively carry out the publicity advertisements of “Culture and Civilization”. Program.

First, the guiding ideology:

Deeply publicize and implement the spirit of the 18th National Congress of the Communist Party of China, promote the building of a socialist core value system, foster a good fashion of knowing honor and disgrace, be ethical, dedication, and promote harmony, and make full use of the vivid form of public service advertisements that emphasize the civilized tree and new wind. Advanced culture, leading the civilized fashion, promoting the righteousness, inspiring the strength of endeavor, focusing on improving the civilized quality and social civilization of the overall cadres and workers, and making greater contributions to the sound and rapid development of Pei County's urban construction.

Second, the leadership team:

Leader: Li Tianjie

Deputy Team Leader: Wei Wentan Zhou Pingsheng

Member: Qi Qijun Cai Xuejia Zhang Jingjun Peng Jingwei Zhao Xiangbo

Zhang Feng Liu Fengyong Cai Xudong Xie Gang Chen Yong

Liaison: Cai Xuejia 89635634

Third, the work requirements:

"Publishing the civilized tree and new wind" public service advertising is a long-term task. All departments of the bureau should form an effective operation mechanism and pay close attention to the implementation of the work.

1. Strengthen organizational security. All units should set up a leading group for public service advertising and publicity on “Civilization and New Wind”, clarify the responsibility of special personnel, formulate specific implementation plans, and promote the normalization of public service advertisements.

2. Establish a working mechanism. Daily public service advertisements are produced by each unit and reviewed and checked by themselves.

3. Highlight the key points of publicity. Focusing on actively cultivating the socialist core value system, social moral behavior norms, ecological civilization construction, etc., closely integrating with the spirit of the 18th National Congress of the Communist Party of China, closely integrating with the spirit of learning Lei Feng, and the theme education of "thinking and saving, opposing waste" The activities are closely integrated, closely integrated with the overall work of the county, county and county governments, and closely integrated with the construction of “Peace County” to launch a number of public service advertisements to create a strong atmosphere of civilization and harmony.

4. Grasp the coordination and coordination. The bureau's "Civilization Tree Fresh Air" public service advertising and publicity leading group coordinated and coordinated the overall public service advertising work. Each unit will publish the monthly report on the personnel department of the report bureau, and report it to the county civilized office at the end of the month.


Part 3: Explain the civilized tree new style public service advertising program

In order to conscientiously implement the "Notice of the Central Propaganda Department, the Central Civilization Office and the Municipal Civilization Office on the in-depth development of the "Civilization of the Civilization and the New Wind" public service advertisement" and the "Dingyuan County on the in-depth organization of the "Civilization of the Civilization" public service advertising The relevant requirements of the "Opinions", showing the good image of civilized urban management, combined with the actual situation, specially formulated the implementation plan of the public service advertising propaganda of "Culture Civilization and New Wind".

First, the guiding ideology

"Publishing the new trend of civilization and tree" public service advertisement is an important carrier for spreading advanced culture and leading the trend of civilization. We must make full use of this vivid form, thoroughly study and publicize and implement the spirit of the 18th National Congress of the Communist Party of China, promote the building of a socialist core value system, and foster a good trend of "knowing honor and disgrace, being upright, giving dedication, and promoting harmony." Through the activities of urban environment and public order rectification, we will strive to improve the civilized law enforcement quality of law enforcement personnel, build a harmonious urban management, and manage the city with harmony and stability.

Second, organizational leadership

In order to strengthen the guidance and evaluation of the establishment and release of public service advertisements, and comprehensively promote the publicity advertisement publicity work, it was decided to set up a leading group for public service advertising and publicity work, which is as follows:

Team leader: Zhang Zhirong

Deputy leader: Chen Feng, Huang Jiazhu

Members: Liu Mingwei, Zhang Wenjiang, Ma Yan, Zhang Desong, Wu Maoquan, Xiong Shijie led the office under the leadership team, the office director is also comrade Huang Jiazhu.

Third, public service advertising time and publicity focus

1. According to the unified deployment of the county party committee, the county government, the county party committee propaganda department, and the county civilized office, in May 2019, the bureau launched the publicity advertising campaign “Culture the Civilization of the Civilization”, which will be carried out for a long time.

2. The focus of public service advertising is on the development of socialist core values, normative moral behavior, the construction of ecological civilization, and the transportation and food safety aspects closely related to the people's lives, and closely integrated with the study and implementation of the spirit of the 18th Party Congress. It is closely integrated with the theme of "China Dream", "Beautiful China", "Diligence and Saving, Opposing Waste", and is closely related to the "Three Cities Linkage" currently under development in our county and the work of creating a "good new and new" In combination, it is closely integrated with the customs of the city, and a number of various forms of public service advertisements are launched to create a strong atmosphere of civilization and harmony.

Fourth, the division of tasks

1. The law enforcement squadrons are responsible for the area within the jurisdiction, responsible for cleaning, rectifying and further standardizing the outdoor advertising, wall signs and outdoor advertisements on both sides of the road that affect the city appearance.

2. All law enforcement squadrons should increase the supervision function of outdoor advertising in their respective jurisdictions, strengthen the inspection and supervision of outdoor advertisements, shop-shop advertisements and other advertisements within the jurisdiction, establish and improve the advertisement supervision inspection system, and organize regular or irregular inspections. And make a record, establish a basic information account, early detection of illegal advertising in the jurisdiction, early stop, early resolution.

Intensively launch and create an atmosphere. It is necessary to make full use of the forms of television and propaganda information bars, and publicize the purpose and significance of the "civilized tree and new style" public service advertisement work to the general public through daily inspections, and enhance the enthusiasm and initiative of the society to participate in public service advertisements; In other forms, organize business owners and advertising business units in the urban area to learn the current laws, regulations and related archives spirit, and create a strong publicity atmosphere.

Strengthen supervision and ensure implementation. All units formulate practical and feasible measures according to the plan study. The leading group will strengthen the supervision and implementation of the activities, regularly supervise and guide the activities, and timely sum up experience to promote the healthy development of urban management.


Chapter 4: Talking about the Civilization Tree New Wind Public Service Advertising Plan

"Publishing the new trend of civilization and tree" public service advertisement is an important carrier for spreading advanced culture and leading the trend of civilization. In order to make full use of this vivid form, we should thoroughly study and publicize and implement the spirit of the 18th National Congress of the Communist Party of China, promote the building of a socialist core value system, and cultivate a good trend of knowing honor and disgrace, being upright, giving dedication, and promoting harmony. Recently, the Central Propaganda Department and the Central Committee The Civilization Office, the Central Foreign Propaganda Office, the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce, the State Administration of Radio, Film and Television, and the General Administration of Press and Publication jointly issued a document requesting the publicity of the “Civilization and New Culture” public service advertisement in the country. In order to conscientiously implement the archives spirit of the 7 departments of the Central Propaganda Department and other departments, according to the 6 departments of the Provincial Party Committee Propaganda Department and the Provincial Civilization Office, the implementation opinions on the extensive publicity of the publicity advertisements on "Civilization of the Civilization of the Civilization" are now widely carried out throughout the city. The “Implementation of Civilization Tree Fresh Air” public service advertisements has formulated the following implementation plan.

First, vigorously produce and publish the publicity advertisement of "Culture the Civilization of the Civilization"

All kinds of media at all levels must closely follow the theme of “talking about the new trend of civilization and civilization”, focusing on the cultivation of socialist core values, standardizing moral behavior, carrying out volunteer services, building ecological civilization, and closely related to people’s lives. Design and produce public service advertisements that are close to life, novel and beautiful, and popular with the public. They will produce important layouts, prime time, and prominent positions for continuous publication, forming scale, forming momentum and forming a wide-ranging social influence. The specific requirements are:

Newspapers: "Huixian County Today" is a 1/5 version of each issue.

Broadcasting: The main frequency of Huixian Radio Station is broadcast more than 5 times a day, including at least 3 times during prime time.

TV category: Each channel of Huixian TV Station broadcasts every day. The integrated channel broadcasts more than 10 times a day, of which no less than 3 times during prime time; other channels broadcast no less than 15 times a day, of which no less than 4 times during prime time.

Internet: Websites such as the city government website, and long-term centralized publicity and display on the homepage location.

Mobile phones: City Mobile, Telecom, and Unicom use the mobile phone newspaper, newsletter, MMS, and Hyun to spread public service advertisements throughout the city. The group is sent once a week.

Social media: The government functional departments coordinate and arrange in various types of traffic vehicles and public places, using electronic display screens, building televisions, outdoor billboards and other media, and vigorously and regularly broadcast. The competent authorities organized large-scale shopping malls and hotels and restaurants to display in prominent positions during important festivals. Public welfare billboards should be set at major intersections in urban areas and at major traffic intersections in township offices. Office main intersection setting

Public service billboards are the responsibility of the competent authorities and the township offices. The number of public service advertisements in all public places mentioned above is greater than 20% of the total number of advertisements. )

Second, the formation of "speaking civilized trees and new winds" public service advertising operation mechanism

Public service advertising is a long-term task, and all departments and media must form an effective operation mechanism to promote work.

Working Mechanism. The daily public service advertisements of the media are produced and published by the media themselves, and they are checked and checked by themselves.

Security mechanism. The competent department and the media shall set up a special working group to clarify responsibilities and implement tasks. The media itself must increase investment and protect it in financial and material resources. The competent authorities should study and formulate specific measures to support public welfare advertising. Mobilize the participation of social forces, and choose companies with high credibility and good public image to praise and promote the normalization of public service advertising.

Supervise the incentive mechanism. The publicity advertisements of “Civilization Tree Fresh Air” were included in the assessment and assessment of civilized cities and civilized units. The competent departments shall play a functional role in guiding, coordinating, organizing, implementing and evaluating the public service advertisements of the “Civilization and New Culture” media production and publication. The Propaganda Department of the Municipal Party Committee guides the evaluation of newspaper media and broadcast and television broadcast institutions; the Municipal Network Management Office guides the evaluation of the Internet and mobile media, and is included in the evaluation of civilized websites; the social media is guided by the responsible responsible units.

Third, strengthen the "Civilization of the Civilization of the Civilization" public service advertising organization leadership

The publicity advertisement of "Cultivating the Civilization of the Civilization" is an important measure to study and publicize the spirit of the 18th National Congress of the Communist Party of China. It is an important task for strengthening the building of spiritual civilization and a powerful starting point for promoting the building of a socialist core value system. All departments and media must put on an important agenda, clarify the responsibility of special personnel, do a good job, and promote the formation of righteousness.

Develop specific plans. Each responsible department and each media develop their own implementation plan and annual publication plan, and identify a liaison. The above materials were reported to the Municipal Civilization Office at the end of March. Tel: 6233119.

Establish a notification system. The responsible departments and municipal media will publish their respective monthly reports and report to the Municipal Civilization Office before the 27th of the month. The Municipal Civilization Office will report it to the Xinxiang Civilization Office and the Provincial Civilization Office and report to it.


Part 5: Explain the civilized tree new style public service advertising program

In order to thoroughly study and carry out the spirit of the 18th National Congress of the Communist Party of China, promote the construction of the socialist core value system, and cultivate a good trend of knowing honor and disgrace, being upright, giving dedication, and promoting harmony, according to the Propaganda Department of the Municipal Party Committee, "Deeply Carrying out the "New Spirit of Civilization" In the spirit of the opinion of public service advertisements, the bureau will carry out the publicity advertisement of “Cultivating the Civilization of the Civilization”. In order to ensure the smooth progress of public service advertising, the following implementation plans are now in place.

First, the guiding ideology

Guided by the spirit of the 18th National Congress of the Communist Party of China, with the goal of shaping a good city image and improving the quality of citizens' civilization, it focuses on cultivating socialist core values, standardizing moral behavior, building ecological civilization, and closely related to people's lives. The content of the other aspects will be expanded to give full play to the functions of public service advertisements in the areas of social education, cultural communication, and public opinion orientation, promote positive and positive spirits, stimulate the strength of endeavor, and create a good atmosphere for promoting scientific development and promoting social harmony.

Second, organizational leadership

In order to effectively strengthen the leadership of the public service advertising work of the "Civilization and New Wind" of the Bureau, the Leading Group for Public Service Advertising and Publicity Work on "Civilization and New Wind" was established. The composition of the staff is as follows:

Leader: Liu Haiyun Party Secretary, Director

Deputy leader: Guan Yuchun, deputy director of the party group

Dong Fayong, deputy director of the party group

Member: Dong Fazhong Office Director

Zuo Xisheng Director of Occupational Health and Emergency Management Division

Song Shenglin, Director of the Department

Chen Shunmin Director of Division II

Du Zhen, deputy captain of law enforcement detachment

Yang Ying Office staff

Ma Hui Office staff

The leading group has an office, and the director of the bureau, Dong Fazhong, is the director, responsible for the daily coordination and convergence of the publicity advertisement of the “Civilization of the Civilization”.

First, the division of responsibilities

According to the Municipal Civilization Committee's requirements for publicity advertisements and publications of “Civilization of the Civilization of the Civilization”, the division of responsibilities is as follows:

Office: Responsible for the overall arrangement of public service advertising, “coordinating civilized trees and new winds”, overall coordination, organization and implementation, supervision and implementation. Formulate the theme, activity plan, and do a good job in public service advertising.

All rooms: Responsible for the publicity advertising of the "Culture of Civilization and New Wind" in the Department.

Fourth, the implementation steps

make plan. Develop an implementation plan to clarify the target tasks and time nodes, and further enhance the pertinence and effectiveness of the work.

Organization and implementation. According to the requirements, the public welfare advertisements will be broadcasted and displayed in accordance with the plan.

Inspection and acceptance. From March 1st to 15th, the city's leading group accepted the inspection and acceptance of the publicity and publicity of the "Civilization of the Civilization of the Civilization".

V. Job requirements

Practically strengthen overall leadership. "Publishing the civilized tree and the new wind" public service advertising is an important measure to study and publicize the spirit of the 18th Party Congress, an important task to strengthen the building of spiritual civilization, and a powerful starting point for promoting the construction of the socialist core value system. Civilized city assessment project and one of the important contents. It is necessary to put on an important agenda, do a good job, and promote the formation of righteousness.

Carefully produced public service advertisements. "Publishing the new trend of civilization and tree" public service advertisement is an important carrier for spreading advanced culture and leading the trend of civilization. It is necessary to design and produce public service advertisements that are close to life, novel and beautiful, and popular with the public.

Do your best to publish the work. It is necessary to continue to publish on the important pages and prominent positions of the portal website, to form a scale, to form a momentum, and to form a wide-ranging social influence.

Establish an effective safeguard mechanism. It is necessary to increase investment and protect it in financial and material resources.