2017 Mid-Autumn Festival event plan

Part 1: Hotel Mid-Autumn Festival 2014 event plan

The Mid-Autumn Festival on August 15th is a warm and reunion, a traditional festival with a long history and culture. At the same time, it also increases the sales of enterprises, close to the distance between employees and employees, employees and enterprises, and achieves a spirit of peace and friendship. To better promote the economic development of enterprises.
On the Mid-Autumn Festival, every household has a reunion dinner, a moon cake, a moon, and a festive atmosphere. On this day, there are also many people who work outside because they can't go home with their parents to eat reunion dinners and moon cakes. This requires the company to give more attention to the employees, so how should the company make a high-profile and create a holiday? The atmosphere, paying attention to the emotional needs of employees, and creating a happy scene of “several snoring and staying in the moon, Wanjia Xiaoguanle Mid-Autumn Festival”? It can not only celebrate the traditional culture of the Chinese nation, but also enrich the spiritual and material life of employees, enhance the cohesiveness and sense of belonging, and better reflect the harmonious atmosphere of the corporate family.
Today, I will share the hotel's Mid-Autumn Festival plan with a hotel to see how the hotel makes its employees in the colorful cultural activities, enhance employees' understanding of China's long history and culture, and draw closer to employees and employees, employees and enterprises. the distance between.
First, the theme of the plan is to use the theme of “the same moon cake, the same dream” to create a corporate atmosphere of “joy and harmony, keep pace with the times” and enhance the corporate image.
Second, time:
Lunar August 14th or 15th, location:
Hotel training room four, planning program features:
1. The host must have strong control and verbal ability. The program design must be reasonable and interesting, so that employees can understand the participation well.
2. Make some beautiful cards, print the contents of the Mid-Autumn Festival, allusions, moon appreciation, poetry, etc., and send them to the staff as a commemoration of the event, which will enable employees to remember the event for a long time and better understand China. culture.
V. Programme activity one
1. Activity form: dynamic or static image data playback, the host explains the name of the event: Mid-Autumn Festival, do you know?
Promotional content: Mid-Autumn Festival origins, allusions, moon appreciation, poetry, etc. Such as: allusions - 嫦娥 月 、, Wu Gang fold Gui, jade rabbit peony, etc.; reward the moon - chasing the moon, the moon, the moon...
Pictures and texts enhance the appeal. Understanding the degree is difficult.
Program activity II
1. Mooncake Activity Name: Mooncake Circle, Moon Children's Circle Activity Form: Performed by the pastry chef and instructed interested employees to make mooncakes, and selected the most creative prizes, most popular awards, and most authentic awards.
Moon cakes, moon appreciation - employees discuss each other.
2, Kongming Lan activity name: Kong Ming Deng, Yue Erming activity form: by the professional technicians live performances and interested employees to prepare for the future release.
Interact with employees to mobilize the enthusiasm and enthusiasm of employees. Signature - Employees sign wishes and wishes on the big Kongming lanterns that the company has done well in advance. Flying the hole light - let go of the mood.
Kongming Lantern is also known as the sky lantern, the blessing lantern or the Pingan lamp. After the wonderful performance, everyone will write the Mid-Autumn Festival wish on the Kongming Lantern, watching the moon hanging in the night sky, licking the moonlight, and igniting and flying together. Pull the show to a climax.
Seven, site layout
1. Stage layout - including a large background screen for storytelling to play projection.
2. Audio equipment layout
3. Lighting layout
4. Auditorium Arrangement 8. Event Clearing Arrangement at the End of the Event Although the program is a mid-autumn planning activity for a hotel, all companies can learn from the reference to narrow the distance between employees. This planning program is expected to help everyone.

Part 2: The company's 2014 Mid-Autumn Festival event plan

Activity background: XX company has developed into a comprehensive logistics company with professional information in the past ten years. It has total assets of over 100 million yuan and more than 150 branches nationwide. XX company has become a famous brand in the logistics industry relying on its excellent talent team, advanced information system, advanced service concept and operation network all over the country. Excellent companies often provide employees with a platform to show their self. In order to realize the interaction between employees of XX company, enhance the sense of belonging and identity of employees to XX company, consolidate and publicize the strong corporate culture of XX company. On the eve of the 10th anniversary, the second largest traditional festival in China, the Mid-Autumn Festival, held a party with a family-friendly Mid-Autumn Festival, allowing XX companies to shape themselves and shape their corporate image. In the future, we will join hands. Strive to create a new myth of XX company.
activity theme
I am doing my show
Family XX company people - tomorrow with you
Objectives
1. Let employees fully express themselves and recognize themselves and the atmosphere of the corporate family in the process of activities.
2. Realize the interaction between leaders and employees, so that all levels of the company's workers can communicate under a common platform.
3. The effective use of the process of activities and its propaganda strategy, in addition to the previous operations, let everyone feel the development and progress of XX company. At the same time, XX company is packaged to promote the formation of its external image and internal culture.
4. Through the XX company life show, XX company people recognize and discover themselves, which will lay a foundation for the future improvement of BI behavior recognition system.
Target public: XX company headquarters and employees of Zhongshan XX Company
Activity time: 20xx years, day, night, night
Venue: Zhongshan XX company headquarters canteen
Organizer: Zhongshan XX Company
Organizer: Zhongshan Giants Celebration Planning Company
Activities

Call for the program:
1. All departments at headquarters, each department performs at least one program; Zhongshan company has no less than 3 programs
2. Complete the program declaration work before 11:00 this Thursday.
3. Rehearsing on this Friday
4. Please send your own accompaniment instrument or tape CD to the program applicant.

two. 20xx Mid-Autumn Festival party scene

Main time allocation: 1 folk music Mid-Autumn Festival
Another short propaganda film as the beginning of the party

2 Leader's speech
Invited by the host host, Mr. Mr. gave a speech to the staff of XX company and invited everyone to raise a toast together.
show

3 Activities selected by various departments

4 XX company life show
Description: This activity is designed to let XX companies know themselves and understand the importance of instrumentation during the performance. Today, employees represent a department, and the future represents the image of the entire XX company, so that viewers can also benefit from it. The participation and enjoyment of the event is very high.
Each department has elected two employees as the image representative of their own department. The individual prepares 3-4 sets of life clothing, a set of summer clothes, a set of casual clothes, a set of work clothes, and a set of clothes designed and matched by the department. Come to participate in the life show of this XX company. After the show, we will invite the audience to come to the stage to comment.
5 games
The same song
Invite leaders and employees to work together on a song, inviting leaders to three, and the number of employees
I guess, I guess, I guess guess
Invite the employees under the stage to come to the stage to guess an item with five questions. If you guess, you can take the prize.
The prize setting can be
The game was completed by two people, one blindfolded, one at the end to guide him to complete the journey, set a number of obstacles on the runway, and the team with the shortest time won.

6 Lottery and gift issuance

Effect prediction
Since this activity is an activity organized by the traditional Jiajie XX company, it is creative and interactive. As long as it is implemented and implemented, it can cause the internal employees to actively participate and the external enterprises to pay certain attention. It is expected that the actual number of participants in the event can reach 600 or more. Road reported 5 articles. The coverage of XX employees is expected to reach 1/2 or more. At the same time, this event will be beneficial to promote the formation of a new culture of enterprises, enhance employee confidence, and display a friendly, united and efficient image to effectively enhance their visibility and reputation.

Media communication strategy
1. In view of the fact that the September issue of “XX Company World” has been delivered for printing, the preliminary report will use the online media, that is, a newsletter will be published in the XX company homepage news center.
2. Track and report after the execution of the event, effectively use the advantages of “XX Company Tiandi” and XX company homepage.
3. After the event is implemented, the news and communication category will be submitted on the relevant logistics industry website.
4. Post pictures and related reports in the cafeteria after the event. It can be used in the form of publicity boards and posters to engrave the reality into a promotional material for the future corporate image. You can also upload a web page.
Advertising media communication strategy
1. The scheduled part will be sent to all departments in advance.
2. Poster promotion before the event.
3, a sentence to say "What do you want to see in the Mid-Autumn Festival, surprises waiting for you" set up a message, the program and the film screening before the determination as a reference, so that the corporate culture within the rationalization of the expansion.
Measures to achieve an activity plan
1. Contact the Zhongshan Branch Division and invite them to be the organizers of this event and invite the headquarters as a co-organizer.
2. After consultation and approval by the organizer, the program of this activity will be reported to the relevant department for approval.
3. Establish a unified implementation planning team, classify the work, implement it to the responsible person

Event venue layout
1. In the design and layout, we must pay attention to the uniformity of the overall style and the difference of the local decoration, that is, to maintain the logo, the background board and the main color, and make full use of the original conditions of the scene to make new ideas.
2. The center background consists of a background wall of pearl balloons and fine neon, with the theme of the event and the logo of the XX company.
3. On both sides of the center background of the stage, a screen with a white advertising background board is respectively set, and the layering for separating the stage is mainly used for the background wall of the projection to work with the computer projection device.
4. The stage is similar to the T-shape, which is directly connected to the ground by a fine neon image, with flowers and appropriate decorations, and the auditorium is on both sides of the stage. This design is convenient for the interactive relationship between the top and bottom, as well as the performance of the show.
5. Main effect chart
Preparation for the previous period
20xx year month to month day
1) Declaration of the activity plan
2) Design of event invitations to be sent
3) Design and implementation of the event venue
4) Collection and reporting of event programs
5) Preparation of relevant news materials and news reports
6) Material procurement
2. Activity site work
20xx year, day
1). Reception of the whole process of the event
2). Monitoring of the whole process of activities and coordination of specific things
3). Live camera photography and on-site system
4). Implementation of the various program personnel on site
5). Distribution of gifts and rewards for materials distribution
6). On-site cleaning and storage

Aftercare
Time 20xx year month to month
1) Organizing all the texts and pictures of the event
2) Collection of event news reports
3) Work summary and effect evaluation
In the above work, the work has been implemented by the organizer.
Activity funding and budget
1) Venue layout fee RMB
2) Catering entertainment expenses RMB
3) Purchase expenses for various activities products RMB
4) Labor costs RMB
5) Gift fee RMB
6) Bonus fee RMB
7) Maneuvering expenses RMB
8) Promotional advertising expenses RMB
9) Performance fee RMB
Activity evaluation criteria
1) The actual number of participants in the event is not less than 500
2) Media related activities reported many and two
3) Activity information coverage rate 1/2 of all headquarters staff
4) Implementation of the event site No obvious mistakes
5) The use of activity funds is strictly controlled within the budget
6) Company's visibility increased by 5%
7) Company reputation increased by 5%

Related matters
1. The planning book is about the overall plan proposed for the 2011XX company Mid-Autumn Festival party event. Some contents are inevitably rough. It is still to be further refined after the overall idea of ​​the activity is determined, and a specific implementation plan will be formulated accordingly.
2. Activities like this generally require a month to prepare. The current time of the event is only one week, which should be quite tight. It is expected that the organizer will review the overall plan for the activities as soon as possible and invest in the preliminary work as soon as possible.
3. This planning team is composed shortly, but in a professional, innovative and serious attitude, it has considerable design planning ability, and strives to standardize the operation and achieve high quality results. If you are entrusted, you should do your best and live up to high expectations.

Part 3: Hotel Mid-Autumn Festival 2014 event plan

On August 15th of the lunar calendar, it is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. August 15 is just in the middle of the fall, so it is called Mid-Autumn Festival. China's ancient calendar is in the middle of the autumn in August, called "Zhongqiu", so the Mid-Autumn Festival is also called "Zhongqiu Festival." The Mid-Autumn Festival is about to come. Combining the actual situation of the hotel with the traditional Chinese folk customs, in order to better carry out the hotel sales service work and achieve both economic and social benefits, this plan is specially formulated.
First, the target market analysis
The customers of this hotel are mainly middle- and upper-level people and government agencies, but many of them are private consumption. This requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.
Second, the pricing strategy
1, the food can basically maintain the original pricing, but to consider the price of some meals related to the Mid-Autumn Festival, you can use discount or directly reduce the price.
2. For high-priced meals, it is recommended to use a combination of reduction and price reduction.
3. The price of the Mid-Autumn Festival package should not be too high.
4, other wine prices and other services prices can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the Mid-Autumn Festival.
Third, marketing strategy
1. Make a package for the Mid-Autumn Festival. It can be divided into affordable, medium and high-grade according to the actual situation. There are two types of meals, three meals, etc. The theme should reflect the reunion of the whole family, and the moon cake can be presented.
2. If one of the family's birthdays is August 15th of the lunar calendar, you can enjoy a 5-6% discount on the hotel dinner with valid documents. It is recommended to recommend them to the Mid-Autumn Festival package.
3. If the mobile phone and landline number are 815, you can enjoy a discount of 50% to 60% at the hotel with valid documents. It is recommended to recommend them to the Mid-Autumn Festival package. It is best to contact the hotel directly.
4. Since the hotel has no accommodation service for the time being, it can cooperate with other large hotels based on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can use the special car to pick up and drop off, and also recommend them to recommend the Mid-Autumn Festival package.
5. Give some small gifts related to the Mid-Autumn Festival after the meal.
6. The time of the event is scheduled for August 10-20 of the lunar calendar.
Fourth, the promotion strategy
1. Place outdoor advertisements near the entrance of the hotel, at the train station and at the bus station.
2. A combination of television, street banners and newspaper advertisements.
3, you can try mobile phone newsletter advertising, the focus of the group is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.
4, __ website __ to make a pop-up box advertisement or a relatively large FLASH animated advertisement or banner. Web page animations and images must be processed in accordance with the marketing content.
5. Flyer advertisements can also be used, but the quality of the flyers must be high.
Note: The above advertisements can be selected at the same time. The promotion focuses on the urban areas and can also be promoted to surrounding counties and cities. The minimum number of visitors to the advertisement must be 150,000.
V. Other related strategies
Preservation must ensure the safety of the hotel; assign some incentives to the waiters and related staff to mobilize their enthusiasm for work; put some high-quality music in the hall; the speed of serving must be fast; the layout of the hall is not Need to be too luxurious, but to be beautiful and show the taste of Mid-Autumn Festival.
Hotel marketing is a study of how hotels identify, analyze, evaluate, select and utilize market opportunities in a highly competitive and changing market environment, how to develop marketable products, and explore the best forms and the most reasonable ways to produce and sell hotels. The purpose is to achieve maximum economic benefits with minimal labor costs.

Part 4: Community 2014 Mid-Autumn Festival activities plan

An event background
The Mid-Autumn Festival is the second-largest traditional festival in China after the Spring Festival. On this day, the family has a reunion dinner, a moon cake, a moon, and a festive atmosphere. This year’s Mid-Autumn Festival’s 11 Golden Week is also a golden opportunity to hold events.
Mid-Autumn Festival night, when the moon is empty, the Qinghui is full of the earth, and the gathering of the owners not only reflects the harmonious atmosphere of the big family, but also further enhances the image of the property company.
Preparation for the second event
activity theme
Mid-Autumn Festival, reunion new home
——The word “new home” can also be replaced by the name of the opening community.
Objectives
1. With the well-known traditional festival of “Mid-Autumn Festival” as the head, the owners will recall the joyful scene of the Mid-Autumn Festival during the Mid-Autumn Festival and have a good impression.
2. Through this cultural and recreational activities, the harmonious communication and cooperation between the property and the owners will be enhanced, leaving a good first impression and maintaining a friendly and harmonious relationship between the two.
3. Enhance the influence and attractiveness of residential properties and establish a good image.
Activity form
Cultural and recreational activities with the theme of "Mid-Autumn Festival"
Active object
Owner of the residential area
Mid-Autumn Festival special program
Activity time
Late evening, October 3, 2019
Event Location
Choose a wide venue in the community
Three preliminary preparations
Early stage
1. Initiate this activity to the owner when handing over the house, and warmly invite the owner to participate.
2. Promotion in the form of posters
3. Leaflet form
Preliminary preparation for the event
1. 10 days before the event, the publicity and mobilization meeting will determine the theme of the event, the mode of activity, the entertainment program, and the activity process will be sent to each employee, so that the employee can know his own tasks, and can also clearly tell the owner what highlights and entertainment projects. To attract the active participation of the owners.
2. Conducting practical exercises through preheating of lines and literary programs, and summarizing the questions to be proficient and natural. Set up full-time moderators and conference staff for different jobs.
3. Rehearsal and sound debugging and layout of the event site
4. Arrange a dedicated venue
5. The night before the event, an event mobilization meeting was held to summarize the publicity activities and clarify the current division of labor and emergency plans for unexpected situations.
6. The gifts used in the event should be in place 3 days before the event. Don't go to the day when the event starts, there will be problems with insufficient gifts or not enough.
7. Look for children with artistic specialties in the community and invite them.
8. Understand whether there are newly-married couples in the owners, invite them, and tell them the rules and arrangements of the activities in advance.
Planning preparation
1, the site layout of the required items: banners, balloons, etc. to create a festive atmosphere
2, making a gift package, preparing gifts
3. Draw the floor plan of the event site and drill in advance.
Four event design
1. Appreciate the moon, distribute the moon cake, and at the same time, understand the theme of the Mid-Autumn Festival. If possible, you may suggest that the owner call the parents or relatives of the family and go to the thoughts of distant relatives and friends.
2. Briefly introduce the relevant information about the origin and significance of the Mid-Autumn Festival, and let the owners tell the past or the most memorable one-time Mid-Autumn Festival and share happiness and fun with everyone.

3. Interactive games:
Whoever is right, give a small gift

4. Mid-Autumn “Best Family” Competition
You can sing a program, that is, sing a song with the word "month", invite several homeowners to fight, give more gifts to the songs, and give gifts to other participating families. Only one gift is required for each family.
5. It is best to arrange talent shows for children in the community. Children's performances are generally programs that the audience is willing to see.
6, according to legendary Mid-Autumn Festival night, quiet Mu Moonlight, can make women pregnant. Therefore, in some areas, on the Mid-Autumn Festival moonlight night, women will go out of their homes, bathe in the moonlight, and hope to have an early child, which is called "according to the moon." The company can learn from this legend and invite newly married couples to come to power, wishing you a good morning.

Five-term operation
1 On-site layout: The site shall be packaged according to the pre-selected site plan in advance, and the installation and commissioning instruments shall be installed. The sound and activity time must be implemented one by one.
2. Uniform dressing, employees arrive in advance, boost morale, warm up, adjust to the best mental state; work that needs coordination and emphasis, strictly in accordance with operational standards and division of labor.
3, to ensure that the gift is in place
4. During the activity, the commander timely standardizes and adjusts the operation of each link according to the problems exposed in the activity to improve the quality of the activities.
Six follow-up activities
1. You can consider writing news reports and using the news media to improve the company's image.
2. The company's leaders summarized the activities and delivered short speeches.

Part 5: Kindergarten 2014 Mid-Autumn Festival Event Plan

First, the activity target:
1. Through activities, let the children understand the origin of the Mid-Autumn Festival and know that the Mid-Autumn Festival is the traditional reunion festival in China.
2. Experience the joy of spending the holidays with your peer teacher.
Second, the preparation of the event:
Site layout preparation of production materials preparation for performances
Third, the form of activity:
Whole park collective activities
Fourth, the activity process:
Introducing the festival - the director's speech - appreciation of the story - making moon cakes - teacher and student program performance - parent-child sharing moon cake
V. Activity process:
Introduction festival
Introduce the origins of the Mid-Autumn Festival to young children and let the children know that the 15th day of the lunar calendar is the Mid-Autumn Festival.
Director's speech
Appreciate the story
Listen to the story "Moon girl makes clothes" and understand that the moon is constantly changing.
Discussion: Why the Moon Girl's clothes are always worn.
Making moon cakes
1. What do you eat for the Mid-Autumn Festival?
2. The teacher demonstrates making moon cakes.
3, children do moon cakes.
Six, teacher and student performance
Preschool class - big class - middle class - Mongolian class
Seven, parent-child sharing
Staffing: Prepare according to the situation