Public service advertising program

Part 1: Public service advertising program

"Publishing the new trend of civilization and tree" public service advertisement is an important carrier for spreading advanced culture and leading the trend of civilization. In order to make full use of this vivid form, in-depth study and propaganda and implementation of the spirit of the 18th National Congress of the Communist Party of China, and the promotion of the construction of the socialist core value system, the seven departments of the Central Propaganda Department and the Central Civilization Office issued the "Promoting the In-depth Development of the Civilization Tree and the New Wind" The Opinions on Advertising and Publicity requires that the publicity advertisement of “Civilization of the Civilization of the Civilization” be carried out in depth throughout the country. In order to implement the central and provincial deployment, promote the spiritual civilization construction of the city and the in-depth development of the work of creating a national civilized city, combined with the actual work of the city, this plan is specially formulated.

First, the guiding ideology

Conscientiously implement the spirit of the 18th National Congress of the Communist Party of China, take Deng Xiaoping Theory, the important thinking of the "Three Represents" and the scientific development concept as the guide, promote the construction of the socialist core value system, and cultivate good knowledge of honor, disgrace, righteousness, dedication, and harmony. Fashion, make full use of the vivid form of “publicity tree and new style” public service advertisement, spread advanced culture, lead the civilized fashion, promote the new style, promote the strength of forging ahead, and create a good atmosphere for promoting scientific development and promoting social harmony.

Second, the theme of publicity

The publicity advertisement of "Cultivating the Civilization of the Civilization" focuses on studying and promoting the spirit of the 18th Party Congress, closely adhering to the "Chinese Dream", cultivating the core values ​​of socialism, creating a national civilized city, standardizing moral behavior, building an ecological civilization, and living with the people. Close topics such as traffic safety, food safety, civilized dining tables, and low-carbon environmental protection.

Third, the promotion content

1. Taking the victory of the "two sessions" as an opportunity to produce public service advertisements that promote the spirit of the 18th National Congress of the Communist Party of China and the "Chinese Dream" as the main content, and guide people to actively participate in the construction of a well-off society, in order to achieve "national rejuvenation? Chinese dream "Untiring struggle.

2. To promote the spirit of Lei Feng, to produce a public service advertisement that inherits the spirit of Lei Feng and advocates volunteer service, and guides people to learn Lei Feng, speak civilization, and create a new style. It is widely promoted to care for others, care for the society, and care for natural volunteer service activities. The progress of social civilization contributes wisdom and strength.

3. With the theme of the third provincial and municipal moral model learning and publicity activities, the production and publication of a number of public service advertisements for learning and promoting moral models and good people around them will guide people to see the good and the good, the advocacy of the good, and the model. Building a happy and beautiful new Jinchang will make new achievements.

4. With the theme of “our festivals”, we will produce public service advertisements that promote festival culture and inherit Chinese and German as the main content, and guide people to recognize tradition, respect tradition, carry forward tradition, and promote love, party, patriotism and socialism. .

5. With the theme of cultivating a good social morality, we will produce public service advertisements with civilized transportation, civilized dining tables, civilized guidance, and civilized communication as the main contents, guiding people to self-discipline and self-discipline, continuously enhancing moral awareness, and forming a sense of honor and disgrace in the whole society. A social style that speaks righteousness, dedication, and promotes harmony.

6. With the theme of prominent issues in the moral field, which are strongly reflected by the people, we will produce public service advertisements with the main content of integrity construction and public morality construction, guiding people to abide by the law, pay attention to public morality, courteous and courteous, and promote the food industry and window service industry. Outstanding issues such as lack of integrity and ethical misconduct in public places have achieved remarkable results in special education and governance activities.

7. With the theme of creating activities of popular spiritual civilization, we will produce public service advertisements with the main contents of civilized cities, civilized units, civilized communities, and civilized villages and towns as the main content, inspiring people's participation and enthusiasm, and improving citizens' cultural quality and social civilization. To lay a solid foundation for building a well-off society in an all-round way.

8. With the theme of ideological and moral construction of minors, we will produce public service advertisements with the main content of improving the ideological and moral quality of minors, guiding the majority of minors to be moral people, and striving to train qualified successors in socialist undertakings. people.

Fourth, work tasks

The county, district and various departments, units, and various media media closely follow the theme of “talking about the new style of civilization and civilization”, designing and producing public service advertisements that are close to life, novel and beautiful, and popular with the public, and come up with important pages, prime time, and prominent positions. Broadcasting, forming scale, forming momentum, and forming a wide-ranging social impact. The specific requirements are:

Newspapers: "Jinchang Daily" is based on a quarter of each issue, and the total number of publications per month is not less than 6 full-page; "Nitrodu News", "Baye Construction" and other enterprises and institutions self-run newspapers and periodicals, To arrange a certain layout.

TV category: Jinchang Radio and TV Station Channel, Jinchuan TV Station and Yongchang TV Station broadcast more than 15 times a day, of which no less than 6 times during prime time. The key time periods such as "Jinchang News", "Jinchuan News", "Yongchang News" and the prime time in the evening should ensure the broadcast time.

Broadcasting: The main broadcasting frequencies of Jinchang Radio and Television Station are broadcast more than 10 times a day, of which no less than 5 times during prime time.

Journals: Journals such as “Contemporary Jinchang”, “Jinchang Development Research” and “West Wind”, each issue at least one page.

Internet: “Jinchang Government Affairs Network”, “Jinchang Civilization Network”, “Jinchang Party Construction Network”, “Jinchang News Network” and other government websites, various functional departments websites and corporate websites have long-term centralized publicity and display on the homepage location, each website The number of monthly publications is not less than 10.

Mobile phones: mobile, telecommunications, China Unicom three telecom operators, for the city's users, the use of mobile newspapers, newsletters, MMS, Xuan Bell, etc. to disseminate public service ads, at least 5 per month, and not less than 20% of the total number of mobile advertising.

Social media: all kinds of public places and public transportation vehicles, using electronic display, building television, car TV, outdoor billboards, car body advertising, publicity window and other media, large-scale, regular publication of public service ads. Among them, the public service advertisements published in public places in the eye-catching position are not less than 20% of the total advertising time, and electronic display screens, building televisions, and car TVs broadcast no less than 10 times a day. All departments and enterprises at all levels in the city, in combination with the actual use of electronic display screens, billboards, bulletin boards, banners, etc., widely carry out public service advertising.

Fifth, the operating mechanism

Public service advertising is a long-term task. The county, district and various departments, units, and media must form an effective operation mechanism to promote work.

Working Mechanism. Relying on the central, provincial and municipal planes, broadcasting, film and television, Internet, mobile phone public service advertisements, collecting outstanding works of other media, forming a public service advertising library for free media selection.

Security mechanism. The county, district, and various departments, units, and media must set up special teams to clarify responsibilities, guarantee human, material, and financial resources, and effectively implement tasks. Mobilize the participation of social forces, and choose companies with high credibility and good public image to praise and promote the normalization of public service advertising.

Supervise the incentive mechanism. The competent departments shall play a functional role in guiding, coordinating, organizing, implementing and evaluating the public service advertisements of the “Civilization and New Culture” media production and publication. The Propaganda Department of the Municipal Party Committee directs and evaluates various media, and cooperates with the Municipal Construction Bureau, the Municipal Industrial and Commercial Bureau, and the Municipal Urban Management Comprehensive Law Enforcement Bureau on electronic screens, advertising machines, building advertisements, billboards, bus stop signs, main and secondary roads, streets and The outdoor advertising media public welfare advertisements such as construction sites are used for guidance and evaluation; the municipal party committee and the municipal labor committee will guide and evaluate the internet and mobile media, and will be included in the civilized website evaluation; the municipal liberal arts bureau will be responsible for the broadcast and television broadcast institutions. And the cultural venue public welfare advertising to guide and evaluate; the Municipal Transportation Bureau guides and evaluates the publicity advertisements of transportation vehicles, railway stations, bus stations, airports, traffic intersections, parking lots and road barriers; Municipal Bureau of Commerce, Municipal Food and Drugs The Supervisory Bureau is responsible for guiding and evaluating the public service advertisements of shopping malls, markets and food and beverage stores; the Municipal Tourism Bureau is responsible for guiding and evaluating the public service advertisements of star-rated hotels and tourist attractions; the Municipal Education Bureau is responsible for guiding the publicity advertisements of schools and Evaluation; the municipal working committee is responsible for guiding the publicity advertising of the municipal party and government organs Evaluation; Municipal Sports Bureau is responsible for the public service advertising stadiums guidance and evaluation; the city's other public venues, public facilities and "Windows" public service advertising industries and units by the competent departments of the guidance and evaluation. The above assessments were included in the assessment of civilized units. For many years, we have launched a collection of public service advertisements for “Civilization of the Civilization of the Civilizations” and constantly launched excellent works.

Six, organizational leadership

In order to strengthen the organization and leadership of the publicity advertising work on “Civilization of the Civilization of the Civilization”, the Jinchang City “Speaking of Civilization and New Wind” public service advertising work leading group was established. The following members are as follows:

Team leader: Member of the Standing Committee of the Sukhoi Municipal Committee and Minister of the Propaganda Department of the Municipal Party Committee

Deputy Team Leader: Executive Deputy Minister of Propaganda Department of Puhaiquan Municipal Committee

Zhang Yufeng City Civilization Office Director

Member: Deputy Director of Su Xiaohu City Civilization Office

Deputy Director of Gao Jirong Municipal Committee

Zhang Xincai, deputy editor-in-chief of Jinchang Daily

Deputy Director of Sun Hongzhong City Industry and Information Committee

Wang Lisheng City, Deputy Director of Industry and Commerce Bureau

Deputy Director of Dou Zhongbao City Wenguang New Bureau

Director of Fanghuatian Food and Drug Administration

Deputy Secretary of the Party Committee and Secretary of the Disciplinary Committee of Lu Fusheng City Construction Bureau

Secretary of the Disciplinary Committee of Song Zhengtian City Education Bureau

Wang Dongsheng City Transportation Bureau Discipline Inspection Team Leader

Secretary of the Disciplinary Committee of Yang Yonghu City Bureau of Commerce

Deputy Director of Wang Mingju Sports Bureau

Deputy Director of Hu Caixia Tourism Bureau

Deputy Director of Jiangzhiji City Management Comprehensive Law Enforcement Bureau

The leading group has an office, which is located in the Municipal Civilization Office, Comrade Zhang Yufeng as the director of the office, and Comrade Su Xiaohu as the deputy director of the office, responsible for daily work. If there is a change in the work of the members of the leading group, the successor comrades will take over the matter without any additional documents.

Seven, work requirements

1. Highly valued and carefully organized. Extensively carrying out the "publicity of civilization and new wind" public service advertising work is an important measure for the Party Central Committee to strengthen and improve the civic moral construction in the new era, and is an important part of the evaluation of the urban civilization degree index. The county, district, and various departments and units must earnestly raise their awareness and meticulously organize and publicize the publicity and advertising work of "speaking civilized trees and new winds" as a powerful starting point for promoting the construction of the socialist core value system, as an important task to enhance the city's social civilization. Put on an important agenda, do a good job, and promote the formation of righteousness.

2. Increase efforts and implement tasks. All departments and units must establish and improve the organization of public service advertising and publicity work, and form an organizational structure in which the main leaders bear the overall responsibility, in charge of the leadership, and the functional departments. It is necessary to fully understand the significance of public service advertising, regularly research, deploy and supervise the work, and work out the work plan and the publication plan together with the actual situation, and report to the Municipal Civilization Office before April 10.

3. Strengthen guidance, communication and coordination. The Propaganda Department of the Municipal Party Committee and the Municipal Civilization Office are responsible for the overall arrangement, overall coordination, organization and implementation, supervision and implementation of the public service advertisements of the “Civilization and New Wind”. The specific tasks are: to formulate the implementation plan of the city's public service advertising and major themes, important activities, public service advertisement production and broadcasting plans in key periods; coordinate the relevant departments to guide and evaluate the public service advertisements. Establish a monthly work report and a quarterly notification system. The county, district, and various departments and units shall report to the Municipal Civilization Office on the 22nd of each month, and the Municipal Civilization Office will report it comprehensively and report it.


Chapter 2: Public Service Advertising Program

Public service advertising is an important propaganda platform for in-depth promotion of urban and rural environmental comprehensive management, and an effective carrier for regulating public moral behavior and improving social civilization. In order to give full play to the propaganda and education role of public service advertisements, and guide urban and rural residents to actively support and participate in governance work, in accordance with the requirements of the "Notice on Strengthening the Publicity Advertising of Urban and Rural Environment Comprehensive Management", combined with the actual situation of the city, formulate a public service advertising work plan.

First, the overall requirements

Adhere to the guidance of Deng Xiaoping Theory and the important thinking of the "Three Represents", in-depth study and practice of the scientific concept of development, in accordance with the principles of unified leadership, departmental organization, rational distribution, and normative setting, comprehensively, multi-angle, and multi-form publicity of urban and rural environment Governance work, create a strong social propaganda atmosphere, improve the awareness rate and participation of urban and rural residents, further standardize the moral behavior of urban and rural residents, and improve the civilized quality of urban and rural residents.

Second, the main carrier and publicity content of public service advertising

The main carriers of public service advertisements are: large-scale outdoor advertising of independent steel structures, electronic displays such as stations, docks, squares, buildings, etc., mobile advertisements for buses and taxis, and publicity contents for the comprehensive management of urban and rural environment. The "New Wind" special action focuses on publicizing and managing the "disorders, littering, chaos, and chaos".

Third, the scope of work

Panzhihua built-up area includes East District, West District, Renhe District, Vanadium and Titanium Industrial Park; Miyi County and Yanbian County.

Fourth, the division of responsibility

Municipal Party Committee Propaganda Department

Take the lead in responsible for the publicity advertising activities within the jurisdiction, and guide the districts and counties to do a good job.

City Management Bureau

Responsible for the implementation of large-scale outdoor advertising public service advertising in the main city, and in accordance with the principle of rational layout, standard setting, lead the organization to select new public service vehicles in the appropriate location.

City Transportation Bureau

Responsible for bus site advertising space and bus, taxi body and LED display public service advertising.

City Housing and Construction Bureau

Responsible for the supervision of pedestrians flyover public service advertising matters.

City Labor and Personnel Security Bureau

Responsible for the implementation of the publicity advertising publicity of the electronic display in the downtown square.

Telecommunications company Panzhihua Branch

Responsible for the publicity advertising of the front wall of the telecommunications building.

Districts and counties

In accordance with the unified requirements of the city, responsible for publicity advertising matters in the jurisdiction.

Vanadium and titanium industrial park

In accordance with the unified requirements of the city, responsible for publicity advertising matters in the jurisdiction, and urged Panzhihua City Railway Station electronic display public service advertising matters.

Panzhihua Baoying Airport Company

Responsible for public service advertising around the airport parking lot.

Five, work steps

make plan

From January 24th to February 1st, according to the requirements of the province and the city, each responsible unit shall formulate implementation rules according to the division of responsibilities and management scope, clarify the target tasks and time nodes, and further enhance the pertinence and effectiveness of the work.

Organization and implementation

From February 9th to March 25th, all relevant units completed the production and release of public service advertisements as required.

Inspection and acceptance

The municipal headquarters will organize relevant departments to inspect, supervise and supervise the completion of public service advertising work for urban and rural environmental comprehensive management.

Six, the relevant requirements

Implement responsibility

All relevant units should incorporate the public service advertising work into their daily work, determine the relevant leaders to be responsible for the full-time, implement the management and implementation of the public service advertisements, and ensure the completion of public service advertising tasks. If the work is not effective and the task is not completed as required, it will be supervised and accountable.

Specification setting

The outdoor public service advertisement carrier must be firm and secure, the form should be beautiful and eye-catching, and the content should be closely linked to the theme and give full play to the role of propaganda and education.

Smart information

All units shall submit the work plan and progress to the Municipal Urban and Rural Environmental Comprehensive Management Command Office in time according to the requirements of the time node. Contact: Li Shiliang; Tel: 3633903.


Chapter 3: Public Service Advertising Program

"Publishing the new trend of civilization and tree" public service advertisement is an important carrier for spreading advanced culture and leading the trend of civilization. In 2019, the Central Propaganda Department and the Central Civilization Office and other seven ministries and commissions jointly deployed in the country to carry out the "Civilization of the Civilization and New Wind" public service advertising campaign, and will carry out this activity as an important part of the 2019 urban civilization degree index evaluation. one. In order to make full use of this vivid form, in-depth study and propaganda and implementation of the spirit of the 18th National Congress of the Communist Party of China, promote the construction of the socialist core value system, and cultivate a good trend of knowing honor and disgrace, being upright, giving dedication, and promoting harmony, the Municipal Civilization Office decided to go deep into the city. Carry out the publicity advertising campaign of “Culture the Civilization of the Civilization”. To this end, the following implementations are specifically formulated:

First, the promotion content

To carry out the publicity advertising campaign of "Cultivating the Civilization of the Civilization", we must focus on the key points, focusing on the cultivation of socialist core values, standardizing moral behavior, building ecological civilization, and the transportation and food safety aspects closely related to people's lives. It is in the right direction, inspiring the strength of endeavor, and strives to create a good atmosphere for Zhijiang to sprint to the top 100 national enterprises. Public service advertisements can be downloaded and broadcasted free of charge directly from many national websites such as Xinhuanet and China Civilization Network. Each unit can also make its own broadcasts.

Second, the event time

In the middle of April this year, the city launched the publicity advertising campaign “Talking about the Civilization of the Civilization”, which was carried out for a long time.

Third, the form of activity

1. Produce fixed slogans: City River Bureau, Shilu Irrigation District, Hujiatun Reservoir, Crater Reservoir, Shanxichong Reservoir and other units to produce more than 2 fixed publicity slogans; Jiangkou irrigation and drainage station, flood control and drought relief material reserve center to make at least one fixed propaganda slogan.

2, column propaganda: all units should make full use of the learning column, public column, etc. for publicity, regularly update the content, updated every month no less than 2 times.

3. Electronic screen publicity: With the electronic display of the bureau as the carrier, carry out the regular publicity advertising campaign of “Cultivating Civilization and New Wind”, which is generally changed once a month. During important festivals, it is necessary to increase the display in a prominent position. Speaking of the new style of civilized trees, the frequency of public service advertisements.

4, Internet promotion: use the location of the home page of Zhijiang Water Conservancy Network to reproduce, produce "speaking civilized trees and new winds" public service advertisements, long-term centralized publicity and display.

5, mobile phone propaganda: call for Zhijiang water conservancy qq group personnel to actively reprint and through their own production and other means to carry out public service advertising activities.

Fourth, related requirements

1. Highly valued. The publicity advertising campaign “Talking about the Civilization of the Civilization Tree” is the key work created by the city’s civilization in 2019. All units should attach great importance to this work and include this work on the important agenda of the local civilized creation work.

2. Implementation is in place. All units should, in light of actual conditions, formulate implementation plans and publicity plans, and carry out public service advertising for a long time.

3. Ensure effectiveness. According to the requirements of Zhiwen Office [2014] No. 4, the Municipal Civilization Office will evaluate the activities, the assessment results will be included in the assessment of civilized units, and the quarterly reporting system for publications will be implemented. In order to facilitate centralized reporting, all units must The publicity will be reported to the Bureau of Personnel before the 28th of the quarter. Upload a fixed slogan, a bulletin board, etc.


Chapter 4: Public Service Advertising Program

In order to conscientiously implement the "Public Propaganda Department of the CPC Central Committee, the Central Civilization Office, the Central Foreign Affairs Office, the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce, the State Administration of Radio, Film and Television, and the General Administration of Press and Publication on the in-depth publicity of the "Civilization of the Civilization" The Opinions archives require in-depth study and propaganda to implement the spirit of the 18th National Congress of the Communist Party of China, and strive to form a good atmosphere for promoting scientific development and promoting social harmony. In combination with the actual situation of our county, we have formulated a public welfare advertising implementation plan for “Culture the Civilization of the Civilization”.

First, the guiding ideology

Guided by Deng Xiaoping Theory, the important thinking of the "Three Represents", and the scientific outlook on development, we will thoroughly study and publicize and implement the spirit of the 18th National Congress of the Communist Party of China, and vigorously promote the core of socialism in accordance with the overall requirements of holding high the banner, surrounding the overall situation, serving the people, and reforming and innovating. The construction of the value system fosters a good trend of knowing honor and disgrace, stressing integrity, making dedication, and promoting harmony, focusing on improving people's civilized quality and social civilization, and providing a strong spiritual drive and solid moral support for building a well-off society in an all-round way.

Second, organizational leadership

In order to ensure the normal and orderly development of public service advertisements for “Civilization of the Civilization of the Civilizations”, a leading group for public service advertising and publicity of “Civilization and New Wind” was established in Zhongmu County.

Leader: Li Fang County Standing Committee, Minister of Propaganda

Deputy head:

Zhang Hongwei, Deputy Director of the Propaganda Department of the County Party Committee

Lu Jianping County Director of Civilization Office

Member: Wang Pingyi County Industrial and Commercial Bureau Party Member, Deputy Director

Deputy Secretary of the Party Committee of Liang Haijun County Construction Bureau

Deputy Secretary of the Party Committee of Meng Mingjun County Transportation Bureau

Deputy Director of the Comprehensive Law Enforcement Bureau of Wengzhe County

Deputy Secretary of the Party Group of Zhouzhiyuan County Wenguang Tourism Bureau

Deputy Director of Zhang Qingmei County Education and Sports Bureau

Party Secretary of Wang Jinxing County Health Bureau

Sun Huiying County Deputy Director of Wenguang Tourism Bureau

Qi Jianfeng County Bureau of Commerce, Discipline Inspection Team Leader

Zhu Liping County Market Center Discipline Inspection Secretary

Zhang Xiushan, Manager, China Mobile Zhongyi County Branch

Wang Chenggang, Deputy Manager, China Unicom Zhongyu County Branch

The leading group has an office set up in the County Civilization Office, and Xu Wenhuan, deputy director of the Civilization Office, serves as the office director.

Third, the main content

Keeping close to the theme of "talking about the new wind of civilization", focusing on the cultivation of socialist core values, standardizing moral behavior, building ecological civilization, and the transportation and food safety aspects closely related to people's lives, combining their actual work, giving full play to their respective strengths and highlighting With its unique advantages, it designs and produces public service advertisements that are close to life, novel and beautiful, and popular with the public.

Fourth, method steps

The entire activity is implemented in three phases:

Call review stage

Requires "learning Lei Feng" activities, "being civilized and courteous lieutenant", volunteer service

Activities, learning and propagating moral models, ideological and moral construction of minors, special education and governance in outstanding areas of ethics, civilized transportation operations, diligent and thrifty actions, civilized communication actions, learning-oriented social construction actions, caring for nature, caring for society, caring for others, etc. The main content is the design and creation of public service advertisements. Public service advertisements are divided into plane, film and television, broadcast, internet, mobile, outdoor advertising, requiring works close to the people, close to life, close to reality, easy to recognize and easy to remember, strong appeal, popular with the public; theme Clear, correct orientation, healthy tone, profound content; innovative, clear and well-made.

Promotional broadcast stage

The excellent public service advertisements for the “Civilization of the Civilizations” will be promoted through various forms such as county radio stations, county TV stations, and government websites. All units should combine the actual conditions and adapt to local conditions, using electronic display, building television, outdoor billboards, portals and other media, and vigorously and regularly broadcast.

Supervisory evaluation stage

The leading group will adopt uninterrupted inspection and evaluation, supervision and guidance, pilot exchanges, evaluation and evaluation methods, etc., adjust and enrich the content of public service advertisements, and continuously promote the activities.

V. Specific requirements

Attach great importance to it and do a good job of implementation. The publicity advertisement of "Cultivating the Civilization of the Civilization" is an important measure to study and publicize the spirit of the 18th National Congress of the Communist Party of China. It is an important task for strengthening the building of spiritual civilization and a powerful starting point for promoting the building of a socialist core value system. All townships and related units must attach great importance to the establishment of specialized organizations, clarify the responsibility of special personnel, and formulate detailed implementation plans and publication plans.

Establish mechanisms to strengthen coordination. All units in the county must closely follow the theme of “talking about the new style of civilization and civilization”, designing and producing public service advertisements that are close to life, novel and beautiful, and popular with the public, forming a scale, forming a momentum and forming a wide-ranging social influence. The daily public service advertisements of the county radio and television stations shall be produced and published by the county radio and television station, and shall be checked and checked by themselves. Public service advertisements for major themes, important events, and key time periods of the county were published by the county's “Civilization Tree Fresh Air” public service advertising and publicity leading group, and all units were published in a centralized manner. Transportation Bureau, Construction Bureau, Wenguang Tourism Bureau, Education Bureau, Health Bureau, Housing Management Bureau, Commerce Bureau, Industry and Commerce Bureau, Government Website, China Mobile Zhonghao Branch, China Unicom Zhonghao Branch and various townships should combine the actual design and production theme A clear and profound public service advertisement about "Civilization and New Wind". The county's “Civilization Tree Fresh Air” Public Service Advertising Promotion Leading Group Office will collect outstanding works from various townships and units, and form a public service advertisement library for free use by all units in the county.

Strengthen supervision to ensure effectiveness. All townships and related units in the county should strictly implement their tasks and tasks in order to ensure solid results in accordance with the actual functions of their own functions and the specific requirements of this activity. It is necessary to start the publication of the public service advertisements of this unit from March, and report to the county's “Civilization Tree Fresh Air” Public Service Advertising Leading Group Office by the 25th of each month.



Part 5: Public Service Advertising Program

In order to further promote the publicity and publicity work of the "Civilization of the Civilization" in the Bureau, in accordance with the relevant archives requirements of the higher authorities, combined with the publicity advertisements and distribution methods of the Bureau, and the actual work of meteorological work, the public service advertisements for "Civilization of the Civilization" are now formulated as follows: Program:

I. Using the government affairs network to carry out public service advertising

On the bureaucracy online, or open a column, or publish a slogan, or publish relevant news content, increase the propaganda of "speaking civilized trees and new winds", and strive to create a good network atmosphere of "speaking civilized trees and new winds". The Civilization Office is responsible for providing relevant promotional content, and the Office is responsible for the release and update of the content. The Meteorological Observatory shall arrange for special personnel to be responsible for the daily maintenance of the website.

Second, the use of meteorological disaster warning information electronic display scroll release publicity

Make full use of the more than 1,500 pieces of meteorological disaster warning information electronic display resources deployed by the Bureau in the market, regularly release the slogan of “Cultivating the Civilization of the Civilization” and regularly create a good social environment of “Cultivating the Civilization and New Wind”. The Civilization Office is responsible for providing promotional slogans, and the professional desk is responsible for releasing updates.

Third, use the TV weather forecasting version of the advertising window to widely publicize

In the sub-column of "Suzhou News" - the weather forecast, "Talking to Heaven", the sub-column of the city - the standard advertisement window of the city, according to the needs, occasionally carry out public service advertising, and vigorously create a good "talking civilization" "Media environment. The Civilization Office is responsible for providing promotional content, and the professional desk is responsible for the production and release of the Windows screen.

Fourth, use the "Suzhou Meteorology" official microblog to carry out public service advertising

On the official microblog of "Suzhou Meteorology" launched by Sina, Tencent, Sohu, NetEase and other websites, the publicity advertisement of "Civilization of the Civilization of the Civilization" was widely carried out, the interaction with the netizens was strengthened, the participation of netizens was enthusiasm, and a good "speaking civilization" was actively created. The new wind of the tree is a paradoxical environment. Professional stations and meteorological stations are responsible for the release, interaction and guidance of network information.