Brazil, Argentina business special street inspection report
Brazil, Argentina business special street inspection report
Hangzhou Trade Bureau Commercial Characteristic Street Study Tour
From July 14 to 29, a 17-member delegation of the Hangzhou Commercial Characteristic Street, composed of the heads of relevant departments of the city and district, went to Brazil, Argentina and Argentina for a 14-day business trip. The delegation visited Brazil, the capital of Brazil, the carnival capital of Rio de Janeiro, Brazil's economic center - Sao Paulo and the capital of Argentina - known as "South America Paris" of Buenos Aires Alice's retail business format and commercial street conditions have been learned and experienced on the ground. Although it is a glimpse of the flowers, but the feeling is quite deep. The situation will be reported as follows:
Basic Profile of the Two Countries The Federal Republic of Brazil, located in the eastern and central parts of South America, covers an area of 8.547 million square kilometers and has a population of 169 million. It is the largest population in South America and the fifth largest country in the world. Brazil is a country with a developed economy in South America, and its economic strength ranks first in South America. From 1967 to 1974, Brazil’s gross national product increased at an average rate of 10.1% for eight consecutive years, creating a “Brazilian miracle”. After 1988, it was in a state of high inflation and the economy was seriously declining. In 1993, the government implemented the new economic plan “Real plan”. On July 1, 1994, the currency system was reformed, which stabilized the market and prices. With the continuous deepening of reforms, the economic situation has continued to improve in the past two years.
The Argentine Republic, bordering Brazil in the north, covers an area of 2.78 million square kilometers and has a population of 36.02 million. It is the second largest country in Latin America, second only to Brazil. It is one of the most developed countries in Latin America. It is known as the “World Granary and Meat Store”. Its wheat and beef products are exported to all parts of the world. There is a sound industrial economic system, and industrial output accounts for one-third of GDP. Dairy, mining and automobile manufacturing are the three pillar industries in the country. Since the implementation of the Free Exchange Act in 1991, its GDP growth ranks first in Latin America and ranks among the countries with the highest GDP growth in the world. However, the economic, political, and social crises of 2001 made the country’s fiscal deficits year after year, the debt burden was heavy, and the economy was in trouble. After the new government took office, it adopted a series of policy guidelines and began to embark on the path of economic recovery and development.
Commercial Streets in the Two Countries The commercial street in Brazil and Argentina has its own unique features:
I. Different Commercial Street Positioning From the global perspective, the development of commercial streets is roughly divided into seven periods: the period of market trade; the period when vendors enter the store and form the store pattern; the commercial street develops into a small commercial center; the large commercial street period; Standardized shopping malls and supermarkets joined the period; commercial street trough; commercial pedestrian street development period.
The different locations of the commercial streets examined have confirmed the development of the world commercial street.
The port of Boca, Argentina, is the birthplace of the modern “tango”. It still retains the architectural style of the slums of Spain and Italy in the late 19th century, the art of gouache and sculptures sold in the streets, as well as the stalls of handicrafts and the marketplace. Original flavor. It belongs to the initial stage of commercial street development.
In the commercial street of Manaus, Brazil, the vendors enter the store and form a street shop. Taking the ancient building trade market as the center, the radiation has formed a commercial street consisting of various small shops. In the second stage of the development of commercial street.
The 25th Street in Brazil is a business circle controlled by the Chinese. It is mainly retail, mainly engaged in clothing, bags and toys, decorations and other small commodities. Under the management of the Chinese for many years, the development of the surrounding streets has formed a commercial street network with different functions, such as a street of clothing wholesale, a street of electronic products, a street of auto parts and other professional commercial streets, thus forming a commercial street. Business center. The commercial street has developed to the third stage.
Argentine Florida Commercial Pedestrian Street, with more than 100 years of history, is home to some of the famous old brands in China, as well as many famous companies in the world such as London and Paris. It is one of the world's fourteen largest commercial streets. . It was built by a large-scale shopping mall more than 80 years ago, and now it is a commercial pedestrian street dominated by small-scale private shops. She realized the evolution of the fourth stage of the commercial street to the sixth stage. The South American financial crisis that began in 2001 has caused the development of Florida Street to be stagnant.
Second, the unique commercial street culture Visitors who visit the Amazon River must go to the ancient trade market of Manaus. There are many Indian handicrafts, such as woodcarving heads, clay pots, fish bones unique to the Amazon River, bracelets of plant seeds, necklaces, ornaments made of animal fur, Indian daily necessities and some unknowns. The famous Indian herbs and drinks are full of Indian culture.
The Brazilian Oriental Immigration Commercial Street, which is two or three kilometers long, was originally called Japanese Street and was first established by Japanese immigrants. Later, North Koreans and Chinese settled in this neighborhood and evolved into Oriental Street. Along the street, there are a variety of shops, as well as hotels, restaurants and food stalls and grocery stores. Walking through the streets, Japanese, Korean, and Chinese signs can be seen everywhere. The Orientals set up a business and catering service here, and their store furnishings and hospitality are rich in oriental features. Especially the restaurants, hotels, antique shops and bookstores opened by Chinese people are arranged in antiques. The temples are carved with dragons and dragons, the ceilings are hung with Chinese lanterns, the walls are adorned with gorgeous brocade paintings or Chinese paintings, and the old birthday stars and Maitreya are placed on the counters. Buddha, Guan Gong and Chinese famous tea, famous wine and so on. Oriental culture shines here.
The birthplace of "Tango" - the port of Boca, the slab of Italian, the color of the Italian immigrants, the door of the tin, the balcony from time to time to explore or play the guitar, or the violin, or the folk artist statue playing the accordion. The circus clowns along the street, the street tango shows, the pictures sold by the vendors, the sculptures and the handicrafts make the essence of the tango culture vivid.
São Paulo “Bridal Street” is a commercial street specializing in bridal gowns, wedding accessories and new housewares. Along the street shops are filled with a variety of bridal gowns, and the “bride” in the window dress is charming and moving. “Bridal Street” originated from a Lebanese businessman who sold cloth 40 years ago. He was inspired by the customer and tried to sell it as a wedding dress. Due to the booming business, many bride dress shops and wedding accessories shops have sprung up, and now there are more than 700, and hundreds of thousands of wedding dresses are wholesale and retail every year. Every May is a time for Brazilians to hold wedding celebrations. A group of brides to be married are accompanied by family members or fiancés to buy wedding dresses, which makes the whole street full of wedding festive atmosphere. Many local citizens or foreign tourists come here. Look at the bride's style. This formed a unique bridal culture.
Florida Street is located in the center of Buddhism. Relying on the developed livestock industry in the country, shops selling leather products and wool products abound. Shops selling department stores, food, jewelry, local products and handicrafts also have their own characteristics. The street is more than 1200 meters long and less than 10 meters wide. Its European architecture is gorgeous and elegant. The signature characters are exquisite and generous, with high cultural connotation and artistic taste. The products are displayed in a patchwork, tourists are fashionable, bars, dance halls, night clubs, restaurants, theaters, etc. Embelled in it. European culture is firmly rooted in this pedestrian street. This street is bustling and lively, and is known as "South America Broadway."
Third, a strong sense of historical and cultural protection Brazil, Argentina, the founding of the country only 200 years, can be described as a short history, but has a strong sense of historical protection. They know how to promote business culture in the accumulation of history and culture, to protect history and culture with commercial prosperity, and to achieve a harmonious unity of building commercial streets and maintaining historical and cultural traditions.
Most of the urban residents in South America are of European descent. The main commercial street buildings are mostly European-style buildings, and the reliefs on the sills, walls and pillars are vivid and exquisite. A door post and a small ornament are a history. Most of the property rights are privately owned but protected by the state. The law does not allow owners to change the appearance of the building without authorization. Even if it is a dangerous building, as long as it has historical significance and architectural features, the government does not allow demolition and construction, but requires the owner to try to repair and repair.
The building of the ancient trade market in Manaus has a history of more than 100 years and is still well preserved. The port of Boka is like a place where Italians, Spanish immigrants “slums”, colored tin houses, squares, alleys and cobblestone roads are located at the end of the 19th century. The ancient European architecture along the commercial street of Florida and the modern and fashionable business pattern are in harmony with each other.
IV. Typical Enterprise Operation and Government Service Model The two governments of the two countries attach great importance to the overall planning of urban commerce. The city center is mainly composed of community commercial service outlets, including community shops, small and medium-sized department stores, small supermarkets, commercial streets, etc. Commercial format, large supermarkets, shopping malls set in the suburbs. On average, every two to two people in Baa have a car, the road network is developed, and a large parking lot is set up in the suburbs. The transportation is convenient. Commercial streets are located in the city center. The government does not have a special management organization, and there are no various preferential policies for attracting investment. However, it has been fully considered in urban planning and transportation planning. The urban planning of Buenos Aires is very regular. The blocks are like a grid made of rulers. The distance between the street and the street is not long, and the average is only 100 meters. The Florida Commercial Street traverses 12 streets, forming a well-connected commercial network. There are many bus stops and parking spots around the network, and the traffic is very convenient.
Private owners operate independently and self-manage under the premise of legality. Under the conditions of market competition, they continuously carry out commercial restructuring, resource integration, and the transformation of the survival of the fittest. It is said that the Florida Pedestrian Street was still a large shopping mall more than 80 years ago. With the tortuous development of the national economy and the partial middle class living in the suburbs, the consumer demand and consumption levels have changed, the business landscape has been reshuffled, and the size of the stores has become smaller and smaller. There is only one “Gallary Pacific” left in a large-scale shopping mall. In terms of public facilities and environmental sanitation, in addition to the owners responsible for the hygiene in front of their respective fronts, the government is “serving the taxpayers with taxpayers' money” and arranging police and cleaning personnel to be responsible for the public security management and environmental cleaning of commercial streets.
V. People-oriented commercial street layout Florida commercial street extends in all directions, humanized business structure, Haina has been continually attracting citizens and tourists from all directions to shopping, sightseeing, leisure and entertainment, while dispersing tourists on the main street. On other secondary streets, the traffic of the public streets was promoted. There is not a large commercial street along the street. The doors are transparent display windows. When you enter the store, it is like being in a department store. The atrium is wide and the aisles are wide. There are escalators between the floors. There are shops in the store. Separated by glass walls, they are each a business, do not interfere with each other, and increase permeability. The eyes are tired, green plants are jumping into the eye; the feet are lacking, and there are comfortable seats for you to rest. The humane environment makes you linger in the commercial street. The night view is also worth mentioning: unlike most commercial streets in China, there are few dynamic neon lights in the lights, the store signs are in different styles, and the European buildings are under the floodlights. It looks magnificent and bright with the merchandise display window, making it a beautiful streetscape in the city.
Even if you don't shop, you can enjoy the dazzling array of merchandise, wonderful street performers and beautiful night scenes. If you are here, if you have a cup of coffee in the coffee bar and watch a pure tango show at the nightclub, it will be more interesting. Here, you can do both shopping and leisure.
Enlightenment and reflection on the commercial street of our city 1. Pay attention to the construction of commercial street and clarify the status in urban development. Commercial characteristic street as the business culture card of the city is a symbol of urban prosperity and the crowning touch of urban operation. A prosperous commercial street can develop into a commercial center, which will drive the economic development of the surrounding areas and strengthen the value and cohesion of the region to form a city center. Pakistan and the two countries have one thing in common in the layout of commercial formats, that is, commercial streets are in the center of the city without exception. It can be said that the perfect facilities and popularity in the city center have attracted the gathering of merchants and formed a commercial street. The commercial street has gathered commercial atmosphere, formed a commercial center, improved the value of resources in the region, and promoted the construction of the city center. And development. In the process of building a metropolis, Hangzhou should put the construction of commercial characteristic street in an important position. Whether it is the reconstruction of the old city or the construction of the new district, it is necessary to cultivate and build the characteristic street to form and prosper the commercial center and promote a new round of the city. development of.
Second, excavation of historical and cultural heritage, refining the commercial street cultural function commercial characteristic street, is an inseparable part of urban culture. All commercial streets in our city should fully explore their historical and cultural heritages such as architecture, legends, allusions, customs and customs, refine the commercial street culture, improve the taste of commercial streets, and enhance the image of commercial streets. Including commercial culture, urban culture, commodity culture, tourism culture, leisure culture, celebrity famous shop culture, etc., should be fully reflected in the commercial street. At the same time, all commercial streets should consider the geographical location, the surrounding economic environment, the historical culture and business traditions, the positioning of the commercial street, and the development of their own characteristics.
Third, strengthen the overall planning, improve the shopping, leisure and tourism functions of the commercial street. The government should strengthen guidance, do a good job in overall planning, and provide public services. In particular, considering the overall planning of commercial streets from the aspects of cities and transportation, the commercial streets are provided with good hardware facilities and external environment. Through "government guidance, market-oriented operation", we will give full play to the role of the market mechanism, continuously adjust and integrate functions, structures, formats, and environments, and gradually develop into world-class modern commercial streets. Improve the function. From the primary market of single shopping, to the advanced marketing functions of shopping, tourism, culture and entertainment, leisure, catering, exhibitions, services and other diverse. Restructuring. Update the business structure, adjust the distribution of the business, and transform the traditional business structure into a modern, international business structure. Improve the grade. The introduction of multinational corporations, world-renowned brands and international management groups has made the commercial street a stage to lead the fashion trend to display the world famous products. Create an environment. Carry out the principle of "people-oriented" and comprehensively use a variety of means to create a relaxed and comfortable pedestrian street shopping atmosphere, and build a city landscape and ecological environment that reflects "humanistic care".
Hangzhou Trade Bureau Commercial Characteristic Street Study Tour
From July 14 to 29, a 17-member delegation of the Hangzhou Commercial Characteristic Street, composed of the heads of relevant departments of the city and district, went to Brazil, Argentina and Argentina for a 14-day business trip. The delegation visited Brazil, the capital of Brazil, the carnival capital of Rio de Janeiro, Brazil's economic center - Sao Paulo and the capital of Argentina - known as "South America Paris" of Buenos Aires Alice's retail business format and commercial street conditions have been learned and experienced on the ground. Although it is a glimpse of the flowers, but the feeling is quite deep. The situation will be reported as follows:
Basic Profile of the Two Countries The Federal Republic of Brazil, located in the eastern and central parts of South America, covers an area of 8.547 million square kilometers and has a population of 169 million. It is the largest population in South America and the fifth largest country in the world. Brazil is a country with a developed economy in South America, and its economic strength ranks first in South America. From 1967 to 1974, Brazil’s gross national product increased at an average rate of 10.1% for eight consecutive years, creating a “Brazilian miracle”. After 1988, it was in a state of high inflation and the economy was seriously declining. In 1993, the government implemented the new economic plan “Real plan”. On July 1, 1994, the currency system was reformed, which stabilized the market and prices. With the continuous deepening of reforms, the economic situation has continued to improve in the past two years.
The Argentine Republic, bordering Brazil in the north, covers an area of 2.78 million square kilometers and has a population of 36.02 million. It is the second largest country in Latin America, second only to Brazil. It is one of the most developed countries in Latin America. It is known as the “World Granary and Meat Store”. Its wheat and beef products are exported to all parts of the world. There is a sound industrial economic system, and industrial output accounts for one-third of GDP. Dairy, mining and automobile manufacturing are the three pillar industries in the country. Since the implementation of the Free Exchange Act in 1991, its GDP growth ranks first in Latin America and ranks among the countries with the highest GDP growth in the world. However, the economic, political, and social crises of 2001 made the country’s fiscal deficits year after year, the debt burden was heavy, and the economy was in trouble. After the new government took office, it adopted a series of policy guidelines and began to embark on the path of economic recovery and development.
Commercial Streets in the Two Countries The commercial street in Brazil and Argentina has its own unique features:
I. Different Commercial Street Positioning From the global perspective, the development of commercial streets is roughly divided into seven periods: the period of market trade; the period when vendors enter the store and form the store pattern; the commercial street develops into a small commercial center; the large commercial street period; Standardized shopping malls and supermarkets joined the period; commercial street trough; commercial pedestrian street development period.
The different locations of the commercial streets examined have confirmed the development of the world commercial street.
The port of Boca, Argentina, is the birthplace of the modern “tango”. It still retains the architectural style of the slums of Spain and Italy in the late 19th century, the art of gouache and sculptures sold in the streets, as well as the stalls of handicrafts and the marketplace. Original flavor. It belongs to the initial stage of commercial street development.
In the commercial street of Manaus, Brazil, the vendors enter the store and form a street shop. Taking the ancient building trade market as the center, the radiation has formed a commercial street consisting of various small shops. In the second stage of the development of commercial street.
The 25th Street in Brazil is a business circle controlled by the Chinese. It is mainly retail, mainly engaged in clothing, bags and toys, decorations and other small commodities. Under the management of the Chinese for many years, the development of the surrounding streets has formed a commercial street network with different functions, such as a street of clothing wholesale, a street of electronic products, a street of auto parts and other professional commercial streets, thus forming a commercial street. Business center. The commercial street has developed to the third stage.
Argentine Florida Commercial Pedestrian Street, with more than 100 years of history, is home to some of the famous old brands in China, as well as many famous companies in the world such as London and Paris. It is one of the world's fourteen largest commercial streets. . It was built by a large-scale shopping mall more than 80 years ago, and now it is a commercial pedestrian street dominated by small-scale private shops. She realized the evolution of the fourth stage of the commercial street to the sixth stage. The South American financial crisis that began in 2001 has caused the development of Florida Street to be stagnant.
Second, the unique commercial street culture Visitors who visit the Amazon River must go to the ancient trade market of Manaus. There are many Indian handicrafts, such as woodcarving heads, clay pots, fish bones unique to the Amazon River, bracelets of plant seeds, necklaces, ornaments made of animal fur, Indian daily necessities and some unknowns. The famous Indian herbs and drinks are full of Indian culture.
The Brazilian Oriental Immigration Commercial Street, which is two or three kilometers long, was originally called Japanese Street and was first established by Japanese immigrants. Later, North Koreans and Chinese settled in this neighborhood and evolved into Oriental Street. Along the street, there are a variety of shops, as well as hotels, restaurants and food stalls and grocery stores. Walking through the streets, Japanese, Korean, and Chinese signs can be seen everywhere. The Orientals set up a business and catering service here, and their store furnishings and hospitality are rich in oriental features. Especially the restaurants, hotels, antique shops and bookstores opened by Chinese people are arranged in antiques. The temples are carved with dragons and dragons, the ceilings are hung with Chinese lanterns, the walls are adorned with gorgeous brocade paintings or Chinese paintings, and the old birthday stars and Maitreya are placed on the counters. Buddha, Guan Gong and Chinese famous tea, famous wine and so on. Oriental culture shines here.
The birthplace of "Tango" - the port of Boca, the slab of Italian, the color of the Italian immigrants, the door of the tin, the balcony from time to time to explore or play the guitar, or the violin, or the folk artist statue playing the accordion. The circus clowns along the street, the street tango shows, the pictures sold by the vendors, the sculptures and the handicrafts make the essence of the tango culture vivid.
São Paulo “Bridal Street” is a commercial street specializing in bridal gowns, wedding accessories and new housewares. Along the street shops are filled with a variety of bridal gowns, and the “bride” in the window dress is charming and moving. “Bridal Street” originated from a Lebanese businessman who sold cloth 40 years ago. He was inspired by the customer and tried to sell it as a wedding dress. Due to the booming business, many bride dress shops and wedding accessories shops have sprung up, and now there are more than 700, and hundreds of thousands of wedding dresses are wholesale and retail every year. Every May is a time for Brazilians to hold wedding celebrations. A group of brides to be married are accompanied by family members or fiancés to buy wedding dresses, which makes the whole street full of wedding festive atmosphere. Many local citizens or foreign tourists come here. Look at the bride's style. This formed a unique bridal culture.
Florida Street is located in the center of Buddhism. Relying on the developed livestock industry in the country, shops selling leather products and wool products abound. Shops selling department stores, food, jewelry, local products and handicrafts also have their own characteristics. The street is more than 1200 meters long and less than 10 meters wide. Its European architecture is gorgeous and elegant. The signature characters are exquisite and generous, with high cultural connotation and artistic taste. The products are displayed in a patchwork, tourists are fashionable, bars, dance halls, night clubs, restaurants, theaters, etc. Embelled in it. European culture is firmly rooted in this pedestrian street. This street is bustling and lively, and is known as "South America Broadway."
Third, a strong sense of historical and cultural protection Brazil, Argentina, the founding of the country only 200 years, can be described as a short history, but has a strong sense of historical protection. They know how to promote business culture in the accumulation of history and culture, to protect history and culture with commercial prosperity, and to achieve a harmonious unity of building commercial streets and maintaining historical and cultural traditions.
Most of the urban residents in South America are of European descent. The main commercial street buildings are mostly European-style buildings, and the reliefs on the sills, walls and pillars are vivid and exquisite. A door post and a small ornament are a history. Most of the property rights are privately owned but protected by the state. The law does not allow owners to change the appearance of the building without authorization. Even if it is a dangerous building, as long as it has historical significance and architectural features, the government does not allow demolition and construction, but requires the owner to try to repair and repair.
The building of the ancient trade market in Manaus has a history of more than 100 years and is still well preserved. The port of Boka is like a place where Italians, Spanish immigrants “slums”, colored tin houses, squares, alleys and cobblestone roads are located at the end of the 19th century. The ancient European architecture along the commercial street of Florida and the modern and fashionable business pattern are in harmony with each other.
IV. Typical Enterprise Operation and Government Service Model The two governments of the two countries attach great importance to the overall planning of urban commerce. The city center is mainly composed of community commercial service outlets, including community shops, small and medium-sized department stores, small supermarkets, commercial streets, etc. Commercial format, large supermarkets, shopping malls set in the suburbs. On average, every two to two people in Baa have a car, the road network is developed, and a large parking lot is set up in the suburbs. The transportation is convenient. Commercial streets are located in the city center. The government does not have a special management organization, and there are no various preferential policies for attracting investment. However, it has been fully considered in urban planning and transportation planning. The urban planning of Buenos Aires is very regular. The blocks are like a grid made of rulers. The distance between the street and the street is not long, and the average is only 100 meters. The Florida Commercial Street traverses 12 streets, forming a well-connected commercial network. There are many bus stops and parking spots around the network, and the traffic is very convenient.
Private owners operate independently and self-manage under the premise of legality. Under the conditions of market competition, they continuously carry out commercial restructuring, resource integration, and the transformation of the survival of the fittest. It is said that the Florida Pedestrian Street was still a large shopping mall more than 80 years ago. With the tortuous development of the national economy and the partial middle class living in the suburbs, the consumer demand and consumption levels have changed, the business landscape has been reshuffled, and the size of the stores has become smaller and smaller. There is only one “Gallary Pacific” left in a large-scale shopping mall. In terms of public facilities and environmental sanitation, in addition to the owners responsible for the hygiene in front of their respective fronts, the government is “serving the taxpayers with taxpayers' money” and arranging police and cleaning personnel to be responsible for the public security management and environmental cleaning of commercial streets.
V. People-oriented commercial street layout Florida commercial street extends in all directions, humanized business structure, Haina has been continually attracting citizens and tourists from all directions to shopping, sightseeing, leisure and entertainment, while dispersing tourists on the main street. On other secondary streets, the traffic of the public streets was promoted. There is not a large commercial street along the street. The doors are transparent display windows. When you enter the store, it is like being in a department store. The atrium is wide and the aisles are wide. There are escalators between the floors. There are shops in the store. Separated by glass walls, they are each a business, do not interfere with each other, and increase permeability. The eyes are tired, green plants are jumping into the eye; the feet are lacking, and there are comfortable seats for you to rest. The humane environment makes you linger in the commercial street. The night view is also worth mentioning: unlike most commercial streets in China, there are few dynamic neon lights in the lights, the store signs are in different styles, and the European buildings are under the floodlights. It looks magnificent and bright with the merchandise display window, making it a beautiful streetscape in the city.
Even if you don't shop, you can enjoy the dazzling array of merchandise, wonderful street performers and beautiful night scenes. If you are here, if you have a cup of coffee in the coffee bar and watch a pure tango show at the nightclub, it will be more interesting. Here, you can do both shopping and leisure.
Enlightenment and reflection on the commercial street of our city 1. Pay attention to the construction of commercial street and clarify the status in urban development. Commercial characteristic street as the business culture card of the city is a symbol of urban prosperity and the crowning touch of urban operation. A prosperous commercial street can develop into a commercial center, which will drive the economic development of the surrounding areas and strengthen the value and cohesion of the region to form a city center. Pakistan and the two countries have one thing in common in the layout of commercial formats, that is, commercial streets are in the center of the city without exception. It can be said that the perfect facilities and popularity in the city center have attracted the gathering of merchants and formed a commercial street. The commercial street has gathered commercial atmosphere, formed a commercial center, improved the value of resources in the region, and promoted the construction of the city center. And development. In the process of building a metropolis, Hangzhou should put the construction of commercial characteristic street in an important position. Whether it is the reconstruction of the old city or the construction of the new district, it is necessary to cultivate and build the characteristic street to form and prosper the commercial center and promote a new round of the city. development of.
Second, excavation of historical and cultural heritage, refining the commercial street cultural function commercial characteristic street, is an inseparable part of urban culture. All commercial streets in our city should fully explore their historical and cultural heritages such as architecture, legends, allusions, customs and customs, refine the commercial street culture, improve the taste of commercial streets, and enhance the image of commercial streets. Including commercial culture, urban culture, commodity culture, tourism culture, leisure culture, celebrity famous shop culture, etc., should be fully reflected in the commercial street. At the same time, all commercial streets should consider the geographical location, the surrounding economic environment, the historical culture and business traditions, the positioning of the commercial street, and the development of their own characteristics.
Third, strengthen the overall planning, improve the shopping, leisure and tourism functions of the commercial street. The government should strengthen guidance, do a good job in overall planning, and provide public services. In particular, considering the overall planning of commercial streets from the aspects of cities and transportation, the commercial streets are provided with good hardware facilities and external environment. Through "government guidance, market-oriented operation", we will give full play to the role of the market mechanism, continuously adjust and integrate functions, structures, formats, and environments, and gradually develop into world-class modern commercial streets. Improve the function. From the primary market of single shopping, to the advanced marketing functions of shopping, tourism, culture and entertainment, leisure, catering, exhibitions, services and other diverse. Restructuring. Update the business structure, adjust the distribution of the business, and transform the traditional business structure into a modern, international business structure. Improve the grade. The introduction of multinational corporations, world-renowned brands and international management groups has made the commercial street a stage to lead the fashion trend to display the world famous products. Create an environment. Carry out the principle of "people-oriented" and comprehensively use a variety of means to create a relaxed and comfortable pedestrian street shopping atmosphere, and build a city landscape and ecological environment that reflects "humanistic care".
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