Advertising Design Professional Internship Report

This is some trivial thinking about advertising during my internship. I recorded it here to see my progress, in terms of advertising creativity and humanity quality. Advertising is not an easy industry. In fact, advertisers are lonely and forgotten. In the experimental video tapes for Harvard students, we can find that in fact, 75% of the ads we make are ignored, so how to use techniques to awaken people's attention to advertising is something advertisers must pay attention to.

Advertising has essential elements

1. It is made up of art and has a certain level. 2. The text is catchy, simple and conducive. 3. Must be able to express it and at the right time. 4. AD is to be the best salesman. AD is definitely not an art. It is a business, but it is presented in a more art way. And this also includes: there must be a strategy; there must be a system structure: there must be style. And this is also the most exciting place for advertisers. The style like NIKE is quite strong and attractive; the current mobile advertising style can only be said to be a simple sales message.

Coca-Cola case

1. Coca-Cola did the advertising in 1960, and then began to promote the way: how to make every place, when you want to drink cola, there is cola to drink. 2. Coca-Cola adjusts the delivery method according to different channels. When there are channels, how do you do relevant advertising campaigns or programs that are meaningful to consumers. For example, at Christmas, Coca-Cola changed the clothes of Santa Claus from the original yellow to the familiar red. This is the meaning of brand creativity in life. Before Ogilvy’s advertisement for the Philips razor, the razor was associated with Father’s Day, so that the current Father’s Day is combined with the razor. Therefore, when advertising, it is not to explain the characteristics of its products, but to make a strategy and give a style, that is, the feeling of the brand in life. 1. The most important thing is to get attention. Otherwise, 75% of the ads will not be noticed. Moreover, this is also the most original meaning of advertising. 2. Invite the listener to enter the advertising world. In today's multimedia development, the Internet is developing rapidly and requires more methods. For example, give gifts, etc. 3. There must be structural content, otherwise it will not be established. Putting in advertising, it brings more than you imagine. Advertising is not independent of the edge of creativity, it is an important marketing partner for customers. Advertising works for one purpose, the message is fascinating, and the content is credible. Of course, the brand is a basic consideration. 75% of Harvard students don't pay attention, and in general people may be as high as 90% so how can we be out standing.

Advertising goal

1. Consumers: Solving Consumer Problems 2. The Product itself: Consumers are remembering the consumption experience, the benefits and disadvantages of using it, and whether it has changed a certain part of life. 3. Competitors: Similar competition in the market. It is necessary to communicate and investigate with consumers and understand the market conditions. Advertising is a problem industry. To solve problems, build popularity, personality, price, access, etc.

People are the most important factor in advertising, analyzing problems, reasons, addressing problems and resounding, to be an advertisement. Advertising to convince who, the product will give you what benefits, style, and advertising, the most difficult is to give brand style. In the advertising film, we found that the pesticide advertisements have children next to them to show the safety of the products, while in the toilet paper advertisements, the audience is pleasing to the audience. The Japanese helper paper advertising is based on a man, after the wife left, a series of seven advertisements, said the delicate relationship between toilet paper and men, showing the characteristics of the goods, on the one hand, increasing the timing and amount of use. How to make a product with emotional expression is very important, which comes from how to find a place related to consumers. In the advertisements of KGI Bank, we have seen different performances in the past. Thailand's advertising is more professional, and its creativity is more recognized. Asian advertising is the most potential of Singapore and Thailand, innocent, humorous and no taboo. In contrast, mainland China's advertising is subject to many restrictions, fear and scruples too much, should not use the current concept to limit the future development of advertising. Advertising is a reflection of life, and many impossible phenomena, in the future, are very clever ideas.

A good idea to inspire people's enthusiasm and humour for the environment, the advertising brought by a product definitely exceeds your imagination. For public service advertisements abroad, it is necessary to emphasize the effect. It is important to let more people take out the money to support this public welfare undertaking. Therefore, the keynote speaker said that it is not willing to make public service advertisements on the mainland, because if there are too many ethical constraints, if it is to express creativity or achieve real substantive advertising benefits, it will waste the taxpayer's money for public service advertisements. The most basic way to make an advertisement is to know what its purpose is, not to make your company famous. This is the final step. More important is to sell the goods, to be a professional advertiser, what you should look for is this thing.