Sports Academy Billiards Association Outreach Department sponsorship plan

Activity Planning Book Catalog:

1 Introduction

2. Association introduction

3. Market analysis

4. Introduction to the event

5. Publicity plan

6. Merchant compensation plan

One. Foreword

As a spokesperson for youth, college students are always full of young vitality, full of passionate passion, and have a strong pursuit of sports. For such large-scale sports activities, they will definitely participate. Such activities will surely increase the visibility of the hosting associations, and at the same time enable the sponsoring merchants to achieve the best publicity effect, thus achieving a win-win effect. This May is the best time for the event, the best time for product promotion, and the best time for image planning. Because college life is on the right track, everything is relatively smooth, and the month's homework is less than other months, there will be more time to organize and participate in activities, not to mention the school's activity month is also completely open at this time, Very active atmosphere. In the golden month of this publicity, which organization is the first to plan a very creative activity, which organization can establish a good public image in the new life, which company can make the most effective publicity this month, it will take it faster. A large market. Our department has many years of experience in organizing such events, and it has passed the academic office, and the analysis and discussion of the preparatory committee of the student union is extremely authoritative. Moreover, the leaders of our department and the school have cultivated them with great care, and they have received great attention from the school league committees and hospital leaders, and have given great support and help. In addition, such activities are also assisted and participated by the brothers' student associations, associations, and student organizations. Through the activities, the participants feel refreshed and excited; let the sponsors enjoy the fun of investing less and returning, and the students will work hard for this!

two. Association introduction

The Shandong Sports Institute Billiards Association is a non-profit organization that integrates competitive, fitness and entertainment under the direct leadership of the general branch of the college. The directly affiliated society department is a well-organized student association. The purpose of the association is to “make friends with the ball and learn from each other”. While carrying out the ball fitness, it enhances the sense of competition and solidarity among the members of the association and serves the members wholeheartedly to achieve commonality. To promote the level of competition, and actively promote the national ball fitness exercise.

three. Market analysis

1. College students have their own consumption characteristics:

Consumer groups are concentrated, targeted, and consume large

Easy to be affected by the surrounding environment, easy to consume

Easy to form a trend, and quickly radiate to the surrounding area

Strong acceptance, especially for new things

2. There are many sports professionals in our college, and there is a large demand for sporting goods.

3. Compared with TV, newspapers and magazines, the school has a good price/performance ratio, and can use the few funds to achieve the best publicity.

4. The school's consumption area is concentrated and targeted, and the product brand is easy to penetrate the hearts of the people. If the company can publicize in this environment, the effect can be imagined.

5. If conditions permit, merchants can also establish a long-term friendly cooperative relationship with our association. For example, planning a party together every year will make the popularity of the business inside and outside the school not deep, even radiating to the colleges and universities of Xuefu Road. Has a long-term meaning!

6. Convenient application for activities: Merchants must carry out a series of applications in the promotion or promotion activities in colleges and universities. By cooperating with our sports academy, your company can obtain the approval of the school quickly and easily, and get the results of our college and various departments. Strong cooperation and cooperation.

7. Efficient and cheap publicity: In the past school activities, we have accumulated a lot of publicity experience, and built a strong publicity network in the school, which can achieve good publicity in a short time. And there are enough human resources to complete the promotion for your company!

8. The university campus has rich cultural life and numerous activities, and its grand occasion is quite influential.

four. activity description

1. The purpose of the activity: In order to improve the physical quality of the majority of students, enrich the amateur life, form the spirit of "unity, cohesion, hard work". According to the practice in recent years, the XX annual Rizhao college table tennis friendly match will be held in Shandong Physical Education Institute in the middle and late May. The billiard hall is held.

2. Organizer: Shandong Sports Institute Billiards Association

Organizer: Qufu Normal University Table Tennis Association

Jining Medical College Billiards Association

Shandong Water Conservancy College Table Tennis Association

Shandong Foreign Languages ​​College Table Team

Rizhao Radio and Television University Table Team

Rizhao Vocational and Technical College Billiards Association

3. Activity time: mid-to-late May

4. Venue: Shandong Sports Academy Billiards Hall

5. Activities: More than 100 participants

More than 200 games in the game

Fives. Publicity plan

1. Item Content Time and effect

Banner

Hanging at the event venue, hanging in front of the event, until the end of the event, at a glance, for a long time.

Poster promotion

Posters are posted in the publicity columns of the school, and the sponsor's interests can be reflected in the case of ensuring the promotion of the event. Student apartment bulletin board. Placed on the road with large population movements on the campus and in front of the cafeteria, leaflets and program lists, in order to achieve the best and most comprehensive effect on the company's publicity.

Exhibition board

In the early stage of the event, the exhibition board was placed in a prominent position in the hospital, which was not affected by any other organization. The board was exclusively owned by the Student Union of our school.

School promotion

With the progress of the school's publicity, we will carry out simultaneous school promotion, post posters in other colleges and universities, and distribute leaflets to their students. In the early stage of the event, the company's image will be pushed to Xuefu Road universities.

website

We will follow up and report on the website of Shandong Institute of Physical Education, and use the power of the network to promote the corporate image of the company. It is not only unknown to the company in the university city, but also radiates to the entire Rizhao network world.

School media

School radio station, it is recommended that the company prepare its own 1~2 minutes recording program and broadcast it at the radio station.

Off-campus media

During the competition, we will invite Rizhao TV, Qilu Evening News, Huanghai Morning News, Rizhao Life Net, Rizhao People's Radio Station and other major media in Japan to report.

six. Merchant compensation plan

1. Name Form Remarks

The title right can be named after "X Sponsor X".

Flyer The company appears as a sponsor on the leaflet or distributes the company’s leaflet at the same time.

Poster promotion The business appears as a sponsor on the poster and can be printed with company logos.

Board Promotions 1-2 posters of some sponsors can be posted on the board

Bulletin Promotions Sponsor's flyers and posters are posted on the school bulletin board and in the apartment bulletin board.

Banner Promotions Banners with business names can be hung around the event and school roads

Broadcasting station publicity company information can be broadcast on the school radio station column

Prize Promotion Prizes are sponsored by the company, provided or may be printed with a pattern

Product promotion The company's products can be used as the sole designated item for the event.

Staff supplies promotion staff can wear clothing with the logo of the business, on-site props, etc.

Leadership invitation, invite the main leaders of the college committees in Rizhao

Guest speech Your company can send representatives to participate in our activities and can speak as a guest during the event.

When the media promotion event is held, we will invite Rizhao TV Station and Qilu Evening News to attend the interview.

Product Agent Your company's products can be represented by our student union, and can cooperate for a long time.

Supplementary sponsorship program:

Exclusive sponsorship

The exclusive sponsorship has the naming rights of the event and all the business compensation plans for the event.

Co-sponsorship

The most sponsored ones can get the naming rights, and the other sponsors appear as the acknowledgment units in the event. The terms of the compensation plan for some merchants are determined by the amount of funds sponsored.

Merchants can choose their own propaganda methods, and different propaganda methods sponsor different funds and objects. Merchants can also provide their own solutions to us. If it is a win-win effect, we will be happy to accept.

In addition to sponsorship funds, companies can also consider in-kind sponsorships, such as gifts and prizes for sponsored events. Provide your company's souvenirs to the admissions, such as food and beverage companies can sponsor the food and beverages needed.

The activities of Shandong Institute of Physical Education “innovative form, strong lineup, wide range of objects, wonderful program and huge scale” will bring unexpected publicity effects and business opportunities to the merchants.

The final interpretation of this event belongs to the Sports Association Billiards Association.