Campus magazine planning book

First, the magazine name:

"潇瀚"

Second, the purpose of the magazine

"Promoting Chinese literature and art, inspiring free creation" is the purpose of running a magazine. "Showing the charm of literature and carrying forward the spirit of humanity" is our slogan. We start with the things around the campus and look at the campus with rich, novel and easy to understand vision. Create a unique campus life with stylish, brand new vision; tell the truth about the students around Wuchang campus; tell the true feelings of college students; show the humanity charm of college students and the contemporary university style; actively promote healthy and harmonious campus life To provide a platform for literature lovers to show their literary works to enrich university life.

Third, the magazine shape positioning

Comprehensive magazine type

Fourth, magazine style positioning

The magazine has a clear brand image and has its own unique personality.

Rustic and fresh youth

V. Magazine target group positioning

All the students of Huazhong University of Science and Technology Wuchang Branch are the core customer groups, focusing on college students, including parents and teachers.

6. Project brief

"潇瀚" is a comprehensive, powerful information student publication sponsored by the Wenzhong Department of the Huazhong University of Science and Technology Wuchang Branch. It is advanced, time-sensitive, healthy, readable, comprehensive, suitable for and close to the life of university students. Strive to achieve the school middle school students and students, students and teachers, students and the community communication, become a publicity reading material that Wuchang Branch has a greater impact.

Seven, magazine form

"潇瀚" magazine is 16 open, 40 pages, cover color, black and white printing, beautiful pictures, beautifully decorated, with a sense of fluidity, with a strong visual impact, the article is beautiful.

Eight, a brief description of the magazine's own characteristics

1. Magazine positioning: Campus journal. The school's self-created literary works are mainly composed of campus news, campus science and technology achievements and other campus dynamics supplemented by campus comprehensive magazines.

2, price positioning: the campus set up a free gift.

3 Release period: two issues per semester.

4. Distribution: 1000 copies.

5, submission method: on-campus submission mailbox or electronic submission mailbox @163.com

6. Instructor: Fang Han

7. Consultant: Tu Guangwei Jiang Shaochuan

8. Editorial Board: Department of Literature and Art

Nine, event planning

1. Each semester will host the “潇瀚 Cup” essay contest. The excellent manuscript will be published in the new issue of “潇瀚” magazine.

2. Unscheduledly planning some important cultural activities with the campus magazines of foreign schools, and establishing the brand reputation of “潇瀚”.

X. Sector planning

"潇瀚" is divided into twelve sections, each section is introduced as follows:

1. "Rotating Rooftop": divided into two parts: "The First Volume" and "The Essence of the Competition". The first volume of the volume is edited by the magazine "潇瀚". The essence of the contest was published in the "潇瀚 Cup" essay contest.

2, "The wind has no trace": the content of the section is modern prose

3, "singing low sings": the content of the section is poetry

4, "The Past": the content of the section is historical commentary

6, "Fashion Reading": comments or opinions on film and television works or literary works

7. "The Sunshine of the Mind": The content of the plate is a novel work of the campus youth writer

8. Insights into the recent major activities of the School in Innocent Age

9. Introduction to the teachers and classmates of the school

10, "Art Life": calligraphy, art, photography, computer, electronic knowledge

11, "Life and taste": introduce students to life knowledge

12. "Special Planning": The content of each theme event

13, "You come to me": readers' views on magazine articles, typesetting, etc.

XI. Source of source

Ample source is the guarantee of the magazine. Should mainly solve problems from excellent writers, writers, essay contests, special manuscripts, excellent domestic and international articles, compilation and compilation.

Reprinted some articles from domestic and foreign fashion and cutting-edge magazines

Work with relevant organizations to find meaningful topics

Focus on campus events, novel events, outstanding people, etc.

Cooperate with external schools to absorb excellent manuscripts from external schools

On August 23, XX, Canon d3 released

On November 29th, XX, Canon d3 was listed on the global market for a price of 35,500 yuan.

Canon is a Japanese company that produces digital products. With advanced technology, abundant capital and considerate services, the company has become the leader of the world's digital products companies by taking the lead in the fierce competition of digital products in the world and squeezing into the world's top 500 companies. The goal in the market: fashion crowds - digital enthusiasts

The product's individual connotation, the raw materials of the product are made of stainless steel, the place of origin in Japan, and the beautiful place can be imagined, the life cycle is 1 year. Beautiful shell, the most important thing is that Canon is the most unique than the previous camera.

The spiritual meaning of the product, Canon digital camera repaired 3 times in 1 year can be replaced

A strong comparison of products, Canon is imported from Japan, higher than domestic products

First, the goal of website promotion:

Primary goal: Use the following operability program to build the website into the most professional, comprehensive and promising website of the same type of website; achieve a daily visit volume of 5,000 and more than 5,000 registered members;

The ultimate goal: to find accurate visitors, everything from the visitor, committed to turning each visitor into customers and consumers.

Second, the website promotion strategy:

1. Email promotion

Email is one of the most effective methods of network licensing marketing. Divided into: advertising mail, electronic magazines. The former obtains the first attention by widely publishing the mail information; the latter obtains the effect of regular and targeted publicity through the user's permission, and has the effect of doing more with less; sending email communication to the website registrant every week. The newsletter provides industry news and some tips and links back to the company website. Make e-magazines every month, send them to members' e-mails for free, and put down all kinds of e-magazine websites for free downloading and reading. Remember, the quality of the content of an e-magazine is key, otherwise it will be treated as spam. E-book promotion: Organize related documents, create e-books on related topics of the website, and then integrate the promotion advertisements into e-books. Then put the e-book on thousands of download sites for free download. Also promote the website.

2. Search engine raises

Statistics show that more than 50% of the spontaneous traffic comes from the search engine; effective filling of the search engine is one of the necessary means to promote attention; the search engine should pay attention to wording and choose this good engine, but also pay attention to regular tracking plus Note the effect and make reasonable corrections or additions; submit the website to well-known search engines and directory websites such as google, yahoo and msn, sohu, sina, baidu, etc., and the website can appear in the search result list through the submitted keywords. . These inclusions often take some time.

3. Goose over the sound

A large number of visits to similar websites or popular online platforms, posting messages and forum information, the main content of which: the introduction of this website or some of the site's boutique content release, attracting enthusiasts to visit;

4. Alliance strategy

First of all, to achieve the same kind of website interoperability, establish alliances, and to achieve the only goal of the horse; secondly, establish the same type of website alliance in the same industry, to achieve mutual promotion, mutual promotion; join the forum alliance network to pick the alliance map alliance.

Specially recommend the Qihoo Forum Alliance, submit 20 or so posts to Qihoo every day, which can bring considerable traffic. Of course, the posts you submit should be very attractive, and Qihoo will only include them. A netizen joined the Qihoo Forum Alliance. Qihoo basically brought him ip traffic around XX every day. The biggest day, Qihoo brought him 3wip traffic.

Chinese bbs forum alliance No. 5 map extracts China's world network picking maps, etc., although not as much traffic as Qihoo brings, but can bring 100-1000 traffic every day, it is very impressive. . Some forums on the Internet, specifically to join the forum alliance to do traffic to their own websites, these personal webmasters only need to post dozens of topic stickers in their own forums every day, and then submit posts like these alliances, a few days of ip will come. These forums are often more than 1,000 online, but often there is no one registered online.

5. Database strategy

Pay attention to the collection and collation of data such as online surveys, user data, and visit statistics, and conduct objective analysis. It not only guides customer behavior, but also provides realistic and authoritative opinions on website construction. It is the core of database strategy.

Survey: Do some small surveys on the web page and ask an interesting question to let visitors vote. Voters may come back to see the results of the survey tomorrow or next week.

Prize-winning activities: Continue to engage in some prize-winning activities, prizes do not have to be too expensive, as long as it is useful for your visitors. They will often see the results.

Quiz: Have a quiz and publish the answer every week. Participants will see the correct answer.

News: Provide news related to the topic. Most people like the latest news. If you can be their first source, they will repeat.

6, join the friendship link alliance

One of the biggest benefits of joining the Friendship Link Alliance is that it not only improves the exposure of the site on the Internet, but also increases the number of reverse links and pr values ​​of the site, and also because the registered friendship link alliance left the information of the site and generated for itself. A self-help friendship link system, so that others can add my friendship link without notifying me, making friendship links easier.

On the Friendship Link Alliance website, some non-incoming websites are also registered. These websites are uneven. Therefore, when making friendship links with these websites, you must look at the value of the other website, and see if you have made this friendship link to yourself. The traffic to the website is good. Recommend a friendship link alliance: http://www.pagehome.cn/ip The practice is to exchange advertising space, exchange columns, exchange pop-ups, etc. This is a common way for personal webmasters.

7, soft text promotion

Soft texts stand from the user's point of view, stand to the industry perspective, stand to the media perspective to plan the writing and release promotion, so that each soft text can be transferred to various websites to achieve the best results. The soft text has to be written to let the user see the harvest, the title should be written to attract the website editor, in order to achieve the best publicity effect.

8, word of mouth promotion