Advertising design company business plan

Chapter 1 Preface With the development of the domestic economy, the advertising industry is constantly improving and expanding. The focus of our advertising company is on the innovation of business and business practices. This is what makes Weiwei Advertising Company unique. First of all, our advertising company not only provides advertising services to the market, but also provides sales of advertising consumables between advertising peers. This is the main profit model of the company's early development.
Chapter II Company Description Company Name Chaowei Advertising Design Co., Ltd. is mainly engaged in the sales of advertising consumables, the design of post-advertising, inkjet and creative media.
The company's purpose is mainly for the sales of consumables in the Mianyang and surrounding township advertising companies. It is convenient for the majority of advertising design peers to purchase goods in a mutually beneficial way. In the latter stage, it is the responsibility of helping customers to obtain economic and social benefits. Through the company's scientific, professional and sincere service to establish the best communication channel between customers and the market, the most economical planning and design of the client's limited funds, so that customers can achieve the best communication effect with the lowest advertising cost.
The company's goal is to successfully establish a commercial building for advertising design and to realize the dream of young people to start a business.
Entrepreneurship concept Chaowei Advertising Company is currently in the stage of investigation and research, but we have formed a consensus that we should actively explore development models and directions at the beginning of the development, take a path with its own characteristics, and develop potential through effective capital operation. Customers, organize a stable and feasible advertising consumables sales route, based on honesty. I think that I will be fully prepared to form a strong advertising group in the future. From the initial attraction to small customers, we will establish a good long-term partnership with our customers with a pragmatic attitude of excellence, and gradually expand our experience and reputation. The division is our sphere of influence. We will strive to incorporate meticulous professionalism in every detail, analyze the dynamics and trends of the development of advertising consumables through various channels, and proceed from the research of the masses and the market to provide the fastest and professional for each of our customers. Service. And the quality of advertising consumables is checked and carefully placed. Only by constantly making progress and constantly surpassing ourselves is the key to the development of Chaowei Advertising Company.
Company Services
1. Professional advertising consumables sales service
——To provide our customers with the best consumable quality and to provide our goods in the fastest way. To achieve high quality service that gives customers peace of mind and peace of mind.
—— Establish internal research institutions, gradually create their own theoretical framework and knowledge system, and establish their own cultural connotations.
—— Gradually become a long-term strategic partner with large advertising companies, and gain the trust and satisfaction of big customers in the most stable way.
2. Personalized business services
—— Establish a professional advertising consumables sales company, and at the same time use professional knowledge to make advertising.
- Provide customers with high quality, low price advertising supplies. And for the customer to produce the company's sales advertising, real estate design, company logo, and other high-level advertising.
——There is no need for customers to run around, we provide perfect supply service for customers. other
- User Benefits: We use professional eyesight to identify materials. It can minimize the advertising consumables required by customers and achieve true quality and low price.
Market Description The advertising industry is an emerging industry in China. In XX, there were 57,434 advertising companies in China. In recent years, the number of companies has been increasing, the turnover and employees have been expanding, and the growth rate is considerable. The national advertising business has exceeded 100 billion yuan in XX years. . According to experts' predictions, China's GDP growth in XX is not less than 7%, and will reach more than 12.5 trillion yuan. The national advertising business is about 110 billion yuan. The Chinese advertising market is expected to become one of the top three advertising markets in the world in the next 10 years. However, compared with the annual turnover figures of foreign large advertising groups disclosed by US advertising authorities, the gap is extremely large. The gap between the economy and advertising in the western region of China is still very large compared with the eastern region. This will not change much in a short period of time.
Mianyang is the second largest city in Sichuan, with active commodity trading and intensive commercial outlets. There are a lot of advertising companies, and there are many large enterprises, shops and construction companies. Therefore, the amount of advertising consumables is still very large, and our company has great prospects. This needs to be a specific market survey.
The target market is mainly for the sales of consumables in the major advertising companies in Mianyang. Now most of the township advertising companies are getting goods from the city center of Mianyang, which has great development prospects. This also requires specific advertising company figures to specifically investigate the towns and villages around Mianyang.
Construction progress Supermarket advertising design company takes 3 months from preparation to capital, and the first two months are mainly aimed at mining potential customers. And establish contacts and negotiations with major advertising companies to establish a preliminary partnership. In the second month, we made purchases based on the needs of our customers on the basis of the success of the previous month. In the third month, we will contact our customers in Mianyang and try to establish a long-term partnership.
Chapter IV The business content of the company's initial business operations is broadly divided into:
1. Mainly for the sales of consumables of various advertising companies.
2. Make a simple typing copy.
The post-mating business will also include:
1. Start designing: advertising graphic design. Shop signboard production. Advertising inkjet. Product packaging design. Show production.
2. The company's transformation has gradually formed an advertising design company, not only selling advertising consumables, but also advertising and designing for customers.
Business strategy
1. Management of the company. Maintaining operational efficiency is the company's main management issue. Managers need to be committed to management improvement, integration of business systems, and emphasis on comprehensive performance to improve operational efficiency.
2. Strengthen the company's image, increase its popularity, attract customers, and at the same time enhance the market competitiveness by means of image enhancement. This is the basic direction of the strategy, allowing consumers to identify with the company and improve consumer satisfaction.
3. Create regional advantages. The main strategy is to increase the relative scale of the region in the regional operation, achieve a higher competitive position in the region, seek the space for survival, lay the foundation for profit, and then expand the scope of business.
4. Initially establish a stable customer base. Being able to advertise in mainstream advertising companies in Mianyang, the influence began to cover the entire Mianyang.
5. The promotion of Chaowei Advertising Company to all parts of Mianyang will stabilize the company's profits.
Cost accounting
1. As the saying goes, "Do not fight without preparation." Properly preparing all the preparatory work before investing can reduce the chance of unexpected situations in the later operation. Any problem in the three aspects of capital, manpower and venue will directly affect the development of the company.
Business barrier
1. Insufficient funds have led to a backward infrastructure.
2. As an emerging advertising company, it is the main reason for obtaining profit when it is in the initial stage of capital investment and market development. And the pricing and delivery of advertising supplies.
3. The overall strength of the company team needs to be further improved.
4. The popularity is not high.
The fifth chapter of the company management human resources is now initially determined that three people are willing to work together to create this company, there are advertising design talents, there are sales elites. This way we are still very strong.