College student career planning book

[ planning period ] four years

[ Start and Stop Time ] September 1st, XX to July 2019

[ Age span ] 18 to 22 years old

[ stage goal ] graduated smoothly; become a marketer with certain experience

[ Overall goal ] to become the president of a large company

[ Personal Analysis ] I belong to a very extroverted person who is good at communication. She has had the experience of part-time salesmen and achieved quite good results. Moreover, what he said is also a marketing professional, which is exactly what he is interested in.

[ Social Environment Analysis ] China is now a country with political stability, rapid economic and cultural development, and this situation will continue for a long time. This situation provides a good development opportunity for everyone. With the development of the market economy, the role of the market in economic activities will become more and more important.

[ Occupational Analysis ] The development of society will have an important impact on the profession of marketing: the dependence on marketing will become more and more important. Moreover, society's need for marketing is growing. The industry of personal choice has not yet been finalized, but it is more interested in pharmaceuticals, insurance and food. These industries are indispensable industries, and with the development of society, the development space of these industries will be quite large.

[ Target decomposition and target combination ]
1. Target decomposition : The goal can be broken down into two big goals - one is to graduate smoothly; the other is to become a marketer with certain experience.
For the first goal, it can be decomposed into the study of professional courses and the electives to complete enough credits to graduate. Next, you can also subdivide: how to learn each course in a professional course; in the elective course, which courses need to be selected, how to learn...
For the second goal, it can be decomposed into the contact market stage, understand the stage of the market, and be familiar with the market stage. Next, you can also subdivide: what methods to use in the market-contact phase, and which companies to keep in touch with...
2. Target combination : The prerequisite for successful graduation is to learn professional courses, while the study of professional courses has a positive effect on career goals.

[ Specific implementation plan ] To become a marketer with certain experience, it is necessary to narrow the gap between himself and the market marketing personnel with certain experience. These gaps include:
1. The gap in ideas and concepts. People who are just engaged in sales generally think that sales are just selling goods, but people with certain experience will think that sales are "selling themselves" - customers can only buy goods if they believe in the seller. In order to narrow this gap, you need to consult with experienced people and experience this in practice.
2. The gap in knowledge. The lack of book knowledge is only one aspect, and more importantly, it should be the gap in practice. In order to narrow this gap, it is necessary to participate in real market sales while learning book knowledge, and to experience book knowledge in practice.
3. The gap in psychological quality: market sales need to be indomitable, and as a student, what is missing is precisely this point, often encounters some setbacks and failures will shrink. This gap needs to be gradually eliminated in practice.
4. The gap in ability. This may be the most important. In order to narrow this gap, in addition to gradually learning in practice, we must maintain close contact with seven or eight sales experts in order to be able to consult and learn at any time.

[ Check and feedback ] In the process of consulting with sales experts, I found that I need to learn the book knowledge is not enough, especially the foreign language ability needs to be improved, otherwise, it can not adapt to the current sales requirements. Therefore, I decided to strengthen my English study, prepare to report an English speaking class, study once a week, and prepare to participate in the English corner of the school to improve my English. In the sales process, it was found that there were many transactional activities in sales, and there were not many intellectual activities. Therefore, it was decided to reduce the number of participation in similar activities in the future and focus on those things that have exercise significance for them.