School Community Education Work Plan for 2019

I. Guiding ideology In-depth study of the theory of the 17th National Congress of the Communist Party of China on building a learning-oriented society for learning for all and lifelong learning, implementing the spirit of community education conferences organized by higher-level organizations, focusing on the creation of learning organizations, and improving the community education network Road management, strive to build a lifelong learning atmosphere for all, promote the overall quality of community residents, and make due contributions to speeding up the pace of social and economic development of the streets and building a harmonious society.
Second, the work objectives
1. Formulate a three-year development plan for the school.
2. Further establish and improve various rules and regulations of the school, strengthen the education of teachers' morality, and advocate team spirit. Create a good campus atmosphere with a rule of law, people-oriented, peace and value, and lead by example.
3. Accelerate the construction of the teaching staff, do a good job in the training of teachers, accelerate the pace of teachers' adaptation to positions, and fully cultivate double-teachers.
4. Firmly establish the brand development strategy, explore the existing high-quality resources of the school, highlight its own school-running advantages, and increase investment and development to form a bright spot.
5. Strengthen external contacts and internal communication, and participate in the formation of joint efforts, and go all out to accomplish all work objectives.
6. Actively unite brother schools to form a community education alliance.
Third, the specific task
1. Set the wisdom of the whole school, ask the Education Bureau, and the leaders of Anyang Street to guide and formulate the three-year development plan of the school. In order to make the school's development path better and faster, there must be a long-term development plan. The school will adopt a combination of full participation and the combination of expert guidance to develop a development plan that combines reality, keeping up with the times and far-sighted.
2,
The internal management of the school adheres to the rule of law and accelerates the improvement of the institutionalization of the school. Seriously implement and continuously improve the "** Community School Work System", "** Community School Teaching Management System", "** Community School File Management System", "** Community School Financial Management System" and other relevant internal management systems and positions Duties.
Carry forward the spirit of ownership, promote the school to my glory, school shame, shame, clear division of labor, perform their duties, and bear their responsibilities. Carry forward the team spirit, strengthen cooperation among colleagues, and achieve a good combination of achievements.
Actively carry out various activities to promote cooperation and exchanges between faculty and staff.
3. The construction of the teaching staff strengthens the education of teachers' morality, encourages teachers to self-study and self-study, and incorporates the learning situation of teachers into the assessment.
Continuously learn business knowledge, strive to create learning conditions, improve teacher job competency and service level.
4, teaching routine management to strengthen the teaching of routine work management, the Academic Affairs Office on time to check the class, preparation, teaching organization, data collection and other work.
Vigorously develop teaching and research work, deepen community and classroom, conduct scientific research in light of the actual work, and carry out research and discussion on "effective methods and ways for adult education schools and community teaching centers to jointly carry out community education", realize theory to lead practice, and improve work effectively. Sex.
5, grasp the opportunity, tree image, create a brand, seek development to seize the opportunity of the evaluation of qualified community schools in the city, actively plan various community education activities, closely cooperate with the ** street office, improve the level of community education work in our school To a new height, our school has become an indispensable force in community education.
Vigorously developing superior projects, adult education has gone downhill, community education is deeply rooted in the hearts of all parties, and we must actively build community education to make it a school brand.
Relying on the community education, this school's advantage project forms radiation, and integrates into the wave of Ryan's society and economic development with a positive attitude, so that the school's various undertakings go hand in hand.
6. Work together and work hard to ensure that the tasks are completed, the school's work systems are further improved, internal management is strengthened, and community education work meetings and community education year-end assessment systems are established. Constantly explore new ideas for community education and actively explore new ways and new ways of community education.
The organization expanded the team of community education volunteers and lecturers to further strengthen team building, pay attention to the cultivation of teachers' professional ethics and professional quality, strengthen the training and learning of community educators, and strive to improve their business level and work ability.
Further integrate community education resources, increase training, and actively organize academic education, vocational skills and employment training, as well as health education, food safety, legal education, women's rights protection, migrant education, psychological counseling, etc. Special lectures and theme education activities, and strive to complete the training tasks assigned by superiors, so that lifelong education and lifelong learning education activities are regularized.
Carry out the promotion, organization, and selection activities of creating learning organizations, and cooperate with the requirements of higher-level work, under the guidance of the **Street Office, carry out the selection activities of learning units, learning enterprises, learning corridors, and learning families in the jurisdiction. .
Carry out projects and content suitable for community elderly activities, such as holding calligraphy, flower cultivation, dance, vocal music, photography and other training courses. In response to the needs of the elderly, we actively organize lectures on various common sense of life and common sense of health care.
In 2019, the school’s work goal has been set, that is, it faces difficulties in work and opportunities for development. I believe that there is the support of the superior authorities and the leaders of Anyang Street. With the joint efforts of all the staff and staff, they will be able to complete the tasks well.

I. Overview of the project

1. Medical market analysis:

With the improvement of people's living standards, people have put forward higher requirements for medical and health consumption. From a single life-saving ambulance to the pursuit of health, the pursuit of quality of life and brand-oriented consumer activities. The hospital will face an era of rational consumption, the era of knowledge economy, the era of global economic integration and the era of low profit. These characteristics of the times determine that our hospital management will gradually enter the era of brand management centered on patient satisfaction, loyalty, hospital visibility and reputation. Only by strengthening brand building and implementing brand management strategies can hospitals create advantages and enhance their competitiveness. The importance of the great value of a brand in business operations is self-evident. China's annual health expenditure is close to 480 billion yuan, accounting for 5.3% of the gross national product. According to industry estimates, this figure will grow at a rate of more than 10%, and the market potential is huge. As the largest district in Shenzhen, Baoan has a population of nearly 2 million, and its scale is comparable to that of the medium-sized cities in the Mainland. For any medical service organization, it is an incalculable gold market. However, under the current medical market, public hospitals still occupy most of the market share for the time being. With the influx of private capital and foreign capital, the advantages of business model and service concept will be highlighted, and the situation of the medical market will be subverted. .

2. Hospital advantages:

Xx Medical is the largest private comprehensive modern hospital in Shenzhen that is built according to the requirements of the third-grade hospitals. It integrates medical treatment, teaching, scientific research, preventive health care and rehabilitation. It is a medical designated hospital in Shenzhen, a 120 emergency network hospital in Shenzhen, a designated hospital for industrial and commercial insurance in Shenzhen, and a designated hospital for commercial insurance in Shenzhen. The hospital is surrounded by mountains and seas, with beautiful scenery and elegant reports. With a variety of advanced medical equipment and excellent technical talent team.

3. The disadvantages of the hospital:

Compared with public hospitals, private hospitals lack credibility, the talent team is not stable enough, the start is late, the brand awareness is not high, the community environment is not mature, and the traffic is not convenient.

4, competition opponents analysis:

1. Advantages of Baoan People's Hospital

a. Advantages and long-term operation, it is one of the oldest hospitals in Baoan market.

b. Excellent geographical position, located in the old city of Baoan, with a large population density and convenient medical treatment.

c, high medical level.

d, have a stable medical population

2. Advantages of Xixiang People's Hospital

a, superior geographical position

b, better service quality

c, every Tuesday, Wubaoan Daily Health section

d, Bao'an old hospitals, there are relatively fixed service groups.

3. Advantages of maternal and child hospitals

a, expertise highlights

b, superior geographical position

4. Sunshine Group Spring Hospital

Advantages:

a, geographical advantage

b
Strong advertising

5, propaganda goals: the first target group - Shenzhen Guanwai including Xixiang Town Xin'an Town and the most extensive customer base nearby, the second target group - the most extensive customer base in Guanzhong.

6. Advertising effect: Improve the popularity and reputation of hospital brands and form a good brand effect in society.

7. Sales promotion: Fully publicize the brand image of the hospital, including the brand image of the company and the brand image of each department. Highlight the medical advantages and service quality of all departments of the hospital. Enhance the hospital's reputation in the minds of its customers through related public service activities.

8, the direction of advertising: in the choice of advertising, we must fully consider the hospital's social image, the choice of media is less promising, refinement and excellence. There should be sufficient contrast considerations for each time period and each medium. Choose more advertising media with good image and high advertising effect.

Second, the specific content of the project

Xx Medical has been through the past one year since its establishment. Through the advertising of the past year, xx medical brand has a certain popularity in Baoan, and has basically completed an introduction period of its brand. In XX, our advertising will be a process of initial maturity of the brand. In this process our advertising program should focus on the following aspects:

1. Each quarter and the Social Security Bureau jointly host a large-scale public welfare lecture to establish the public welfare image of xx medical care in the public and improve the reputation of the society.

2, hospital image spokesperson: hired a hospital image spokesperson for the promotion of print media.

3. Contour lights are arranged on the periphery of the hospital to enhance the impression of nearby residents and the public on xx medical care.

4. Add a “Children's Joy World” on the fourth floor of the hospital clinic.

5. Add multiple customer suggestion boxes in the hospital “Your opinion is the strength of our progress”.

6. Employing or dispatching “Caring Ambassadors”, the main task is to bring “careful information” to each customer, such as volunteering to the patient, answering questions for customers, and recording opinions.

7. Bus body advertising: A certain bus advertisement will be placed on the main road section of Baoan.

8. Large outdoor billboards: Make an outdoor billboard near the Nantou Pass. Two or three large outdoor billboards are placed on the main section of Baoan. One is for publicity and the other is for street sign guidance.

9, broadcast: titled a traffic channel radio program, covered with car owners.

10. TV commercial: Play a 1-minute hospital advertisement on Baoan TV every day to strengthen the brand impression of xx medical care in people's minds. Such as the launch of a series of advertisements, the image of the hospital---Honghou Capital and super-high-quality humanized service; hand sweat treatment center---------------------------------------------------------------------------------------------------------------------------------------------------------------------- Woman; otolaryngology----one hair treatment for snoring.

11. Baoan Daily publishes a health topic in soft text every week to deepen public awareness of xx medical care.

12, 1.1 New Year's Day, the hospital environment should be arranged accordingly, such as the two big lanterns at the gate, banners and so on to make a festive atmosphere.

13. Further improve the hospital's guidance system.

14. In the week before Women's Day, we will do 3~4 episodes of obstetrics and gynecology in the Baoan Daily and Shenzhen Evening News.