Inspirational article: One-sided essence is better than comprehensive mediocrity

Inspirational article: One-sided essence is better than comprehensive mediocrity

The first thing the US aviation industry needs to determine in its development is: do passenger planes or cargo planes? The major airlines replied in unison: "There are two things, because there is still space left under the cabin." Therefore, the major airlines in the United States are both commercial and commercial.

The airline will then decide on the question of arrival: flying a business city or a resort? This unanimous statement is: "There are two kinds of flying, why should we limit ourselves to a place of arrival? We must occupy Houston or Honolulu."

The next one is about the choice of business scope: flying domestic or flying international? The answer can already be guessed: "The old rules, both have won." Therefore, the big airlines in the United States carry passengers and goods, both domestic and overseas.

The last question is: Is the service available in First Class, Business Class or Economy Class? In response, most airlines replied in unison: “There are three kinds, one must not be less.” Therefore, the major airlines in the United States provide multiple levels of service, and American Airlines now offers seven levels of service: Super-province, economy-class province, flexible economy class, instant upgrade, special business class, flexible business class and smart first.

Only the Southwest Airlines of the United States is more "alternative". His aircraft only fly to commercial cities and does not fly to resorts; only economy class, no first class or business class; only domestic, not international, and Southwest Airlines The company only uses the Boeing 737 model. In contrast, the Delta Airlines has eight models and the American Airlines has eight.

When everyone laughed at Southwest Airlines’ “small eyes”, the difference quickly became apparent. It is this “short-sightedness” that enhances the operational capabilities of Southwest Airlines and is the reason why its complaint rate has remained the lowest throughout the US aviation industry.

This "short-sightedness" also enhances its maintenance value. If mechanics and maintenance workers only maintain a Boeing 737 model, overall maintenance and service levels are easier to grasp. In the past three decades of operation, Southwest Airlines has maintained a record of zero accidents, and only one airline in the world can compete with him.

Southwest Airlines has maintained a good profit curve in the past 10 years, and the other major airlines in the United States, in addition to American Airlines, lost $4.3 billion in the period.

You don't have to be too far-sighted. If you want to compete with a company that is stronger than you, you only need a narrower focus than him.

When you expand your sphere of influence to a certain extent, you will find that you have not taken care of it. If ten things are not done well, it is better to do one thing well. Therefore, in order to be successful, we must focus on one goal and make a hundredfold effort in one direction.

As far as the service industry is concerned, the service is too comprehensive, but it can't be done in a comprehensive way. At all levels, the customer will not be satisfied, and the guests will be less and less; but the service will be concentrated on several items, so that these projects If the guests are satisfied, they will have a steady stream of customers and the business will be more prosperous.

Therefore, the one-sided essence is better than the comprehensive mediocrity.

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