Supermarket store celebration theme event plan

Xx 4th Anniversary Celebration Plan xx Store anniversary, has always been a major festival for xx store sales. This festival is closely following the sales peak of the Spring Festival, so the celebration is held in advance, and the Spring Festival is pre-heated. The whole celebration is planned and arranged around the peak season of La Changchun Festival. On the basis of the previous years' celebrations, we will further deepen our friendship with our customers. We really care about community friends and offer to those in need. A love. This year's celebrations launched the theme of "Love for Four Years." Around the theme, the celebration activities are divided into three sections: nostalgic plot, crazy plot, and interactive plot. The details are as follows: Crazy plot one, theme activity 1, theme: Passion begins from 2, Activity time: ~.12.15--31 3. Contents: Shopping over 100 yuan, offering love 1 yuan to send a fresh food, group purchase does not participate , single ticket is limited to two times. 4, gift selection: eggs, apples, live fish, fresh meat, hazelnuts, toast bread, milk. According to the number of sales and transactions in the store last year, the number of transactions of 100 yuan or more was about 30,000 times, and the number of transactions was limited to 400 million times according to the "limited delivery twice". This year's store sales target is to increase the number of transactions by 15%. This year, 46,000 copies of gifts will be required, plus XX copies, with an estimated 48,000 copies. Gift related matters: Product name Quantity unit supplier sponsored quantity store own stock cost egg 6500 4.5 yuan / serving 3250 3250 14625 Apple 6500 4.5 yuan / serving 3250 3250 14625 live fish 6500 4.5 yuan / serving 3250 3250 14625 fresh meat 6500 4.5 yuan / serving 3250 3250 14625 粽子7000 4.5 yuan / serving 3500 3500 31500 Toast bread 7500 4.5 yuan / serving 3750 3750 33750 milk 7500 4.5 yuan / serving 3750 3750 33750 Total: 48000 / 24000 24000 108000 5, gifts implementation department: fresh 6, division of labor: 1 ), according to the fresh negotiation results, the gift preparation and the decoration of the site and the preparation of the venue; 2), the tally group, providing 3 people per day to assist the reception desk to deliver the gifts and display the gifts. 3) The main station shall carry out the daily equal distribution according to the quantity of gifts, and ensure that the number of gifts is synchronized with the activity period; 7. Propaganda: On-site: Hanging flag production with “active content” and arrangement of hanging work. External: special occasions for store celebrations, community-assisted publicity and other means. 8. Conception analysis: Through such activities, on the one hand, the popularity is increased, the customer price is increased in a limited number of visitors, and sales are always increased. Second, image activities 1, the theme: commitment to continue 2, content: 1), we solemnly promise to you: If you find the same goods in any supermarket of the same type in Hangzhou within 15 days after shopping, the price will be lower, we will Give a refund difference; 2) We promise you that if you are not satisfied with the goods within 10 days after purchase, you can return them unconditionally. 3, publicity and promotion: 1), the main entrance of the supermarket, with the slogan of the notice! 2), the celebration of dm, posters, fresh morning market posters and other supermarket propaganda channels, constantly prompting customers, establish a corporate Image. 4. Conception analysis: Based on the promotion after the store celebration last year, this commitment is to increase the price image of Jiayou Supermarket through broadcast, banner and other propaganda methods, and to serve the purpose of “plain and credible price”. Really correct the price integrity of Jiayou Supermarket; Third, the key categories, promotional activities health products: 1, theme: trade-in 2, activity time: ~.12.15-12.31 5, content: buy any health care in this supermarket Products, with the receipt of cash receipts, plus the outer packaging of the product can be exchanged for 3 yuan in cash. 6. Division of labor: 1) Tally: Negotiate with the suppliers participating in the activity, and the expenses required for the return of the old packaging of the goods shall be shared by the supplier; 2) Planning: a. Publicity: In addition to the above publicity means, b. Promotion of newspapers and periodicals; b. Preparation of conspicuous exchange venues and arrangements; c. Provision of account forms; d. Liquidation of expenses after the event; 3) General desk: implementation of on-site exchange work; daily account registration; Analysis: Health products are an important part of supermarket sales. In the Spring Festival, it is also the world of health products, so the above activities are launched for this category. Success focus: strive to get top-notch bestsellers to participate in the event. Home Appliances: 1. Theme: Touch “Electricity” Action 2, Activity Time: 12.15-31 3. Content: The whole house appliance specials, and coordinate with the suppliers to fight for various goods related gifts. After the display of the atmosphere of the home appliance area and the display of gifts, to attract popularity. 4, division of labor: 1), tally group: negotiate with suppliers, let the promotion of promotional and gifts; 2), planning: home appliance area decoration, highlight the atmosphere of promotion! Fourth, special price, store price goods 1, theme: will Price reduction in the end 2, activity time: 12.15-31 3, Quantity: 300 or so 4, division of labor: 1), each tally group negotiations, prepare a list of specials, the ratio: 3: 6: 7. . 2), planning: dm

Typesetting and production work; store price design and production; 5, concept analysis: the choice of store goods, due to the seasonal season and consumer spending trends. Let customers feel the progress of the celebration, the real benefits. , daily surfing price goods 1, theme: passion indulgence, value feeling 2, daily one, 3, division of labor: 1), tally group preparation of goods. The price scale is absolutely low; 2), planning: surfing display area preparation and decoration; dm first edition production; surfing product pictorial production; daily replacement work. 4, want to analyze: based on low prices, reflecting the cheapness of goods for the purpose. Such as oil, cotton mops, rice, eggs, fruits, etc. Through the large-scale publicity tips of cheap sacrificial goods, to attract more popularity and achieve the purpose of the celebration. Nostalgic plot 1, essay activity 1, content: essays to the society, the title "My story with xx shop." The aim is to collect excellent articles from all parties and bind them into brochures as supermarket publications. 2. The purpose is to reflect the corporate culture and enhance mutual communication. Second, friendship contact content: Before screening out ~.6.1, members who have come to the supermarket for more than 6 times, and the amount of more than XX yuan, send a letter of condolence. With the information and gift voucher, please come to ~.1.10 for a copy of the membership card and gift. Conception analysis: use the attraction of membership cards and gifts to instigate members of strong purchasing power to shop. Third, love activities activities 2: love to do card 1, theme: give love a space to release 2, activity time: 12.15-31 3, content: 5 yuan to 30 yuan to handle the family member card! Membership card income divided by 1 In addition to the cost of the yuan, the rest is donated as a love. 4. Division of labor: 1) Planning: Apply to the headquarters, 1 yuan for card activities; the number is determined according to the situation; the production card table and donation box 2), the tally group assists the main station to arrange on-site card personnel 5, this activity The aspect is to tap the customer's spontaneous heart, mobilize them to offer their own love, space is large, free to choose the amount of donation; on the other hand, popularize membership cards, increase our visitors. Activity 1: Topic: Love starting point 1. Starting time: ~.12.31 2. Content: Provide help and support to the disabled workers in the surrounding communities, those who have no source of life, patients, and disabled people. . 3, items: oil, quilts, rice 4, the source of goods costs: 1), advocating social love, mobilize customers to run membership cards, membership cards in addition to cost, the rest of the income as part of the assistance. 2), the supplier assists a part of 3), prepares a part of the love goods, the content is that if you buy one of these goods, you will give a love, one of which is a profit-sponsored division of labor: a, the tally group prepares a catalogue of love goods; According to the on-site arrangement display; b, planning to decorate the love goods display area, operating a "love" atmosphere. Interactive episode 1, promotion of joint counters. Activities: During the celebration, 100 customers before opening the door, with the advertisement on dm, can spend 1 to 5 yuan to buy a product of about 50 yuan. Requirements: Each leasing company and affiliates are required to participate, and the activity fee is allocated by commodity or cash. The special price is 1600 copies, and the cost is 3XX yuan. Supplementary activities: special price or discount division: 1), planning for special product raising. 2. The supplier buys gifts. Division of labor: The tally group raises and reports the content of the activity. The plan is arranged according to the reported activities. 3. The store auction is held. Contact Chenghuang Auction House to coordinate the atmosphere of the scene through interactive activities, such as games, panning and other activities.