Real estate opening ceremony planning plan

Time: May 28th morning.
Location: Shijia Huating Customer Service Center site.
Staff: staff, customers, etiquette, actors, etc.
Invited government guests: the relevant leaders of a certain government, the relevant leaders of a labor bureau in Changzhou, and the leaders of a certain regional trade union.
Special guest: The national labor model of Changzhou in this year.
Invited media: Changzhou TV Station, Wujin TV Station, Changzhou Daily, Yangtze Evening News, Changzhou Evening News, Modern Express, Changzhou Radio Station.
Number of people: about 100 people.
The intended goal is to convey the information of the opening ceremony of the family's home court, to show the strength of the company and to expand the social reputation and reputation of the family, to reflect the beautiful prospects of the family's court, to promote the sale of real estate, and at the same time to carry out corporate social public relations and establish Deshi Real Estate. Active and good social image, and harmonious relationship with local government functions, customers and suppliers.
Venue layout: The layout of the venue is subject to actual results, but will be divided according to different regions.
The presiding area: the podium area is also located in the door of the customer service center or placed in the hall. The left side of the podium is a special speech for the VIPs. The right side is the host with the vertical microphone, and the table top is covered with red carpet. There are green and stainless steel etiquette columns in front of the platform and on the left and right sides.
Guest area: can be placed in front of and on both sides of the ribbon-cutting area.
Check-in: The guest check-in is set at the entrance of the venue. At the sign-in, we have our hostesses.
Set the check-in background at the check-in.
Gift Distribution Area: The table at the check-in can also be used as a gift distribution table.
VIP lounge area: It can be placed at the home of the Shijia Huating Customer Service Center. Set the sofa coffee table drink, fruit, wet towel and place the beautiful flower arrangement as an embellishment.
Guest lounge area: can be placed at the home of the family home service center.
Creative performance one:
Flower-column ribbon-cutting ceremony: The stainless steel etiquette column replaces the traditional manners of the hostesses, and the beautiful arrangement of flowers on each ceremonial column is more elegant and festive.
Creative performance two:
Opening Ceremony: The guest's logo ceremony was unveiled by the guests.
At the center of the podium, we will place a carved jade dragon at the same time. Leaders and guests will take the stage to cut the ribbon for the opening of the project. The event will also reach its climax at this time. Jiqing Lihua will start to be promoted to create a warm atmosphere.
Creative performance three: large gas arches and hot air balloons are arranged on the site to create a warm start and opening atmosphere.
Indoor and outdoor performance:
1. Outdoor street sign is the largest media in the layout. According to the principle of communication, the area is proportional to the effect. The larger the area, the better the effect. For the special product of building, the street sign is the most intuitive, most moving and most powerful media application element. Therefore, it must be decisively used in the vicinity of sales offices and construction sites.
2, two functions of the sign, one is to guide the buyer's direction, and the other is to shape the property image of the family.
3. The buntings are hung on both sides of the road outside the gate of the sales office, and are generally hung on the lampposts along the street to set off a warm sales atmosphere. The flag and advertising slogan are generally printed on the flag.
4. Bonsai flowers are placed in every corner of the sales hall to increase visual beauty, fresh air and warm atmosphere.
Media strategy:
According to the characteristics of such activities, we know that the sales office of the big sales office is limited. Therefore, it is far from enough to rely on the sales department to convey the real estate information. However, the media has to advertise the case too much. Regular and large investment. This activity adopts a breakthrough method and chooses “Made in News” to let the news media take the initiative to pay attention to the opening of the family's Huating, and make free advertisements for this project, so as to maximize the sensation of news information and the spread of real estate information. The deepening of public cognition and the maximization of input and output benefits!
Core activity strategy suggestion: On the opening day of the project, the first customer to sign the contract with the case will be determined. Deshi Real Estate will calculate the number of floors in which Shijiao Huating is actually based on the property purchased by the owner* Changzhou Hotel, Shijia Huating, The cumulative sum of the number of floors in the three buildings of the Investment Plaza*29, as a bonus, is used to reward the national model workers in Changzhou. And on-site awards for labor models, this is the focus of this media strategy. It is also the highlight of the event! The purpose of this strategy is to arouse the public and the major media in Changzhou to pay close attention to the opening information of the case, thus forming a regional news effect, and maximally relying on the power of public opinion and the media to create momentum for the opening of the case and improve the visibility of the family. And the social image and reputation of the developer. Realize the economic benefits and maximize the economic benefits of this opening event. In addition, the "Shijia Huating" was split into four characters, and the four red ceremonies were worn by the four ceremonial ladies, standing in parallel in the most prominent position before the on-site media notary, attracting the media. It is used to enhance the penetration and diffusion of information on the opening of real estate. It is recommended to hold a press conference before the opening of this exhibition, so as to announce the news information of “Shijia Huating awards to the model workers” to the society and the media.
This activity can also be extended to a series of product promotion activities after the project.
Band: Arrange a 20-member cymbal band or a cello violin ensemble for welcoming guests and guests, adding a festive atmosphere.
Content performance two:
The South Lions watched the table and touched the eyes: during the ceremony, the South Lions were plucked into the green and the finishing touches showed the beautiful development prospects of the family.
Ceremony process:
09:00-09:30 All staff members entered the venue. Including the main person in charge of your company and the person in charge of the etiquette company, all kinds of staff and performers.
09:30-09:50 The guests entered the scene one after another. There is a check-in place on site and gifts are issued at the same time. VIPs, guests and customers can receive gifts with a gift voucher in the invitation. The guests entered the venue to rest; the VIP introduced the vip room management band to play the welcome song.
09:50-10:00 The VIP was introduced to the venue by the hostesses.
10:00-10:08 At the beginning of the ceremony, the host opened the opening ceremony to introduce the VIP.
10:08-10:13 The chairman of the company gave a welcome speech.
10:13-10:25 The South Lions will pay a second eye for the show.
10:25-10:30 The government led the word.
10:30-10:35 The host invited the ribbon-cutting guests to unveil the ribbon-cutting ceremony, the small balloons, the fireworks, the salute and the salute, and the ceremony reached its climax.
10:35-10:40 The first customer signed up.
10:40-10:50 The chairman of the board issued a bonus for the model worker, and the model worker gave a speech.
10:50-11:00 The host announced the end of the ceremony and the guests rushed to the luncheon.
The key point of this event: “Leverage to build momentum” is the key point for the successful completion of the expected goals of this activity. Therefore, the first thing we need to “borrow” is the “force” of the government department, so that the whole activity is more authoritative, more persuasive, and more enforceable and diffusive for the news media. Therefore, at the beginning of the event, the connection with the relevant government departments is the focus of this activity. In view of the social and public welfare of this event, it is practicable to invite the relevant leaders of a certain government, the relevant leaders of a certain labor bureau of Changzhou, and the leaders of a certain regional trade union to attend the meeting and deliver a speech!
Matching props:
Property model
Large planning floor plan;
indicator;
Sign in to the table;
Parking area
Parking area signs, arrange for on-site management.
The atmosphere of the scene is created: through the dress of the hostesses, the support of the band, the accompanying lining of balloons, ribbons, fireworks, signing, awards, etc.
Preliminary preparations: Prepare participants. On May 23, the invitation was given to the leaders.
Host: Consider a female host or a male and female host.
Other preparations:

Print invitations in advance, very state guest invitations should be sent 10 days before the ceremony, Changzhou will be sent 5 days in advance, and confirm the receipt. The invitation includes: driving route map, vip parking permit, driver's meal coupon, etc.) Please confirm and confirm with your company.
Get weather data for the day to Changzhou Meteorological Bureau 5 days in advance.
Implement the preservation command and responsible order work within the jurisdiction.
Conduct command and responsible order work 6 days in advance.
Do a good job in the firefighting approval for the air ball in the event 8 days in advance.
Activity execution point description:
Guest identification: After the guests arrived, the hostesses wore brooch for the guests according to different guests. For example, guests are accompanied by boutonniere made of ylang, starry and wenzhu. The guests wear boutonniere made of roses, gypsophila and wenzhu. The guests are accompanied by the hostesses or company leaders to accompany the VIP lounge area. Miss etiquette was introduced to the venue.
Parking space and driver arrangement: There is a parking permit in the lower right position of the guest car windshield. The parking permit is sent together with the invitation card. There is a driving diagram on the back. All vehicles are admitted with a parking permit, and the parking permit is divided into a VIP parking permit and a guest parking permit. After the vehicle enters the market, the company's security guidelines are signed at the sign-in place. VIPs and guests come to the designated parking space according to the security requirements. The vip vehicles can be allowed to stop at the celebration site.
Prepare for emergency measures: Sound system: The company has a high-quality jbl audio with a value of 130,000 yuan, which guarantees the quality at the same time, and a set of multiple standby audio mixers to ensure the sound is safe. There are 2 2 workers in the vertical, and 2 cordless microphones to ensure on-site emergency needs. In the past etiquette service, our company prepared more brooch and ribbon-cutting products than the contract, in order to ensure the success of the etiquette activities and prevent the shortage of defects.
Staffing:
Miss etiquette 10:
There are 10 preset ceremonial ladies, 4 at the entrance, 3 at the check-in, 1 VIP lounge, 2 motorized, and the hostesses asked to unify the dress. Our company will provide a general idea of ​​clothing.

staff member:
Your staff;
Our staff;
When the specific operation is carried out, both parties will provide a list of personnel and different personnel division arrangements.
VIPs and guests:
The specific number of people will be determined by your company, and we will make overall arrangements.