[Boutique] event planning book format

This article catalogue 1 event planning book format 2 public relations activity planning book format 3 campus activity planning book format first: event planning book format

I. Activity feasibility analysis

Mainly consider the inherent advantages, weaknesses, influences and other factors of the activity. The scale of the activity is simulated and predicted. 2. Activity background 3. Activity purpose

The purpose of the purpose is to indicate the uniqueness and significance of this activity or planning. The purpose of the activity is four. The main theme of the activity is five. The time of the event is six. The venue of the event is seven. The organizer of the event is eight. The organizer of the event is nine. Active object

XI. Activity content process

Activity promotion 1. Early publicity 2. Interim publicity 3. Post promotion

Pre-event preparations 1. List the items needed for publicity

2. List the required human resources, material resources, site layout, venues to be borrowed for activities, etc. 3. Indicate the organization, configuration, and corresponding personnel responsible for the section 4. Personnel arrangements for each activity point and time period

5. Including the layout of the previous site, the work schedule on the day of the event, and the activities of the activities required for the event.

1. Briefly introduce the entire activity process

2. Detailed list of activities

Twelve. Remarks

XIII. Activity financial budget

Note: The writing of the book related to the number 1.XXXX II.XXXX XXXX XXXX 1.XXXX 2.XXXX 3.XXXX

.XXXX .XXXX 4.XXXX

.XXXXX III.XXXX

Part 2: Public relations event planning book format

The public relations program must be reviewed and approved by the public relations leader, and sometimes it should be reported to the relevant government department. The purpose is to align the public relations objectives with the overall goals of the organization, to coordinate and coordinate with each other's work in the organization's work, and to obtain legality, otherwise the program cannot be implemented. Public relations planning is the normative carrier of public relations activities. Therefore, writing public relations planning books is one of the necessary skills of public relations personnel.

First, the content elements of the public relations planning book

Public relations planning books do not have a fixed format, and planners generally write according to actual needs and their own writing style. However, no matter what the form and content of the plan book is, the elements that should be included are indispensable. A complete public relations plan should have 5W, 2H, 1E, namely:

Why - the reason for planning;

Who - the planner, the public targeted by the plan;

What - the purpose and content of the plan;

Where - the place where the program is implemented;

When - the timing of the implementation of the program;

How - the form of implementation of the program;

How much - the budget for the event;

Effect - Activity implementation guess.

The above eight elements are the basic skeleton that a complete public relations plan should have. The public relations planning schemes for different organizations and different contents and forms should focus on these eight elements, and carry out rich and perfect and combination and matching according to their own needs. The creativity and individual style of public relations planning books exist in the enrichment of elements. Perfect and the difference between combination and combination.

Second, the public relations planning book writing method Public relations planning book can generally be divided into three parts: title, signature and written date, body text, attached files.

Title, signature and date of writing

1. The title of the planning book

The title of the planning book must be detailed and clear, making it clear at a glance. The title of the plan book is slightly larger than the text, and is arranged in the middle. There are three manifestations:

Public relations subject + cause + language. Public relations consultants and public relations companies hired by the organization plan public relations activities, and their planning books generally use this form of title. Such as: the 10th Anniversary of the Oriental Commercial Building, the planning book of the opening ceremony of the Shiqiao Company, and the planning book for the public relations activities of the giant hydrogen company to eliminate the "hydrogen peroxide event".

Cause + language. The public relations agency plans to establish a public relations activity plan, and its planning book generally uses the title of this form. Such as: the 10th anniversary of the Amy Scholarship Program, the planning book, and the mental health knowledge campaign plan.

Main title + subtitle. The main title is generally the subject of public relations activities, and the subtitle is the name of the common planning book. Such as: "grateful life, pay attention to mental health - mental health knowledge campaign plan book", "rhythm arrogance phantom phantom - Pepsi-Cola sing-song music program."

2. Planning book signature

The plan is signed as the planner's unit or personal name. If the program group or organization is completed, it may be signed “××Public Relations Company” and “××Public Relations Department”; individuals who play a major role may also be signed after the name of the unit, such as “General Planning ×××”, “ Planning Director ×××”. If the plan is completed by an individual, the signature “planner ×××” is directly signed.

3. Planning the date of the document and other

Written date. The specific date of the completion of the planning copy is indicated below the signature, usually with brackets. Such as:.

Numbering. Number the plan book for easy archiving and searching. For example, according to the plan plan number, according to the importance degree or confidentiality number of the plan, according to the classification number of the program governance. The numbering is generally located in the upper right corner of the book title.

Edition. If the plan is still a draft or a draft, it should also be indicated in brackets under the heading, and the words “draft”, “discussion draft”, “draft for comment” should be written. If there is a “draft” before, the plan for the decision-making after the decision should be marked with the words “revision draft”, “implementation draft” and “implementation draft”.

text

The text of the planning book can be divided into three levels: activity background, activity plan and effect prediction.

1. Activity background

The purpose of the activity background analysis is mainly to let the public relations subject leaders and public relations program implementers understand what problems to solve and what the clear memory points are. Therefore, the background analysis of the activity should be a brief description of the basis, main purpose and creativity of the public relations planner on the basis of the public relations problem faced by the public relations entity.

This part of the content should be selected according to the characteristics of the plan book in the following items:

- Public relations issues and environmental characteristics facing the organization

- Organizational development history and organizational position

- obstacles to overcome in achieving the organization's stated goals

- Reasons for conducting public relations activities

- Motivation for the purpose of conducting public relations activities.

2. Activity plan

This is the core part of the public relations planning book. Its main contents are:

Activity goal

activity theme;

Activities;

budget.

This part of the writing needs to be thoughtful, but as a good example, you don't have to describe it in detail, and don't give people a lot of clutter or boring feelings.

3. Effect prediction

The main purpose of the activity effect prediction is to let the public relations activity leader and the public relations activity implementer clarify what kind of results the public relations plan hopes to obtain, and whether the public relations activity can obtain the predetermined effect. This part of the writing only needs to answer a few questions that we raised when planning the argument.

Subsidiary file

This part of the content is not necessarily required for each plan, and should be determined on a case-by-case basis. Important affiliate files usually have:

——Event preparation schedule promotion table

——Responsibility assignment table

- Expenditure budget schedule

——List of items required for the event

- Site usage schedule

--Relevant information

- Focus on matters, etc.

Part 3: Campus Activity Planning Book Format

Campus activity planning book format

First, the name of the book: Write the name of the plan as specific as possible, such as "X year × month × × university × × event planning book", placed in the center of the page, you can also write the title and write this as a subtitle below .

Second, the event background:

According to the characteristics of the planning book, the following items are selected in the following items: specific items include: basic situation introduction, main execution targets, recent status, organizational department, activity reasons, social impact, and related purpose motivation. Secondly, it should explain the environmental characteristics of the problem, mainly considering the inherent advantages, weaknesses, opportunities and threats of the environment, and comprehensively analyze the factors, focus on the various factors of environmental analysis, and carry out the past and present conditions. A detailed description and a plan is made by predicting the situation. If the situation is not clear, it should be supplemented by analysis and other means.

Third, the purpose, significance and objectives of the event:

The purpose and meaning of the activity are clearly stated in a clear and concise language; when the purpose of the purpose is stated, the core composition of the activity or the uniqueness of the planning and the resulting meaning should be clearly written. The objectives of the activity must be specific and need to meet the importance, feasibility and timeliness.

Fourth, resource needs:

List the required human resources, material resources, including the places used, such as classrooms or use activity centers are listed in detail. Can be listed as two parts of existing resources and required resources.

V. Activities:

As part of the main body of the plan, the way of expression should be concise and clear, so that people can understand it easily, but the expression should strive to be exhaustive, and write everything that can be conceived, without any omission. In this part, it is not limited to the use of words, but also can be added to the statistical chart, etc.; each work item planned should be arranged in order of time, and the implementation timetable is helpful for the program verification. The organizational configuration, activities, corresponding rights and responsibilities, and time and place of personnel should also be explained in this section. The implementation of the contingency program should also be considered in this section.

Here are some reference areas: venue layout, reception room, guest seat, sponsorship, contractual agreement, media support, campus promotion, advertising production, hosting, leadership speech, master of ceremonies, venue services, electronic background, lighting, audio, video, Information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off, post-event clean-up personnel, group photo, catering