Fitness Club Opening Celebration Plan

I. Introduction

As the saying goes, "There is no right to speak without investigation." This program is based on the superficial understanding of a spa fitness club. It is originally a violation of the basic rules of planning. However, as an interview simulation program, it can fully test whether a professional planner has mastered the basic planning theory and planning ideas. I sincerely thank you for taking the time to read my design plan at the busy home. I hope that after I have the honor to become a member of the company, I will give my own efforts on the basis of a thorough investigation of your company and the industry. .

Second, the opening ceremony theme: to create a five-star health club.

The name is justified, and a good theme is a good advertisement in itself, which plays a decisive role in the success of this event. The ideal theme naming effect is to enable consumers to fully feel the values ​​advocated by the company from the theme, so as to produce a kind of convincing feelings, that is, to achieve the righteous effect. “Building a five-star health club.” This theme can fully reflect the strength of the company and fully reflect the value orientation of consumers and friends. Therefore, the author believes that this theme is in line with the requirements of this event.

Third, the planned target

The purpose of the opening ceremony is to quickly convey the message of the opening of a spa fitness club and enhance the social reputation of a spa fitness club and the appeal of the service and entertainment industry, reflecting the leading position of the industry and reflecting the opening of our business. Theme: “Building a five-star health club.” The traditional opening ceremony promotion model has formed a fixed pattern, gradually flowing into the stylized, discount + return gold + gift three sets of promotional methods have been difficult to effectively attract target customers, often The merchants invested a lot of manpower, material resources and financial resources, and the consumers did not buy the account at all, and could not achieve the desired advertising effect. In order to achieve a sensational and super-popular effect, this opening celebration must boldly adopt a new opening atmosphere and a unique integrated marketing model to guide the most new wave of Shunde service entertainment industry marketing.
The expected objectives of the activity are as follows:
1. The information about the opening activities of a spa fitness club has been widely disseminated, so that more target consumers can participate in this event.
2. Deepen the impression of the majority of target consumers in a spa fitness club.
3. Whether it is from the previous planning or the later execution, it strives to achieve an unprecedented sensation.
4. Create a situation in the peers that will later be in the same position and become a dark horse in the same industry.
5. Enhance the self-confidence of internal employees.

Fourth, preliminary preparations for the event

In the pre-opening advertising campaign, in order to reach the general public to inform the public about the opening of a spa fitness meeting, this opportunity to spread a spa fitness culture, to lay a good foundation for the opening of the new store.
1. "Zhujiang Business Daily" or "Shunde News"
Post content: a, about a spa fitness club opening information. b. Information about the activities on the day of opening.
c. About the corporate culture information of a spa fitness club. d. The role of the information on participating in the opening lottery participation method and gift distribution: publishing a celebration of the advertisement, creating a celebration atmosphere, and playing a leading role in the traffic flow and public attention during the opening period.
Release specification: 1/6 version release date: Monday, May 25, XX, Saturday, May 30, the media was released: "Zhujiang Business Daily"
2, exquisite albums and the opening of the souvenir delivery content: a, new store layout features, b, corporate culture promotion c, featured service promotion role: with the opening opportunity, design unified vi for brand communication.
The necessary information for opening a business, VIP customers of a spa fitness club will definitely be the company's main business source, such customers must be protected, in the form of clubs or in the form of vip cards to lock this part of the source, must be natural A steady stream of passengers provides the foundation. Therefore, it is necessary to have a whole set of publicity programs and systematically carry out corporate culture communication. It is best to select exquisite albums in this respect. It is issued during the opening period, and the atmosphere is just right and not artificial.
Issuance method: placed in the opening ceremony gift bag, one for each guest;
3, the city's outdoor advertising release content: a, there is a spa fitness club opening information. b. It can accurately express the image of a spa fitness club's corporate image: use the life-like advertising screen to announce the festive atmosphere and brand communication of Datian's spa fitness club. The advertisement highlights the momentum of a spa fitness club and the style of “industry leader”. The outdoor street sign advertisement must be in the central section of the city government or the main road section of the national highway. It should not be stingy, and the big advertisement and pride are the primary considerations.
Release date: May 20, XX - May 25, XX
4, color leaflet clips published and released content: a, new store decoration b, layout features c, service characteristics d, the relevant preferential policies for membership during the opening period e, the role of participation in the opening of the draw method: the cover of the issue coverage, The target customer base is clear, and the Shantou will inevitably attract the attention of the public, and will be happy to participate in the opening activities of the new store, thus achieving the effect of publicity.

Entrained media: "Zhujiang Business Daily"
Number of releases: 50,000 release dates: May 20, XX - June 25, XX
5, Shunde or Foshan TV station coal release release content: a, there is a spa fitness club opening information b, opening a week to join the preferential method role: TV advertising has the characteristics of rapid dissemination of information and wide area, in order to fully open at the time of opening It is necessary to make a sensational atmosphere in the manufacturing industry, and it is necessary to make multiple recurrences one night before the opening of the industry. After opening the business, it is necessary to see if it is necessary to make this advertisement.
After the opening of the advertising campaign, the advertising operation strategy after the opening of the business can not be the same as the atmosphere before the opening of the business. In this case, we should pay more attention to the centralized and effective advertising resources to focus on the target consumers. Conduct more public relations activities in places where target consumption is concentrated.
For example, in the City Design Center Clock Tower Park, there are some dancing fans who gather here every day. Every major business often holds promotions here, so it is the most popular place in Shunde, if it can be reasonable at the appropriate time. Using the resources of the clubhouse to carry out some activities here, the effect of publicity will certainly be more effective.
Method of operation: Some of the faculty members of the club will teach some basic fitness exercises for the public at the free time, and they can also organize interested members to perform in this short time.
Role: As a public welfare public welfare activity, we can make full use of people's hobbies for fitness and let them participate in activities consciously, which is beneficial to the popularity and reputation of a spa fitness club.

V. Setting of the day of opening business

1. Ribbon-cutting ceremony)
Celebration program:
The opening ceremony is scheduled to be held at a spa fitness center on June 1st, XX at 11am.
——9:30 The venue music is bright, the flags are fluttering, the welcome, the military band, the lion lion team, the hostesses are in place, and the staff is ready to work;

——10:10 Company leaders and guests entered the scene one after another. Miss etiquette handled the signing, wearing flowers and leading the guests for the guests. The hostesses waited at the entrance to do the preparatory work;
——10:55 Ceremony Ceremony announced that the celebration is about to begin, please ask the leaders and guests to sit, please participate in the celebration of all personnel;
——11:00 The celebration officially began, and the opening ceremony of the ceremony was performed.
——The master of ceremonies read the list of the main guests attending the ceremony;
——Celebration Ceremony announced: The opening ceremony of a spa fitness club begins! ;
——Celebration of the ceremonial ceremonial band to play a song;
——Celebration ceremonies, please dance dragon team performances;
——Celebration ceremonies, please sing the lion team to perform;
——Celebration Ceremony announced: Please speak;
——Celebration Ceremony announced: Please speak;
——Celebration Ceremony hosted the ribbon-cutting ceremony, and Miss Etiquette led the company’s leaders and guests in place;
——Celebration Ceremony invites a spa fitness leader to preside over the tailoring ceremony.
——The leader of a spa fitness club announced that a spa fitness club will open!
——The moment the ribbon is cut, the music is bright, the fireworks are full of days, the dragon and the lion dance, and the celebration forms a climax;
- a variety of colorful performances, such as aerobics or Latin dance, etc.
——Celebration Ceremony announced: Feast for the distinguished guests!
- On-site sweepstakes by other participants
------In the song, the master of ceremonies,
- The celebration is over.
2. The atmosphere of the main section of the clubhouse where the celebration atmosphere is arranged
1. There are 8 straight air balloons.
2. The main road section where the clubhouse is located is inserted into the knife flag along the road to create a festive atmosphere of two points;
Venue atmosphere
1. The venue has 8 straight air balloons;
2. The theme slogan “A Spa Fitness Club Opening Ceremony” is hoisted above the front door of the main venue; a semi-circular flower ball with a diameter of 1.5 meters is suspended above the doorway to embellish the atmosphere of the venue;
3. Place a congratulatory flower basket on the left and right of the gate, 8 on each side;
4. Hang the hanging flag at the appropriate venue to add a strong festive atmosphere;
5. Pre-positioned 10 columns of flower stands in front of the ribbon-cutting venue, preparing guests to cut the ribbon and beautify the venue;
6. The open space of 5 meters in front of the cut-out flower stand, prepared for the lion dance team, the military band before the party and the end of the celebration climax;
7, neatly arranged a few rows of seats before the open space, ready to invite VIPs to take a seat;
8. A large welcome card is placed on the left side of the gate. The book “Warmly welcomes leaders and guests to visit a spa fitness club!” A large congratulatory card is arranged along the entrance road of the underground yard. “Congratulations to a spa fitness club. Opening of the business" expressed warm welcome to the guests;
9. Welcome to the signboard next to the row of red cloths and flowers, and prepare the hostesses to accept the guests and sign the flowers for the guests.
Slogan slogan
1. Warmly celebrate the opening of a spa fitness club!
2. Warmly welcome leaders, guests and friends at all levels to visit and guide!
3, create a five-star distinguished comfort and health club

6. Expense budget and system