Marketing plan for women's clothing stores

First, the store sales product positioning:

Korean fashion women's wear, mainly in knitted tops.

Second, the store decoration style:

Elegant and elegant decoration style, the color of the store is mainly brown, supplemented by beige. The decoration materials are mainly made of fiber, reflecting the buyer's aesthetic and curve, attracting customers to enter the store.

Third, the staff of the store:

2 to 3 shopping guides, require strong clothing matching ability, understand the fabric and production of clothing, and be responsible for the work. Cheerful and generous, with affinity, strong language strap, can provide customers with good advice on clothing.

Fourth, the promotion program content design:

Promotion is a big tool in the apparel industry. It not only promotes the increase in sales, but also helps to improve the image of the store and establish long-term cooperative relationships with customers. Combined with the survey results, we found that the opening time of Diyi Avenue was not long, and the traffic was not high. There were not many customers who came to Futai to shop. We decided to set the target audience as our classmates and teachers. The school staff is concentrated and the age is consistent. The shopping group of Diyi Avenue, and the products of Diyi Avenue also meet the purchasing needs and purchasing power of students and teachers. We have taken the following promotions.

1. Post a report on our website to promote our competition, in order to let more students know about our competition, and attract more students from our school to buy goods at our store.

2. At the same time before the official competition on the 23rd, posters will be posted at the two campuses of the college to further increase the influence of the competition on the students of the school. On the poster, it is indicated that the student ID card of the college can enjoy the discount, hoping to get the maximum benefit of the students. stand by

3. Before the start of the competition, the teachers of each department will preach on our competition activities in the two campuses, and distribute the vip card to the teachers of the school, making it our key customer.

4, 23-28 every day during the game every day, every day to the rich floor to release a half-hour vouchers, the flow of people to the store for consumption. Post pop posters in the store to maximize the number of scattered customers on the site to buy goods in our store.

5. We left a credit card for each customer during the research period. We welcome them to come to our store to purchase clothing during the event.

6. We put the logo of the clothing store on it, and each hanger has a logo that we designed and produced. We have carefully prepared shopping bags for our customers. After each sale, we will use the logo to seal the bags, let the customers remember our changeyou clothing store, and remember the event organized by “Di Yi Avenue”. Consumers who enter the store can leave a deep brand impression, and potential consumers who have not entered the store can see our mobile brand promotion.

7. Induced consumption refers to the parts that consumers receive, such as gifts, discounts, etc. Now there are still many people who are greedy and cheap, and can grasp the psychology of this part of people and help you to make promotions. At Christmas, we carefully prepared small gifts for all consumers who entered the store, promoted the consumer's desire for consumption and designed and arranged the special clothing area to take the small profits and quick turnover route.