The overall planning of the shoe spray market

One: Fulawo marketing implements eight marketing strategies

Business training, food and grass development, darkness, Chen Cang, Yiyi to work, a little face, first courtesy, squadron, squatting, short-handed cavalry, cooperative alliance, and type investment

Marketing strategy analysis

One: business training

Whether it is a network office worker or a market pioneer, you must learn professional knowledge. Only by familiarizing with professional knowledge can you better market and let dealers and consumers answer all questions before they can believe that we are professional. In order to understand the product more clearly.

Doing the market is a matter of learning. In the same market, different people have different effects; no matter what products they do, they must pay attention to strategies, means and methods. Have a clear working idea and plan.

Purpose: Only professional can do fine

Two: grain and grass

Find 20 tricycles or a convenient number of cars, pack the car body, buy 2 recording speakers, record the advertisements and record them on the speakers, divide the 20 tricycles or other convenient drivers into two ways, and put the recording speakers on the tricycle. In the first car, a city tour was held for a week.

Purpose: Let the whole city be widely advertised

Three: darkness Chen Cang

Because it is a new product to go public, in order to effectively carry out the pressure of serious goods and ease the funds, in order to lay the product into the prescribed store in a limited time, the strategy of indiscriminate competition is implemented.

Select the specified industry storefront, select acquaintances and several people to go back to the store to consult and purchase, try to have men and women, be sure to do the next 5-7 days, the lowest 3 people go to the same store to consult and purchase The Lavo Shoes Spray Series product program is planned to take 20 stores per person per day, so that the tour will be controversial for one week.

Remember: When the store owner asks, "Where is the product there or how do you know this product, you must not say the same reason, some say in the newspaper, some say that the community is engaged in activities, some say to listen to friends, etc. .

Purpose: To mobilize the appetite of the store owner to make cash purchases.

Four: Yi Yi

Print a brochure that suits the local situation, contact the local newspaper distribution station, and make a newspaper page.

Purpose: Promote products

Five: a little face

Grab an industry store and carry out the work of planning; first let the products let the store staff test for free, let them feel the effect and quality of the product, only the sales staff in the store feel the product quality and effect, in order to have targeted recommendations And sales; sales personnel must explain the characteristics of the product, selling points clear analysis, look at the promotion and actual situation to determine the payment method.

Purpose: One store with industry, one industry with market

Six: First ritual soldiers

In the marketing strategy of a store, we will encounter some store owners who refuse to enter our products. At this time, we must implement the strategy of the first ritual, and the third day after the store owner refuses to enter our products, we must send people to be targeted. Going to buy, is to take the darkness of Chen Cang's route to make the store owner tempted, has been to let the store owner cash in stock.

Purpose: Missing seasonal cost doubled

Seven: Blocks

Free trials and promotional activities in areas with a large number of people or people, can support “Wangzhongqiang” and “Weaknesses”

Purpose: To give consumers a free trial opportunity

Eight: Waiting for the rabbit

The printing building is posted on the corridor of each residential area, and as far as possible, free delivery to the door within the urban area.

Purpose: To achieve publicity and household knowledge

Nine: Short Mao Cavalry

Direct sales and insurance personnel are a good sales carrier. They use their targeted sales channels to sell their products to their customers, because they can talk and talk about the spirit of “taste and fashion”.

Purpose: Borrow the Dongfengxing big ship

Ten: Cooperation Alliance

Sports clubs and footwear manufacturers and distributors carry out effective cooperation alliances to achieve their ideas and achieve profit sharing.

Purpose: Targeted promotion and sales of products

Eleven: There is a type of investment

Making a model market in the urban area will have an impact and will facilitate investment in the county.

This strategy is for reference only