5.17 World Telecommunication Day Series Large-scale Cultural Event Planning Program Theme Background Telecommunications Day is a unique festival in the telecommunications industry. By convention, the city company will hold a 517 theme promotion every year. This year's 517 Telecommunications Day theme is "Action to create a fair information society." According to the unified theme of Telecom Day, combined with the company's overall propaganda this year, the entire activity of the secretarial tribe will be the main line of promotion in two aspects: First, this year is Zhejiang Mobile's “Customer Satisfaction Service Year”, we must strengthen the “business service double lead” Concept; Second, Wenzhou Mobile won the first anniversary of the National May 1st Labor Award. Wenzhou Mobile has been thinking for customers for a year, and strives to improve business level and service quality. Activity theme dynamic mobile annotation: First, the dynamic is a symbol of youth, vitality and vitality, which is consistent with the corporate image of China Mobile. Second, mobile new services, mobile information, global customer differentiation services, etc. have brought great convenience to the government, enterprises and people's lives. The development of data services is really active, and the development prospects are very broad, with "dynamic" meaning. The overall conception activities are divided into four parts, which are mainly composed of large customer return evenings, 517 outdoor theme activities, and global theme club series activities. The first part: the big customer returns the party, mainly for group customers and silver card members. At present, three performance groups in China are initially selected. First, May 15 to May 17, Liu Xiaoqing's drama "Golden Class"; Second, May 24 to May 26, Chen Peisi comedy "Balcony"; Third, May 14, tap dance "passion Ireland". The above is to be determined. The second part: the field activities, the main body of the activity and the climax part. Mainly for the middle and low-end customer base. On the day of 517 Telecommunications Day, there was a square cultural event at Wuma Street. The square cultural activities were divided into two sections: dynamic performance and static display. The dynamic area mainly consisted of mobile staff performing special programs related to mobile and local artists performing arts programs and mobile phone show. Interspersed with mobile phone auctions and on-site donation links to mobilize the audience to offer love. The static display area includes mobile phone display, sp new business display experience, on-site donation sale area, and picture display area. Part III: An extension of the activity. Using the "Six Days" Children's Day, we invited 3 to 5 customer representatives who participated in the fundraising and Wenzhou City student representatives and media reporters to donate condolences and party activities to the Children's Welfare Institute. The fourth part: holding a series of lectures on the global theme club. As a supplement to the overall activities of the 517, with the theme of Zheshang Club, Golf Club and New Women's Club, each theme carries out an activity to further enhance the customer's perception. Series Activity 1: Event time due to the crew undecided, time to be determined event venue Lucheng Cultural Center lobby organizer Wenzhou mobile company event theme dynamic mobile 517 telecom day large-scale literary evening division of labor description 1, market operations Department Wei Hong, Wang Yu responsible for taking the lead in the implementation of the crew, Site layout and implementation company's contact and coordination. Determine the crew and sign the agreement before the end of April. 2. Zhang Xiaotian and Liu Lingling, the marketing department, are responsible for media propaganda and press invitations. 3. The urban operation department is responsible for customer invitation and on-site customer reception. The specific person in charge is determined by the urban operation department. Cost budget crew fee to be determined venue fee 8,000 yuan propaganda layout fee 10,000 yuan or so series activity 2: event time May 17th 9:30 am to 4:30 pm event venue main venue: street heart park branch venue: Wuma Street Central Plaza hosted Unit Wenzhou Mobile Co-organizer xx mobile phone xxsp Event theme dynamic mobile - 517 Telecom Day Plaza theme event slogan to do mobile communication experts, create a fair information society activities ø Main venue: Street Heart Park 1, dynamic performance area including cultural performances, Mobile auctions, live donations, sweepstakes, mobile show shows. 2, 4 mobile phone manufacturers each provide a mobile phone worth about 1,000 yuan for on-site auction, starting from 1 yuan, all the money is donated to the Children's Welfare Institute. 3. Static display includes four parts: mobile phone display area, sp and new business display area, on-site charity donation area, and picture display area. 4. In the bazaar area, the mobile company provides a 5,000 yuan payment card, and the customer will send a half-year mobile phone mailbox experience for every 100 yuan payment card purchased at the event site. All the money sold are donated to the Children's Welfare Institute. It is recommended that mobile phone manufacturers do mobile phone sales. The selling price can be slightly lower than the market price. Each mobile phone will donate 100 yuan to 200 yuan to the welfare home. 5, on-site lottery games, awards are divided into 300 yuan payment card 2, 200 yuan payment card 5, 100 yuan payment card 10, love dedication award 50. The audience who draws the 300 yuan payment card will donate 200 yuan to get the payment card worth 300 yuan; the audience who draws the 200 yuan payment card will donate 150 yuan to get the 200 yuan payment card; the customer who draws 100 yuan will pay the card Donate 70 yuan to get a payment card worth 100 yuan; customers who donate their love will donate 10 yuan to donate their love. 6, participate in on-site auctions, sweepstakes and charity sales can be loved by the mobile company and the Children's Welfare Institute as a commemorative card. ø Session 1 and Wuma Street Sub-site activities include on-site consultation, business presentation and charity sale. 2. In the bazaar area, the mobile company provides a 5,000 yuan payment card, and the customer will receive a half-year mobile phone mailbox experience for every 100 yuan payment card purchased at the event site. All the money sold are donated to the Children's Welfare Institute. It is recommended that mobile phone manufacturers do mobile phone sales. The selling price can be slightly lower than the market price. Each mobile phone will donate 100 yuan to 200 yuan to the Children's Welfare Institute. 3. The business demonstration area includes a self-service demonstration and a demonstration with e-line. New business experience. 4. On-site consultation, including mobile business consultation, on-site point redemption 5, participation in on-site auctions, sweepstakes and charity sale, can be commemorated by the love card provided by the mobile company and the Children's Welfare Institute. Division of labor instructions 1, the city company marketing department is responsible for the overall planning of the event, site determination, media promotion, site layout. Lead person: Wang Hongzhuan, planning execution: Wang Yu. 2. The main venue street heart park is led by Wang Yu. The sub-meeting Wuma Street Plaza is arranged by the urban operation department to coordinate on-site coordination. 3. The general management office of the marketing department is responsible for the contact of mobile phone manufacturers. It is proposed to invite 4 mobile phone manufacturers, each of which pays 8,000 yuan for the venue and 2 mobile phones worth about 1,000 yuan for on-site auction. Return: The main venue is about 30 minutes mobile show, and the static display area provides one booth. There are two display tables at the breakout venue. Completion time: before May 10th. 4. The business development office of the marketing department is responsible for sp contact. It is planned to invite 4 families, each with a price of 5,000 yuan. The mobile company provides one booth for each of the main and sub-conference venues. Completion time: before May 10th. Cost budget main venue Street Heart Park about 100,000 yuan or so on the venue Wuma Street about 50,000 yuan series of activities three: time June 1st location Wenzhou City Children's Welfare Institute content 1, donation ceremony in the Children's Welfare Institute, Wenzhou Mobile company leadership representative All clients who participated in the donation donated funds to the Children's Welfare Institute during the event. 2. Organize students from an art school in Wenzhou to join the Children's Welfare Institute to celebrate Children's Day. Cost budget site layout 5000 yuan or so Series activity 4: As 517 overall activities As a complement, the Global Pass Theme Club series will be held from late May to the end of June. With the theme of Zheshang Club, New Women's Club and Golf Club, each theme carries out an activity to further enhance customer perception. Activity time from mid-May to mid-June, activities, Zhejiang Chamber of Commerce activities. Cooperate with Bank of China to conduct a series of financial management seminars. The financial management lecture is mainly to take into account the financial needs of the silver card customers, and to make a lecture on the wide-ranging customer participation and the tour of the whole region. The lecture time is scheduled for May 21, May 22, and May 28. 2. Golf club activities. Cooperate with Yangyi Oriental Golf Club to carry out golf tour membership activities. The event is divided into four batches, each group of 25 members, a total of 100 participants, the time is scheduled to be June 4th, 5th, 11th, 12th, every day from 9:00 to 11:30 am for the event time, noon arrangements Have a buffet at the stadium restaurant. The activities include: 5 boxes of balls per person in the driving range, and a 9-hole course by battery car. 3. New women's club activities. Cooperated with Wenzhou Shebin Women's Club to hold a women's health lecture, and invited Taiwan health experts to interact with Wenzhou Mobile Global Women's New Women. During the live event, the mobile phone, mobile phone number, and high-end beauty product auctions were interspersed, and the money was donated to the sponsors in the name of Wenzhou Mobile and the item provider and customer. The mobile phone is provided by the mobile phone manufacturer. It is expected that four mobile phone manufacturers, each mobile phone manufacturer will provide one mobile phone with a value of about 2,500 yuan. The money is donated by the mobile phone manufacturer, Wenzhou Mobile and the customer; the mobile phone number is provided by Wenzhou Mobile. The starting price of the mobile phone number is 1000 yuan for pre-existing calls. If you do not cap, the pre-stored phone bills must be consumed within one year. The pre-deposits will be donated by Wenzhou Mobile and customers. Senior beauty products are made by Shebin women. Provided by the clubhouse, the starting price of 1,000 yuan, not capped, the money was donated by the Wenzhou Shebin Women's Club and the Global Tongxin Women's Club and customers. Division of labor instructions 1. Zheshang Club financial management lectures led by the marketing department to plan activities, venue arrangements and venue layout, responsible persons: Wang Yu, Wei Hong; media publicity, responsible persons: Zhang Xiaotian, Liu Lingling. The urban operation department, Yueqing and Pingyang branches are responsible for customer invitation, on-site customer reception, and point redemption. See the activity plan for details. 2. The golf club golf tour is coordinated by the marketing department Wei Hong and the Oriental Golf Course. The urban operation department is responsible for arranging customer invitations. The person in charge: Ye Lezhi. Venue layout, responsible person: Wang Yu, Zhang Xiaotian, media invitation, responsible person: Liu Lingling. 3, the new women's club health lectures led by the marketing department Wei Hong, the urban operation department is responsible for customer invitation, responsible person: Ye Lezhi. 4. The execution details of the above activities will be planned with each individual activity. The cost budget tour lecture is about 30,000 yuan, about 15,000 yuan for golf trips, and the venue publicity is about 3,000 yuan for women's health lectures.