Yang human resources advantage to do tourism economic articles

My town is connected to the suburb of Jiangyan City in the south, and the ancient town is in the north. It is the only place where Taizhou and Jiangyan go to the Wuhu Scenic Area. Here is the hometown of the world's rare and protected animal elk and the last wild vanishing point. There are the Taiping Bridge built in the Tang Dynasty and the towering ginkgo that is listed in the aviation logo. It is also the name of the “one-door five-supervisor and three-class two-dimensional” in the Qing Dynasty. The birthplace of the Liu’s champion. To this end, we have fixed our development thinking as a water town eco-tourism town. From the perspective of magnifying the advantages of humanities, we have developed articles around the “Zhuangyuan” brand and the “Zhulu” gold medal. The intangible assets of human resources have been transformed into tangible assets and external China Merchants Capital.
First, multi-channel excavation, highlighting a "full" word from Ming to Qing, the bridge head of the giants Wang family - Liu family has dozens of people for the people, Jinshi, 5 people as the governor, 2 people for the military champion, senior officials The celebrity has been in the township for five hundred years. In particular, the compatriots and brothers who are the same as the Wu Zhuangyuan are rare in the history of Chinese imperial examinations. Therefore, there are poems praising "one five-dollar governor, three-sector two champions", "Qingli Gaozhao Wushuangge, the first in the emperor's list." It can be seen that the study of the rise and fall of the Liu family and the development of the Liu family's human resources have extremely high historical value and promising tourism economic value. Based on this guiding ideology, in the past few years, we have worked with the CPPCC Committee on the historical materials of Liu Zhuangyuan. On this basis, the Municipal Committee of Literature and History also compiled and published related literatures such as "Liu brothers and brothers" and "Liu Zhuangyuan catching and sweeping the stars". Through combing, the human resources of Liu's champion have the following three aspects: 1 There are mainly 14 scenic spots that can be developed at present. They are the champion cell site, Yangma Hall, Tiemawu, Land Temple, Zhuangyuan Site, and Squatter House.垛, 溜马场, Wushufang, Guandi Temple, Malu, Hongpaigou, Heijiangou, Liujiayu Yinmachi, Zhuangyuan cemetery; 2 Existing cultural relics include Zhuangyuanfu ruins, champion armor, bow and arrow bag, big knife, practicing stone , Shigu, Shuma stone, mahogany bed, five sacred rituals, Liu family, "Liu Zhuangyuan catching the broom star" singer, the site of the water well 2; 3 rumors of the anecdote: Liu Zhuangyuan catching the sweeping star, Liu Guoqing Temple test, Liugongfu mother-child prodigy, high-ranking foreign love only to raise relatives, knife picks up, Liu and Ding Chuyu, land god worship, Liu Zhuangyuan diverted, Guandi temple before the signing of the wish, treasure candle, live in the inn to catch the monster, choose the funeral Land, Liu Guoqing died of illness. In the next step, we will further strengthen the leadership of human resources work from the perspective of protecting and utilizing existing human resources. We will establish a leading group for the work of humanities and resources in the town. The main leaders of the party and government will be the heads of the group, and the Humanities Resources Office will be established. Specifically responsible for the collection, development and protection of human resources, as much as possible to collect more, more complete and more detailed historical data. Ensure that human resources are fully tapped and rationally developed and utilized.
Second, the high starting point plan, highlighting a "wu" character Liu Shizhuang is famous for its Wu, known as Wu, and enjoys a high reputation in the people's smells, especially in the southeastern coastal areas. There are still many people on the legend "Liu Zhuangyuan The capture of the broom star is not good, so this creates a champion brand for us, and it provides a broad public base and market base. In order to better develop resources, we will hire relevant experts to serve as tourism industry development consultants. On the basis of extensive consultation with experts, the professional colleges will follow the principle of high starting point and annual implementation to revisit the original appearance of the restoration of Yuanyuan. planning. The entire revision plan is based on the historical materials of the Ming and Qing Dynasties, with the heroic and brave as the soul, and strives to reproduce the glory of the former Liu family and integrate with product development. First, the unique martial arts school jointly established with the armed police or sports associations will further extend the product development industrial chain, which will not only help promote the healthy development of tourism, but also provide more practical talents for social training. The second is to combine tourism and practicality, actively respond to the development of scenic spots, and actively communicate with Wuhu Avenue. On the east side of Zhuangyuan House and west of Wuhu Avenue, a leisure fitness club will be built, including the champion shooting range and the champion gym. The No. 1 ice rink, further enlarge the big champion brand. The third is to combine with the development of economic development tourism products. On the one hand, the existing Zhuangyuan tea project will be enlarged, the production scale will be continuously expanded, the product quality and grade will be improved, and the tourism industry will be promoted to promote the development of the industry. On the other hand, the living habits such as the eating and living of the champion will be purposefully started. Ducks, champion costumes, champion weapons and other related tourism products will carry forward the spirit of the Wu Zhuangyuan.
Third, the market-oriented operation, highlighting the development of a "living" character, the big champion brand, requires a large amount of capital investment, in view of the actual situation of the bridge, it is very difficult to rely solely on its own financial resources, therefore, we will take multiple legs to walk Ways to solve the problem. The first is in the development of attractions. On the one hand, the existing human resources will be protected, the existing Liuzhaoyuan relics will be signed with the local farmers, and the control of civil buildings will be strengthened to reduce the difficulty and cost of demolition in the future planning and construction. On the other hand, adhere to the principle of doing what you can, and implement 14 scenic spots step by step. The second is in fundraising. We have adopted a two-handed approach. On the one hand, we actively declare key development projects for key industries, strive for support and support from higher levels, and strive for special fund loans. On the other hand, actively taking the path of resource investment, the form allows the sole proprietorship, joint venture, shareholding or transfer of project management rights; the method is flexible and diverse, can be contracted as a whole or can be contracted for operation, or can be standardized after operation; Unrestricted, as long as there is input, you can negotiate cooperation. The third is in market speculation. In order to make a tourism brand, it is necessary to strengthen the promotion of the outside world. To this end, we will make a good introduction article from three aspects. That is to strengthen cooperation with tourism companies, take the initiative to connect with relevant famous travel companies, ask them to help promote and promote their own tourism projects, and use their advantages to overcome their inherent difficulties. Strengthen cooperation with the art, film and television industry and the business community, and use the historical materials as the theme to create film and television works with the theme of the champion. Through the mass media, the popularity of the champion will be enhanced, the influence of the champion will be expanded, and the title of the champion will be increased. Strengthen cooperation with the martial arts community, strive to establish the martial arts talent training base, and actively create conditions, hold regular martial arts or Chinese martial arts seminars, and take advantage of influences. The fourth is in the sharing of benefits. The general principle is to benefit investors. According to the proportion of the investment amount and the funding channel, the benefit sharing method can be determined. The dividend can be paid according to the stock, or the management right can be transferred at one time, and the operation can be bought out. The purpose is to lower the threshold of promotion, encourage powerful enterprises and individuals to participate in the development of the champion tourism project, and open the door for the wealthy people.
The above is only the initial concept of the development of the town of the Yuan Dynasty, and there are many immature places to further improve, but the development of the champion is imperative. In the future, we will focus on development ideas, vigorously promote, and create a top-notch brand, actively take the path of investment in resource industries, and expand conditions for the development of local economy and create conditions for expanding the platform.