Mid-Autumn Festival to send moon cakes to customers' activities
In order to narrow the distance between the new and old customers and enhance the company's reputation in the hearts of customers, the Mid-Autumn Festival will use the habit of sending moon cakes between friends and relatives during the Mid-Autumn Festival, and present moon cakes to new and old customers to express their concern. And thanks, to enhance the relationship between customers and dealers, to strengthen the marketing network, further enhance customer loyalty to our company, and effectively promote product sales, the specific program is as follows:
First, the purpose:
1. Stabilize the old and grasp the new and enhance the reputation of xx company in the hearts of customers.
2. Promote key intentions to sign customers.
Second, the gift object and conditions:
This event is mainly aimed at customers in Guangdong. The gifts are mainly in the following four categories:
1. Old customers, a total of 80, estimated to be 80, by the after-sales service department statistics and submitted to the planning department, unified by the planning department;
2, the existing dealers, initially drafted 50, a total of 50 people, the customer service department statistics and turn in the report to the planning department, the planning department unified arrangements;
3, the key purchase intention customer, by the customer service assistant and salesman application, the customer service manager and sales manager to review the statistics, the planning department is finally reviewed and implemented. Initially drafted about 200, and 200 people are expected;
Mid-Autumn Festival Gift Application Form Customer Type Customer Name Address Contact Phone
4, door-to-door customers: Where the lunar calendar from August 5 to August 14 to our company to see the machine customers are given a gift a box, scheduled 20, is expected to 20 × 3 = 60 people. Business assistants must apply to the Planning Department in advance and be arranged by the Planning Department;
Third, the gift method:
In order to give customers an unexpected harvest and surprise, improve the effectiveness of this event, it is decided to keep the customer confidential in advance, and deliver it in a centralized time. After contacting the post office, it will be delivered by the post office.
Fourth, the gift composition:
1. Moon cake: The moon cake is divided into two grades, which are mid-range and high-grade. For key customers, high-grade moon cakes are given, and ordinary customers are given ordinary grade moon cakes.
2, if you simply send moon cakes, no matter the expensive and expensive moon cakes, they all appear to be in the cliché, no innovation, after deep thinking, the decision gift consists of two parts: a box of exquisite moon cake worth xx yuan, a beautiful greeting card worth 3 yuan Zhang.
V. Gift preparation:
The moon cakes are purchased or customized by the planning department or the material control department from the post office. The greeting cards are carefully selected by the planning department and printed with congratulatory messages.
6. Gift delivery time and method:
Time: September 22, the lunar calendar August 9th, at the latest on September 26th, the lunar calendar August 13th before 6pm.
Means: Our company will send the customer's name, contact number, detailed address, moon cake and greeting card to the post office at the latest on September 21st, the 8th day of the lunar calendar, and be delivered by the post office.
Requirements: The salesperson and the business assistant must report truthfully. The customer must be a determined intention customer, and the person to be sent must be a person with certain decision-making power or strong influence.
Seven, the cost budget:
The total number of customers in this event is 380. among them:
150 key customers, namely 150×xx yuan/share=yuan;
There are 230 general customers, namely 230×xx yuan/share=yuan.
Total: yuan + yuan = yuan.
8. This activity is supervised by the Planning Department.
First, the purpose:
1. Stabilize the old and grasp the new and enhance the reputation of xx company in the hearts of customers.
2. Promote key intentions to sign customers.
Second, the gift object and conditions:
This event is mainly aimed at customers in Guangdong. The gifts are mainly in the following four categories:
1. Old customers, a total of 80, estimated to be 80, by the after-sales service department statistics and submitted to the planning department, unified by the planning department;
2, the existing dealers, initially drafted 50, a total of 50 people, the customer service department statistics and turn in the report to the planning department, the planning department unified arrangements;
3, the key purchase intention customer, by the customer service assistant and salesman application, the customer service manager and sales manager to review the statistics, the planning department is finally reviewed and implemented. Initially drafted about 200, and 200 people are expected;
Mid-Autumn Festival Gift Application Form Customer Type Customer Name Address Contact Phone
4, door-to-door customers: Where the lunar calendar from August 5 to August 14 to our company to see the machine customers are given a gift a box, scheduled 20, is expected to 20 × 3 = 60 people. Business assistants must apply to the Planning Department in advance and be arranged by the Planning Department;
Third, the gift method:
In order to give customers an unexpected harvest and surprise, improve the effectiveness of this event, it is decided to keep the customer confidential in advance, and deliver it in a centralized time. After contacting the post office, it will be delivered by the post office.
Fourth, the gift composition:
1. Moon cake: The moon cake is divided into two grades, which are mid-range and high-grade. For key customers, high-grade moon cakes are given, and ordinary customers are given ordinary grade moon cakes.
2, if you simply send moon cakes, no matter the expensive and expensive moon cakes, they all appear to be in the cliché, no innovation, after deep thinking, the decision gift consists of two parts: a box of exquisite moon cake worth xx yuan, a beautiful greeting card worth 3 yuan Zhang.
V. Gift preparation:
The moon cakes are purchased or customized by the planning department or the material control department from the post office. The greeting cards are carefully selected by the planning department and printed with congratulatory messages.
6. Gift delivery time and method:
Time: September 22, the lunar calendar August 9th, at the latest on September 26th, the lunar calendar August 13th before 6pm.
Means: Our company will send the customer's name, contact number, detailed address, moon cake and greeting card to the post office at the latest on September 21st, the 8th day of the lunar calendar, and be delivered by the post office.
Requirements: The salesperson and the business assistant must report truthfully. The customer must be a determined intention customer, and the person to be sent must be a person with certain decision-making power or strong influence.
Seven, the cost budget:
The total number of customers in this event is 380. among them:
150 key customers, namely 150×xx yuan/share=yuan;
There are 230 general customers, namely 230×xx yuan/share=yuan.
Total: yuan + yuan = yuan.
8. This activity is supervised by the Planning Department.
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