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Developing potential purchasing power programs for college students (supermarkets)

I. Statement xx Supermarket is a typical membership-based supermarket. Members' consumption accounts for 85% of the total. The quantity and quality of members will directly affect the sales of supermarkets. The surrounding community residents are the most loyal and stable consumer groups. The development of the community is in full swing. Analysis of the composition of members, there is a special consumer group - students, their age is generally between 18 and 25 years old, are students in Hangzhou college. The number of students coming to Hangzhou every year has increased by a certain percentage, and they will have three or four years of study. The preliminary investigation found that the goods purchased by students generally include low-value consumables such as cultural and sports goods, snack foods, paper products, and daily necessities. At the same time, girls and girls account for the majority. Has conducted an investigation into student shopping. It is found that the frequency of use of student membership cards is relatively high. Although their customer price is lower, the consumption frequency is higher, and their consumption amount is also higher. As the data is not backed up, only the XX early-stage student membership card weekend use statistics are retained for reference. XX Year Student Membership Card Usage Statistics Weekly Weekend Date Consumption Amount Consumption Time Customer Price Period Description 1/1~1/2 2/8~1/9 52921.75 1022 51.78253 Usually 31/15~1/16 52083.12 708 73.56373 End period period 1/22~1/23 67468.96 809 83.39797 51/29~1/30 63626.78 336 189.3654 6 2/5~2/6 22237.88 152 146.3018 During the cold period 7 2/12~2/13 21263.61 218 97.5395 八2/19~2/20 159353.9 2294 69.4655 Before and after school 9/26~2/27 84405.9 1326 63.65452 Ten 3/4~3/5 64727.65 1126 57.48459 Usually 11/3~11~3/12 65389.5 1232 53.07589 xx The supermarket's cultural goods festival is in the implementation stage. In mid-September, Hangzhou's higher education institutions will usher in another round of freshman enrollment. Consumer shopping will have an inertia, how to attract new students to my supermarket, making new students become loyal customers of my supermarket is imminent, specially drafting how to develop potential purchasing power programs for college students in Hangzhou. Second, the program goal: to promote the concept of xx supermarket members shopping advantages of colleges and universities, to the college students' consumption habits. Attracting new students to my supermarket shopping, first-in-class, in the new students to establish a good image of my supermarket, to cultivate new shopping habits. Let the students in the schools around the supermarket understand the xx supermarket and appreciate the preferential treatment of membership. Absorb excellent members, promote membership cards, and attract more students to the xx store in Jiayou Supermarket. Scope: Hangzhou Institute of Electronics Technology, Zhejiang Engineering College, Hangzhou Business School, Hangzhou Teachers College, China Metrology College, Zhejiang University of Finance and Economics, Zhejiang Institute of Applied Engineering, Qianjiang College, Zhejiang Radio and Television University, Zhejiang University Xixi Campus, Zhejiang University of Technology Wait. Target: Freshmen and some students in the second year or above, cultivate new shopping habits, and gradually make new students have the psychological inertia of shopping. The initial concept of development: the formation of psychological inertia requires a long period of training and continuous stimulation of specific behaviors. Therefore, in order for a new student to have the psychological inertia of shopping to a xx store, it takes a certain amount of time to brew, and it takes several times to face up with the new students. The work must be carried out in cooperation with the school organizations such as the student unions. At present, the school has established contact with the supermarket and has a good start. First, let the students contact xx for the first time - to meet the new students to set up a supply point in the new report, give a small gift and issue a trial consumption card, so that the new students can contact the Friend Store in the first time. The issuance of the trial consumption card is natural and easy to accept. The first impression of a freshman is very important and is directly related to future consumption. When the freshmen first entered the school, they were more interested in all kinds of new things. They must grasp the psychology of the new life, and they must be the first to establish the brand of xx in the new life. Second, let students face xx every day - install a mirror for the new dormitory, install a mirror for the new dormitory, and print "do the best self" and "home friend supermarket xx shop" on the mirror. Let xx be integrated into the new life, let the new students get in touch and get familiar with xx every day. Thus forming a deep-rooted brand image in the new life. Then establish the image of a service in my supermarket - do the best. Close the distance between the supermarket and the students. Third, let the students walk into xx - trial consumption card lottery activity test consumption card trial for a period of time, set a weekend on the supermarket square live sweepstakes. Let students cut the superiority of physical member consumption; let students enter xx, truly feel xx, understand xx; let students initially form the concept of member consumption, and lay a good foundation for the formal membership card. 4. Let xx walk into the campus – one of the xx campus activities, the supermarket and the school's accommodation center, the two sides build a student life and serve the students. Such as: 1) signboard, 2) Jiayou Supermarket xx store public welfare umbrella, 3) establish "xx bicycle rental point" on the campus, managed by the Suspension Management Center, properly charge, maintain vehicle maintenance, vehicle renewal, and make one-time investment Long-term on campus and zero input. Let xx walk into the campus, let students no longer be unfamiliar with xx, and let students feel xx meticulous and thoughtful service, making xx a part of student life. V. Formally apply for membership card After the above series of activities, formally apply for membership card. At the scene of handling the membership card, we strive to form a scene of sensation and snapping up. "The student's holiday is not discounted, and the family member's membership card is discounted for holidays." Absorb outstanding members for the supermarket. 6. Integration into school life - xx series of activities 2. The title new student competition. The Newborn Cup football game has a great influence on the freshmen, making full use of the enthusiasm of the new students for the event and expanding the influence of xx. Pull the banner where the students often pass. The game will last for a long time, during which time students will feel xx. 2. Start a lecture. The project is a successful planning case for family friends, which is taught by the manager. Through lectures to promote xx, students can also learn from fresh and useful things to achieve a "win-win", naturally complete a process of publicity and acceptance of propaganda, thus establishing the image and taste of xx. 3. Provide opportunities for work-study. Provide students with hard work and dropout opportunities to let students feel the warmth of xx. Form a good reputation in the new students. The activity links the student to xx and draws the distance between xx and the student. Seven, "Hua" good moon - xx Mid-Autumn Festival night will make full use of the feelings of the new homesickness, holding a Mid-Autumn Evening Party in the supermarket square, giving people a feeling of home, close to the student's life, but also bring a business opportunity to the supermarket. It has a huge impact on students. Eight, integrated into the campus life of the three 1. Co-founding entrepreneurship scholarships. Co-found a scholarship with the school to reward successful student entrepreneurs. 2. Hosted the "xx Cup" college entrepreneurship competition. The theme of the xx actual problem is to solve the problem

Program competition. Not only can you increase the visibility of xx, but you can also absorb useful suggestions. Xx forum website.

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