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Personal sales planning for the paper industry in 2019


Recently, individuals have learned through online channels that water treatment agents have a large sales space in the application of local paper companies. As the regional economic situation improves and corporate environmental awareness increases, this space will become larger and larger, and similar competition will become more intense. I believe that starting from 2019, if we try to make the local paper industry a small and solid market and strive to win local small and medium-sized customers, enterprises will not only win market opportunities, but also launch local brands and make profits. To lay a solid material foundation and prepare for the future competition with the peers.
Water treatment agents have a large market space for application in the local paper industry, which can be demonstrated by both demand and supply. From the perspective of demand, there are incomplete statistics from the Internet, and there are more than 15 paper companies in the local area. Large-scale projects such as Xianhe Paper and Wuxing Paper are located in the suburban development zone, while the remaining small and medium-sized ones are located in the surrounding county towns. Since the environmental protection department has certain requirements for the sewage treatment of enterprises and the operating efficiency of most papermaking enterprises has improved, the demand for water treatment agents is large. From the perspective of supply, there are fewer local enterprises with large scale, good product quality and after-sales service in Zhangzhou. Although there are large foreign enterprises entering the local area, our company is in a geographical advantage and is more likely to seize the local market. ,Expand market share. From the above analysis, the market space is still relatively large for us.
Although the overall market space is large, it is not appropriate to spread it in general at the time of sale, which is both inefficient and not conducive to later market development. In sales, there must be a focus. From the perspective of our own products, we can start with water treatment agents, open up the market, gradually recommend other products like customers, and provide corresponding products and services for customers according to their different needs. According to the potential demand of local paper companies, they can be divided into three categories: a, b, c. Class a is like Crane Paper. Class b is such as Wuxing Paper and Vinda Paper. Class c such as Minde Paper, Jialong Paper, etc. As the main sales target, we can contact the relevant departments of the company to understand the production and operation status, the use of water treatment agents, and recommend our company's water treatment agent according to their needs to achieve sales. Unscheduled return visits to customers, timely discovery of problems, handling of problems, and efforts to identify potential needs, and strive to allow customers to apply other products of our company. Because of this long-term effective communication, we have won the trust and goodwill of our customers and established a good corporate image. After this customer matures, it will fully develop the next company. So steady and steady, step by step, and make the market more detailed.
In the paper industry, small and medium-sized customers account for about 70% of the market. Although each sales volume is not large, but the accumulation of more and more, you can still get considerable profits. In addition, when developing small and medium-sized customers, peer competition will not be as intense as that of large enterprises. It is easier to operate and can accumulate certain experience and contacts. It will be much easier to contact with major companies. Some of these enterprises will gradually increase their water treatment agents as their scale grows and their production efficiency increases. In the future, the profits of our company will gradually increase in the future. Therefore, winning small and medium-sized customers is a very crucial step.
In the work, we must study the basic knowledge of professional chemicals, familiar with the production process of the product, the principle of operation, type, use and precautions for use. Understand the laws and regulations involved in the production, use and transportation of chemical products, and enhance legal awareness. At the same time, learn professional marketing knowledge as much as possible, communicate with colleagues, understand the development trend of the industry, strive to make the sales details more perfect, make the whole sales process more efficient, and bring more profits to the enterprise.
The above is only a preliminary idea of ​​the sales work in 2019. As the market situation changes, many unforeseen conditions may be encountered, and necessary corrections will be made in actual work.
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