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If the core business of “eat, live, travel, travel, purchase, entertainment” in the tourism industry is likened to a series of points, then the exhibition activities are undoubtedly an important line that stringes these points.
Although the participants in the exhibition activities are not “tour” because they are “tours”, they do not have the essential difference between eating and drinking in the process of trade exhibitions, sports events, international conferences, etc. . From the perspective of inter-industry correlation, exhibitions and tourism itself are two sister industries that are difficult to give up. On the one hand, away from the support of tourism services such as transportation, accommodation, catering, etc., the exhibition activities are difficult to move; on the other hand, the exhibitions are directly related to tourism. A special industry that promotes action. Whether tourism enterprises can successfully participate in the exhibition industry and effectively link various tourism resources has become one of the important criteria for evaluating the degree of organization and competitiveness of tourism enterprises.
However, in the past quite a long period of time, China's tourism and exhibition industry seems to always present a "two-layered skin" of "non-active cooperation". The reason for this situation is essentially related to the administrative monopoly industries in which both industries are relatively open and relatively lagging. Although it has not been cultivated in today's two industries to compete with the strength of similar international companies, there is no doubt that the long-term exclusive administrative monopoly resources have made the employees of these two industries almost never feel the survival. Crisis. It is this "experience" confidence in their respective incomes that has led to a "non-malicious" non-cooperation between the two industries on the market.
A welcome phenomenon is that the traditional administrative barriers in the convention and exhibition industry and the tourism industry are rapidly being eliminated, and the convention and exhibition industry and the tourism industry have entered a turbulent phase that needs to be reshuffled. In order to win this reshuffle, the coordinated development of the tourism industry and the convention and exhibition industry is certainly the "ace card" among them. The cooperation between Jinjiang Group and Jtb is actually a rational response to the current market situation. This cooperation will play a positive role in promoting the combination of these two industries.
If simply in this sense, the cooperation between Jinjiang and Jtb will undoubtedly have a very optimistic market prospect. However, China's convention and exhibition industry is still an industry with strong “administrative dependence”. Whether it is a trade fair held in various places or a large-scale event such as the Olympic Games and the World Expo in the future, the characteristics of the government are very obvious. As a multinational company accustomed to operating the exhibition through the “market model”, whether it can adapt or change the “administrative dependence model” of China's exhibition activities will become the key to the success of these large-scale joint venture exhibition enterprises.

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