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How to write a business (commercial) plan


Unrealistic corporate planning will only show that venture entrepreneurs lack sufficient experience in operations. Even if the net profit of the company's products can reach 40%, venture entrepreneurs should better explain how he will deal with the competitors attracted by this high-profit industry. To avoid such unrealistic mistakes, venture entrepreneurs should be prepared for fundraising, learn more about customers and collect more information and data. Entrepreneurs should understand that the object of venture capital investment is risky. Not a product/service. Business plans that do not give investors enough information or excite investors can only be thrown into the trash. In order to ensure that the business plan can “hit the target”, the risk entrepreneur should do the following.
1. Concerned products In the business plan, all details related to the company's products or services should be provided, including all surveys conducted by the company. These questions include: What stage of development is the product in? What is its uniqueness? What is the way companies distribute products? Who will use the company's products, and why? What is the production cost of the product? What is the price? What is the plan for companies to develop new modern products? Investing investors into a company's products or services, so that investors will be as interested in products as risk entrepreneurs.
2. Dare to compete In the business plan, venture entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How does their product work? What are the similarities and differences between competitors' products and their products? What is the marketing strategy adopted by competitors? To clarify the sales, gross profit, income, and certain market share of each competitor, and then discuss the competitive advantage of the company relative to each competitor, it is necessary to show investors that the customer prefers the company because: The company's products are of good quality, fast delivery, moderate positioning, appropriate price, etc. The business plan should make its readers believe that this company is not only a strong competitor in the industry, but also will be the industry leader in the future. By. In the business plan, entrepreneurs should also clarify the risks that competitors bring to the company and the countermeasures the company takes.
3. Understand a certain site management plan to provide investors with in-depth analysis and understanding of the target site. It is necessary to carefully analyze the influence of factors such as economy, geography, occupation and psychology on the behavior of consumers choosing to purchase their own products, and the role of various factors. The business plan should also include a major marketing plan that outlines the areas in which the company intends to conduct advertising, promotion, and public relations activities, and clarifies the budget and benefits of each activity. The business plan should also briefly describe the company's sales strategy: Does the company use an outside sales representative or an internal staff member? Is the company using resellers, distributors or franchisors? What type of sales training will the company offer? In addition, the business plan should pay special attention to the details of the sale.
4. The action plan of the company that indicates the course of action should be impeccable. The following questions should be clarified in the business plan: How do companies push products to a certain field? How to design a production line and how to assemble a product? What raw materials do you need for production? What production resources does the enterprise have and what production resources do it need? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage, and delivery.
5. Demonstrate your management team to turn a mind into a successful venture. The key factor is to have a strong management team. Members of this team must have high professional and technical knowledge, management skills and years of work experience, to give investors a feeling: "Look, who is in this team! If this company is a football team, They will always enter the World Cup finals!" The manager's function is to plan, organize, control and guide the company's actions to achieve its goals. In the business plan, we should first describe the entire management team and its responsibilities, and then introduce each manager's special talents, characteristics and accomplishments, and describe in detail how each manager will contribute to the company. Management objectives and organizational chart should also be clearly defined in the business plan.
6. Outstanding Project Summary The summary of the plan in the business plan is also very important. It must be of interest to the reader and eager to get more information, it will leave a lasting impression on the reader. The summary of the project will be the last part of the venture entrepreneur's writing, but it is the first thing the funder needs to look at. It will extract the most relevant details from the plan to raise funds: including the basic situation inside the company. The company's capabilities and limitations, the company's competitors, marketing and financial strategies, the company's management team and other situations are concise and vivid summary. If the company is a book, it is like the cover of the book. If you do well, you can attract investors. It will give venture capitalists the impression that "this company will become a giant in the industry, and I can't wait to read the rest of the project."

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