Write a good leadership speech to grasp four key points

Writing a leadership speech is an important responsibility of the secretary and an integral part of doing a good job in the office. A few days ago, many leaders felt that the speeches written by the secretary were long and empty. The main manifestations were: empty talks, more narrative processes, and more. How to overcome these problems? I think. Secretary staff should work hard in four areas:
First, close the door "as a leader"
The success of a manuscript depends first on whether the leader approves it or not. This is the "lifeline" of the manuscript. To this end, the Secretary should, as far as possible, grasp the leadership and intentions as much as possible, and reflect the leadership intentions. Specifically, it is to ask the secretary to enter the "ecstasy" realm in the process of writing conceiving, forget his identity, close the door to "be a leader", think about the problem from the perspective of leadership, and do "normally learn leadership I asked the leader before writing, and I was the leader when I wrote." First, we must thoroughly understand the policy. Timely and accurate understanding of the superior file and the spirit of the meeting, paying close attention to the guidelines and policies highlighted at each stage, because the leadership intention is essentially the concrete manifestation of the spirit, policy and people's will of the superior meeting, and the secretary only needs to grasp this general grasp. Grasping the overall thinking of the leadership. The second is to capture the focus of work. Leadership activities are a direct manifestation of leadership intentions. Understanding the dynamics of leadership activities will help deepen the understanding of leadership intentions and also help to embody leadership intentions. The third is to discover hot spots of thinking. It is necessary to agilely grasp the important ideas and viewpoints of leaders' daily discussions, and to think about them in a coherent way, so that there will be a systematic and overall understanding of the leadership's thinking. The fourth is to understand the way of thinking and the habit of speaking. Leadership styles vary widely. It is necessary to understand as much as possible the leadership's ideas, ideas, language styles, etc., to understand what the leader wants to say, how to say it, what to highlight, what to emphasize, what to advocate, and what to object to. Important contributions can be asked in advance to talk about ideas and requirements, so that the content of the manuscript matches the leadership intentions in order to receive better results.
Second, talk less about "national language"
What is ideology and agitation is the key link in the success of a speech. The richer the thought, the more the listener gets into the gods; the stronger the agitation, the more satisfied the leader is. The speech must reflect a strong ideological and agitating nature, and must say "national language" less. Just like "burning Lai", you must have characteristics and tastes to win "consumers." First of all, to say "national language" less is to talk about what the leader wants to say. Some leaders like the style of the style, the language is simple; some leaders pay attention to the rhetoric, prefer the language of the work; some focus on the succinct and logical nature of the manuscript; some emphasize the reality of the article content. The secretary must have a thorough understanding of the literary hobby of the leader. From person to person, write a manuscript that meets the “taste” of the leader. Secondly, to talk less about "national language" is to talk about what the people want to hear. While considering leadership, you cannot ignore the identity of the audience. To address the different identities of the audience, pay attention to the use of the language that meets the identity of the audience, and appropriately intersperse some examples that are consistent with the habits of the audience, so that the speaker can be "emotional" and the listener "enter". For example, in the speeches of the staff and workers' meetings, it is necessary to pay attention to the literary works. The theoretical and logical nature can be stronger. If the audience is the grassroots cadres and the public, we must pay attention to the level of language. If necessary, quote some folk sayings, the old secret network believes that Only in this way can it be possible to draw closer to the psychological distance of the audience and receive better results. Again, to say "national language" less is to talk about the truth. The key issue is to dare to tell the truth, to be good at telling the truth, and to pay attention to the art of telling the truth. This is to grasp the sense of proportion, not to say that if you have not done or can not do it, do not exaggerate the words, do not talk about "over-words"; grasp the occasion, only suitable for a certain range or part of the staff, do not be in the staff At the conference, the effect must be considered.
Third, write "three points master"
To write a high-quality speech, the secretary must have the opportunity and space to play, which requires a "three-pointer." Do this "three-pointer" and focus on innovation. Innovation is the driving force for all work progress. It is a requirement for the development of things. The drafting of leadership speeches is no exception. Only when the speech is innovated can the reader be impressed and can be thought-provoking in order to better convey the intention. First, the point is new. The point of view is the life and soul of the speech. Never be a "two-way trafficker" and sell other people's things. Be good at thinking, in the combination of theory and practice, find problems and refine ideas in the combination of superior decision-making deployment and local reality. We must be good at "Shari Gold Rush", face the vast materials, be good at identification, be good at falsifying the truth, and go for rough. It is necessary to be good at dig new content from old problems, analyze it from multiple angles, grasp it, and dig out new ideas from it, "turning decay into magic." Second, the structure is new. The drafting of speech is different from literary creation, and it has certain patterns and norms in its structure. However, the structure is to serve the theme. In order to meet the needs of the theme, the structure can not be solidified and rigid, but it must be innovative, so that the audience can easily grasp the context and make the audience have a sense of beauty. The third is that the language is new. Although the speech draft requires plain and simple, it does not mean that it excludes the vividness and innovation of the language; although it does not need to be as eloquent as the pure literary creation, it is not to be flamboyant, vivid, and flexible, but it must not be gray-faced and chewy. Appropriate use of some rhetorical techniques can greatly enhance the sustainability and freshness of the manuscript.
Fourth, tempering "basic skills"
First, you must study hard. There is no end to learning the sea. Not learning must lag behind the situation, behind leadership, behind colleagues. To develop a habit of diligent study, you can't stop in the form and taste it. It is necessary to study in the newspapers, learn from books, learn from leaders, learn from comrades, learn from the people, study in depth, integrate and improve quality. The second is to be good at accumulation. Make bricks without straw. If you don't pay attention to accumulation, you can't do it easily when you start an article. To learn to observe, always pay attention to what you see, hear and record, especially pay attention to record the speech of the leader; learn to classify, summarize and classify various materials; learn to "clip" and cut some useful articles from the newspaper to Use after preparation; learn to "on the Internet", use modern media to access, download, store data and so on. Through continuous accumulation and reserve of views, it is necessary to prepare for it. The third is to work hard. The ancients said that "Kung Fu is outside the poem", that is, to love writing work, to have passion and passion, to have inspiration to have inspiration, to have inspiration, to have a good manuscript; to work hard, to endure loneliness, to suffer; There is a sense of initiative and responsibility. If there is one or two flaws in the verification of the manuscript due to carelessness, even if the manuscript is written well, it will be half the battle.

Author unit: Fangshan County Party Committee Office, Hubei Province