Mid-Autumn Festival event plan
First, the purpose of the event:
Mid-Autumn Festival, one of the three traditional Chinese festivals, the National Day, the national holiday. This event is "Mid-Autumn Festival" and "National Day". Mid-Autumn Festival focuses on the main line of the "Mid-Autumn Festival is more intense", highlighting the three major festival features of the "Reunion", "Amour" and "Gift" of the Mid-Autumn Festival, using the very human activities to impress consumers. The National Day is based on the "Happy National Day", which is divided into four series: "Lucky", "Affordable", "Member" and "Fashion". Through the National Day series of merchandise promotions, we will strive to strive for the peak sales of goods. We have also won personalized word-of-mouth and price word-of-mouth, so we can truly deepen our holiday market.
Second, the event time:
September 18, 2019 - October 8, 2019 This year, before the National Day of the Mid-Autumn Festival, the National Day of the Mid-Autumn Festival was reunited. Therefore, the time of this event is set to the above time.
Third, the theme of the event:
"Tonghe congratulates the Mid-Autumn National Day, and enjoys the wonderful Hualian"
Fourth, the content of the event:
Mid-Autumn Festival: "Happy Mid-Autumn Festival, strong love"
"Joy is in Hualian, and the sentiment is more intense."
1, 2019 Mid-Autumn Festival Food Festival - Mooncake Show combined with the Food Festival to hold "Mingyue Hezhongqiu - Famous Brand Mooncake Grand Exhibition", focusing on the launch of brand-name moon cake manufacturers with new moon cakes with different characteristics and different tastes.
2, 2019 nourishing health products Festival Mid-Autumn Festival has always been the peak season for the sale of health products, especially after the public health products advertising in recent years, a large-scale "gift to send health" propaganda, Mid-Autumn Festival gifts to choose health care products consumers have become more and more On the other hand, because health care products have a very rich profit margin, suppliers should be quite large in terms of promotion and cooperation. Therefore, fully integrate the Mid-Autumn Festival promotion activities of various health care products manufacturers, and carry out a nourishing health care product festival, which can effectively reduce the promotion cost on the one hand, and can also effectively stimulate the sales of health care products during the holiday season.
3, 2019, the famous wine special exhibition Mid-Autumn Festival is originally the peak season of wine sales, coupled with the National Day wedding banquet, the consumption potential of wine is quite large, so through the launch of the famous wine special product exhibition can further stimulate the growth of wine sales.
4, "Hua Lian sent affection, Mid-Autumn Festival ceremony"
If you buy moon cakes or tonics in this supermarket for 200 yuan, you will receive a gift.
National Day: "Happy National Day, Happy Birthday, Hualian Grand Gifts
1. "Happy luck"
Lucky turntables keep turning, big gifts are sent again and again!
Customers who have purchased more than 66 yuan in this supermarket have the opportunity to turn the lucky turntable once, 132 yuan twice, and so on! The corresponding prize in the pointer can be obtained.
2, "Happy and affordable"
National Day 7 days off, launch a super shock price every day. Let customers feel the real benefits.
3. "Happy Member"
Introducing hundreds of member products so that members can feel that there is a substantial difference between taking a membership card and not having a membership card. Let customers who are not members see the benefits of membership and want to be our members. Let Hualian’s membership card become one of the items that must be carried with you.
4, "Happy Fashion"
Fashion home textiles and gifts, happy coupons to send non-stop!
If you are shopping at home for over 100 yuan, you will get a 20 yuan home textile shopping voucher. You can get two for shopping 200 yuan, and so on! Civil Service Home: https://
V. Activities and cooperation:
Purchasing Office: It is appropriate to negotiate activities and gifts with suppliers.
Operations Department: provision of sites and ground piles.
Planning Department: the layout of the venue, the production and distribution of dm, and the supervision and implementation of the activities.
Six, dm
The production page is 4k, 8p, and the cost is about 0.6 million.
Mid-Autumn Festival, one of the three traditional Chinese festivals, the National Day, the national holiday. This event is "Mid-Autumn Festival" and "National Day". Mid-Autumn Festival focuses on the main line of the "Mid-Autumn Festival is more intense", highlighting the three major festival features of the "Reunion", "Amour" and "Gift" of the Mid-Autumn Festival, using the very human activities to impress consumers. The National Day is based on the "Happy National Day", which is divided into four series: "Lucky", "Affordable", "Member" and "Fashion". Through the National Day series of merchandise promotions, we will strive to strive for the peak sales of goods. We have also won personalized word-of-mouth and price word-of-mouth, so we can truly deepen our holiday market.
Second, the event time:
September 18, 2019 - October 8, 2019 This year, before the National Day of the Mid-Autumn Festival, the National Day of the Mid-Autumn Festival was reunited. Therefore, the time of this event is set to the above time.
Third, the theme of the event:
"Tonghe congratulates the Mid-Autumn National Day, and enjoys the wonderful Hualian"
Fourth, the content of the event:
Mid-Autumn Festival: "Happy Mid-Autumn Festival, strong love"
"Joy is in Hualian, and the sentiment is more intense."
1, 2019 Mid-Autumn Festival Food Festival - Mooncake Show combined with the Food Festival to hold "Mingyue Hezhongqiu - Famous Brand Mooncake Grand Exhibition", focusing on the launch of brand-name moon cake manufacturers with new moon cakes with different characteristics and different tastes.
2, 2019 nourishing health products Festival Mid-Autumn Festival has always been the peak season for the sale of health products, especially after the public health products advertising in recent years, a large-scale "gift to send health" propaganda, Mid-Autumn Festival gifts to choose health care products consumers have become more and more On the other hand, because health care products have a very rich profit margin, suppliers should be quite large in terms of promotion and cooperation. Therefore, fully integrate the Mid-Autumn Festival promotion activities of various health care products manufacturers, and carry out a nourishing health care product festival, which can effectively reduce the promotion cost on the one hand, and can also effectively stimulate the sales of health care products during the holiday season.
3, 2019, the famous wine special exhibition Mid-Autumn Festival is originally the peak season of wine sales, coupled with the National Day wedding banquet, the consumption potential of wine is quite large, so through the launch of the famous wine special product exhibition can further stimulate the growth of wine sales.
4, "Hua Lian sent affection, Mid-Autumn Festival ceremony"
If you buy moon cakes or tonics in this supermarket for 200 yuan, you will receive a gift.
National Day: "Happy National Day, Happy Birthday, Hualian Grand Gifts
1. "Happy luck"
Lucky turntables keep turning, big gifts are sent again and again!
Customers who have purchased more than 66 yuan in this supermarket have the opportunity to turn the lucky turntable once, 132 yuan twice, and so on! The corresponding prize in the pointer can be obtained.
2, "Happy and affordable"
National Day 7 days off, launch a super shock price every day. Let customers feel the real benefits.
3. "Happy Member"
Introducing hundreds of member products so that members can feel that there is a substantial difference between taking a membership card and not having a membership card. Let customers who are not members see the benefits of membership and want to be our members. Let Hualian’s membership card become one of the items that must be carried with you.
4, "Happy Fashion"
Fashion home textiles and gifts, happy coupons to send non-stop!
If you are shopping at home for over 100 yuan, you will get a 20 yuan home textile shopping voucher. You can get two for shopping 200 yuan, and so on! Civil Service Home: https://
V. Activities and cooperation:
Purchasing Office: It is appropriate to negotiate activities and gifts with suppliers.
Operations Department: provision of sites and ground piles.
Planning Department: the layout of the venue, the production and distribution of dm, and the supervision and implementation of the activities.
Six, dm
The production page is 4k, 8p, and the cost is about 0.6 million.
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