Community Mid-Autumn Festival Gala Celebration Program
** is a community of commercial housing and commercial development. In order to achieve the goal of “up to the next level”, it was decided to hold a Mid-Autumn Festival party. The implementation plan for this Mid-Autumn Festival party is as follows:
First, the event time
September 22, 2019, 18:00 - 21:00
Second, the event location
**Central Square III, event theme
**Moon-moon theme interpretation: This theme combines the developer and Mid-Autumn Festival organically, and at the same time renders a warm atmosphere of home, which means that entering the ** is to return home.
Fourth, the purpose of the event
1. Establish a platform for close communication between owners and developers
2. Establish a corporate image of the developer and further promote the real estate
3. Deeply explore potential consumer groups. 5. Activities are expected to participate in the Mid-Autumn Festival: 600 Mid-Autumn Festival Reception: 400 people total: 1000 people. 6. Activity slogan "Going home tonight?"
Interpretation of the event slogan: Mid-Autumn Festival as a traditional festival in China, there is a saying: "Every time the festival is full of love," the festival is the time for family reunion, so the event slogan triggers the event with a kind of inquiries from relatives. This sentence is also more likely to resonate with the public, but also implies that this event will be a warm feeling for all participants.
VII. Activity plan and creative ideas
l Promotion measures before the event:
1. In this event, we will offer a discount of 9.22% on the purchase of the same day;
2. Produce and randomly present a number of cultural promotional shirts for this event;
3. Make a Mid-Autumn Festival entry for the word "**";
The purpose of the above activities is to achieve the effect of strengthening the publicity of the event and highlighting the business philosophy of developing a businessman.
Mid-Autumn Evening Party In order to achieve better publicity and wider awareness, this event is planned to divide the party into two parts: the party part and the cocktail party part, and organically combine the two parts through some activities and links.
Party content:
The evening party highlights the atmosphere and style of the home, interprets the connotation and heritage of the Mid-Autumn Festival, promotes Chinese traditional culture, triggers the resonance of all participants, and enables it to be integrated into the party in the fastest and most natural way. All the participants really realized the warm feelings of home.
During the evening, the relevant leaders of the ** Group awarded the title of ** Honorary Employee to the 1000th Owner of ** Real Estate.
On-site interactive session:
1. On-the-spot production of moon cakes The chefs hired to demonstrate the production process and process of moon cakes on the spot, operated by the interactive owner on the spot, and the moon cakes produced by him were sent to the people he wanted to send.
This session mainly highlights a warm atmosphere of the family, especially those who are busy all day, they are difficult to help the family to do, express their apologies in this way, can make them feel more difficult to understand a home. .
2. On-site collection of poems and songs related to the Mid-Autumn Festival. The host will collect the various forms of the Mid-Autumn Festival from the host to send them to the person they want to send. The form of the gift can be either a live song or a splash on the spot. Listen to their loved ones.
This section mainly considers that in the various forms of the Mid-Autumn Festival, most of the Mid-Autumn Festival sentiment to express a feeling of family and loved ones, the purpose is to strengthen the feeling and atmosphere of the home, embody the poetry and lyrics A style of love and lyrics.
3, the taste of the moon cake The taste of the home is invited by the host to the audience to taste the moon cake, the moon cake is divided into acid, sweet, bitter and special moon cake. The succulent audience needs to tell him on the spot that he feels sad in his family life; the sweet audience needs to tell him the sweetest thing he has in his family life; the bitter audience It is necessary to tell the scene that he feels the most painful in his family life; the audience who eats special moon cakes can get the developer's cash or material reward on the spot.
This session is mainly to allow participants to share the tastes of their lives with the participants, and then to resonate!
4. The word substitution is invited by the host to read an article on the audience, replace the “Mid-Autumn Festival” in the article with “**”, and replace “**” with “Mid-Autumn Festival”. Participants who are error-free will receive cash or material rewards from the developer, and those who read the wrong will be punished.
First, the event time
September 22, 2019, 18:00 - 21:00
Second, the event location
**Central Square III, event theme
**Moon-moon theme interpretation: This theme combines the developer and Mid-Autumn Festival organically, and at the same time renders a warm atmosphere of home, which means that entering the ** is to return home.
Fourth, the purpose of the event
1. Establish a platform for close communication between owners and developers
2. Establish a corporate image of the developer and further promote the real estate
3. Deeply explore potential consumer groups. 5. Activities are expected to participate in the Mid-Autumn Festival: 600 Mid-Autumn Festival Reception: 400 people total: 1000 people. 6. Activity slogan "Going home tonight?"
Interpretation of the event slogan: Mid-Autumn Festival as a traditional festival in China, there is a saying: "Every time the festival is full of love," the festival is the time for family reunion, so the event slogan triggers the event with a kind of inquiries from relatives. This sentence is also more likely to resonate with the public, but also implies that this event will be a warm feeling for all participants.
VII. Activity plan and creative ideas
l Promotion measures before the event:
1. In this event, we will offer a discount of 9.22% on the purchase of the same day;
2. Produce and randomly present a number of cultural promotional shirts for this event;
3. Make a Mid-Autumn Festival entry for the word "**";
The purpose of the above activities is to achieve the effect of strengthening the publicity of the event and highlighting the business philosophy of developing a businessman.
Mid-Autumn Evening Party In order to achieve better publicity and wider awareness, this event is planned to divide the party into two parts: the party part and the cocktail party part, and organically combine the two parts through some activities and links.
Party content:
The evening party highlights the atmosphere and style of the home, interprets the connotation and heritage of the Mid-Autumn Festival, promotes Chinese traditional culture, triggers the resonance of all participants, and enables it to be integrated into the party in the fastest and most natural way. All the participants really realized the warm feelings of home.
During the evening, the relevant leaders of the ** Group awarded the title of ** Honorary Employee to the 1000th Owner of ** Real Estate.
On-site interactive session:
1. On-the-spot production of moon cakes The chefs hired to demonstrate the production process and process of moon cakes on the spot, operated by the interactive owner on the spot, and the moon cakes produced by him were sent to the people he wanted to send.
This session mainly highlights a warm atmosphere of the family, especially those who are busy all day, they are difficult to help the family to do, express their apologies in this way, can make them feel more difficult to understand a home. .
2. On-site collection of poems and songs related to the Mid-Autumn Festival. The host will collect the various forms of the Mid-Autumn Festival from the host to send them to the person they want to send. The form of the gift can be either a live song or a splash on the spot. Listen to their loved ones.
This section mainly considers that in the various forms of the Mid-Autumn Festival, most of the Mid-Autumn Festival sentiment to express a feeling of family and loved ones, the purpose is to strengthen the feeling and atmosphere of the home, embody the poetry and lyrics A style of love and lyrics.
3, the taste of the moon cake The taste of the home is invited by the host to the audience to taste the moon cake, the moon cake is divided into acid, sweet, bitter and special moon cake. The succulent audience needs to tell him on the spot that he feels sad in his family life; the sweet audience needs to tell him the sweetest thing he has in his family life; the bitter audience It is necessary to tell the scene that he feels the most painful in his family life; the audience who eats special moon cakes can get the developer's cash or material reward on the spot.
This session is mainly to allow participants to share the tastes of their lives with the participants, and then to resonate!
4. The word substitution is invited by the host to read an article on the audience, replace the “Mid-Autumn Festival” in the article with “**”, and replace “**” with “Mid-Autumn Festival”. Participants who are error-free will receive cash or material rewards from the developer, and those who read the wrong will be punished.
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