Mobile company corporate culture construction plan
Corporate culture refers to a set of concepts, beliefs, values, and codes of conduct shared by all employees in an enterprise, and the resulting behavioral patterns. Corporate culture is a people-oriented management philosophy. It is an important form that combines the construction of spiritual civilization with the characteristics of enterprises and the requirements of the market for enterprise development. It is a management method based on cultural strength. A good corporate culture can last for decades. Competitive advantages. It can be said that corporate culture is the soul of the enterprise. If a company wants to become a company with a soul and become a long-term enterprise, it must create a corporate culture with cohesiveness and vitality.
In recent years, according to the unified deployment of group companies, provinces and municipal companies, our branch company has continued to improve the corporate culture management system under the correct leadership of the municipal party branch, taking employees' satisfaction as the starting point and customer satisfaction as the foothold. Social satisfaction is a cultural development strategy for rewarding points. The enterprise's cultural construction ideas are determined as: service enterprise center task, strengthen team and service culture, improve customer, employee and department collaboration three satisfactions, improve management supervision, communication training, and report communication deterioration effect evaluation four mechanisms Promote five projects of system, demonstration, talent, knowledge and brand. It has formed a corporate culture implementation system with leadership attention, employee participation, financial support, and organizational implementation, and proposed the theme of corporate culture construction of collaboration, sharing, fineness, and understanding. In-depth dissemination and practice of the cultural concept of "Zhengde is born to be good and good".
First, work ideas to serve a center: adhere to the task of serving the enterprise center;
Strengthen two cultures: strengthen the "team culture" and service culture, and deepen the "care culture";
Improve three satisfactions: focus on improving “customer satisfaction”, “employee satisfaction” and “sectoral satisfaction”;
Improve the four mechanisms: improve the corporate culture management system by strengthening the four mechanisms of “management supervision”, “communication training”, “communication communication” and “effect evaluation”;
Second, the construction theme: [collaboration, sharing, fine, understanding]
In accordance with the "six-dimensional model" of corporate culture construction, with the theme of "collaboration, sharing, fineness and understanding", we will strengthen the "team culture" and "service culture" and continue to build a high-performance team and effectively enhance customer perception. In-depth development of "care culture" to promote the improvement of corporate soft power.
In the aspect of team culture construction, a series of activities are carried out around the theme of happy team, innovative team and collaborative team. With the theme of “creating learning organization and knowledge-based employees”, employees are encouraged to innovate, innovation and people. People are innovative.
In the aspect of service culture construction, we will build a high-quality service system with customer satisfaction by enriching service connotation, improving service skills and cultivating service concept.
In the construction of caring culture, we will actively build a long-term mechanism for employee care around the five-hearted love of thought, emotion, safety, life, and mind and body.
1. Strengthening the construction of “team culture” It is particularly important to strengthen the horizontal and vertical communication and coordination between the teams, teams and branches of the branch. On the one hand, with the goal of improving the “job satisfaction between teams, teams and branches, within teams, back-offices and teams”, by enhancing mutual communication and understanding, strengthening teamwork awareness and promoting cooperation between teams Cooperation and mutual service awareness, and strive to create a new team to operate efficiently; on the other hand, we must create a positive and organizational atmosphere by advocating the spirit of sharing within the team. This year, we will focus on building the team culture, and continuously enhance the team through the team culture. Members' learning, innovation and service capabilities to continuously enhance teamwork awareness and optimize organizational work environment.
2. Strengthening the construction of “service culture” with the “convenience service, satisfaction 100” activity as the main line, deep understanding of customer needs, improving the level of refined service, shaping excellent service culture, promoting the process of building an excellent operating system, and effectively enhancing customer perception. .
3. Deepen the construction of “Caring Culture” and gradually establish a long-term mechanism for employee care. Establish the concept of “healthy, happy and efficient employees is the greatest asset of the company”, adhere to the “people-oriented” management ideas, and improve the system from the four perspectives of helping employees to grow, paying attention to employees' psychology, caring for employees' lives, and caring about employee health. Process rationalization, team building and other measures to comprehensively deepen the "employee care project" and "eap" project, and guide employees to healthy growth, happy life and passionate work.
Third, work initiatives, the establishment of a normalized corporate culture communication training system Employees are the basic team of enterprises, but also the largest communication subject and host of corporate culture. Only the majority of employees accept and recognize the values, concepts and spirit of the company, in order to make outstanding enterprises Culture has become the true culture of the company. Therefore, we should first communicate the corporate culture to employees through various channels in combination with the actual situation. To do this, we should do:
The first is to establish a team of corporate culture trainers. The branch company trains the trainers who can carry out cultural communication within the team. The trainer should update and develop the corporate culture training courseware in accordance with the characteristics of different groups to ensure that the corporate culture can be spread to every employee. The branch will organize corporate culture discussions, corporate culture presentations, corporate culture knowledge contests, excellent case collections and patrols according to the schedule. Continue to carry out corporate culture publicity training, and take employees' corporate culture training as a long-term work. It is necessary to incorporate corporate culture training content into employee job training programs, especially for the training of new employees and dispatching employees.
The second is to establish an internal corporate culture propaganda position. The branch uses the form of bulletin board, mobile weekly, newsletter, multimedia message, books, etc. to carry out the normalized corporate culture propaganda. It is used to disseminate corporate culture concepts, company strategic guidelines, corporate culture construction information, excellent deeds cases, business work highlights, etc., to enhance employees' awareness and participation in corporate culture construction.
The third is to strengthen the external communication of corporate culture. We must take the responsibility of being a good corporate citizen, actively assume social responsibilities, give full play to the advantages of the enterprise, and serve the development of rural informatization; highlight the theme of education and environmental protection, widely carry out charitable activities, and promote the harmonious development of enterprises, society and the environment. The Office of the United Market should plan to promote the corporate culture of China Mobile to the society and promote the social influence and appeal of the company in the mainstream media, promoting the content of corporate culture, the spirit of employee struggle, and the corporate citizenship behavior of corporate responsibility. force. The marketing department should conduct cultural infiltration through external marketing activities and ceremonies, promote cultural exchanges with external stakeholders, expand contact mechanisms with higher education institutions, jointly conduct cultural studies, and promote the external dissemination of China Mobile corporate culture cases. Cultural marketing.
Continue to carry out in-depth corporate culture construction so that corporate culture can effectively land in the branch.
The corporate culture is to let the corporate culture truly transform into the behavior and awareness of all employees, transform the corporate culture into the daily work behavior of employees, and transform into the "unconscious" habit of all employees. This not only requires us to do a good job in training and communication work inside and outside, but also to do horizontal and vertical communication and coordination between teams, teams and branches, especially leadership demonstration. In 2019, we will strengthen the team culture and service culture, mainly doing the following work:
The first is the construction of team culture. All departments and departments of the branch office should actively participate in the creation of “demonstration points”, and lead by example to promote communication and collaboration between departments, and promote the penetration of corporate culture concepts in all aspects of production management, and when formulating various system work, It is necessary to reflect the corporate culture concept, meet the requirements of corporate culture, and form a pattern of corporate culture construction.
The second is the service culture. The service culture should improve the overall service level of the enterprise by carrying out the theme service activities, to create an excellent service culture and promote the process of building an excellent operation system.
1. Extensively carry out various "service culture" promotion and dissemination activities to enhance the awareness of all employees. Seriously carry out the "convenient service, satisfaction 100" activities, enhance the perception of front-line service by managers at all levels, and promote their active detection and resolution of key service issues; organize "service culture discussion" and "front-end background interaction" based on actual conditions. "Other activities, enhance the communication understanding between the front and back, improve the service awareness of the front-office staff and the support of the back-office employees, promote the integrated service process and system; carry out "going into China Mobile", "customer reception day", "row" The wind commented on customer experience and interactive activities such as mobile, “service selection and opinion collection”, enhanced communication with customers, deeply understood customer needs, and provided customers with intimate services.
2. Promote the matching and integration of the service system process and service culture, guide the improvement of various systems with excellent service concepts, and strive to improve the refined management of services by pursuing the spirit of excellence. Implement the "customer-oriented" service concept, use it as a basis to sort out and improve various service systems, refine each service process, and ensure effective implementation by formulating effective supervision and inspection methods. Advocate the awareness of service innovation, encourage employees to innovate their enthusiasm in their positions, and effectively inspire employees' innovation achievements, and summarize and refine them in a timely manner.
The third is the construction of caring culture. Inheriting the results of employee care in 2007 and 11 years, according to the specific needs of different groups of employees, targeted implementation of employee care. It is necessary to start from the details of employees' work and life, to help different groups of employees to master effective ways and means to relieve stress, to improve the subjective feelings of employees' work stress, to give them more care and more incentives; to pay attention to strengthening the first-line class The team leader's management, communication and skills training will help them grow up as soon as possible, laying a solid foundation for bringing a small team with a good team.
In recent years, according to the unified deployment of group companies, provinces and municipal companies, our branch company has continued to improve the corporate culture management system under the correct leadership of the municipal party branch, taking employees' satisfaction as the starting point and customer satisfaction as the foothold. Social satisfaction is a cultural development strategy for rewarding points. The enterprise's cultural construction ideas are determined as: service enterprise center task, strengthen team and service culture, improve customer, employee and department collaboration three satisfactions, improve management supervision, communication training, and report communication deterioration effect evaluation four mechanisms Promote five projects of system, demonstration, talent, knowledge and brand. It has formed a corporate culture implementation system with leadership attention, employee participation, financial support, and organizational implementation, and proposed the theme of corporate culture construction of collaboration, sharing, fineness, and understanding. In-depth dissemination and practice of the cultural concept of "Zhengde is born to be good and good".
First, work ideas to serve a center: adhere to the task of serving the enterprise center;
Strengthen two cultures: strengthen the "team culture" and service culture, and deepen the "care culture";
Improve three satisfactions: focus on improving “customer satisfaction”, “employee satisfaction” and “sectoral satisfaction”;
Improve the four mechanisms: improve the corporate culture management system by strengthening the four mechanisms of “management supervision”, “communication training”, “communication communication” and “effect evaluation”;
Second, the construction theme: [collaboration, sharing, fine, understanding]
In accordance with the "six-dimensional model" of corporate culture construction, with the theme of "collaboration, sharing, fineness and understanding", we will strengthen the "team culture" and "service culture" and continue to build a high-performance team and effectively enhance customer perception. In-depth development of "care culture" to promote the improvement of corporate soft power.
In the aspect of team culture construction, a series of activities are carried out around the theme of happy team, innovative team and collaborative team. With the theme of “creating learning organization and knowledge-based employees”, employees are encouraged to innovate, innovation and people. People are innovative.
In the aspect of service culture construction, we will build a high-quality service system with customer satisfaction by enriching service connotation, improving service skills and cultivating service concept.
In the construction of caring culture, we will actively build a long-term mechanism for employee care around the five-hearted love of thought, emotion, safety, life, and mind and body.
1. Strengthening the construction of “team culture” It is particularly important to strengthen the horizontal and vertical communication and coordination between the teams, teams and branches of the branch. On the one hand, with the goal of improving the “job satisfaction between teams, teams and branches, within teams, back-offices and teams”, by enhancing mutual communication and understanding, strengthening teamwork awareness and promoting cooperation between teams Cooperation and mutual service awareness, and strive to create a new team to operate efficiently; on the other hand, we must create a positive and organizational atmosphere by advocating the spirit of sharing within the team. This year, we will focus on building the team culture, and continuously enhance the team through the team culture. Members' learning, innovation and service capabilities to continuously enhance teamwork awareness and optimize organizational work environment.
2. Strengthening the construction of “service culture” with the “convenience service, satisfaction 100” activity as the main line, deep understanding of customer needs, improving the level of refined service, shaping excellent service culture, promoting the process of building an excellent operating system, and effectively enhancing customer perception. .
3. Deepen the construction of “Caring Culture” and gradually establish a long-term mechanism for employee care. Establish the concept of “healthy, happy and efficient employees is the greatest asset of the company”, adhere to the “people-oriented” management ideas, and improve the system from the four perspectives of helping employees to grow, paying attention to employees' psychology, caring for employees' lives, and caring about employee health. Process rationalization, team building and other measures to comprehensively deepen the "employee care project" and "eap" project, and guide employees to healthy growth, happy life and passionate work.
Third, work initiatives, the establishment of a normalized corporate culture communication training system Employees are the basic team of enterprises, but also the largest communication subject and host of corporate culture. Only the majority of employees accept and recognize the values, concepts and spirit of the company, in order to make outstanding enterprises Culture has become the true culture of the company. Therefore, we should first communicate the corporate culture to employees through various channels in combination with the actual situation. To do this, we should do:
The first is to establish a team of corporate culture trainers. The branch company trains the trainers who can carry out cultural communication within the team. The trainer should update and develop the corporate culture training courseware in accordance with the characteristics of different groups to ensure that the corporate culture can be spread to every employee. The branch will organize corporate culture discussions, corporate culture presentations, corporate culture knowledge contests, excellent case collections and patrols according to the schedule. Continue to carry out corporate culture publicity training, and take employees' corporate culture training as a long-term work. It is necessary to incorporate corporate culture training content into employee job training programs, especially for the training of new employees and dispatching employees.
The second is to establish an internal corporate culture propaganda position. The branch uses the form of bulletin board, mobile weekly, newsletter, multimedia message, books, etc. to carry out the normalized corporate culture propaganda. It is used to disseminate corporate culture concepts, company strategic guidelines, corporate culture construction information, excellent deeds cases, business work highlights, etc., to enhance employees' awareness and participation in corporate culture construction.
The third is to strengthen the external communication of corporate culture. We must take the responsibility of being a good corporate citizen, actively assume social responsibilities, give full play to the advantages of the enterprise, and serve the development of rural informatization; highlight the theme of education and environmental protection, widely carry out charitable activities, and promote the harmonious development of enterprises, society and the environment. The Office of the United Market should plan to promote the corporate culture of China Mobile to the society and promote the social influence and appeal of the company in the mainstream media, promoting the content of corporate culture, the spirit of employee struggle, and the corporate citizenship behavior of corporate responsibility. force. The marketing department should conduct cultural infiltration through external marketing activities and ceremonies, promote cultural exchanges with external stakeholders, expand contact mechanisms with higher education institutions, jointly conduct cultural studies, and promote the external dissemination of China Mobile corporate culture cases. Cultural marketing.
Continue to carry out in-depth corporate culture construction so that corporate culture can effectively land in the branch.
The corporate culture is to let the corporate culture truly transform into the behavior and awareness of all employees, transform the corporate culture into the daily work behavior of employees, and transform into the "unconscious" habit of all employees. This not only requires us to do a good job in training and communication work inside and outside, but also to do horizontal and vertical communication and coordination between teams, teams and branches, especially leadership demonstration. In 2019, we will strengthen the team culture and service culture, mainly doing the following work:
The first is the construction of team culture. All departments and departments of the branch office should actively participate in the creation of “demonstration points”, and lead by example to promote communication and collaboration between departments, and promote the penetration of corporate culture concepts in all aspects of production management, and when formulating various system work, It is necessary to reflect the corporate culture concept, meet the requirements of corporate culture, and form a pattern of corporate culture construction.
The second is the service culture. The service culture should improve the overall service level of the enterprise by carrying out the theme service activities, to create an excellent service culture and promote the process of building an excellent operation system.
1. Extensively carry out various "service culture" promotion and dissemination activities to enhance the awareness of all employees. Seriously carry out the "convenient service, satisfaction 100" activities, enhance the perception of front-line service by managers at all levels, and promote their active detection and resolution of key service issues; organize "service culture discussion" and "front-end background interaction" based on actual conditions. "Other activities, enhance the communication understanding between the front and back, improve the service awareness of the front-office staff and the support of the back-office employees, promote the integrated service process and system; carry out "going into China Mobile", "customer reception day", "row" The wind commented on customer experience and interactive activities such as mobile, “service selection and opinion collection”, enhanced communication with customers, deeply understood customer needs, and provided customers with intimate services.
2. Promote the matching and integration of the service system process and service culture, guide the improvement of various systems with excellent service concepts, and strive to improve the refined management of services by pursuing the spirit of excellence. Implement the "customer-oriented" service concept, use it as a basis to sort out and improve various service systems, refine each service process, and ensure effective implementation by formulating effective supervision and inspection methods. Advocate the awareness of service innovation, encourage employees to innovate their enthusiasm in their positions, and effectively inspire employees' innovation achievements, and summarize and refine them in a timely manner.
The third is the construction of caring culture. Inheriting the results of employee care in 2007 and 11 years, according to the specific needs of different groups of employees, targeted implementation of employee care. It is necessary to start from the details of employees' work and life, to help different groups of employees to master effective ways and means to relieve stress, to improve the subjective feelings of employees' work stress, to give them more care and more incentives; to pay attention to strengthening the first-line class The team leader's management, communication and skills training will help them grow up as soon as possible, laying a solid foundation for bringing a small team with a good team.
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