2019 New Knowledge Newspaper Business Plan

【Abstract】Xinzhi Newspaper is a consulting service-oriented media with students as the main members and Xinzhibao as the main publication. Its main publication, "Xinzhibao" is a functional newspaper with information release and communication as its main content. It consists of four sections: news, information, culture and leisure. The content is close to the life of college students. Xinzhi Newspaper is committed to building a platform for the exchange of ideas for college students, and the sales market is aimed at colleges and universities that have not yet been opened up by major media. In terms of marketing, the newspaper office has an outreach department, which is responsible for the sales of newspapers and the sponsorship of advertisers. The daily affairs of the newspaper office are the sole responsibility of the president. The president acts as the manager to coordinate the overall situation and do a good work plan and summary for each newspaper. The newspaper's start-up funds are sponsored by the private sector, and the operating funds thereafter consist of advertising sponsorship and the newspaper's own profit. The establishment of Xinzhi Newspaper Co., Ltd. provides students in the news, Chinese, economic management, human resources management, foreign languages ​​and other related majors with a "combat field" to train themselves and accumulate experience. The "New Knowledge" has become a recipe for unraveling the information between universities and universities and the relative occlusion of information from universities and outside worlds! At the same time, the creation of Xinzhi Newspaper also provided a great place for students to work and study. The goal of the newspaper is to make "Xinzhibao" a brand in the newspapers of Inner Mongolia Autonomous Region and even the whole country.

I. New knowledge of the newspaper staff and organizational structure

President, Department of Finance, Department of External Relations, Editorial Department, Network Technology Department

The president of Xinzhi News Agency is headed by Yang Lan, a class of Chinese language and literature at level 06, who is responsible for coordinating social work. Every month, we summarize the work in the community and make arrangements for the work of the next month. Yang Wei also serves as the finance minister and handles related financial matters.
The editor-in-chief is known as the Class 1 Chinese Language and Literature Class 1 and is responsible for the design, editing, typesetting and manuscript collection of the "New Knowledge" classes, and organizes a special interview for the reporter team.
The Minister of External Relations was appointed by Wang Yuexu, a class 2 of 06 Machinery Manufacturing, responsible for the related outreach matters such as advertising sponsorship, marketing and printing of Xinzhibao.
The Network Technology Minister is still in the process of hiring. Its main responsibilities are to carry out daily maintenance and update of the Xinzhi website, and to manage the “New Knowledge” to compile and exchange qq groups and organize reader feedback information.

Second, the "New Knowledge" layout and content

From the perspective of students, all members of Xinzhibao Society collect and organize content that is close to the life of college students and meet the aesthetic tastes of contemporary college students. It focuses on the ingenious combination of appreciation and functionality, and strives to create a spiritual feast for the college students. .
In line with the above purposes, "Xinzhibao" was initially defined as four sections of news, culture, information and leisure. The sections and columns are now detailed as follows:

Chinese and foreign news: A summary of the major events at home and abroad during the week and selective in-depth reporting and news commentary.
Click on the University: Learn about the dynamics of colleges and universities across the country, introduce the life of the mainland universities, and expand the horizons of college students.
Young Pioneer: Interviewing how campus stars realize their own life values, how to determine their own life goals, college students who are in the blind can provide lessons to help students accumulate indirect experience. Interviewees such as self-employed college students.

New knowledge on campus: timely report on the latest developments of Inner Mongolia University for Nationalities and other colleges and universities in Tongliao, and introduce the freshest news events to students and friends.
Political and Law Express: Each period introduces a policy or law that is closely related to the life of college students, improves the legal awareness of college students, and reminds students to keep up with new policies.
First edition: News edition

Second edition, cultural edition

English gas station: Take the four or six English learning methods as the main content, and prepare for the students!
Forum Echo Wall: Bringing together the best bbs of colleges and universities.
Conference Hall: Summary of the fresh views of the major newspapers, and listen to new ideas from the world.
The vocabulary translation agency: Interpretation of fashion buzzwords, introducing some English abbreviations that common college students have to know but have been neglecting.
Youth Notepad: Tell some stories about our most precious youth.

Viewing and researching: release the latest postgraduate information, policies and related news.
Employment training: release the latest employment job search information and a training class start class information. Introduce relevant employment knowledge and interview experience, so that students who are in college can get a glimpse of social employment in advance and be prepared for the rainy day.
Computer enthusiasts: it elite home, computer learning, software and hardware knowledge, software application, e-sports

The third edition of the information version of the student market: the establishment of a platform that allows students to freely publish information on supply and demand, so that the sale of the purchase is no longer "disorganized."
Looking for things to find friends: Is the meal card lost? The key is gone, the wallet is not found in the bag? These trivial things that make students have headaches are no longer troublesome under the announcement of "Xinzhibao". I believe that there will be good people who will send your baby Dongdong back.
Advertising space: Merchants who are interested in college students can send their latest preferential policies to our college friends in a timely manner.
Fighting for gold: Sports news, including the latest NBA events, the latest Olympic Games, and the latest results of Liu Xiang, Yao Ming, and Yi Jianlian's Chinese faces.
Wuhua Big List: The latest entertainment industry rankings that college students have to know, including movies, music, TV, etc., will send the latest news to the students in the earliest time, let the students keep up with the trend, no longer worry about being Mocked down.
The fourth edition, the casual version of my type I repair: we are the generation of beauty, 80 will become the spokesperson of the United States. Introduce health and wellness tips, beauty skin care, weight loss recipes, boys and girls can be "cultivation" here.
Happy workshop: making happiness, brewing happiness, reflecting the entertainment spirit of college students, here you can relax. Including humorous comics, brain teasers, campus jokes, fun quizzes, reasoning judgments, and eyesight differences.
Third, the "New Knowledge" market analysis In recent years, the state has given high priority and strong support to college students' entrepreneurship, giving college students a lot of preferential policies; and the media industry has also made corresponding adjustments, strengthening management At the same time, the policy has been relaxed. The above conditions together constitute a good environment for college students to run newspapers. ,
According to the oral survey of the founding personnel of our newspaper, for the general college students, the prices of publications such as "College Students", "Readers" and "China Youth Daily" are relatively high, and like "Reader" and "Sports Weekly", The contents of "Motto" and other publications are too singular to be compatible. Therefore, a gap has been formed in the publications that are close to the life of college students and in line with the consumption level and aesthetic taste of college students. It is just an excellent opportunity. "New Zhibao" takes this as a starting point and immediately fills this gap and strives to be the "first person to eat crabs" in order to dig the first pot of gold in this respect.
"Xinzhibao" is tailor-made for college students, caters to the reading tastes and information cravings of college students, captures the reading psychology of college students, and strives to become the "new knowledge" of college students.
The right price, the rich amount of information, the new perspective, this is our bargaining chip. "Xinzhibao" has enough confidence to win the favor of most students and friends.
Advertiser analysis is in Tongliao City, and there are quite a few merchants targeting college students. China Mobile, China Unicom, China Netcom, telecommunications and other state-owned enterprises have launched their business specifically for college students at different stages. The new coverage of the New Knowledge Daily at Inner Mongolia University for Nationalities can attract their sponsorship.
In addition, dealers such as large supermarkets, fast food restaurants, mobile phones and other communication equipment are also paying attention to the sales area of ​​college students. Another brand of casual wear, sporting goods, stationery, and even small jewelry gift shops also attach great importance to the college students market. Coupled with some training schools such as English, small languages, political examinations, psychological counseling, etc. are also looking for a platform to communicate with universities.

Fourth, the marketing strategy Considering that the "New Knowledge" is mainly aimed at the student consumer groups, the price of the newspaper is much lower than the prices of other publications in the market, and there is no preferential policy for long-term subscription customers. In addition to enjoying a 10% discount, long-term subscription customers can also publish information for finding friends and find purchase and sales information in the student market.
The specific sales channels of newspapers will be short-term, and will be promoted by a member of the marketing department of the Ministry of Foreign Affairs, a dormitory or class, and a fixed sales point will be set up in each dormitory. The marketing team consists of 2-3 students and one team leader. The team leader is responsible for recording the sales performance of each team member and the sales of the “New Knowledge” in each grade of each grade. After finishing the summary, the team will report to the Minister of the Foreign Affairs Department. The salary of the team members will be paid according to their sales results. Collective subscribers in class or dormitory units have corresponding preferential policies.
The preliminary plan is to carry out the “Order Gifts” promotion on May 1st, May 4th, September 10th, October 1st and other holidays. Every day, the top 20 subscribers will receive a small gift. Holiday collective or long-term subscribers can become members of the “New Knowledge Club”. They can participate in the activities of our newspaper associations, teahouses, etc., and publish articles and publish information in the “New Knowledge”.
At the same time of promotion, we will carry out advertising and investment activities, and provide competitive advertising space and preferential prices for merchants who have long sponsored our newspapers. In the aspect of investment promotion, the advertising sponsoring team of the External Relations Department is responsible for the specific work, including contacting the merchant and drafting the contract and other specific matters.

V. The manufacturing work of the “New Knowledge Report” is handled by the editorial department. It includes the collection of the previous manuscripts, the collection of information news to the setting of each column, and the typesetting and later proofreading work.
At the same time, the reporter team under the editorial department is also responsible for interviewing campus news, conducting an exclusive interview with the campus star, and documenting major events in the school.
Xinzhibao has its own studio, a number of dedicated computers, printers, scanners and other hardware devices and related software. The technical work of the newspaper is done exclusively by trained students.
After the electronic version of "New Zhibao" was made, the members of the External Relations Department were responsible for contacting the printing house for printing.

Financial planning

About "New Knowledge"
The "New News" is scheduled to issue 5,000 copies per issue, one issue per week, issued on Mondays every week. The production cost of each newspaper is 0.2-0.3 yuan, and the budget cost is 400-500 yuan/period. The budget profit is 1000-1500 yuan / period.
About newspaper members, newspapers need to hire one editor, two reporters, and 3-4 outreach personnel. The specific recruitment notice will be published in the first issue of Xinzhibao, and the salary budget is 100/person per month.

Seven, the new knowledge of the newspaper work plan short-term plan
1. Make a number of copies of the sample to contact the advertising sponsor.
2. The Department of External Relations is seeking advertising sponsorship.
3. Recruit journalists, editors, and outreach personnel.
4. Do a good job in “May 1st”, “May 4th”, promotion activities planning and related preparations.
5. Establish and improve the new knowledge website, the new knowledge reading and editing group and the new knowledge club.
6. Agree and implement marketing channels.
Medium term plan
1. During the trial period, the columns and contents of the "New Knowledge" were continuously adjusted, and the suggestions and opinions of the university students were heard to satisfy the parties as much as possible.
2. Carry out relevant training and assessment for new recruits such as the new club, survive the fittest, and create an elite team.
3. Extensively recruiting college students to join the New Knowledge Club and expand the influence of the New Knowledge.
Long-term plan
1. Accumulate experience and funds, and increase the layout and printing volume after everything is on track and stabilized.
2. Appropriately, choose to place advertisements on major websites, expand the popularity of “Xinzhibao” in the whole country, attract subscribing customers nationwide, and add mail order business.
3. Publish the annual consolidated edition of the newspaper.
4. Strive to make "Xinzhibao" a highly efficient brand in the autonomous region.