2019 Hotel Christmas Program

Part 1: The 2019 hotel Christmas event program essay

First, the theme of the event: "Flying Christmas - Merry Christmas", the hotel is an entertainment-oriented entertainment hotel, the theme of the event must be innovative, creative, unique and weird.
Second, the event time: December 8 to January 1, the event venue: the second floor of the Las Vegas Club, the third floor of the music club four, activities:
A, December 18th - January 1st designated special beer special;
B. The Planning Department designs the Christmas card, which is distributed by the Ministry of Entertainment. Some of the customers who are more important or have long-term consumption agreements with the hotel will increase communication and exchanges with customers and increase their desire to spend in Jiangdu. This voucher is valid from December 18th to January 1st).
C, December 24-25, Christmas Eve to collect tickets yuan / person
D, Christmas Fuxing selection activities:
Time: 12:00 on December 24th;
Location: 3rd floor music club;
On Christmas Day, the second and third floors of the door are set to sell Christmas clothing, guests can buy freely, play Santa, participate in the Christmas Fuxing selection;
On Christmas Day, all guests who purchase half a dozen designated beers will receive two votes, and so on.
The selection event will be officially held at 12:00. The guests who participated in the selection will be surrounded by the audience. If the five-pointed star is the most, it will become the Christmas Fuxing of the evening. a dozen beer;
The selection of the Christmas Lucky Star event will promote the climax of the purchase of beer, and it is recommended to set a grand prize to increase the attractiveness;
E, coupon:
Anyone who spends more than 600 yuan on KTV will be given a designated half a dozen beer + Christmas gift packages and a New Year's desk calendar;
Anyone who spends more than 800 yuan on KTV will be given a dozen beers + Christmas gift packs and a New Year's desk calendar;
Anyone who spends more than 1,300 yuan on KTV will be given a cash voucher of 100 yuan 壹 Zhang + designated beer half a dozen + Christmas gift bag, two New Year's desk calendar, or designated beer beat + Christmas gift bag, two New Year's desk calendar;
Anyone who spends more than 1800 yuan on KTV to pay cash coupons 200 yuan 壹 Zhang + designated beer a dozen + Christmas gift packages, New Year's desk calendar two or more cash coupons valid for 15 days from the date of the voucher;
F, 24-25th special guest Christmas performances to help, on-site delivery of Christmas gifts;
G, "Happy Christmas Entertainment"
Time: December 24th Venue: The second floor beautiful woman on Christmas Eve night, the second floor beauty bar by the administrative department, the insurance all selected two men and women dressed in Christmas costumes, holding Christmas series entertainment activities;
The lap game: the beer, inkjet, Christmas gift bag, Christmas doll, etc. are placed on the floor, and the trophy is thrown by the guest 4 meters away.
Clip glass game: After the user has clipped the glass ball in the box within the specified time, you can go to the gift sale point to collect the prize;
The game of throwing the dice is: one of the guards is selected to protect one, wearing Christmas costumes as the owner, placing half a dozen beers, Christmas gifts, color sprays, Christmas dolls, etc. Guests can use beer or go to the gift selling point to buy Christmas gifts as a snoring capital. When you go to fight with the cricket, you will get the corresponding prizes, and the loser will lose the snoring capital, which will be supplemented by the latter;
H, when Christmas is remembered:
When the ceremonies presided over the scene 5 minutes before 12:00 on the night of the day;
When the countdown is 10 seconds, all the waiters will drive the guests into the climax, and count down with the master of ceremonies for 10 seconds to provoke the atmosphere;
10 seconds after the countdown, all the DJs, dancers holding Christmas dolls, Christmas gifts to the guests around, spray the color strips in the middle of the ballroom at 12:00
I, Christmas draw time: December 25th, 12:
Location: Las Vegas Club Hall;
There is a lottery box at the second floor of the guest desk, which means that if a guest buys a designated beer, he can get a lottery.
Prize setting:
J. On Christmas Day, the hotel selected 1-2 tall and high-security to play Santa Claus. The entertainment department selected 1-2 guests to play Christmas angels and distributed Christmas gifts on the second and third floors of the hotel.
K, New Year's Day masquerade:
Time: December 31st;
Location: Las Vegas Club on the second floor;
Set mask sales points at the door of the second floor:
On the evening of December 31, guests can freely dress up or go to the mask sales outlet to purchase the masks required for the party and participate in the masquerade selection event held by the hotel;
Awards:
First prize karaoke big room free coupon 壹 + + 200 yuan cash coupon 壹 Zhang + beer a second prize karaoke in the room free coupon 壹 Zhang +100 yuan cash coupon + beer half a third prize 200 yuan cash Vouchers + half a dozen beer
L, when the New Year is counted:
At the scene of the scene, the ceremonies presided over the scene 5 minutes before 12:00 on the 31st;
When the countdown is 10 seconds, all the waiters will drive the guests into the climax, and count down with the master of ceremonies for 10 seconds to provoke the atmosphere;
10 seconds after the countdown, all the DJs, dancers holding the dolls, gifts to the guests around, throwing color bars in the middle of the ballroom at 12:00;
M, program part:
The third floor lobby is arranged for Christmas and dance to promote the Christmas atmosphere;
On the second and third floor of the Christmas Day, the background music is mainly Christmas music;
On Christmas Day, the singer mainly focuses on Christmas songs and throws Christmas gifts to guests.
Christmas guests are mainly based on Christmas greetings and funny;
V. Environment Arrangement The tree on the periphery of the parking lot is covered with stars, and the green belt at the entrance of the hotel is covered with stars;
There are two paintings on the front facade of the hotel, and two banners on the two sides of the hotel:
Christmas flowers are placed on both sides of the hotel entrance, Christmas POP is made above the gate, Christmas garland is hung, and Christmas snow is sprayed on the glass door.
A 4 meter high Christmas tree in the middle of the lobby, surrounded by small Christmas trees, Christmas cottages, fenced with Christmas gifts and stars;
The elevator is placed at a height of 1.8 meters high and the bubble is surrounded by Santa Claus.
From the stairs on the first floor to the second floor, a Christmas arch is made with Christmas grass, and the stair railings are covered with Christmas grass;
A 2.5-meter Christmas tree at the entrance of Las Vegas. The tree is covered with stars and Christmas gifts. It is surrounded by Christmas gifts. The Christmas POP group is on top, the Christmas decorations are hanging on the ceiling, and the Christmas wreaths are hanging on the walls. Christmas ornaments. ;
a group of creamy Christmas cake houses in the doorway snack stalls;
Santa Claus avatar and Christmas garland are placed on the pillars inside the Las Vegas. Christmas snow scenes are drawn on the entrance wall. 30CM small Christmas trees are placed on each table in the hall, and Christmas ornaments are hanging on the ceiling;
On the third floor, there is a Christmas tree about 3 meters in the elevator. The tree is covered with stars and Christmas gifts. It is surrounded by Christmas gifts. A group of Christmas POPs is made on the door of the music bar. It is surrounded by Christmas vines and posted on both sides. A three-dimensional Santa Claus head on the bubble, making a snow scene with a bubble;
On the third floor bar, there is a round table with white cloth and a homemade bubble sika deer on the side, next to the Christmas cottage and gift bag.
A Christmas wreath hangs between the iron pillars on both sides of the third floor lobby. The iron pillars are surrounded by Christmas flowers and dragons. On the pillars and on the wall, Santa Claus pictures, Christmas wreaths and Christmas ornaments are placed. 30CM Christmas tree lights are placed on each table. Each one;
3, 4th floor KTV private room corridor wall with Christmas pictures, hanging Christmas flowers, Christmas garlands. Hanging ceilings hang Christmas ornaments, each room is hoisted with appropriate Christmas ornaments, Christmas grass and Santa Claus heads, and 30CM Christmas tree lights are placed on the countertops;
On the 6th and 7th floor elevators, there are 1.5 meters of golden Christmas trees, surrounded by Christmas gift bags. Each floor of the elevator is affixed with a Christmas wreath, and some of the Santa Claus pictures are attached to the wall of the room floor corridor.
On the second floor, the locomotive is placed 1.5 meters high and the end of the sika deer is placed around the 50CM small Christmas tree 8 and Christmas cottage, Christmas gift bag;
The employee's entertainment room is a 2 meter high Christmas tree, full of stars, a Christmas gift bag under the tree, and a picture of Santa Claus hanging on the office wall.

Part 2: 2019 Hotel Christmas Program

First, the event theme:
Love songs for winter life, Tiramisu delivers Christmas wishes II. Sub-theme:
Let us spread the bells of Christmas to the four sides, and let us sprinkle our love and praise to the world.
Third, the purpose of the event:
1. Strengthen the sales of the company's chain stores and increase operating income;
2. Strengthen corporate visibility and enhance chain store brands;
3. Celebrate Christmas Day IV. Significance of the event:
Christmas essential programs, family-style, friend-like, lover-like variety of PARTY. A good time for friendship, affection, and love gatherings. Wearing a Christmas hat, singing Christmas songs, talking about everyone's Christmas wishes. As a grand festival, it is a Christmas feast. In China, it is mainly Western food. During the promotion of Christmas events, the company can promote corporate culture, enhance the brand of various chain stores, and strengthen corporate visibility.
V. Activity content:
Christmas activities in various chain stores, placing Christmas trees, displaying chain stores in conspicuous locations, decorating Christmas trees, and placing gifts in every location on the tree. Every customer who enters the store will give a Christmas hat, launch a Christmas feast and its special offers, and all the chain stores will wear Christmas costumes.
6. Form of activity:
1. Each gift is affixed with a number. When the customer is dining, the waiter asks the customer to pick up the number and which one to send.
2. Customers who come in for a meal will send a Christmas hat, preferably with the company logo.
3. Make a leaflet that can be cut within the paper range of the Christmas promotion, which is quite a coupon.
4. The Christmas specials menu is launched by the kitchen. It can be divided into: Christmas Meal, Couples Package, Children's Package, Family Package, etc., and related poster flyers are produced for publicity.
5, Christmas reservations.
6. All staff in the chain must have red Christmas costumes to enhance the festive atmosphere.
7. Make simple arrangements in the restaurant to strengthen the restaurant's festive and lively atmosphere. It is important to let the customers feel the festival.
8. Play Christmas carols in each restaurant.
Seven, remarks:
Tracks that can be played during Christmas:
1. "Christmas Eve"
2. "Eternal Jubilant, Savior's Fall"
3. "The Angel Sings in the High Heaven"
4. "Morning in the middle of the night"
5. "The Little Town of the United States, Little Bethlehem"
6. "The Shepherd smells the letter"
7. "Far in the manger"
8. "Glory Heavenly Army"
9. "Listen, angels sing loudly"
10. "Christmas Bell" and so on, which is most famous for "Christmas Eve".
Christmas meals, couples' packages, children's packages, and family packages are all provided by the kitchen. The company plans to produce and print posters and flyers, which are distributed by various chain stores. The store department is responsible for the purchase of gifts, Christmas hats, and Christmas costumes.

Part 3: 2019 Hotel Christmas Program

Christmas is coming in XXXX, in order to let people experience the splendid momentum of the brand and the unique Christmas culture of our hotel, strive to achieve a more festive atmosphere than in previous years; and highlight the novelty and uniqueness in decoration and decoration; increase advertising Strength, to achieve the best social benefits while maximizing economic benefits.
The initial planning and layout plan is as follows:
First, the layout and decoration of the Christmas Hotel
1. This year's hotel layout and decoration is operated in the same way as the advertising company and the marketing department.
2, this year's hotel layout and decoration to the lobby, outside the hall, the front office, the fourth floor of the party to do the focus, supplemented by other places.
3. This year's hotel layout and decoration details and fees are also presented by the leadership.
Second, Christmas theme activities
1, Christmas Eve, carnival night buffet content: large buffet, comprehensive cultural programs, large-scale sweepstakes.
Atmosphere layout: warm, bright, cheerful fare:-----yuan/zhang children's ticket half price
---- Yuan/Zhang program arrangement: The entertainment department is responsible for interpolating the lottery activities in the middle, and the marketing department is responsible for program review and general coordination.
2, candlelight dinner:
Size: 80 - 100 people content: candlelight dinner, family package. Suitable for families and couples.
Atmosphere layout: full candlelight, light music, emphasis on quiet and peaceful, romantic and warm atmosphere.
Ticket price: - yuan / child child ticket half price
---元/张

Third, the overall atmosphere of the restaurant
1. Send Miss Christmas costumes to each business district, serve the guests by Miss Christmas, and send gifts to the children.
2. Four Santa Claus gifts were arranged throughout the restaurant.
3. The lobby and cafe are decorated with balloons as the main theme.
4. The hotel provides photo taking service.
Fourth, advertising
1. Advertising on TV stations, traffic channels and evening newspapers
2. Printed flyers for 1,000 copies
3, printing greeting cards to customers
4, lobby advertising, banners outside the hall, elevator advertising.
Five, Christmas work countdown
1. On November 15th - December 3rd, the sponsorship will be held, and on December 5th, the hall will be placed.
2. On December 2, the specific layout plan was produced.
3. On December 5th, Christmas tickets, greeting cards and leaflets will be produced.
4. All departments began selling Christmas tickets on December 6 and advertised in various media.
5. The scenic spots will be arranged on December 6.
6. The layout was completed on December 10.
7. Send a greeting card on December 11th.
8. On December 12, the entertainment department program was approved.
9. A memorandum of the evening party will be issued on December 15.
10. On December 23, the clothing was issued.
11. On December 24 and 25, we will do all the work of the party.

Part 4: 2019 Hotel Christmas Event Plan

<1> The main purpose of the 2019 Huatian Zijinge Hotel Christmas Party program is:
1. In order to cater to the citizens' pursuit of fresh and fashionable psychology, create an atmosphere in the festival, improve the management ability and management level, create a unique Kaiyuan culture, further promote the brand of Huatian Zijinge Hotel, increase the popularity, and make the hotel more deeply rooted in the people. Huatian Peer Hotel has gained a competitive advantage.
2. Through the promotion of the party, you can strive for the most profitable.
<2> The main contents of the event are: Christmas buffet dinner, Christmas art evening, the venue of the event is the Four Seasons Hall and Kaiyuan Hall of the hotel. The time is scheduled for December 24th. .
We believe that the basic idea of ​​the design of the party plan should be: 1 The number of participants in the party can reach the maximum size that the hotel can accommodate; 2 The participants can afford the highest possible ticket fees; the main expenses of the 3 parties should be limited. Attracting customers and not spending too much. Because too high a ticket is difficult to ensure the size of the number of people, so that the benefits are not achieved; and the low door ticket price can ensure the fullness of the ticket, but it is naturally difficult to guarantee the necessary profit. The main cost of the party is the appearance fee of the actor.
Therefore, the key question to be solved in the design of the party's plan is: What kind of person should the pressure actor hired in this evening's literary event be the most suitable? What are the most appropriate price points for this party? It is also a key issue for customer needs. Other issues, such as the recruitment of assistant actors, the way of ensuring the event atmosphere, the issue of catering, the issue of security and security, etc., will be the general issues that need to be addressed in the design of the event plan.
With market research, propose several solutions to problem solving and determine the best solution
In response to the hotel's December 24 Et Christmas event, we will conduct a survey on consumer demand for Huatian's Christmas market.
<1> Analysis of the situation of the same kind of Christmas buffet party in the past
In 2019, the Pacific Hotel launched a Christmas buffet for the first time. It should be said to be very successful and attracted many Huatian citizens to participate.
1. Features: Placed in the lobby of the original Pacific Ocean. Christmas is decorated with a large number of foam carvings, face carvings, etc., highlighting the strong atmosphere of Christmas. One advantage of the venue is that the decoration and arrangement face a large glass, and the citizens coming and going can see the situation inside. Very attractive.
2. Business situation: The price of the Christmas buffet at that time was 98 yuan/person, and 420 tickets were prepared. However, due to the large number of participants, after printing all the tickets, a part of it was printed, so there are many people participating. The popularity of the event is also very popular.
3. Specific activities
Arranged a small performance to show the atmosphere of the festival, the performance of the performance is not high, but very attractive, but also added the interactive nature of the event.
A lucky draw was arranged and the prizes were on a bicycle.
In general, the Pacific 2019 Christmas self-help activities were very successful, which not only promoted the hotel well, but also improved the hotel's management level, making Huatian citizens hold the first large-scale Christmas event in the Pacific. The hotel has a step-by-step understanding and affirmation.
<2> Needs investigation and analysis of this evening party
1. Demand price survey
In order to obtain clearer and more effective information, the individual visit investigation method was adopted for the Christmas activities launched by the hotel in 2019. The surveyed people included the general working class, individual bosses, young people and general management. The findings of each class are summarized as follows:
Working class: I feel that this activity of the hotel is very attractive. If you are going to spend the holiday with your family, you will be interested in Christmas more than the traditional Chinese festival. The prizes set in the hotel event. More interested, I hope that the sample should be rich; Liu? Christmas buffet dishes are more demanding, I think it should be worth the price; the price issue is the most concerned about the working class, most of them think 388 yuan / person is too expensive, if - family It will cost more than 1,000 yuan, and it is not acceptable. If the price is below 300 yuan, they are likely to bring their families? - 'Get up at the hotel to spend this holiday.
Individual bosses: They are interested in participating in Christmas activities, and they are not particularly concerned about the setting of prizes; they have higher requirements for performances of Christmas events, and they feel that the programs of the performances are rich and the grades are slightly higher - they think the hotel This activity is mainly not for the buffet, and the things that are eaten are just these. What really attracts them is the festive atmosphere and wonderful performances, so that they can feel that 388 yuan / person is worth it. In addition, they will bring their friends, and one person will not come, so it is recommended that the price of this event can be slightly lowered.
Young people: The young people in this survey have already worked and have students. Most of them said that they are very interested in this kind of activity, and they hope to bring their friends to participate together, but after they have just joined the work, such consumption is not affordable, but they will recommend family to take them with them. In addition, they feel that the atmosphere of the event must be good, so that they can make a brand in Huatian and attract the public every year.
Management: Most of the management's citizens said that the traditional Chinese New Year is over, but now Christmas is also very attractive. With the promotion of Christmas in other parts of Zhejiang, Huatian has gradually set off a Christmas fever, 388 yuan. The price is not too expensive, but it is still a bit high, they can accept it, but Huatian's ordinary citizens are not easy to accept. The Christmas dinner tastes good, the food is rich, the program is wonderful, and there is a strong festive atmosphere. After all, the hotel is four-star, so there must be four-star enjoyment. In addition, they said that it is impossible for a person to participate in such activities, and they will come to participate and communicate with their family or business partners.
Therefore, the object level of the hotel's Christmas promotion should focus on middle- and high-level consumers with higher cultural grades and higher incomes. If you want to attract more working-class workers, you should adjust the price slightly. It is said that the working class is also a large proportion of the consumer group, and it is also the most favorite to bring family members to participate.
The attraction of this event should be relatively large, because Huatian has not had a similar activity in the hotel except for the event at the Pacific Hotel in 2000, because other hotels are not able to engage in such big activities. Activities and the level of our hotel activities can not be compared, coupled with the current popularity of Christmas, such activities in Huatian should have a certain market, but to seize the high-end consumers. In addition, the public's expectations for the hotel's activities are relatively large, and hope for value for money.
2. This evening invites the actor’s citizen support survey
The respondents included the guests in the hotel and the vast number of Huatian citizens. The investigation of the actor's program is: Gong Hanlin, Jin Zhu, Chen Shaohua, Jiang Tao, youthful girl, Han Xiao. Total votes: 110 votes. See the voting statistics
3. Capacity analysis
Huatian Zijinge Hotel is a modern business hotel affiliated with Huatian Group and built according to four-star standards. The total area is 35,000m', the total construction area is 32888m', and the total investment is 150 million yuan. Located in the northeast gate of Huatian County, it is conveniently located beside the big turntable between the Yanlin Line and Taoyuan North Road. The main floor of the hotel is 18 stories high. It is currently the largest building in Huatian County. It has 245 sets of rooms including deluxe standard rooms and VIP suites. There are 1000 Chinese and Western seats, and there are music gentlemen's bars, performing arts halls and KTV boxes. Western restaurants, large and medium-sized conference rooms, multi-purpose halls, cafes, swimming pools, tennis courts, sauna fitness centers and other ancillary services are a modern business hotel integrating tourism, conference and business.
The event is located in Kaiyuan Hall on the second floor of the hotel. It is a multi-purpose hall with a working area of ​​400 square meters.
The banquet reception capacity is about 400 people.
According to the past similar activities and results, combined with this demand survey and capacity analysis, the initial activity plan can be selected: for management, individual bosses and appreciative wage-earners; improve the level and grade of the party, and strengthen media advertising Choose a pressure-bearing actor with a high support rate. The prize for the lucky draw is a locomotive. The ticket price is 398 yuan and the promotion fee is 18 yuan. The specific framework plan and cost budget are:
The evening party will arrange 1 party venue: Kaiyuan Hall on the second floor.
2 Performance time: At 19:00 on December 24, 2019, the performance will be officially opened at 20:00, and the performance time will be 3 hours.
3 major lineups:
4 ticket price: 398 yuan, less than 1.2 meters and half a ticket.
5 Ticket design and related promotional materials design, after the selection of the main stars on November 12, and the performance procedures, the November 16 publicity materials finalized, and completed the ticket printing on November 25, starting on December 10 Ticket sales in the lobby. At the same time, the time for publishing the newspapers and periodicals was selected, and the public relations department assisted in the arrangement and used the television subtitles to advertise continuously.
6 site layout:
A. The T-shaped stage is built, the lighting needs to be rented and commissioned in advance, and the stage background and the opening of the Yuanyuan Hall highlight the Christmas atmosphere. The last row arranges the spotlights. The stage construction and lighting began on December 20th and the commissioning was completed on December 22. In the last row of seats, the Engineering Department was asked to assist in the construction of the escalator. The project was completed on the evening of the 22nd.
B. The seats are arranged in a cinema style. It is estimated that 400-450 seats can be arranged. The seats are scheduled to be arranged on the 23rd, and all the layouts in the venue are completed.
C. At the entrance of the door, the ticket counter and the ticket counter are set up. At the door, you need to ask for full assistance in checking the ticket, and Santa Claus distributes the gift. There must be an obvious sign of no smoking at the entrance. A still photo of the actor on the day of the show will be placed in the hotel lobby.
D. On-site maintenance is required to arrange employee duty at each entrance and exit, and the police are required to assist in maintaining order.
Cost budget 1 performance fee: main star: 65,000 yuan other actors: 10,000 yuan total: 75,000 yuan
2 advertising and print production costs: 5000 yuan
3 prize settings:
First prize, one locomotive
Two second prizes, each award of 1088 yuan standard hotel dinner table
Three third prizes, each worth 580 yuan KTV box
10 lucky winners, one for each weekend hotel seafood buffet coupon
Each guest will give a gift for a total of 500 yuan
Total prizes: 10096 yuan
4 actor performance on the day of accommodation and accommodation: 1000 yuan
5 major star and guest travel expenses: 3,000 yuan
6 Unpredictable expenses: 5000 yuan
Total cost: 94,500 yuan Income budget income: 400 X 380 yuan door length = 153,000 yuan Profit: 152,000 yuan - 94,500 yuan = 57,500 yuan Christmas and other recreational activities
On December 24th and 25th, all KTV boxes will be charged at the lowest consumption standard, and the minimum consumption of the box will not be discounted. In addition, the box will be given a bottle of red wine and a snack. It is estimated that KTV revenue will reach 10,000 yuan or more on the same day.
The day of the chat is based on the usual programs, without adding extra performances.
Christmas party plan detailed design
On the basis of the framework program, the detailed design of the Christmas party program further considers the following aspects of design: the first is the program flow and organization of the party; the second is the Christmas event hotel atmosphere rendering effect design and tickets, media advertising planning and The operation plan; the third is the self-service meal configuration plan and organization operation; the fourth is policy guarantee; the fifth is the financial revenue and expenditure budget.
<1> Huatian Zijinge Hotel 2003 Christmas Evening Program Process and Organization Operation
1. program flow
19:58 on time opening

20:05 host's welcome speech
20:05-20:20 Happy total mobilization imitating champions - Nicholas Tse
20:20-20:35 Magic Master interacts with guests to present wonderful magic
20:35-20'45 Beijing Red Passion Singing Group
20:46 - 20:48 lottery, third prize
20:48-20:58 beautiful female singer dedication
2l:00-21:25 strength rock Inner Mongolia red star Abu Ghuri
21:25—21:28 lottery, second prize
21:28-1—21'43 Russian Royal Dance Company
21:43 one - 22:13 famous laughter Gong Hanlin, Jin Zhu
22:13—22:15 lottery, first prize
22:15-22:20 Russian Royal Dance Company
2. Organizational operation
Responsible unit: Huatian Zijinge Hotel Recreation Department.
Organizing the plan for the plan: mainly the invitation plan for the actors and hosts.
<2> Christmas event hotel atmosphere rendering effect design and tickets, media advertising planning and operation plan,
1. Contact 3-4 advertising companies to design the renderings of the Christmas hotel layout, and provide a budget, finalized before November 1. Let the "Artisan" be revised on the evening of the 12th, and will be reviewed by Yu on the 13th; the spring advertising company will be revised on the evening of the 12th, and will be reviewed by Yu on the 13th. Finalized on the 14th.
2. On November 20th, the program to be determined will start to contact the advertising company to purchase materials.
3. On November 15th, the Christmas event flyer, the Christmas buffet dinner coupon and the Christmas party ticket design were completed. The flyer was made in place on November 20. Tickets and coupons are in place on November 25.
4. On December 1st, proceed to arrange the public areas of the hotel. Complete all layout work by December 10.
5. On November 15th, the "Hua Tian Bao" advertisement for the Christmas event was designed. The layout is 1/2, color. Boarded on December 1st; boarded on December 17.
6. On December 24th, cooperate with the Food and Beverage Department and the Leisure Department to carry out the Christmas activities and do a good job of tracking.
7. On December 22nd, contact the news media to do the tracking and reporting of Christmas activities, mainly to contact the "Hua Tian Bao" and TV stations to do the tracking and reporting of this event, and increase the publicity of the hotel's activities. In particular, by taking pictures and signing methods, we will do a good job in the preservation of the hotel information by famous actors such as Gong Hanlin and Jin Zhu.
8. On December 26th, the demolition work of Christmas layout was completed.
9. Responsible department: Advertising department.
<3> Self-service meal configuration plan and organization operation
1. Meal configuration plan:.
2. Organizational operation
Responsible unit: Food and Beverage Department.
Organizational preparation plan: mainly the chef configuration and division of labor, catering configuration plan, material procurement plan.
<four> policy protection
In order to further encourage the participation of all members and ensure the effectiveness of the party, the following two aspects of policy incentives: 1. Develop a sales plan and launch a full-time promotion.
At the end of November, the hotel discussed the sales indicators and promotion incentives of each department through the store meeting, and set off a promotion boom among all the staff, and won 500 tickets before the show.
2. On December 28th, a summary meeting was held in time to summarize the shortcomings of the department in the event planning, and to commend and reward the employees who performed outstandingly in the operation.
<5>Financial revenue and expenditure budget
There is no major change in the budget of the “framework plan”.

Part 5: 2019 Hotel Christmas Program

Activity time: December 23rd - January 5th Event theme: Meet Christmas night
D. Restaurant: The service lady wears Christmas Red Riding Hood and gives each table a unique Christmas snack. The snacks mainly include cakes, biscuits, and can also be a popular hotel speciality snack. Kind of candy. You can also hide a prize mascot in the dish, different mascots to the service desk to receive different Christmas gifts. E. Aisle: use a red paper to tie into a small lampshade, one every five meters, hanging along Hang two columns in the aisle.
Second, the store Christmas atmosphere creates
A. In front of the square, you can set up a scene: a house in the villa city stands on the snow. The house is surrounded by a rich Christmas tree and has a beautiful garden. The whole house has yellow warm light and can be seen through the window. To the family, I am busy preparing for the Christmas party, carefully decorating the Christmas tree, Santa Claus is creeping up the chimney, and the melodious music floats out of the Christmas house. The whole scene is quiet and cheerful, moving and quiet, lifelike and full of fun. Note: Music is indispensable, adding dynamic to the entire scene and playing some classic songs.
B. The waiter and the cashier all wear a red Christmas hat to set off the festive atmosphere and stimulate customer spending.
C. Draw out Christmas merchandise areas, display various Christmas gifts, Christmas trees arranged in a row, with various lanterns, decorations, etc., plus posters, music, etc. to render the Christmas atmosphere, turn the hotel into a paradise for Christmas parties. Event Carnival Hat Festival! Showcases all kinds of men, women and children's hats with novel styles and colorful colors! Let you enjoy the warmth of the winter, add a touch of gorgeous style! Operation instructions: In the cold winter, hats are indispensable for cold supplies, also More and more become a big embellishment for fashionable young people. On the hat display, you can highlight the red Christmas hat, on the one hand to render the festive atmosphere, on the other hand, through the Christmas hat to drive the sale of other hats.
Set the meal to send gloves, set a meal of 1200 yuan, with a small ticket, give a pair of gloves, there is a small gift hidden in the glove. Operation instructions: gloves are also essential for people to prevent cold, shopping gloves, for customers to compare In fact, hiding the lottery in the glove is a novel way of promotion, which is similar to the gift of a Western child in a long stocking at Christmas. Note: Shopping gifts can also be some fashion desk calendars, Christmas gifts, peace signs and so on.
4. Contact foreign students.
A. Organize the program. We went to universities such as Black University and University of Technology to contact more than 10 students from European and American countries, invited them to participate in our activities, and went to the hotel lobby to perform programs with everyone to spend Christmas Eve. Our invitation was warmly welcomed by them, with beer, and with the handsome Chinese guys and beautiful Chinese girls, and they didn't have to spend money. This beauty has never been seen before. They are simply overjoyed. Our request for them is only to perform the show or to jump to the disco. The level of the program is not high. As long as the atmosphere can be highlighted, it is hard to beat them. Some will blow the saxophone, some will play the guitar, Some will sing popular pop songs in Europe and America, and disco is part of their life. No one can't jump, this is enough.
B, gifts of wine and flowers, consumers get unexpected surprises. Everyone who came to the Civil Defense Business Hotel that night gave us a complimentary bottle of wine for each table, and the hostesses sent a red rose to the ladies in the couple, and sincerely said to them: "Thank you for coming. On behalf of the Civil Defence Business Hotel, I wish you a Merry Christmas and a deep love for the sea!" This unexpected gift and warm words make every consumer feel intimate and excited, and the distance from the Civil Defense Business Hotel is closer. It is. The passion for consumption is fully mobilized. Because it is not only their own enjoyment to bring their own civil defense business hotel, but more importantly, spiritual value-for-money enjoyment, which cannot be measured by money.
C. Dance with the students and burn the brand passion. In addition to the in-store programs, we interspersed with the students to perform. All of them were dressed in denim, with avant-garde hairstyles, all cool, and they were full of European and American styles. The dynamic and passionate performances caused applause and applause. Many consumers screamed and danced with the students. Pushing the climax again and again makes people happy. In the performance, the students kept saying "Civil Defense Business Hotel, I love you!" and your wonderful performances pushed the whole event to the climax. The brand of civil defense and the passion of consumers have produced Highly resonant.
D. Give beautiful photos and keep the moments. In order to let consumers keep this wonderful moment forever, always remember the Civil Defence Business Hotel, you can get a free photo of our beautiful photos.
To leave a detailed address and phone number, we will personally send it. Whoever came out also thought of bringing a camera, and it was a pity that this unforgettable moment did not take a photo. This cola broke the consumer. We let consumers take pictures in the lobby of the Civil Defense Business Hotel, and each photo is packed into a simple photo frame, so that consumers can be placed on the top of the floor so that they can often see the photos and photos of the people. Anti-business hotel, you will never forget this unforgettable moment, and you will always remember the Civil Defense Business Hotel. After the photo is washed out, according to the customer's detailed address, we send a special person to serve, and get the consumer's once again thanks!