County Tobacco Company's visitor's deeds

There is something in the poor mountain ditch

-------** County Tobacco Company Visiting Salesperson *** Comrades Deeds

*** County Town is a remote town with a population of only 34,000. It is adjacent to the east, ** south, with an altitude of more than 1,000 meters. It is surrounded by mountains, the road is rugged, the traffic is inconvenient, and the economy is very backward. However, ** County Tobacco Company Dongkeng Wholesale Branch -- a two-person secondary distribution station, has created a miracle of tobacco here: the first in the province to launch a cigarette postal distribution, cigarette sales network The market share reached 100%, the monthly sales volume increased by 75%, the gross profit was 10,000 yuan, the annual profit increased by %, and it was rated as the winning outlet of the tobacco production by Ningbo Cigarette Factory.

** Comrade is the director and interviewer of the wholesale division of **----2001 was named "Best Visiting Salesperson" and advanced individual by ** County Tobacco Company.

Visiting the market in the poor mountain ditch

In 1998, ** graduated from Hefei University of Economics and Technology. As a college student from the class, he thought that he could stay in his hometown and use his market marketing profession to show his strength in the relatively developed economy. Unexpectedly, it was assigned to the ** wholesale division under the ** County Tobacco Company. It is located at the border of ***, more than 60 kilometers away from the county seat, the information is blocked, the economy is backward, and the town is not like the town, the population is very scattered, the cigarette retailers are distributed between the mountains, the roads are rugged, sometimes the visits and delivery You can't ride even a bicycle, you can only walk shoulders. Because it is a secondary distribution station, there are only three people in the wholesale department. They must be both an interviewer, a deliveryman, a driver, and a poor accounting assistant. It is like a “duty service”. Because it is not a local person, even the problem of eating can not be solved. However, in the face of the hard working and living environment, he is not discouraged and depressed. Because, he deeply knows that as the only university student in the company, the leaders place great expectations on themselves and assign themselves to the **, which is the trust of the organization. During his one year in Yingchuan, he worked retired and responsibly, constantly exploring the hard way of visiting and selling. The Internet is the lifeline of the tobacco industry. Only by building a sales network can we quickly expand sales channels and increase sales. During the day, he rushed between mountains and mountains, visited villages and villages, patiently worked for customers, and repeatedly told them to explain the "Tobacco Monopoly Law" and the identification method of counterfeit cigarettes, and timely delivered cigarettes at retail outlets. . In the evening, I worked tirelessly to work overtime, sort out the feedback from the business operators and the cigarette sales orders, and do the accounting and accounting. One work is a harvest. The sales outlets in Yingchuan Town have been continuously expanded, and the market share has increased from 45% to 95%. The sales volume of the wholesale department has increased significantly.

** Although the town is a small town, the traffic is inconvenient, the economy is backward, but its population accounts for one-sixth of the county, and it is the east gate of Jingning, which can be described as a business destination. However, since the establishment of the station in 1998, due to economic backwardness, chaotic market, and so on, the sales volume of distribution stations has not been able to go up. At this time, the company's leadership based on the good performance of ** in the **, that he still has "energy", so in May 2000, he was transferred to the ** wholesale division. After he arrived, he felt even more important about his own responsibility. In order to open the situation as soon as possible, he took instant noodles and mineral water, climbed over the mountains and went to the village to visit the village. While conducting business investigations and visiting business operators, they quickly found out the situation: Dongkeng Town’s retail point of law has a weak legal awareness, and it is not familiar with the tobacco monopoly policy. The smuggling of cigarettes and counterfeit cigarettes is rampant, and the cigarette market is very chaotic. In response to this situation, he visited retailers every three times, carried out propaganda and patient persuasion education, and opened a publicity column on the Tobacco Monopoly Law at the town radio station. He regularly publicized the relevant laws and regulations of the Tobacco Monopoly Law every week to the public. Introduce the identification method of fake cigarettes and announce the sales report of fake cigarettes. At the same time, it is in close contact with the township industry and commerce office to crack down on retailers selling fake cigarettes. Through a year of hard work, the cigarette sales market has been increasingly standardized, the sales network has also been expanded and improved, the market share has increased from 60% to 100%, and the monthly sales volume of cigarettes has been more than 45. The large box has been added to the current 70 large boxes. In 2000, Dongkeng Wholesale Department Ningbo Cigarette Factory was awarded the title of “Selling Tobacco Sales Excellence Network”.

Postal distribution creates a new world

In the past two years, the Wholesale Department has adhered to the idea of ​​combining management and sales, strictly regulated the market, implemented mobile delivery, and delivered sales, so that the sales network has been extended, the market share has been expanded, and the wholesale volume of cigarettes has doubled. , has achieved gratifying economic benefits. However, due to ** town east **, south **, Chongshan surrounded, rugged roads, scattered retail distribution, complex geographical conditions seriously restrict the distribution work. Cigarette distribution is always half the battle. Although everyone often gives up time to work overtime, it still can't meet the demand of customers for timely delivery. If you increase the number of people and add transportation, it will inevitably increase the cost of commercial operation, and may not be fully delivered. Faced with this difficulty, Tang Xiaoyong found in the investigation of going to the countryside to go to the countryside that the distribution of cigarettes is very similar to that of postal delivery, and they are delivered according to certain procedures and lines. All the strong manpower, material resources, system norms and network construction of the postal service, if the distribution of cigarettes for retailers with difficult traffic is entrusted to the post office, is this not to save money and effort and to guarantee the timely delivery of cigarettes? Therefore, he boldly reported the idea to the director of the wholesale department and the leadership of the bureau, and received the unanimous consent of the leaders. After several consultations with the postal service, in August 2000, the ** Wholesale Department took the lead in launching the “cigarette postal distribution” in the province and set up a cigarette postal distribution station. From then on, except for the large townships, which were distributed by the wholesale department, the rest were entrusted to the postal distribution. At the same time, in the remote mountain villages where the post has not been opened, the method of entrusted delivery is adopted, and the transfer point and the passenger car "cigarette counter" are set up, which are extracted by the special postman of the village post and delivered by special personnel. Thus, a low-cost, high-efficiency portable cigarette distribution network is formed. After the implementation of “cigarette postal distribution”, the wholesale cigarette sales network of the wholesale department was further improved, the order of cigarette circulation was rationalized, the cigarette market was purified, the business behavior and the smoke channel were standardized, and the key brands of provincial tobacco production were improved. Market control and market share, and welcomed by smokers, the outlets of the outlets reached 100%, the supply of retailers reached 95%, and the sales volume in the jurisdictions reached 95%. Above, it has effectively restrained and ruined the large cigarette business operators, cracked down on criminals, and increased the sales volume and sales of outlets by month. At the same time, it greatly reduced the expenses for the commercial operation of outlets and improved the efficiency of the wholesale department. “Cigarette Post Distribution”, a novel distribution method that is suitable for mountainous areas, was subsequently introduced and promoted by the City Tobacco Branch.

Dedicated service

** Whether in the ** wholesale division or in the ** wholesale division, he has several roles, both as an interviewer and a deliveryman, as well as accounting and information collection. It is often during the daytime to visit and sell cigarettes in the mountains and mountains, to preach the "Tobacco Monopoly Law", to teach counterfeit cigarette identification methods, and to sort out the feedbacks of business operators and cigarette sales orders at night, do a good job of accounting and accounting, work until midnight. . Network construction is a "life project", and the sales network is the "lifeline" of the wholesale department. Especially after China's accession to the WTO, it will face tremendous pressure to compete with foreign cigarette companies. Only by building a sales network, the tobacco industry will only be able to compete. There is a foundation for development. A few years of work experience has made him deeply aware of this. In order to strengthen communication with retail outlets, he often pulls home with business owners, actively provides them with information on cigarette business, and creates a “convenience service card”, which prints his contact number and pager number on top of each retail. The user is always in touch with him. In the face of the customer's urgent demand, whether it is day or night, or wind and snow, he always finds ways to deliver the goods to the customer in the fastest time. One night in early January this year, he received a call from a customer in the country, saying that five bauhinias were waiting for urgent use, and the wholesale department asked him to invoice him. He could pick up the goods himself. It’s an old man who made an appointment to make an appointment. *** I thought about it and said, “It’s snowing outside. Your old family is still driving the mountain road at night. It’s too dangerous, or I’ll send you over!” The bed of the quilt did not say anything, braved the heavy snow, and personally sent the cigarette to the customer's home. When I saw the snow-filled ** with a cigarette in my doorway, the old man couldn’t believe his eyes. He said excitedly: "I have been driving for so many years, I have never met such a good boy. Thank you very much. !! It is because of his enthusiastic service that all retailers regard him as a friend. He has to invite him to participate in red and white weddings. Some people like to tell him that there is a request to like him. He is almost a connection between the company and the customer. Bridges and ties.

When the male is married, the female is married. As he grows older, parents are increasingly anxious about his personal problems. In the past few years, he has been a talented person. His relatives and friends have introduced several girls to him because of their concern. They are always in contact for the first time. People have a good impression on him. As a result, they are in the country, and they are all at work. It’s hard to get back to the moon once a month, and I don’t have time to get in touch with the girl and I’m lost. In September 2001, after he was hired as the director of the wholesale branch, the wholesale department even had only two people, one was a lesbian, just entered the company, the business was unfamiliar, so both inside and outside, He is working hard and he is working harder. However, he did not have any complaints and his work was more energetic. He started to strengthen internal management, continuously expanded the sales network, and improved the quality of service. In less than three months, the monthly sales volume of the wholesale department increased from 225 to 350, an increase of 75%, and sales increased linearly. The operating profit increased by 45%. At the end of the year, due to outstanding work, the company was regarded as “advanced individual” and “best visitor”.

Being in the downtown area may not be a success, and diligence in the mountains can still achieve good results. In the past few years, *** is full of enthusiasm for the tobacco industry, rooted in the mountains, not afraid of hardships, hard work, continuous development, enthusiastic service, with his own sweat and wisdom, making extraordinary in this poor mountain Performance.