Tourism Bureau Party Group XX Annual Report
About the 2005 annual report
CPC Jiangjin Tourism Bureau Party Group Jiangjin Tourism Bureau
Jiangjin Municipal Committee of the Communist Party of China: In 2005, under the correct leadership of the Municipal Party Committee and the Municipal Government, a group of party and government leaders of the Bureau led all the staff of the tourism system, in accordance with the development strategy of “tourizing the city” proposed by the Municipal Party Committee and the Municipal Government, and building a popular Chinese and foreign tourist attraction. The ambitious goal, make great efforts, keep pace with the times, seek truth and be pragmatic, innovate and develop, successfully complete the whole year's work tasks, and achieved good work results, in system innovation, investment attraction, planning and development, product positioning, publicity and promotion, market The system has made new breakthroughs. It has made a good start for the city to create a popular tourist destination in China and abroad, and has won a good reputation for Jiangjin Tourism. The work situation in the past year is reported as follows: 1. The healthy development of the tourism development in 2005, the economic revitalization in 2005, the city After the recovery of SARS in 2003 and the recovery in 2004, the tourism economy achieved comprehensive revitalization. The city received 1.09 million tourists this year, an increase of 12.6% over the previous year; the comprehensive tourism income was 200 million yuan, an increase of 11.9% over the previous year. Among them: Simian Mountain received 202,400 tourists, a year-on-year increase of 13.33%; tourism comprehensive income was 84.98 million yuan, an increase of 15.2%. There were no valid complaints and no travel safety incidents. Great development of tourism development 1. Great innovation in the system. First, in August this year, the municipal government's special bureau-level special organization, the Simianshan Management Committee, was established. The city leaders also served as party secretary, forming a unified responsibility, power, and interests, matching people, finances, and materials, planning, construction, and Manage a new model of convergence. The management system of the scenic spot has been comprehensively rationalized, and the Simian Mountain has entered a benign development track combining the combination of concentration and dispersion, the combination of development and protection, and the combination of accelerated development and sustainable development. Institutional innovation was widely taught and studied by the industry after being reported by the China Travel News, Chongqing Political Consultative Conference, and Chongqing Economic News. The second is to set up the largest and highest-standard tourism inspection law enforcement brigade in Chongqing, which will further strengthen the tourism supervision and law enforcement. 2. A breakthrough in investment promotion. In order to comprehensively develop the Simian Mountain and seize the commanding heights of the “Golden Triangle of Ecotourism in Suichuan”, we have jointly developed the Simian Mountain as the focus of investment promotion. Under the care of the leaders of Chongqing and Jiangjin City and the efforts of various departments, Chongqing Xinhua Bookstore Group Co., Ltd. was successfully introduced to jointly develop the tourism resources of Simian Mountain, and to achieve the goal of “two places and one center”, to create a solid tourist destination both at home and abroad. The basics. At the same time, the Chongqing High Investment Division was introduced to construct the highway in the Simian Mountain Scenic Area, and the Minnan boutique line was fully started. 3. Planning a big deal. First, in coordination with the Chongqing Municipal Tourism Administration and the Institute of Geography of the Chinese Academy of Sciences, the “Dongchuanyu Eco-tourism Golden Triangle” Tourism Development Plan has been reviewed and reported to the three provinces for approval. The second is to compile and improve the “Eleventh Five-Year Development Plan for Tourism in Jiangjin City”. The third is to invite Dr. Liu Taige, the Singapore planning master, to travel to Jiangjin for tourism planning guidance; hired Shenzhen Jinxiu Times Tourism Investment Consultant Co., Ltd. to make overall planning for Simian Mountain, reposition the Simian Mountain, and put forward the “Thousand Waterfalls and Chishou, Chibi” Danxia, Xianba culture, virgin forest, the concept of the new four-sided mountain. The fourth is the completion of the red tourism development program and the tourism development plan of Zhongshan Guzhen and Tanghe Ancient Town. 4. Cultural excavation. This year we have further explored and developed red culture, celebrity culture, Xianba culture, immigration culture, religious culture, couplet culture, anti-war culture, architectural culture, and food culture. In particular, the theme image of Zhongshan Guzhen and the collection activities of the couplets were collected. A total of 2,750 works were sent in different forms in more than 30 regions at home and abroad, which not only promoted the traditional culture, but also enhanced the cultural taste of tourism. At the same time, the work of excavating the cultural connotation of Zhongshan Guzhen was carried out, and the research group formed an in-depth investigation of Zhongshan Guzhen, and formed a research report on “Protecting and Developing Zhongshan Ancient Town and Creating Jiangjin Tourism Highlights”, which attracted great attention from the leaders and attracted extensive attention from the society and the media. Zhongshan Guzhen has been rated as a national historical and cultural town. 5. Regional integration. In order to strengthen regional cooperation and enhance the connotation of the city's scenic spots, we actively explored and innovated new roads for regional tourism cooperation, and achieved initial results. First, Jiangjin Tourism is integrated into the Three Gorges Tourism Circle. Among them, the Simian Mountain Scenic Area has been included in one of the five lines recently developed by Chongqing's top ten tourism boutique lines. Secondly, the “Red Tourism” project centered on the Nie Shuai Exhibition Hall and Nie Shuai’s Former Residence has been included in the National Red Tourism 100 Travel Boutique. line. At the same time, we completed the overall plan and construction plan of the “Red Tourism” project, and submitted it to the relevant state departments for approval through the Chongqing Municipal Review. The third is to actively plan tourism products in accordance with the development plan of the Suichuan Golden Triangle, launch tourism routes, strengthen publicity and promotion, and identify market positioning, and strive to seize the commanding heights in regional cooperation. 6. The facility has changed greatly. The infrastructure construction based on tourism and transportation has been intensified, and the accessibility of tourist attractions has been further improved. First, the Simianshan Passenger Station and the Tourist Reception Center have been put into use, providing visitors with one-stop service for consultation and leisure. The second is the hardening of the Longtan Road in Simian Mountain. The third is to repair the Sibianshan parking lot, renovate the Honghai Wharf, and regulate the management of the commodity stalls in the tourist attractions. Fourth, the Wanghai Highway was hardened and put into use 5.6 kilometers, and the life project was installed on the road to the Simian Mountain. The fifth is to harden the entrance road of Zhongshan Guzhen 520 meters, build one parking lot and two public toilets. Sixth, the comprehensive improvement of Shuangfu to Simian Mountain tourist and sightseeing lines has achieved remarkable results. Seventh, the feasibility study of the Zhongshan-Shuikousi Highway was completed, and some related procedures were completed for the first time. The construction of tourism infrastructure has introduced a government-led, market-operated, and social-participating mechanism. The Chongqing High-investment Division has been involved in the construction of tourism roads in the city and will further accelerate tourism development. The development of tourism has formed a big pattern. 1. Leaders attach importance to safeguards. In December last year, Mayor Wang Hongju proposed at the Chongqing Economic Work Conference that “to build a four-sided mountain into a popular tourist destination”, the municipal party committee reviewed the situation and proposed the development goal of “two places and one center” at the six plenary sessions of the 11th session. In the "Eleventh Five-Year Plan" period and in the next period, we will strive to build Jiangjin tourism, which is led by the Simian Mountain, into an ambitious destination for Chinese and foreign tourists. The municipal party committee, the municipal people's congress, the municipal government, the main leaders of the CPPCC and the leaders in charge of the city concentrate on tourism. After brainstorming, investigation and feasibility studies, the paper proposes to use "tourism to revitalize the city" as the "industrial strong city, agricultural stability, trade and market, harmonious Jiangjin" as the five projects to promote the comprehensive, coordinated and sustainable development of Jiangjin economy and society. One of the key tasks is to increase the development of tourism resources based on Simian Mountain and Zhongshan Ancient Town as the focus of recent tourism development. Tang Lin, the secretary of the municipal party committee, insisted on personally supervising the tourism work once every half a month. Every one month, the leaders of the four major teams took the lead in organizing a special meeting on tourism work, listening to the progress of the tourism work in the month and arranging the next month's work. The whole city has formed a new pattern in which the party and government leaders have personally grasped, the competent leaders have concentrated their efforts, and the departments have joined forces to grasp each other. 2. The department participates in the formation of synergy. At the beginning of the year, the municipal party committee and the municipal government proposed to “develop around the city's tourism industry, especially the development of Sipingshan and Zhongshan tourism. Every department in the city should combine its own functions and do a good job for tourism development every year, and be included in the work of the municipal party committee and the municipal government. After the assessment, it was highly valued by all departments at the municipal level. Over the past year, all departments at the municipal level have fully exerted their functions and combined with the actual work of their own work to effectively implement 106 practical activities for the development of tourism in the city, which not only created a good The tourism environment has further enhanced the overall image of tourism and promoted the sustainable development of tourism in the city. 3. Social participation and participation of the whole people. After the opening of the sizzling Chinese and foreign tourist attractions, the city has set off a fierce battle to "make the city's strength and do a good job in tourism development." All walks of life are full of passion and into the "everyone is a tourist image, everywhere is a tourism environment." Traffic, commerce, services, finance and other window industries have carried out civilized demonstration posts; vocational secondary schools have increased education and training for tourism talents. Jiangnan Vocational High has specially established “Jiangjin Tourism Talent Training Center”; City Chamber of Commerce, Consumers Association Industry organizations have increased supervision and management of the tourism consumer goods market; socially savvy people are actively involved in tourism development; farmers in the rich areas of tourism resources are turning to agriculture and tourism, vigorously developing farmhouse music, engaging in tourism reception, commodities, transportation and breeding industry development. . The city has formed a good situation in which tourism enters schools, travels into the community, travels into farmers, and travels into the lives of the people. 4. The development of the company is gradual. By the end of 2005, the city's tourism enterprises had grown from less than 100 during the Ninth Five-Year Plan period to nearly one thousand at the end of the 15th period. Nearly 10,000 employees are directly engaged in tourism. In particular, at the beginning of this year, the leaders of the municipal party committee and the municipal government put forward the development strategy of “revitalizing the city”, and actively created a relaxed, healthy and orderly development platform from the aspects of policy system, infrastructure, supporting facilities and market supervision. The development environment has been greatly improved. In addition to attracting Chongqing Xinhua Bookstore Group Co., Ltd. and Chongqing High-investment Division, this year, it has also attracted a number of enterprises or individual investors to join the tourism industry of Jiangjin, which has enabled the city's tourism industry to grow and develop. Economic indicators have been rising. 5. The market system is further improved. In the city's six systems involving eating, living, traveling, traveling, purchasing and entertainment, a standardized and orderly market system has been established. In order to increase the intensity of tourism supervision and law enforcement, and promote the process of "ruling by law", the "Jiangjin City Tourism Supervision Law Enforcement Brigade" was established at the beginning of the year; in order to better integrate the four key mountain national key scenic spots into the international and domestic tourism stage, it was established in August this year. The Jiangmian Sipingshan Management Committee was evaluated according to the industrial park model. The deputy secretary of the municipal party committee and the party secretary of the management committee were established. In order to strengthen the self-discipline of the industry and create Jiangjin integrity tourism, the “Jiangjin Tourism Association” was established in mid-December. At present, the tourism market of the city has formed a three-level management system of the competent departments, industry departments, city and tourism committees, and the city's tourism law enforcement brigade, industry supervision and law enforcement departments, and the city tourism association's triple supervision system. The tourism market prospered. Despite the fact that this year's scenic road reconstruction and urban construction have increased, and Chongqing Xinhua Bookstore Group Co., Ltd. has taken over the management, development and operation after the four sides of the mountain, there are still many factors in the management, development and operation. Due to the sound system and strong supervision, there is no case in the whole year. Car accidents, casualties, fires, food poisoning, bird flu epidemic accidents, and no valid complaints due to travel. 6. The industry self-discipline is effectively improved. In view of the existence of vicious price-cutting competitions in different degrees in the tourism market of our city, and the problems of arrears, false advertisements, and smuggling of customers, the bureau has taken active and effective measures: First, relying on regulations to guide the market. From leaders to general cadres, from decision makers to managers, they are good at using the laws, regulations, policies and other knowledge they have mastered, guiding market trends through the implementation of regulations, establishing market standards, fostering a fair competitive market environment, and violating regulations. Further containment, the effect is obvious. The second is to rely on standards to manage the market. We adhere to the use of industry standards promulgated by the state and actively promote the establishment of a standardized system throughout the system. At present, tourism enterprises, fixed-point hotels, farmhouses, travel agencies and other tourism production enterprises and reception and business units have established a standardized and orderly production and management system. Tourism quality complaints have dropped significantly. The third is to rely on quality to cultivate the market. In terms of service, we vigorously promote the ISO9000 standard, carry out various forms of employment training to improve the service quality of tourism enterprises and employees; in terms of price, guide enterprises to formulate measures and customary normative systems, so that some enterprises only compete for price competition. The phenomenon of the only means of customer source has become history, which has enhanced the self-discipline and self-protection consciousness of enterprises, and effectively solved the vicious circle phenomenon of unfair competition in tourism enterprises. The fourth is to rely on industry associations to regulate the market. This year we established the Jiangjin Tourism Association, which has absorbed 60 member units. We play an important supplement to the industry administration work of the industry associations, an important bridge to the government and enterprises, and the characteristics of the overall interests of the tourism industry. The tourism operators themselves manage themselves and promote themselves to form a community of interests. To build a harmonious Jiangjin tourism and honest Jiangjin tourism. 7. Integrate resources and seek common development. In terms of industrial positioning, according to the actual situation of Jiangjin tourism, after many demonstrations, the city's tourism resources will be re-combined for the first time, namely the “three-color” tourism positioning. Eco-green tourism products represented by Simian Mountain; red tourism products represented by Nie Shuai Exhibition Hall; patina tourism products represented by Zhongshan Guzhen. In terms of industrial layout, we have put forward the basic idea of adhering to the “one main line, two centers, three major resources, the industrial layout and unified planning of the four major cultural towns, step-by-step implementation, and the introduction of quality products; in cross-regional development, we cooperate Chongqing Xinhua Bookstore Group is fully committed to building Simian Mountain, improving infrastructure conditions, expanding its visibility and influence, striving to seize the opportunity in the cross-region of the tourism golden triangle of Zhachuan, and occupying the bridgehead. Tourism development and construction of large safety and safety work is the lifeline of tourism work. In the course of the year, we have firmly grasped this criterion and regarded safety work as the central task, the primary work and the key work. In the organization work, in addition to the first responsible person for safety work, we set up a branch. The deputy director is the leader of the bureau's safety work leading group, and has identified special responsible persons for safety work. All tourist towns and tourist designated enterprises have also established tourism safety work institutions, and have implemented special personnel to form a bureau-town-enterprise three-level tourism. Safety network. In the system construction, the Bureau of Safety Work Leading Group is in charge of bureau administration. Under the leadership of the Municipal Security Committee, they will perform their duties, conscientiously guide and urge all tourist towns and tourism designated enterprises to establish and improve the responsibility system for safety work, strengthen the safety awareness of safety-responsible persons, and improve the business capabilities of safety-responsible persons. In the daily work, in addition to major holidays and important activities, the safety supervisors will be stationed in important scenic spots, key enterprises and major tourist towns for 24 hours, and the safety work responsibility leaders will be inspected and guided. Insist on organizing safety inspections from time to time, thus effectively improving the safety ratio of tourist attractions and tourism enterprises. The great development of tourism development and the transformation of Jiangjin tourism requires the majority of tourism workers, managers, producers and service personnel to change their work style. Advancing with the times, pioneering and innovating, seeking truth and being pragmatic. We have carried out a series of vivid and fruitful work in combination with the advanced education activities and the party-style clean government construction education activities carried out throughout the city. 1. Advanced education activities have become satisfactory projects. Party members and government cadres' ideological style and work style With the development of advanced nature education activities, all party members have made new improvements in their thinking; enhanced political awareness, overall situation awareness, and new progress in politics; strengthened self-awareness and sense of responsibility, and new discipline has been strengthened; Established a service for the people and a sense of integrity and self-discipline, a new transformation in style; stimulated pioneering spirit, and new initiatives in the work; theory and practice, promoted the reform and development of tourism. Affordable, further close the relationship between the party and the masses. The highland village of Zhongshan Town, which is contacted by the bureau, is located in a remote mountainous area. The traffic is inconvenient and the villagers' lives are quite poor. Now the villagers are mostly old, weak and sick. The "small things" initiative is to help the village plan and explore the development ideas of getting rid of poverty. The party and government people have gone deep into the village more than 10 times to understand the situation, investigate and study, and consult the municipal agricultural office, the agricultural bureau, the forestry bureau and other experts to combine The specific conditions of the village, according to local conditions, develop a poverty alleviation development plan to help and guide the village to develop goats, beekeeping and laying hens, etc. Farming project. Our bureau has supported the village of 30,000 yuan, transformed 8 kilometers of village-level machine farms, and supported 4 villages to develop 80 sheep and 5 beekeeping 40 boxes, all of which received good social and economic benefits. At the beginning of March, the bureau launched a pairing campaign between the party members and the people of Gaotan Village. On March 11th, 13 party members of the bureau sent 170 imported German breeds of laying hens, feed and feeding materials, which were purchased voluntarily for 3,499 yuan, to the people of Gaotan Village. 3, the effect of refinement is obvious, and the work is sure that the dry group is greatly encouraged. After the work style of the cadres has basically improved, the work has been innovated. First, the establishment of tourism as an important economic industry and the realization of new breakthroughs in development concepts. The second is to innovate the tourism management system and achieve a new breakthrough in the management model. The third is to continuously strengthen infrastructure construction and achieve new breakthroughs in the hard environment of tourism. The fourth is to strengthen the comprehensive management of the tourism industry management and tourism market order, and achieve a new breakthrough in the establishment of tourism image. The fifth is to increase tourism promotion and promotion, and achieve new breakthroughs in broadening the source market. The sixth is to accelerate the development of tourism products and achieve new breakthroughs in the sustainable development of tourism. The seventh is to pay close attention to the development of tourism commodities and achieve new breakthroughs in the tourism and trade economy. Eighth is to strengthen the construction of spiritual civilization in the industry and achieve a new breakthrough in the soft environment of tourism. Nine is the overall advancement of all work and has achieved new breakthroughs in tourism economic indicators. On July, the bureau was commended by the municipal party committee as an advanced grassroots party organization. This is the first honorary title ever obtained since the establishment of the bureau. The employees are greatly encouraged, and with a more urgent sense of responsibility and dedication, they are committed to the systematic project of creating a popular tourist destination. Deepening the development of tourism and building a clean and honest government To complete the annual goals and tasks of the municipal party committee and the municipal government, we must establish a team of cadres who are diligent, honest, hard-working and hard-working. To this end, we take the opportunity of carrying out the advanced education activities of party members as an opportunity to focus on the overall situation of reform, development, and stability, focus on anti-corruption "three tasks", adhere to the principle of treating both the symptoms and the root causes and comprehensive management, and build teams and teams. Construction and system construction have continuously deepened the work of building a clean and honest government and anti-corruption work, with obvious results. 1. Grasping the team's clean government construction, taking the lead in the tree model. First, strengthen the political theory study of the members of the team, use the important thinking of the "three represents" to guide the work of combating corruption and promoting honesty, and enhance the consciousness and firmness of the members of the team. The second is to clarify the division of responsibilities between the party and the clean government, further implement the party's work style and clean government construction and the anti-corruption work responsibility system, and promote the in-depth development of clean government. The third is to deepen the members of the team's clean government education and discipline constraints, build a defense line to resist corruption and change, and consciously be self-motivated, introspective, self-policing, and self-respect. The fourth is to conscientiously implement the relevant regulations on the personal declaration of leading cadres, spouses and children. In the past year, no one of the team members and spouses, children and staff around them has violated the law. The fifth is to prevent and overcome formalism and bureaucracy, and to prevent fraud. Thus ensuring every decision, exercising every power, and getting every honor is real. The party and government people have played a leading role in the workforce with integrity, integrity, democracy, solidarity, pragmatism and high efficiency. 2. Grasping the team's clean government construction and building a diligent government for the new image of the people. First, the party style and clean government and the anti-corruption spirit were promptly communicated to every cadre, and the awareness rate reached 100%. The second is to further streamline meetings and archives and improve the quality of office work. The third is to change the style of work, go deep into the grassroots for the people to solve difficulties 51 times, do practical things 12 times, personal donation 3499 yuan. The fourth is to conduct in-depth public affairs and conscientiously correct the unhealthy trend of the industry. By deepening the construction of diligent and honest administration of the workforce, it not only improved the image of tourism workers, but also promoted the smooth development of various tasks. 3. Grasp the system construction, and implement both the symptoms and the root causes. We have established and improved the system of party style and clean government and anti-corruption work, so that there are rules to follow and laws to follow. The implementation and implementation of the system will be included in the end-of-year job description of the employees. The organization will be examined twice in June and December each year to sum up the experience, find problems, and prescribe the right medicines. This will ensure that the established systems will not go through the scene. . Second, there are problems The city's tourism resources are very rich, there are poor protection of tourism resources, and integration is not enough. The lack of planning for tourism products, the overall image of tourism products is not clear enough, and the monopoly and characteristics of resources have not yet been played. Lack of high-grade, large-scale tourism products, no concentrated tourism commodity market, and low comprehensive tourism benefits. The infrastructure is relatively lagging behind. The roads, accommodation, electricity and communication in the scenic spots also need to be improved. In the peak season, there are not enough reception capacity for hotels and parking lots. The vehicles in the scenic spots have insufficient capacity and the roads may collapse at any time. The tourism market needs to be expanded. At present, it is still a peripheral market. Due to insufficient investment, there are not many forms of publicity, the specifications are not high, and the key target markets are not sufficiently expanded. There is no marketing mechanism and system for large investment, big publicity, and big market. The overall quality of tourism managers and practitioners needs to be further improved. The order of the tourism market needs to be further rectified. Third, the guiding ideology of work thinking in 2006 is guided by Deng Xiaoping Theory and the important thinking of the "Three Represents", firmly grasping the historical opportunity of the development of the western region, adhering to the scientific development concept, and focusing on the goal of "two places and one center" "Traveling the city" strategy. Take the city's strength, accelerate the opening up, expand the big market, develop large tourism, form a large industry, promote the transformation of resource advantages to industrial advantages, economic advantages, and efficiency advantages, and comprehensively enhance the overall image and market competitiveness of the Jiangjin tourism industry. The goal of the work is to receive 1.25 million tourists, an increase of 15% over the previous year; the comprehensive income of tourism is 237.88 million yuan, an increase of 15% over the previous year. Among them: Simian Mountain received a total of 247,000 tourists, an increase of 15.5% over the previous year; tourism comprehensive income was 106.67 million yuan, an increase of 16% over the previous year. Main points of work 1. Implement planning, build brands, and enhance tourism attractiveness Accelerate the construction of infrastructure and supporting facilities in the scenic spots dominated by Simian Mountain. Scientific implementation plan, comprehensively launch the reception facilities of “Hongshizhai” in Simian Mountain and the construction of Zhongshan-Shuikousi Highway, and further improve the construction of supporting facilities such as scenic spots. Highlight the characteristics, extend the tourist season, expand the tourism industry, develop the human landscape, and develop tourism to vacation and eco-tourism. The construction of the Simian Mountain has become a national-level tourism boutique scenic spot, truly becoming the leader of the tourism industry in Jiangjin. Accelerate the cultivation of the world famous products of the “Golden Triangle of Sichuan-Chongqing Eco-tourism”. First, increase the communication and communication of the “Chongqing-Chongqing Eco-Golden Triangle” Development Collaboration Conference, focus on the various advantages of the two provinces, one city, four counties and cities, and do a good job in the “Guangzhou-Chongqing Eco-tourism Golden Triangle” and the pre-project start-up period. Ready to work. The second is to use the unique resource advantages and location advantages of the “Golden Triangle of Sichuan-Chongqing Eco-tourism” to strive for more preferential policies, launch construction projects, and attract investment. Develop a number of famous tourist products and new tourism products. Complete the master plan of Heishishan - Roller Ping Scenic Area. Efforts will be made to cultivate “Canadian Cultural Tourism” and increase the development of Zhongshan Ancient Town. Actively develop and transform tourism products, focusing on packaging tourism products such as honeysuckle, pepper, and four-sided mountain bacon. 2. Renewing the concept, changing the resource advantage to the economic advantage Actively promoting the “Decision of the Jiangjin Municipal Committee of the Communist Party of China and the Jiangjin Municipal People's Government on Further Accelerating the Development of the Tourism Economy”, with emphasis on strengthening organizational leadership, development orientation, and policy support. The city's tourism work conference was held to clarify the direction and goals of tourism economic development in the current and future period. Formulate and improve the “Eleventh Five-Year Development Plan for Tourism in Jiangjin City”. Do your best to do project packaging and investment promotion work. Focus on the packaging and project of the four-faced mountain, Zhongshan ancient town, red tourism construction project, and strive for special policy support, launch a number of investment projects, focusing on the ancient town of Zhongshan, to achieve the integration of private capital on tourism resources. Create a service-oriented government and create a good development environment. Intensify the guidance and management of Chongqing Xinhua Bookstore Group Co., Ltd. to jointly develop the Simian Mountain, and supervise its development, construction and management behavior to ensure that the cooperative development achieves the intended purpose. 3. Strengthen publicity and promotion, expand the tourism market's innovative publicity and promotion methods, accelerate the expansion of the tourism market; invite Chinese TV stations to shoot feature films, and interviews with news media from Chengdu and other places; hold tourism promotion meetings in Chengdu and coastal areas; Tourism trade fair; establish friendly and cooperative relations with Chengdu and surrounding city travel agencies; further improve the quality of Jiangjin tourism newspapers and websites, strengthen information exchange and enhance service functions. 4. Actively do a good job in creating a national AAAA-level scenic spot in Sipingshan. With the opportunity of creating an excellent tourist city in China, we will continue to consolidate its achievements and actively do a good job in creating a national AAAA-level scenic spot in Simianshan. The application was successful. 5. Strengthen industry management, increase supervision and law enforcement, promote the healthy development of tourism, strengthen the business guidance to the Jiangjin Tourism Association, and regulate the tourism market with industry self-discipline. Strengthen the management of tourism law enforcement, increase the intensity of tourism law enforcement training, rectify the scenic passenger transportation market as a breakthrough, crack down on illegal operations and passengers; thoroughly solve the dirty, chaotic and poor phenomena around the environmental protection of tourist attractions. Focusing on tourists' satisfaction, innovating service concepts and shaping the best image of tourism services. 6. Establish a training system for tourism talent management, improve the quality of tourism managers and tourism service personnel, strengthen the management and training of tourism business units and employees, and take tourism vocational education and training as the basic work of tourism, and persistently Train all employees in the post, train practical personnel according to the needs of different positions, and enhance the tourism image of the city with first-class tourism services and first-class tourism environment.
CPC Jiangjin Tourism Bureau Party Group Jiangjin Tourism Bureau
Jiangjin Municipal Committee of the Communist Party of China: In 2005, under the correct leadership of the Municipal Party Committee and the Municipal Government, a group of party and government leaders of the Bureau led all the staff of the tourism system, in accordance with the development strategy of “tourizing the city” proposed by the Municipal Party Committee and the Municipal Government, and building a popular Chinese and foreign tourist attraction. The ambitious goal, make great efforts, keep pace with the times, seek truth and be pragmatic, innovate and develop, successfully complete the whole year's work tasks, and achieved good work results, in system innovation, investment attraction, planning and development, product positioning, publicity and promotion, market The system has made new breakthroughs. It has made a good start for the city to create a popular tourist destination in China and abroad, and has won a good reputation for Jiangjin Tourism. The work situation in the past year is reported as follows: 1. The healthy development of the tourism development in 2005, the economic revitalization in 2005, the city After the recovery of SARS in 2003 and the recovery in 2004, the tourism economy achieved comprehensive revitalization. The city received 1.09 million tourists this year, an increase of 12.6% over the previous year; the comprehensive tourism income was 200 million yuan, an increase of 11.9% over the previous year. Among them: Simian Mountain received 202,400 tourists, a year-on-year increase of 13.33%; tourism comprehensive income was 84.98 million yuan, an increase of 15.2%. There were no valid complaints and no travel safety incidents. Great development of tourism development 1. Great innovation in the system. First, in August this year, the municipal government's special bureau-level special organization, the Simianshan Management Committee, was established. The city leaders also served as party secretary, forming a unified responsibility, power, and interests, matching people, finances, and materials, planning, construction, and Manage a new model of convergence. The management system of the scenic spot has been comprehensively rationalized, and the Simian Mountain has entered a benign development track combining the combination of concentration and dispersion, the combination of development and protection, and the combination of accelerated development and sustainable development. Institutional innovation was widely taught and studied by the industry after being reported by the China Travel News, Chongqing Political Consultative Conference, and Chongqing Economic News. The second is to set up the largest and highest-standard tourism inspection law enforcement brigade in Chongqing, which will further strengthen the tourism supervision and law enforcement. 2. A breakthrough in investment promotion. In order to comprehensively develop the Simian Mountain and seize the commanding heights of the “Golden Triangle of Ecotourism in Suichuan”, we have jointly developed the Simian Mountain as the focus of investment promotion. Under the care of the leaders of Chongqing and Jiangjin City and the efforts of various departments, Chongqing Xinhua Bookstore Group Co., Ltd. was successfully introduced to jointly develop the tourism resources of Simian Mountain, and to achieve the goal of “two places and one center”, to create a solid tourist destination both at home and abroad. The basics. At the same time, the Chongqing High Investment Division was introduced to construct the highway in the Simian Mountain Scenic Area, and the Minnan boutique line was fully started. 3. Planning a big deal. First, in coordination with the Chongqing Municipal Tourism Administration and the Institute of Geography of the Chinese Academy of Sciences, the “Dongchuanyu Eco-tourism Golden Triangle” Tourism Development Plan has been reviewed and reported to the three provinces for approval. The second is to compile and improve the “Eleventh Five-Year Development Plan for Tourism in Jiangjin City”. The third is to invite Dr. Liu Taige, the Singapore planning master, to travel to Jiangjin for tourism planning guidance; hired Shenzhen Jinxiu Times Tourism Investment Consultant Co., Ltd. to make overall planning for Simian Mountain, reposition the Simian Mountain, and put forward the “Thousand Waterfalls and Chishou, Chibi” Danxia, Xianba culture, virgin forest, the concept of the new four-sided mountain. The fourth is the completion of the red tourism development program and the tourism development plan of Zhongshan Guzhen and Tanghe Ancient Town. 4. Cultural excavation. This year we have further explored and developed red culture, celebrity culture, Xianba culture, immigration culture, religious culture, couplet culture, anti-war culture, architectural culture, and food culture. In particular, the theme image of Zhongshan Guzhen and the collection activities of the couplets were collected. A total of 2,750 works were sent in different forms in more than 30 regions at home and abroad, which not only promoted the traditional culture, but also enhanced the cultural taste of tourism. At the same time, the work of excavating the cultural connotation of Zhongshan Guzhen was carried out, and the research group formed an in-depth investigation of Zhongshan Guzhen, and formed a research report on “Protecting and Developing Zhongshan Ancient Town and Creating Jiangjin Tourism Highlights”, which attracted great attention from the leaders and attracted extensive attention from the society and the media. Zhongshan Guzhen has been rated as a national historical and cultural town. 5. Regional integration. In order to strengthen regional cooperation and enhance the connotation of the city's scenic spots, we actively explored and innovated new roads for regional tourism cooperation, and achieved initial results. First, Jiangjin Tourism is integrated into the Three Gorges Tourism Circle. Among them, the Simian Mountain Scenic Area has been included in one of the five lines recently developed by Chongqing's top ten tourism boutique lines. Secondly, the “Red Tourism” project centered on the Nie Shuai Exhibition Hall and Nie Shuai’s Former Residence has been included in the National Red Tourism 100 Travel Boutique. line. At the same time, we completed the overall plan and construction plan of the “Red Tourism” project, and submitted it to the relevant state departments for approval through the Chongqing Municipal Review. The third is to actively plan tourism products in accordance with the development plan of the Suichuan Golden Triangle, launch tourism routes, strengthen publicity and promotion, and identify market positioning, and strive to seize the commanding heights in regional cooperation. 6. The facility has changed greatly. The infrastructure construction based on tourism and transportation has been intensified, and the accessibility of tourist attractions has been further improved. First, the Simianshan Passenger Station and the Tourist Reception Center have been put into use, providing visitors with one-stop service for consultation and leisure. The second is the hardening of the Longtan Road in Simian Mountain. The third is to repair the Sibianshan parking lot, renovate the Honghai Wharf, and regulate the management of the commodity stalls in the tourist attractions. Fourth, the Wanghai Highway was hardened and put into use 5.6 kilometers, and the life project was installed on the road to the Simian Mountain. The fifth is to harden the entrance road of Zhongshan Guzhen 520 meters, build one parking lot and two public toilets. Sixth, the comprehensive improvement of Shuangfu to Simian Mountain tourist and sightseeing lines has achieved remarkable results. Seventh, the feasibility study of the Zhongshan-Shuikousi Highway was completed, and some related procedures were completed for the first time. The construction of tourism infrastructure has introduced a government-led, market-operated, and social-participating mechanism. The Chongqing High-investment Division has been involved in the construction of tourism roads in the city and will further accelerate tourism development. The development of tourism has formed a big pattern. 1. Leaders attach importance to safeguards. In December last year, Mayor Wang Hongju proposed at the Chongqing Economic Work Conference that “to build a four-sided mountain into a popular tourist destination”, the municipal party committee reviewed the situation and proposed the development goal of “two places and one center” at the six plenary sessions of the 11th session. In the "Eleventh Five-Year Plan" period and in the next period, we will strive to build Jiangjin tourism, which is led by the Simian Mountain, into an ambitious destination for Chinese and foreign tourists. The municipal party committee, the municipal people's congress, the municipal government, the main leaders of the CPPCC and the leaders in charge of the city concentrate on tourism. After brainstorming, investigation and feasibility studies, the paper proposes to use "tourism to revitalize the city" as the "industrial strong city, agricultural stability, trade and market, harmonious Jiangjin" as the five projects to promote the comprehensive, coordinated and sustainable development of Jiangjin economy and society. One of the key tasks is to increase the development of tourism resources based on Simian Mountain and Zhongshan Ancient Town as the focus of recent tourism development. Tang Lin, the secretary of the municipal party committee, insisted on personally supervising the tourism work once every half a month. Every one month, the leaders of the four major teams took the lead in organizing a special meeting on tourism work, listening to the progress of the tourism work in the month and arranging the next month's work. The whole city has formed a new pattern in which the party and government leaders have personally grasped, the competent leaders have concentrated their efforts, and the departments have joined forces to grasp each other. 2. The department participates in the formation of synergy. At the beginning of the year, the municipal party committee and the municipal government proposed to “develop around the city's tourism industry, especially the development of Sipingshan and Zhongshan tourism. Every department in the city should combine its own functions and do a good job for tourism development every year, and be included in the work of the municipal party committee and the municipal government. After the assessment, it was highly valued by all departments at the municipal level. Over the past year, all departments at the municipal level have fully exerted their functions and combined with the actual work of their own work to effectively implement 106 practical activities for the development of tourism in the city, which not only created a good The tourism environment has further enhanced the overall image of tourism and promoted the sustainable development of tourism in the city. 3. Social participation and participation of the whole people. After the opening of the sizzling Chinese and foreign tourist attractions, the city has set off a fierce battle to "make the city's strength and do a good job in tourism development." All walks of life are full of passion and into the "everyone is a tourist image, everywhere is a tourism environment." Traffic, commerce, services, finance and other window industries have carried out civilized demonstration posts; vocational secondary schools have increased education and training for tourism talents. Jiangnan Vocational High has specially established “Jiangjin Tourism Talent Training Center”; City Chamber of Commerce, Consumers Association Industry organizations have increased supervision and management of the tourism consumer goods market; socially savvy people are actively involved in tourism development; farmers in the rich areas of tourism resources are turning to agriculture and tourism, vigorously developing farmhouse music, engaging in tourism reception, commodities, transportation and breeding industry development. . The city has formed a good situation in which tourism enters schools, travels into the community, travels into farmers, and travels into the lives of the people. 4. The development of the company is gradual. By the end of 2005, the city's tourism enterprises had grown from less than 100 during the Ninth Five-Year Plan period to nearly one thousand at the end of the 15th period. Nearly 10,000 employees are directly engaged in tourism. In particular, at the beginning of this year, the leaders of the municipal party committee and the municipal government put forward the development strategy of “revitalizing the city”, and actively created a relaxed, healthy and orderly development platform from the aspects of policy system, infrastructure, supporting facilities and market supervision. The development environment has been greatly improved. In addition to attracting Chongqing Xinhua Bookstore Group Co., Ltd. and Chongqing High-investment Division, this year, it has also attracted a number of enterprises or individual investors to join the tourism industry of Jiangjin, which has enabled the city's tourism industry to grow and develop. Economic indicators have been rising. 5. The market system is further improved. In the city's six systems involving eating, living, traveling, traveling, purchasing and entertainment, a standardized and orderly market system has been established. In order to increase the intensity of tourism supervision and law enforcement, and promote the process of "ruling by law", the "Jiangjin City Tourism Supervision Law Enforcement Brigade" was established at the beginning of the year; in order to better integrate the four key mountain national key scenic spots into the international and domestic tourism stage, it was established in August this year. The Jiangmian Sipingshan Management Committee was evaluated according to the industrial park model. The deputy secretary of the municipal party committee and the party secretary of the management committee were established. In order to strengthen the self-discipline of the industry and create Jiangjin integrity tourism, the “Jiangjin Tourism Association” was established in mid-December. At present, the tourism market of the city has formed a three-level management system of the competent departments, industry departments, city and tourism committees, and the city's tourism law enforcement brigade, industry supervision and law enforcement departments, and the city tourism association's triple supervision system. The tourism market prospered. Despite the fact that this year's scenic road reconstruction and urban construction have increased, and Chongqing Xinhua Bookstore Group Co., Ltd. has taken over the management, development and operation after the four sides of the mountain, there are still many factors in the management, development and operation. Due to the sound system and strong supervision, there is no case in the whole year. Car accidents, casualties, fires, food poisoning, bird flu epidemic accidents, and no valid complaints due to travel. 6. The industry self-discipline is effectively improved. In view of the existence of vicious price-cutting competitions in different degrees in the tourism market of our city, and the problems of arrears, false advertisements, and smuggling of customers, the bureau has taken active and effective measures: First, relying on regulations to guide the market. From leaders to general cadres, from decision makers to managers, they are good at using the laws, regulations, policies and other knowledge they have mastered, guiding market trends through the implementation of regulations, establishing market standards, fostering a fair competitive market environment, and violating regulations. Further containment, the effect is obvious. The second is to rely on standards to manage the market. We adhere to the use of industry standards promulgated by the state and actively promote the establishment of a standardized system throughout the system. At present, tourism enterprises, fixed-point hotels, farmhouses, travel agencies and other tourism production enterprises and reception and business units have established a standardized and orderly production and management system. Tourism quality complaints have dropped significantly. The third is to rely on quality to cultivate the market. In terms of service, we vigorously promote the ISO9000 standard, carry out various forms of employment training to improve the service quality of tourism enterprises and employees; in terms of price, guide enterprises to formulate measures and customary normative systems, so that some enterprises only compete for price competition. The phenomenon of the only means of customer source has become history, which has enhanced the self-discipline and self-protection consciousness of enterprises, and effectively solved the vicious circle phenomenon of unfair competition in tourism enterprises. The fourth is to rely on industry associations to regulate the market. This year we established the Jiangjin Tourism Association, which has absorbed 60 member units. We play an important supplement to the industry administration work of the industry associations, an important bridge to the government and enterprises, and the characteristics of the overall interests of the tourism industry. The tourism operators themselves manage themselves and promote themselves to form a community of interests. To build a harmonious Jiangjin tourism and honest Jiangjin tourism. 7. Integrate resources and seek common development. In terms of industrial positioning, according to the actual situation of Jiangjin tourism, after many demonstrations, the city's tourism resources will be re-combined for the first time, namely the “three-color” tourism positioning. Eco-green tourism products represented by Simian Mountain; red tourism products represented by Nie Shuai Exhibition Hall; patina tourism products represented by Zhongshan Guzhen. In terms of industrial layout, we have put forward the basic idea of adhering to the “one main line, two centers, three major resources, the industrial layout and unified planning of the four major cultural towns, step-by-step implementation, and the introduction of quality products; in cross-regional development, we cooperate Chongqing Xinhua Bookstore Group is fully committed to building Simian Mountain, improving infrastructure conditions, expanding its visibility and influence, striving to seize the opportunity in the cross-region of the tourism golden triangle of Zhachuan, and occupying the bridgehead. Tourism development and construction of large safety and safety work is the lifeline of tourism work. In the course of the year, we have firmly grasped this criterion and regarded safety work as the central task, the primary work and the key work. In the organization work, in addition to the first responsible person for safety work, we set up a branch. The deputy director is the leader of the bureau's safety work leading group, and has identified special responsible persons for safety work. All tourist towns and tourist designated enterprises have also established tourism safety work institutions, and have implemented special personnel to form a bureau-town-enterprise three-level tourism. Safety network. In the system construction, the Bureau of Safety Work Leading Group is in charge of bureau administration. Under the leadership of the Municipal Security Committee, they will perform their duties, conscientiously guide and urge all tourist towns and tourism designated enterprises to establish and improve the responsibility system for safety work, strengthen the safety awareness of safety-responsible persons, and improve the business capabilities of safety-responsible persons. In the daily work, in addition to major holidays and important activities, the safety supervisors will be stationed in important scenic spots, key enterprises and major tourist towns for 24 hours, and the safety work responsibility leaders will be inspected and guided. Insist on organizing safety inspections from time to time, thus effectively improving the safety ratio of tourist attractions and tourism enterprises. The great development of tourism development and the transformation of Jiangjin tourism requires the majority of tourism workers, managers, producers and service personnel to change their work style. Advancing with the times, pioneering and innovating, seeking truth and being pragmatic. We have carried out a series of vivid and fruitful work in combination with the advanced education activities and the party-style clean government construction education activities carried out throughout the city. 1. Advanced education activities have become satisfactory projects. Party members and government cadres' ideological style and work style With the development of advanced nature education activities, all party members have made new improvements in their thinking; enhanced political awareness, overall situation awareness, and new progress in politics; strengthened self-awareness and sense of responsibility, and new discipline has been strengthened; Established a service for the people and a sense of integrity and self-discipline, a new transformation in style; stimulated pioneering spirit, and new initiatives in the work; theory and practice, promoted the reform and development of tourism. Affordable, further close the relationship between the party and the masses. The highland village of Zhongshan Town, which is contacted by the bureau, is located in a remote mountainous area. The traffic is inconvenient and the villagers' lives are quite poor. Now the villagers are mostly old, weak and sick. The "small things" initiative is to help the village plan and explore the development ideas of getting rid of poverty. The party and government people have gone deep into the village more than 10 times to understand the situation, investigate and study, and consult the municipal agricultural office, the agricultural bureau, the forestry bureau and other experts to combine The specific conditions of the village, according to local conditions, develop a poverty alleviation development plan to help and guide the village to develop goats, beekeeping and laying hens, etc. Farming project. Our bureau has supported the village of 30,000 yuan, transformed 8 kilometers of village-level machine farms, and supported 4 villages to develop 80 sheep and 5 beekeeping 40 boxes, all of which received good social and economic benefits. At the beginning of March, the bureau launched a pairing campaign between the party members and the people of Gaotan Village. On March 11th, 13 party members of the bureau sent 170 imported German breeds of laying hens, feed and feeding materials, which were purchased voluntarily for 3,499 yuan, to the people of Gaotan Village. 3, the effect of refinement is obvious, and the work is sure that the dry group is greatly encouraged. After the work style of the cadres has basically improved, the work has been innovated. First, the establishment of tourism as an important economic industry and the realization of new breakthroughs in development concepts. The second is to innovate the tourism management system and achieve a new breakthrough in the management model. The third is to continuously strengthen infrastructure construction and achieve new breakthroughs in the hard environment of tourism. The fourth is to strengthen the comprehensive management of the tourism industry management and tourism market order, and achieve a new breakthrough in the establishment of tourism image. The fifth is to increase tourism promotion and promotion, and achieve new breakthroughs in broadening the source market. The sixth is to accelerate the development of tourism products and achieve new breakthroughs in the sustainable development of tourism. The seventh is to pay close attention to the development of tourism commodities and achieve new breakthroughs in the tourism and trade economy. Eighth is to strengthen the construction of spiritual civilization in the industry and achieve a new breakthrough in the soft environment of tourism. Nine is the overall advancement of all work and has achieved new breakthroughs in tourism economic indicators. On July, the bureau was commended by the municipal party committee as an advanced grassroots party organization. This is the first honorary title ever obtained since the establishment of the bureau. The employees are greatly encouraged, and with a more urgent sense of responsibility and dedication, they are committed to the systematic project of creating a popular tourist destination. Deepening the development of tourism and building a clean and honest government To complete the annual goals and tasks of the municipal party committee and the municipal government, we must establish a team of cadres who are diligent, honest, hard-working and hard-working. To this end, we take the opportunity of carrying out the advanced education activities of party members as an opportunity to focus on the overall situation of reform, development, and stability, focus on anti-corruption "three tasks", adhere to the principle of treating both the symptoms and the root causes and comprehensive management, and build teams and teams. Construction and system construction have continuously deepened the work of building a clean and honest government and anti-corruption work, with obvious results. 1. Grasping the team's clean government construction, taking the lead in the tree model. First, strengthen the political theory study of the members of the team, use the important thinking of the "three represents" to guide the work of combating corruption and promoting honesty, and enhance the consciousness and firmness of the members of the team. The second is to clarify the division of responsibilities between the party and the clean government, further implement the party's work style and clean government construction and the anti-corruption work responsibility system, and promote the in-depth development of clean government. The third is to deepen the members of the team's clean government education and discipline constraints, build a defense line to resist corruption and change, and consciously be self-motivated, introspective, self-policing, and self-respect. The fourth is to conscientiously implement the relevant regulations on the personal declaration of leading cadres, spouses and children. In the past year, no one of the team members and spouses, children and staff around them has violated the law. The fifth is to prevent and overcome formalism and bureaucracy, and to prevent fraud. Thus ensuring every decision, exercising every power, and getting every honor is real. The party and government people have played a leading role in the workforce with integrity, integrity, democracy, solidarity, pragmatism and high efficiency. 2. Grasping the team's clean government construction and building a diligent government for the new image of the people. First, the party style and clean government and the anti-corruption spirit were promptly communicated to every cadre, and the awareness rate reached 100%. The second is to further streamline meetings and archives and improve the quality of office work. The third is to change the style of work, go deep into the grassroots for the people to solve difficulties 51 times, do practical things 12 times, personal donation 3499 yuan. The fourth is to conduct in-depth public affairs and conscientiously correct the unhealthy trend of the industry. By deepening the construction of diligent and honest administration of the workforce, it not only improved the image of tourism workers, but also promoted the smooth development of various tasks. 3. Grasp the system construction, and implement both the symptoms and the root causes. We have established and improved the system of party style and clean government and anti-corruption work, so that there are rules to follow and laws to follow. The implementation and implementation of the system will be included in the end-of-year job description of the employees. The organization will be examined twice in June and December each year to sum up the experience, find problems, and prescribe the right medicines. This will ensure that the established systems will not go through the scene. . Second, there are problems The city's tourism resources are very rich, there are poor protection of tourism resources, and integration is not enough. The lack of planning for tourism products, the overall image of tourism products is not clear enough, and the monopoly and characteristics of resources have not yet been played. Lack of high-grade, large-scale tourism products, no concentrated tourism commodity market, and low comprehensive tourism benefits. The infrastructure is relatively lagging behind. The roads, accommodation, electricity and communication in the scenic spots also need to be improved. In the peak season, there are not enough reception capacity for hotels and parking lots. The vehicles in the scenic spots have insufficient capacity and the roads may collapse at any time. The tourism market needs to be expanded. At present, it is still a peripheral market. Due to insufficient investment, there are not many forms of publicity, the specifications are not high, and the key target markets are not sufficiently expanded. There is no marketing mechanism and system for large investment, big publicity, and big market. The overall quality of tourism managers and practitioners needs to be further improved. The order of the tourism market needs to be further rectified. Third, the guiding ideology of work thinking in 2006 is guided by Deng Xiaoping Theory and the important thinking of the "Three Represents", firmly grasping the historical opportunity of the development of the western region, adhering to the scientific development concept, and focusing on the goal of "two places and one center" "Traveling the city" strategy. Take the city's strength, accelerate the opening up, expand the big market, develop large tourism, form a large industry, promote the transformation of resource advantages to industrial advantages, economic advantages, and efficiency advantages, and comprehensively enhance the overall image and market competitiveness of the Jiangjin tourism industry. The goal of the work is to receive 1.25 million tourists, an increase of 15% over the previous year; the comprehensive income of tourism is 237.88 million yuan, an increase of 15% over the previous year. Among them: Simian Mountain received a total of 247,000 tourists, an increase of 15.5% over the previous year; tourism comprehensive income was 106.67 million yuan, an increase of 16% over the previous year. Main points of work 1. Implement planning, build brands, and enhance tourism attractiveness Accelerate the construction of infrastructure and supporting facilities in the scenic spots dominated by Simian Mountain. Scientific implementation plan, comprehensively launch the reception facilities of “Hongshizhai” in Simian Mountain and the construction of Zhongshan-Shuikousi Highway, and further improve the construction of supporting facilities such as scenic spots. Highlight the characteristics, extend the tourist season, expand the tourism industry, develop the human landscape, and develop tourism to vacation and eco-tourism. The construction of the Simian Mountain has become a national-level tourism boutique scenic spot, truly becoming the leader of the tourism industry in Jiangjin. Accelerate the cultivation of the world famous products of the “Golden Triangle of Sichuan-Chongqing Eco-tourism”. First, increase the communication and communication of the “Chongqing-Chongqing Eco-Golden Triangle” Development Collaboration Conference, focus on the various advantages of the two provinces, one city, four counties and cities, and do a good job in the “Guangzhou-Chongqing Eco-tourism Golden Triangle” and the pre-project start-up period. Ready to work. The second is to use the unique resource advantages and location advantages of the “Golden Triangle of Sichuan-Chongqing Eco-tourism” to strive for more preferential policies, launch construction projects, and attract investment. Develop a number of famous tourist products and new tourism products. Complete the master plan of Heishishan - Roller Ping Scenic Area. Efforts will be made to cultivate “Canadian Cultural Tourism” and increase the development of Zhongshan Ancient Town. Actively develop and transform tourism products, focusing on packaging tourism products such as honeysuckle, pepper, and four-sided mountain bacon. 2. Renewing the concept, changing the resource advantage to the economic advantage Actively promoting the “Decision of the Jiangjin Municipal Committee of the Communist Party of China and the Jiangjin Municipal People's Government on Further Accelerating the Development of the Tourism Economy”, with emphasis on strengthening organizational leadership, development orientation, and policy support. The city's tourism work conference was held to clarify the direction and goals of tourism economic development in the current and future period. Formulate and improve the “Eleventh Five-Year Development Plan for Tourism in Jiangjin City”. Do your best to do project packaging and investment promotion work. Focus on the packaging and project of the four-faced mountain, Zhongshan ancient town, red tourism construction project, and strive for special policy support, launch a number of investment projects, focusing on the ancient town of Zhongshan, to achieve the integration of private capital on tourism resources. Create a service-oriented government and create a good development environment. Intensify the guidance and management of Chongqing Xinhua Bookstore Group Co., Ltd. to jointly develop the Simian Mountain, and supervise its development, construction and management behavior to ensure that the cooperative development achieves the intended purpose. 3. Strengthen publicity and promotion, expand the tourism market's innovative publicity and promotion methods, accelerate the expansion of the tourism market; invite Chinese TV stations to shoot feature films, and interviews with news media from Chengdu and other places; hold tourism promotion meetings in Chengdu and coastal areas; Tourism trade fair; establish friendly and cooperative relations with Chengdu and surrounding city travel agencies; further improve the quality of Jiangjin tourism newspapers and websites, strengthen information exchange and enhance service functions. 4. Actively do a good job in creating a national AAAA-level scenic spot in Sipingshan. With the opportunity of creating an excellent tourist city in China, we will continue to consolidate its achievements and actively do a good job in creating a national AAAA-level scenic spot in Simianshan. The application was successful. 5. Strengthen industry management, increase supervision and law enforcement, promote the healthy development of tourism, strengthen the business guidance to the Jiangjin Tourism Association, and regulate the tourism market with industry self-discipline. Strengthen the management of tourism law enforcement, increase the intensity of tourism law enforcement training, rectify the scenic passenger transportation market as a breakthrough, crack down on illegal operations and passengers; thoroughly solve the dirty, chaotic and poor phenomena around the environmental protection of tourist attractions. Focusing on tourists' satisfaction, innovating service concepts and shaping the best image of tourism services. 6. Establish a training system for tourism talent management, improve the quality of tourism managers and tourism service personnel, strengthen the management and training of tourism business units and employees, and take tourism vocational education and training as the basic work of tourism, and persistently Train all employees in the post, train practical personnel according to the needs of different positions, and enhance the tourism image of the city with first-class tourism services and first-class tourism environment.
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