Jiang Bouting: How did Song Dongye and Hua porridge be made?

Jiang Bouting, former planning manager of the Beijing News Event Planning Department, founder of the Old Drum Tower Community Charity Theatre. Song Dongye began to be concerned with a song "Miss Dong", which was nicknamed "Song Fatzi" by the literary youth. Song Dongye loved music since childhood, and in the words of Song Dongye, "has a sense of rhythm." When I was in high school, I began to write songs, and I officially started writing at the university. Song Dongye’s songs come from life. “Catch the fat man”, “Buddha Line 1”, “Anhe Bridge”, etc. are all sentiments of Song Dongye’s feelings. The stories of people around you or the stories of your own can be the material of creation. Song Dongye didn't even go to the professional to study music, just put his most real emotions into the music.

Recently, Jiang Bingting was a guest, "Talks", about how Song Dongye and Hua porridge were made. The following is a speech and speech video of Jiang Bu Ting's talks.

Jiang Bouting, founder of the Old Drum Tower Community Charity Theatre, gave a speech at the "One Mind Speech"

How is Song Dongye and Hua porridge made?

——The inspirational speech of the founder of the Old Drum Tower Community Charity Theatre, Jiang Bouting

Hello everyone, here is "One Time Talks", I am today's speaker Jiang Buting. In 2019, I gave Song Dongye and Huatang the first national tour. Let's explore what an independent folk music musician is from the debut to the big red and the famous nation. What kind of hardship is it.

I will run a Live House specializing in folk music in Beijing. Every day I have a daily job in the Douban to search for newly registered independent musicians and listen to their works. After listening to it, I feel that I can send the bean post, get the contact information, and invite them to come to me to perform. Suddenly one day, I heard Song Dongye’s song, and I felt that it was not as comfortable as the narrative, which was closer to the narrative.

The audience for his first performance was two people. From two or three o'clock in the afternoon to around 10 o'clock in the evening, he said that I just debuted, and you can arrange it casually.

After the performance, I ran to eat this part. While being amazed at the quality and quantity of his song, the second thing surprised him about his meal. I remember that Song Dongye had a song called "Catch the Fat Man", a black song.

Wildflowers, how are you mustard beautiful!

Later, I said that Song Dongye would have to be a special one. If he said yes, then do it, worry about no popularity, no audience. I said that I am always worried that the scene is difficult to see. If I don’t dare to go out in the first step, I will definitely not think about it later. He said yes, no problem, then come on. Sure enough, as expected, the first ticket sold sold three or five, which was a tragic situation. Later, after I contacted more independent musicians, I discovered that I had experienced it in the first year or two.

That year can only be passed on by word of mouth, and all the independent musicians may have experienced the first step in this circle. This is a very important stage in your life and a very important step in your experience.

During the 10 years from 2000 to 2019, with the development of Internet technology, it seems that the first spring of independent musicians came. Song Dongye, on the platform of Douban, accumulated their fans to a certain extent, and when they opened the special session, it seems that the situation is not as terrible as before.

I remember when Song Dongye just started playing Weibo, he told me that Lao Jiang, you see me on Weibo, I will perform, sing, and so on. I will be three or four thousand people, four or five thousand people. These people are real and they all like my songs. When he told me about this, he was very excited. At the end of 2019, he said that we are making a big deal.

At that time, I felt that it was not enough for a person to perform. According to the professional musicians, it is that songs are not like songs, words are not like words, and performances are not like performances. I also continued to pay attention to the porridge for a period of time. Sure enough, the porridge from her uploading the first song to establish a small station, spent a month, the winter powder exploded to tens of thousands. I said that the girls are on tour. You are so hot on the watercress, who is going to play with the porridge, and with whom? I said that I played with Song Dongye. At that time, I started the name, called wildflowers, and took the last word of Song Dongye. At that time, the tour was actually a trepidation to do, borrowing money from others, but I didn’t lose money at the end.

Fall in love with a wild horse, but there is no grassland in my house.

In 2019, what no one had thought was that in May, Song Dongye wrote a song, wrote this song, and suddenly told us that I wrote a special song. The song was placed on the watercress, and on Weibo, it suddenly went crazy. The whole independent music circle was in a state of madness. Then Song Dongye opened a special session in Beijing. He was able to reach a ticket for 150 tickets. I was full of confidence in this tour.

While Song Dongye wrote the song "Miss Dong", there was a man on the Internet. At the time, it was also for fun. He liked the song of porridge. He felt very interesting and did it with his mentality of playing. When the MV was released, the flower porridge suddenly became a fire.

Song Dongye told me that we have dreams, what dreams do I say? He said that at the earliest time, I did Live House in Beijing to be a folk song. I said that the first dream we realized, then? He said The two dreams are to sign the modern sky, the modern sky is the largest company in the independent circle. After signing the modern sky, in fact, the modern sky is also a very big support and help for Song Dongye. I think that if we get it by ourselves, many things can’t be completely solved, including funds, equipment, including sales channels. Includes media channels, including resources and opportunities, and opportunities.

At that time, Song Dongye was because of Zuo Li’s song. Although it was not an independent musician who went to the draft in person, the so-called mainstream stars used the works of independent music to participate in the draft, which was considered as an indie musician to participate in the draft. war. All the independent musicians are staring at the drafts at the time, are watching them say that ours can be accepted by the media? Can it be accepted by the merchants? Can it be accepted by the whole environment.

When the song "Miss Dong" came out, the state was different. If it was a bomb, it might be a nuclear bullet when it was left to sing "Miss Dong". Was picked up. Because they later came to talk about the status of independent music into the popular circle, what kind of situation is it? Fans, winter powder, business, media, in recognition, consumption, it is now popular. The market recognizes who is pop music, the market does not recognize who, or the market pays less, then he is an independent musician.

Indie music and drafts are the homes of love and love.

What is indie music, it should be the draft, it must be. The platform is different. You are also on the street. The audience you are facing may be 20 or 30. You are in the Live House for 100 people. You are showing 10,000 people in Douban. You show it on Weibo. Faced with 100,000 people, you show on TV, facing 1 million, 10 million people, but the platform is different. I feel that all the people are waiting, so all display platforms should be equal.

It is possible that we think that the drafting story tells you some routines. You said a lot of disobedience, pretending to cry, pretending to be fun, you are an actor comrade, your mission, your work is performing, you are not performing on the street. Your work is a performance. If you want to perform according to your own wishes, no problem, show the true side of our musicians to everyone, and the current audience is more willing to watch.

So I think they say that the draft is like this, the fake one is fake, yes, it is fake, but some people like to watch it, maybe look at this kind of program with various mentality. How did I not think of this technique before?

I also have a theory to analyze everything and every industry. It is ultimately communication, coordination and cooperation.

Way out of Live House and going to the world

When it comes to touring, how to plan and how to do it. For the first time, I gave Song Dongye and Huayuan a tour of wildflowers in 2019. In 2019, Lei Zi’s new album was launched, the national tour, the process, the previous propaganda arrangements, and so on. After finishing, in 2019, In 2019, this year Zhao Zhao made a tour of "Winter Collection".

Our purpose is divided into four. For example, we aim to earn money. We want to pay attention to it, share the viscosity of winter powder, expand the area of ​​winter powder, the depth of winter powder, the expansion surface of winter powder, or depth. Stretching, or stickiness enhancement, or want to promote, including what topics to play, what is the content of our tour, how to do the copywriting, how to do the poster, we want to give our fans, to convey a purpose for us What kind of information.

Therefore, when planning, choose the venue, including the choice of routes, the means are also very many, how to combine, the combination of cities, choose which day to perform, we have to avoid what festivals, to avoid special periods, Avoid the music festival. After these things are done, it will be related to landing when going down. How to get to the venue at the train station, how to tune, how to sell tickets, how to sell peripheral products. At the end of the performance, how can we mobilize the atmosphere of the scene, how the audience is, how to coordinate with the organizers, including various emergencies, such as the sudden breakdown of the instrument, the equipment suddenly broken, because the traffic jam can not come, what is the audience's impatience Emotions and the like, how to deal with it.

How should the two stations between one stop and one stop be connected? After the connection is over, all of your performances are over. How to summarize, how to make a press release, how to do your big data statistics, including how many tickets are sold, and the sales of the album. Every tour we watched the Live House in the country is really a rocket-like professional improvement, from the equipment, personnel, the entire process is more and more professional.

Therefore, this is also very gratifying to see: the development of China's independent music, one is a musician, one is a fan, and one is a place. The development of the whole environment of Chinese indie music is still inseparable from these three parts. Musicians must constantly improve their own good works. Fans must constantly improve their appreciation level and improve their ability and acceptance of tolerance, or More rational, the venue to improve their equipment, improve their work skills, work level.

Folk is the eternal homeland of independent music

The roots of independent music in the world are always in the folk, it is the music that really comes from the folk. He came from the public and may rise to a higher platform. It is known by more people. We will eventually return to the public, so the roots of Chinese independent musicians, I personally think that they will always be in Live House, so say Whenever we are going to tour, we still have to tour the Live House.