It takes only 1.5 seconds to win.

How long is 1.5 seconds? That is, the time when the eyes are closed. What can be caused by 1.5 seconds? It almost ruined a company.

Procter & Gamble is a large company specializing in daily consumer goods. Tide laundry detergent has been sought after by consumers.

However, since the third year, sales of Tide washing powder began to decline. The P&G sales department was puzzled. In order to find the reason as soon as possible, they thought a lot of methods, including random surveys of supermarkets, opening symposiums and voting on the Internet.

However, I did not expect to help P&G find the cause is actually a consumer complaint. In a random survey of supermarkets, a middle-aged woman said: "The effect of Tide washing powder is actually very good, but it is not worthwhile to wash so much each time."

Soon, there was an option for "washing" in online voting. The result was less than a month, and the vote counted 70% of all votes. They quickly found out the advertising film of Tide Washing Powder and played it on the spot. After repeated comparisons, everyone finally understood that it was the fault of this advertisement. The total time for pouring detergent in the product is 3 seconds, while the other brands of washing powder are only 1.5 seconds! The difference of 1.5 seconds, the impression is that the amount of Tide washing powder is relatively large!

Procter & Gamble's advertising department responded quickly by shortening the time required to pour the washing powder in the advertising film, and prompting consumers in the conspicuous position of the subsequent shipping bags: Tide washing powder has the least amount and the best effect.

Soon, the sales of Tide washing powder began to pick up again, and after one year, it returned to the position of the leading sales of washing powder.

This incident gave the Procter & Gamble company a lot of inspiration: the company must always pay attention to all the details that may not be suitable, even the mistakes of 1.5 seconds can not be let go, because the final victory is likely to be 1.5 seconds!