Chain supermarket project plan

First, the supermarket format is developing rapidly and the market opportunities are huge.

1. Chinese supermarkets are developing rapidly.

Supermarkets are retail sales that implement self-service and centralized one-time payment sales, and use the industrial division mechanism to professionally transform the business process.

The Chinese retail industry is undergoing tremendous changes. The modern retail format represented by supermarkets has sprung up. According to the data, the speed of supermarket development in China is the fastest in the world. By the end of December 1998, there were more than 1,150 state-owned supermarket chains and 21,000 stores. Even during the economic downturn after the Asian financial turmoil, the growth rate of supermarkets still reached 68%. In just six years, various supermarket models that have been developed abroad for decades have appeared in the Chinese market.

The rapid development of supermarkets, in addition to the driving role of China's economic development, also stems from its own advantages - creating consumer interests. Compared with the traditional business form, the advantages of the supermarket are: the convenience of shopping, the cheapness of shopping, the comfort of shopping, and the saving of shopping time. Because of these advantages, supermarkets have impacted and even replaced traditional businesses, resulting in the decline of department stores and small grocery stores.

2, supermarkets, ideal investment opportunities.

What needs to be seen is that China's current supermarket form is still in its infancy compared with foreign countries, and it is far from mature.

It is reflected in: a, individual private grocery stores still exist in large numbers. The common features of these grocery stores are: fewer varieties of goods, poor shopping environment, backward management methods, high procurement costs and retail prices, decentralized operations, and so on. This has been replaced by supermarkets that have been modernized in foreign developed countries.

b. In most domestic chain supermarkets, there is also a modern theoretical guidance without supermarket management. The goods management and financial management are backward, the stores are illusory, and the sales are not proportional. The store selection is not allowed, service, display, With delivery is not uniform and other issues.

These problems have revealed that the supermarket sector is an area that has great potential and has not been effectively occupied. It is therefore a huge market opportunity for Winbond to enter the supermarket field.

How to seize this opportunity? The rough idea is to select the supermarket form according to the market consumption situation and market competition in the region; train and train managers with modern supermarket management theory, and formulate science and system that are in line with foreign countries. Management system; equipped with modern operating facilities and management equipment; implementation of chain operations, to achieve unified identification, unified accounting, unified delivery, unified display, unified management, unified service standards, in a word, the standard of foreign supermarket management, Focusing on the domestic market, we use the advantages of management concepts and management methods to achieve competitive success.

Second, the idea of ​​operating a supermarket in Huabang Company

1. Overall concept

Winbond Investment Management Co., Ltd. is preparing to build a chain supermarket enterprise, and its headquarters is to set up Xiamen.

Our goal: The near-term goal is to grow into a provincial-wide chain supermarket company with branches throughout the province in 2-4 years, with 50-60 chain stores and further inter-provincial operations. The medium-term goal is to set up a store in more than 20 provinces and autonomous regions in the country within 5-10 years. It has become a national supermarket chain company with nearly 1,000 stores and managed to list overseas. The long-term goal is to further enter the Southeast Asian market and become Supermarket companies with branches in some parts of Asia and further operations across continents.

In addition to the characteristics of the general supermarket chain products and low prices, our company's operating characteristics are reflected in creating a relaxed and comfortable shopping environment and providing more high-quality and diverse services. At the same time, we will adopt a more scientific management model, create a corporate image with distinctive characteristics, and strive to make the cash flow more smooth and faster, with higher credit and better reputation.

Our company's business strategy is to avoid big cities, especially to avoid direct competition with large international chain companies in big cities, to concentrate on expanding small and medium-sized cities and economically developed rural urban markets, and to become a leader in such markets. .

The shape of our supermarket is mainly small chain. Specifically, we divide the branches into three types:

a, a type of shop, an area of ​​about 300-500 square meters. It has the function of promoting the corporate image, and at the same time can serve as the flagship store or head office of the regional market, and assume certain management and coordination functions;

b. The second-class shop has an area of ​​about 200 square meters. It is mainly used to provide rich products to large-scale communities, regional commercial centers and rural urban markets in small and medium-sized cities to meet the diverse needs of customers.

c. Three types of shops with an area of ​​about 100 square meters. As a community store in small and medium-sized cities, the main role is to provide convenient and fast shopping places for residents in the living area to meet the daily needs of residents for general food and daily necessities.

The general practice is that in small and medium-sized cities, we will open a small number of first- and second-class stores in commercial districts, transportation hubs, regional commercial centers, and commercial streets in large communities. A large number of residential areas with market space are selected for public access. There are three types of shops in the area of ​​the building and the commercial street in the district. This promotes the corporate image and firmly attracts local residents and becomes a leader in the regional market.

In small towns, we will focus on first- and second-class stores, and take advantage of capital and management to open up the ranks of local scattered operators and provide goods and services to all customers in the town. The position of the inner market leader;

2. Market conditions and business ideas of major target markets in the recent plan

,Xiamen City

a, market situation:

The total population is more than 1.3 million, of which the urban population is about 600,000. Another foreign population is about 500,000. The per capita income is about 1,000 yuan / month, and the per capita consumption expenditure on food and consumer goods is about 500 yuan / month.

On the commercial side, the old commercial street is Zhongshan Road; the new urban area has expanded rapidly, forming a new regional commercial center and a commercial street in the residential area, with a large market space.

In terms of transportation, road traffic is very convenient, bus is the most important means of transportation, and bicycles and minibuses exist as supplementary vehicles.

b. Competition situation:

The city's competitors are 闽客隆,倍顺超市. The former is a private enterprise with 12 branches and a total area of ​​more than 7,000 square meters. The branch area varies greatly. The larger one is 1090 square meters, and the small one is about 260 square meters. The latter is a French chain chain, corporate image and management style. More foreign companies, 9 existing stores, are planning the 10th, 11th branch. The branch area is generally 100-200 square meters.

Regional competitors are supermarkets in the community, with an area of ​​50-100 square meters. The management is traditional, and the products are similar. There are a large number of such competitors.

c. Business concept:

While doing well in corporate image promotion, we will vigorously develop three types of stores and concentrate on expanding the market in the residential area.

Specifically, there is one type of shop in the urban transportation hub as a head office, and as a window and stage for publicizing and displaying corporate image; the focus of business operations is on residential areas, public buildings, and commercial areas in the area. Opened three types of stores, firmly attracting customers in the region and becoming the market leader in the retail industry in the region.

Quzhou City

Quzhou City has a total area of ​​12,600 square kilometers and a total population of about 4.5 million. The rural population is dominated by agriculture and forestry, and urban residents are mainly small businesses. The per capita monthly income is 300-400 yuan, but the regional differences are very large.

The administrative district of Zhangzhou is divided into 2 districts, 1 city and 8 counties, including Wucheng District, Longwen District, Longhai City, Changtai County, Hua'an County, Nanjing County, Pinghe County, Zhangpu County, Chun'an County, Yunxiao County and Dongshan County.

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