College travel company business plan
Project unit college travel company address Northeast Agricultural University telephone email contact confidentiality agreement In view of the confidential nature of the business plan, if you do not get the permission of the company, please do not arbitrarily disclose the contents of the plan book to third parties, otherwise, the company will seek Legal assistance.
Executive summary I. Overall description China entered the 21st century, the economy developed rapidly, the level of consumption of residents gradually increased, consumer psychology and consumption habits gradually changed, and people's consumption gradually shifted from simple material consumption to service consumption.
As a “smoke-free industry”, tourism has maintained an annual growth rate of 25% with the increase in the standard of living in China. The experience of developed countries shows that in the per capita gdp of 1000 US dollars, that is, to achieve a well-off level, the popularity of tourism, the generalization began to develop rapidly. According to the latest statistics, China's per capita gdp has exceeded 1,000 US dollars, that is, the tourism boom is about to rise.
In the “10th Five-Year Plan” for China's tourism development, the National Tourism Administration will reach 1.1 billion domestic tourists and 50 billion yuan in tourism revenue by XX. The overall output of the tourism industry is 750 billion yuan, equivalent to 5.8% of the national gdp.
At the same time, the development of domestic tourism is not mature, the form is single, mainly to swim in the mountains, the tourism market is not targeted, lack of special services and innovative services, so that many consumers who have planned to travel are not satisfied with the services of the travel agency. Without traveling, it wastes tourism resources and consumption resources, and consumers cannot be satisfied.
The increasing development and progress of modern society, the demand for human temperament is also increasing, the current employment pressure is high, the employment problem of college students is increasingly prominent, and how to improve the literacy of college students, expand the thinking of college students, solve the problem of employment of college students, currently It has become a hot spot and focus of social concern.
University is a very important turning point in people's life. How to grow in this period directly affects the development process of entering society and even the whole life. At present, the pressure on college students is increasing, and how college students can cope with challenges and improve their quality. This has become an urgent task for the 17 million college students currently in school.
On the other hand, as a college student standing at the beginning of the times, the concept of consumption is open and the thinking is advanced. The enthusiasm for participating in society and enjoying nature and life is also increasing. The demand for college students in this area is also increasing.
"Reading thousands of books, traveling thousands of miles", the ancients study tour left a deep impression on us, college students should now travel thousands of miles, exercise themselves in practice, enjoy life, and feel life. To this end, our company is launching a special travel service for this situation. We are not a traditional sightseeing tour, but a trip. In the enjoyment of life and nature while traveling, through the use of their own abilities, low cost to obtain their own quality, thinking, and understanding. Lay the foundation for the future development of college students and leave a good memory for life.
Through a series of services and activities, and through the education department, our company will provide travel services for college students and provide a richer platform for college students' life, so that college students can benefit for life in the future.
Second, the business of the company and the target company is mainly carried out for college students with spending power in major universities. And according to the actual consumption power of college students into the design and customer source development. Based on the concept of “featured service, people-oriented” and “creating lifelong value”, we will bring together talents in management, finance, marketing and other fields to give full play to their potential and provide the best services and benefits. The company's short-term goal is to serve in one region and become a leader. The long-term goal is to develop the national market and build a nationwide service network, which will become the preferred service for college students' travel services. It has become a large platform to promote the life culture of college students and promote their own development and communication.
Third, the products and services of the company's business mainly includes the following parts:
Leisure travel and leisure travel services are a basic travel service provided by the company. This traditional travel service aims to free consumers from the pressures of society and life, temporarily let go of troubles, walk into nature, blend into the beautiful atmosphere of nature, and enjoy the fun of nature. Experience enjoying life in your busy schedule. In this service, you can fully experience nature, cultivate sentiment, return to nature, free yourself from the bondage of the soul, find a true self, feel life, and enjoy a better life.
In this service, we pay more attention to the choice of attractions, develop new scenic spots according to the needs, not limited to existing popular scenic spots, and extend the stay time. In this way, you can enjoy the true nature of nature.
The development of this service is based on traditional tourism services, giving them the ability to explore, study and survive. Exercise with the help of nature's wonderful creations. This service is very beneficial for college students to learn to observe, to learn to adapt to nature, and to experience the wonderful world of nature. In this service, we will have professionals to accompany the group. Guide college students' field survival skills, natural fun, and more. Let college students experience the fun of nature in this service, and they can learn the knowledge. These basic elementary exercises can enhance the physical fitness of college students, train their observation and adaptability, and integrate themselves into life.
Social practice This service is one of the biggest differences between us and traditional tourism. This service is mainly designed to train college students. Through this service, college students can understand all aspects of society and understand the process of social operation and work. The company is designed to conduct surveys, visits, internships, and more. College students can choose to participate in one or several activities. We have professionals to cooperate to ensure that the activities of college students can be successfully and successfully completed. This activity also reflects the local ability of college students, shows their personal style, understands the society, understands their own time, and also creates their own value at this time. Experience the joy brought by labor, prepare for entering the society, and lay the foundation. In this service, college students can learn all kinds of skills, work, and the ability to live, and exercise their ability to adapt to society.
Partytime
This service is also one of the biggest differences between us and traditional tourism. Partytime is a service we design for college students to exchange information, make friends, and acquire knowledge. In this service, many specific activities are provided to meet the needs of college students. At partytime, full of knowledge and friendship, information and interaction, it is an ideal place for college students to study. At partytime, the company provides information of interest to a variety of college students, such as economics, current affairs, military, employment, education, and more. The company will hire famous people to do interactive speeches, and ask language masters to teach foreign language spoken. The company also organizes various forums to allow university students to freely play, to appeal to their thoughts and to feel the joy and fullness of academic freedom. Partytime is a stage for college students to show their youthful style, so that college students can learn knowledge, make friends, and leave beautiful memories in youth.
Potential training potential training is to bring college students to nature, use the natural environment such as mountains and mountains, and the vast seas and rivers. Through the design of challenging courses, using various typical scenes and activities, let the team and individuals experience a series of tests and hone Overcome the perseverance of difficulties, cultivate healthy psychological factors and positive attitudes towards life, cultivate team spirit of unity and cooperation, and enable college students to achieve the training purpose of “honing the will, perfecting personality, cultivating sentiment, tapping potential, and melting the team”. Potential training promotes the most outstanding and outstanding part of a person's physical and mental ability to the peak that can be reached. When a person “falls” from the peak to an ordinary life, all challenges can be calm, and potential training has become a learning adaptation society. A good way of lifelong education.
Fourth, market analysis
1. The industry market tourism market has huge room for development. As a pillar industry of the country, tourism has strong support from national policies. In a long period of time, the tourism industry will show rapid development. On the other hand, as people's living standards have been continuously improved, and people's free time has increased, the concept of modern people's life has also changed. When income is guaranteed, travel and enjoy life becomes an indispensable part of people's lives. The large increase in demand will inevitably lead to the rapid development of the travel industry, and with the development of society, the tourism industry will be more personalized and diversified.
Executive summary I. Overall description China entered the 21st century, the economy developed rapidly, the level of consumption of residents gradually increased, consumer psychology and consumption habits gradually changed, and people's consumption gradually shifted from simple material consumption to service consumption.
As a “smoke-free industry”, tourism has maintained an annual growth rate of 25% with the increase in the standard of living in China. The experience of developed countries shows that in the per capita gdp of 1000 US dollars, that is, to achieve a well-off level, the popularity of tourism, the generalization began to develop rapidly. According to the latest statistics, China's per capita gdp has exceeded 1,000 US dollars, that is, the tourism boom is about to rise.
In the “10th Five-Year Plan” for China's tourism development, the National Tourism Administration will reach 1.1 billion domestic tourists and 50 billion yuan in tourism revenue by XX. The overall output of the tourism industry is 750 billion yuan, equivalent to 5.8% of the national gdp.
At the same time, the development of domestic tourism is not mature, the form is single, mainly to swim in the mountains, the tourism market is not targeted, lack of special services and innovative services, so that many consumers who have planned to travel are not satisfied with the services of the travel agency. Without traveling, it wastes tourism resources and consumption resources, and consumers cannot be satisfied.
The increasing development and progress of modern society, the demand for human temperament is also increasing, the current employment pressure is high, the employment problem of college students is increasingly prominent, and how to improve the literacy of college students, expand the thinking of college students, solve the problem of employment of college students, currently It has become a hot spot and focus of social concern.
University is a very important turning point in people's life. How to grow in this period directly affects the development process of entering society and even the whole life. At present, the pressure on college students is increasing, and how college students can cope with challenges and improve their quality. This has become an urgent task for the 17 million college students currently in school.
On the other hand, as a college student standing at the beginning of the times, the concept of consumption is open and the thinking is advanced. The enthusiasm for participating in society and enjoying nature and life is also increasing. The demand for college students in this area is also increasing.
"Reading thousands of books, traveling thousands of miles", the ancients study tour left a deep impression on us, college students should now travel thousands of miles, exercise themselves in practice, enjoy life, and feel life. To this end, our company is launching a special travel service for this situation. We are not a traditional sightseeing tour, but a trip. In the enjoyment of life and nature while traveling, through the use of their own abilities, low cost to obtain their own quality, thinking, and understanding. Lay the foundation for the future development of college students and leave a good memory for life.
Through a series of services and activities, and through the education department, our company will provide travel services for college students and provide a richer platform for college students' life, so that college students can benefit for life in the future.
Second, the business of the company and the target company is mainly carried out for college students with spending power in major universities. And according to the actual consumption power of college students into the design and customer source development. Based on the concept of “featured service, people-oriented” and “creating lifelong value”, we will bring together talents in management, finance, marketing and other fields to give full play to their potential and provide the best services and benefits. The company's short-term goal is to serve in one region and become a leader. The long-term goal is to develop the national market and build a nationwide service network, which will become the preferred service for college students' travel services. It has become a large platform to promote the life culture of college students and promote their own development and communication.
Third, the products and services of the company's business mainly includes the following parts:
Leisure travel and leisure travel services are a basic travel service provided by the company. This traditional travel service aims to free consumers from the pressures of society and life, temporarily let go of troubles, walk into nature, blend into the beautiful atmosphere of nature, and enjoy the fun of nature. Experience enjoying life in your busy schedule. In this service, you can fully experience nature, cultivate sentiment, return to nature, free yourself from the bondage of the soul, find a true self, feel life, and enjoy a better life.
In this service, we pay more attention to the choice of attractions, develop new scenic spots according to the needs, not limited to existing popular scenic spots, and extend the stay time. In this way, you can enjoy the true nature of nature.
The development of this service is based on traditional tourism services, giving them the ability to explore, study and survive. Exercise with the help of nature's wonderful creations. This service is very beneficial for college students to learn to observe, to learn to adapt to nature, and to experience the wonderful world of nature. In this service, we will have professionals to accompany the group. Guide college students' field survival skills, natural fun, and more. Let college students experience the fun of nature in this service, and they can learn the knowledge. These basic elementary exercises can enhance the physical fitness of college students, train their observation and adaptability, and integrate themselves into life.
Social practice This service is one of the biggest differences between us and traditional tourism. This service is mainly designed to train college students. Through this service, college students can understand all aspects of society and understand the process of social operation and work. The company is designed to conduct surveys, visits, internships, and more. College students can choose to participate in one or several activities. We have professionals to cooperate to ensure that the activities of college students can be successfully and successfully completed. This activity also reflects the local ability of college students, shows their personal style, understands the society, understands their own time, and also creates their own value at this time. Experience the joy brought by labor, prepare for entering the society, and lay the foundation. In this service, college students can learn all kinds of skills, work, and the ability to live, and exercise their ability to adapt to society.
Partytime
This service is also one of the biggest differences between us and traditional tourism. Partytime is a service we design for college students to exchange information, make friends, and acquire knowledge. In this service, many specific activities are provided to meet the needs of college students. At partytime, full of knowledge and friendship, information and interaction, it is an ideal place for college students to study. At partytime, the company provides information of interest to a variety of college students, such as economics, current affairs, military, employment, education, and more. The company will hire famous people to do interactive speeches, and ask language masters to teach foreign language spoken. The company also organizes various forums to allow university students to freely play, to appeal to their thoughts and to feel the joy and fullness of academic freedom. Partytime is a stage for college students to show their youthful style, so that college students can learn knowledge, make friends, and leave beautiful memories in youth.
Potential training potential training is to bring college students to nature, use the natural environment such as mountains and mountains, and the vast seas and rivers. Through the design of challenging courses, using various typical scenes and activities, let the team and individuals experience a series of tests and hone Overcome the perseverance of difficulties, cultivate healthy psychological factors and positive attitudes towards life, cultivate team spirit of unity and cooperation, and enable college students to achieve the training purpose of “honing the will, perfecting personality, cultivating sentiment, tapping potential, and melting the team”. Potential training promotes the most outstanding and outstanding part of a person's physical and mental ability to the peak that can be reached. When a person “falls” from the peak to an ordinary life, all challenges can be calm, and potential training has become a learning adaptation society. A good way of lifelong education.
Fourth, market analysis
1. The industry market tourism market has huge room for development. As a pillar industry of the country, tourism has strong support from national policies. In a long period of time, the tourism industry will show rapid development. On the other hand, as people's living standards have been continuously improved, and people's free time has increased, the concept of modern people's life has also changed. When income is guaranteed, travel and enjoy life becomes an indispensable part of people's lives. The large increase in demand will inevitably lead to the rapid development of the travel industry, and with the development of society, the tourism industry will be more personalized and diversified.
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