University Games Sponsorship Plan

The college era is a wonderful memory, everyone wants to have their own college dream. There are not many things that can be learned in college, but there are many things that can be learned in college. It is also a rehearsal before college students go to society. They can prepare in advance in college and be better prepared. I hope that in the future work, I can be reflected in the university!

College students are a powerful group with fanatical passion and youthful vitality in today's society. They are passionate and active participants in large-scale events such as sports games; they are the main climax of today's Chinese consumption, and they have an indelible consumer group in the consumer market; they pay close attention to advertising and pursuing novelty, Buy all kinds of products. It can be seen that as an important consumer group, college students cannot be ignored. Therefore, if a company supports a large-scale event of the university, it will surely get rich returns and greatly enhance the visibility of the company.
First, the event introduction

1. Purpose of the event: The Games will be an annual campus prosperity, to enhance students' group awareness, enrich students' after-school life, promote sports, strengthen students' physical fitness, and improve their personal body. .
2, specific location: xx University of Technology West Campus / headquarters stadium.
3, the specific time

Second, the way of propaganda

Different promotional methods are available depending on the sponsorship amount of the sponsor.

1. Broadcasting and publicity as the focus of the sports meeting, the publicity role of broadcasting is huge. It always broadcasts to the students the various events of the sports meeting. The information of your company can be broadcasted in the column of the school radio station, or directly broadcast to thank a certain company. Provide a certain sponsorship for our event today, and roll it out.
2, physical propaganda Athletes, cheerleaders are the main group of people concerned about sports games, during the Games can be issued with a hat or clothes printed with the sponsor logo, thereby increasing publicity.

3, network publicity In the campus network, Hongliu network, school forums and other campus sites for large-scale publicity.

4, banners In the most prominent position of the school, such as in front of the cafeteria, in front of the teaching building, in front of the main street in front of the dormitory area, the publicity slogan is hanged at a glance and lasts for a long time.
5, leaflets can be designed by the merchants themselves, launch their products. Organized by the Department of External Relations at different times and in different locations. Try to make every student in our school know about your product.

Third, feasibility analysis

1. The Outreach Department of our Life Center has accumulated a lot of publicity experience in the past campus activities, and has a relatively strong publicity network in the school, which can achieve good publicity effect in the shortest time. And we have enough human resources to complete the promotion activities for you, and to achieve truly efficient and cheap publicity.
2. There are more 30,000 people in this school. The potential market is huge and the consumption power is high. The effectiveness of your publicity is obvious.

3. Sports sponsorship is a form of corporate public relations sponsorship activities. It is a company that sponsors an event or event and conducts a series of marketing around sponsorship activities. A variety of successful sports sponsorships can prove that good sports sponsorship can enhance the brand awareness and corporate image of the company, and gain widespread attention and goodwill from all walks of life, thus creating a favorable environment for survival and development.
4. Compared with TV, newspapers, and media, campus publicity has the characteristics of being able to achieve the best publicity with a small investment.
5. The campus consumption area is concentrated and targeted, and the product brand is easy to penetrate the hearts of the people. As a youth group in China, college students have the characteristics of investing more in novelty, fashion and romantic items.
6. The university has new students every year, and there are graduates every year. If you are willing to cooperate with us for a long time, your popularity will continue to deepen, with a long-term significance of one pass and ten pass.

Four budget

Five sponsored activities

Through radio, banners, leaflets, etc., expand publicity and increase public interest and trust in your company. Or increase product awareness through on-site promotions, which will help increase sales, increase the impact of publicity, and give the public a better understanding of your company and your company's products. This has greatly increased your company's Competitiveness has established a corporate image. At the same time, the Outreach Department can mobilize personnel to help merchants distribute discount cards, leaflets, coupons and promotional sponsored goods and brands. Sponsor this event to save money, save trouble, and worry, to seize the opportunity to win the college students market!

There is an excellent opportunity in front of us, which is the annual school sports meeting of our xx University of Technology. This school sports meeting is a great opportunity for major sponsors to introduce themselves to the students of our school, promote their own products, and plan their own image. First of all, the majority of freshmen have gradually adapted to university life, integrated themselves into the university, gradually participated in school activities, brought new vitality to the school, and brought a group of new propaganda groups. Secondly, at the beginning of the school, the study is not particularly heavy and there is more time to participate in organizing school activities. The final sports meeting is a rare and large-scale event in the school. It is widely concerned by the staff at all levels of the school and will attract the attention of outsiders. Who wants to miss such a golden opportunity? Which manufacturer wants to use this opportunity to promote, please join us in the activities of the Outreach Department of our Life Center! We assure you that we will do our best to maximize your efforts and promote your products in our school. Let you get the highest return with the lowest investment!

As long as you have a sponsorship, you can make a free advertisement. This kind of advertisement is very tempting. It can let more college students know about you, and can do the best in future shopping, job hunting and life. The most important thing is that the biggest reward for advertising is this. In the sponsorship, you can get a better return, and you can make a profit without losing money. Why not do it? I believe everyone can understand!