Student Union Outreach Department sponsorship plan

A new semester began, everyone was immersed in the joy of meeting new students again, and our Student Union’s Outreach Department was starting a new semester.

Since our seniors have graduated, important cadres of the Outreach Department have re-elected. Of course, our work experience is not very good. We can only slowly advance under the guidance of our predecessors and our own exploration, but I believe that our ability will soon adapt to the work of the External Relations Department.

Our main job in this semester is to help the school's activities and other sponsorships. This is what we need to do:

Activity Planning Book Catalog:
1. Foreword
2. Market analysis
3. activity description
4. Publicity plan
5. budget
6. Appendix, notes

One. Foreword As a spokesperson for youth, college students are always full of youthful vitality and full of fanaticism. Campus students have their own consumption characteristics: the concentration of consumer groups is concentrated, targeted and consumes a lot; it is easily affected by the surrounding environment, and consumption is easy to guide. Easy to form a trend, and quickly radiate to the surrounding area; strong ability to accept, especially for new things. This June is the best time for the event, the best time for product promotion, and the best time for image planning. Because college life is on the right track, everything is relatively smooth, and the month's homework is less than other months, there will be more time to organize and participate in activities, not to mention the school's activity month is also completely open at this time, Very active atmosphere. In the golden month of this publicity, which organization is the first to plan a very creative activity, which organization can establish a good public image in the new life, which company can make the most effective publicity this month, it will take it faster. This is a big market with over 20,000 people. Therefore, the Foreign Languages ​​Institute carefully planned this party! The organization of this event not only summed up the experience of successfully hosting the party in the previous three years, but also passed the academic office, the analysis and discussion of the preparatory committee of the student union, which is extremely authoritative. Moreover, this event is the most distinctive and the most sensational event of the School of Foreign Languages. It is the signature event of the School of Foreign Languages, and it is also the highlight of this school year. Therefore, it has been highly valued by the school league committee and the leaders of the school, and has given great support and help. In addition to this activity, the school also received the help and participation of the brothers' student associations, associations and student organizations. It will definitely make the participants of the event feel refreshed.

two. Market analysis
1. Compared with TV, newspapers and magazines, the school has a good price/performance ratio, and can use the few funds to achieve the best publicity.
2. School consumption is concentrated and targeted, and product brands are easy to penetrate the hearts of the people. If the company can publicize in this environment, the effect can be imagined.
3. If conditions permit, the merchant can also establish a long-term friendly cooperative relationship with our student union. For example, planning a party together every year will make the popularity of the business inside and outside the school deeper and even radiate to the colleges and universities of Xuefu Road. significance!
4. Convenient application for the event: Merchants must carry out a series of applications in the promotion or promotion activities in colleges and universities. By cooperating with our foreign language school, your company can obtain the approval of the school quickly and easily, and get the approval of our college and various departments. Strong cooperation and cooperation.
5. Efficient and low-cost publicity: In the past school activities, we have accumulated a lot of publicity experience, and built a strong publicity network in the school, which can achieve good publicity effect in a short time. And there are enough human resources to complete the promotion for your company!
6. More than 10,000 people will know about this event, and at least 500 people will be able to participate in the event and will be widely circulated in colleges and universities.
7. If such activities can be successfully held again, we will plan more activities in the second half of the year, and the grand occasion will be unprecedented. This event is a key shot, with far-reaching meaning and unlimited business opportunities!

three. activity description
1. Objectives:
This event is a large-scale event featuring a rich campus culture, an active campus atmosphere, and an increase in the visibility of the college.
2. organization:
Organizer: xx University of Science and Technology School of Foreign Languages ​​Co-organizers: Student Unions of the colleges, sponsors of the association: ... × × ......
3. Activity time:
200*-5-16, 7:00 pm - 10:30 pm
4. Event Location:
School hall
5. Activity process

four. Publicity plan one. Item Content The time and effect banner was hanged one week before the three school buildings and the school aisle suspension activities until the end of the event. The company continued to be unable to apply for banner hanging in private.
The poster promotion will post posters in the publicity columns of the whole school, and in the case of ensuring the promotion of related activities, the interests of the sponsors can be reflected. Student apartment bulletin board. Placed on the road with large population movements and in front of the cafeteria, it is recommended that the company participate in the design of posters, leaflets, and program listings in order to achieve the best and most comprehensive effect on the company's publicity.
Three days before the exhibition, a panel was placed in front of the dining hall and in the teaching three. The position was prominent and not affected by any other organization. The board was exclusively owned by the Student Union of our school.
The school promotes the progress of the school's publicity, synchronizes the school promotion, posts posters in the main propaganda columns of the brothers and colleges, and distributes the company's image to the colleges and universities of Xuefu Road about three days before the distribution of the leaflets to its students.
Website activity plans will also appear on sites with strong regional influences such as “Chinese Blog”, “World Manager Blog”, and “Zhenjiang Home”.
School media: School radio station, it is recommended that the company prepare its own 1~2 minutes recording program and broadcast it in the radio station; all related materials have been prepared for publication. Name Form Remarks Title Rights This event can be named after “×Sponsor ×”. The total amount of sponsorship must be over half of the naming rights leaflet on the company’s sponsorship or at the same time the company’s leaflet poster poster The merchant appears as a sponsor and can be printed on the company's logo board. The poster board can be attached to some of the sponsor's own 1-2 posters.
Publicity column to promote sponsor's flyers and posters. We will post banner advertisements in the school's publicity column and apartment publicity column. At the event site and school aisle, banner broadcasters with business names can be hoisted to publicize company information. TV column broadcast
Prize promotion prizes are sponsored by the company, provided or can be printed with pattern products. The company's products can be used as the sole designated item of the activity. Staff supplies promotion staff can wear clothing with the logo of the business, and the project props can be sponsored by the project. Inter-colleges All the guests in this semester will speak. Your company can send representatives to participate in our activities, and during the event, as a guest, you can speak on the media to promote the media to invite Zhenjiang media to interview. To sponsor a larger amount of product agents, your company's products can be represented by our student union for long-term cooperation.

Fives. Budget item Quantity Quantity Unit price Total amount Description 2 large posters, 40 yuan / piece. The company has a XX copy of 0.15 yuan and 300 yuan, and strives to be exquisite. There are 1000 collections of 0.2 yuan and 200 yuan. The above can be used for publicity of the company and this event.
Banner 2 64 yuan / Zhang 128 yuan one at the event site in the school aisle digital photography 50 yuan with battery audio equipment 1 set of 50 yuan to rent a day props 500 yuan including cosmetics, performances and other appliances 50 yuan including transparent plastic, plastic line, Scissors and other prizes 50 copies 2-5 yuan 200 yuan winners and guests staff drinking water to eat 50 people 5 yuan 250 yuan specific day food 300 yuan business offer can also drink 100 2 yuan 400 yuan total × × × yuan

Supplementary sponsorship program:
The exclusive sponsorship exclusive sponsorship has the naming rights of the event and all the business compensation plans for the event.
A number of co-sponsored sponsors can get the naming rights, and other sponsors appear as acknowledgments. The terms of the compensation plan for some merchants are determined by the amount of funds sponsored.
Merchants can choose their own propaganda methods, and different propaganda methods sponsor different funds and objects. Merchants can also provide their own solutions to us. If it is a win-win effect. We will be happy to accept.

In addition to sponsorship funds, companies can also consider gifts in kind, such as gifts for sponsorships. Provide your company's souvenirs to the people who enter the market, such as food and beverage companies can sponsor the food and beverages needed for the event.

The event “innovative form, strong lineup, wide range of objects, wonderful program, and huge scale” is the most important for HKUST, and it will bring unexpected publicity effects and business opportunities to the business.

Current potential customer category:
Cell phone, beauty salon, clothing, catering...

A little suggestion about pulling sponsorship:
1. Familiar with your own school, your own student union.
2. Collect information about recent activities inside and outside the school and the activities of other student unions. By collecting this information, you can make it clear what company is interested and what company is not interested.
3. After locking in the company, first have a preliminary understanding of the company, seeking topics and cooperation points.
4. Prepare some information before departure, which can be a good side of the same type of activity in the school or some classic activities of the student union.
5. Choose the route you want, clear the company address, and make an appointment with the person in charge of the company.
6. Out of the sponsorship, in addition to the sponsorship, your line of action represents the image of the student union, so pay attention to words and deeds, attire.
7. The biggest asset of the sponsorship is not that Labrador is sponsored. You can reach a company or even a company executive. Understand their operations and thinking. Then turn it into your experience and wealth.

The school work is done well, and it is also an improvement to one's own ability. After all, sponsoring in the external department is a difficult job. If you do well, you may be able to pull a company's sponsorship, do not do well or luck. Ok, then you only have zero job scores.

However, everything and things require personal efforts. If there is hard work and success, there is no doubt. I believe that as long as we work hard, it is very simple to do a good job in the Department of External Relations.

I hope that everyone can work positively and make due contributions to the school!