Mid-Autumn Festival supermarket promotion planning book

Mid-Autumn Festival supermarket promotion plan

First, the event time: xxxx

II. Purpose of the event: Shenglong Supermarket will meet you in this beautiful autumn. On September 13th, you will spend the Mid-Autumn Festival and National Day with you. Feel the harvest and ripeness of autumn.

Third, the theme of the event: spend a good month, reunion, Shenglong gift

Fourth, the store furnishings: the store specializes in the Mid-Autumn Festival gift sale area, according to the moon cake brand, health care products and wine categories, the designated person is responsible for the promotion of gifts, the planning department is responsible for the decoration of the Mid-Autumn gift area, requiring eye-catching in the store, Can attract customers.

V. Activity content:

One big joy

For a one-time purchase of 30 yuan, you can draw 1 "Zhongqiu Gift Certificate", 2 yuan for 60 yuan, and a maximum of 5 tickets for a single ticket;

a. When purchasing several moon cake gift boxes, the gift certificate can be paid 3 yuan;

The designated moon cake varieties are:

b. Purchase health care products or wine can be used for 1 yuan, 2 yuan, 3 yuan respectively. The purchased wine is the brand used.

l Mid-Autumn Festival Gift Certificate

A type of health care products or wine can be exchanged for 1 yuan

l Sheng

b health care products or wine this coupon can be 2 yuan

Lc health care products or wine can be exchanged for 3 yuan

Double happiness

If the text in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Shenglong Reunion Award", "Shenglong Celebration Award", "Reunion Award", "Happy Celebration", congratulations, you have won our third prize. The winning conditions and awards are set as follows:

a. Reunion awards are collected in the "group, round, award" three-character prize worth 200 yuan

b. The celebration prizes are gathered together with “Happ, Celebration, Award” 3 words and prizes worth 100 yuan.

c. Shenglong Awards gather “Sheng, Long, Award” 3 words for gifts worth 12 yuan

d. The joy awards are gathered together with “Sheng, Long, Award, Youth, Circle, Joy, and Celebration”.

Award value 3 yuan moon cake gift package

One Shenglong shopping voucher worth 1 yuan

Pre-set of awards: a total of 100; b a total of 1000; c a total of 10,000;

Sixth, the mall layout:

Head Office: Regarding the hanging flags of the Mid-Autumn Festival, the banners at the entrance or the posters of the Mid-Autumn Festival, and the layout of the exhibition area.

Chain stores: Mid-Autumn Festival banners and hanging flags.

Seven, the cost budget:

Banner: 10 meters * 6 yuan / article * 26 articles = 1,500 yuan

Mid-Autumn Festival Gift Certificate: 0.1 yuan / piece * 100,000 yuan = 10,000 yuan

Hanging flag: 2.5 yuan / Zhang * 1000 sheets = 2500 yuan

Dm news: to be determined; advertising costs: newspapers, television, to be determined

Eight, note

1. Mid-Autumn Festival gift certificates are printed in the field. The planning department is responsible for design and contact printing;

2. The left link of the Mid-Autumn Festival gift certificate is charged by the cashier.

3, hanging flag, dm news planning department is responsible for photo, design and layout, contact printing. Distribution centers and stores organize goods.

4. The chain store is responsible for the banners of each store.

5. Specially set up prize exchange counters at the entrance of the supermarket.

6. The Mid-Autumn Festival gift vouchers of each store are managed and registered by the supermarket staff, and they are taken back and kept in good condition.

First, the event theme:

Starlight sings - the heart of the city

Second, the event time:

Xx.9.24——xx.10. 7

Third, the main purpose of the event:

1. This activity combines the sales seasons of Mid-Autumn Festival and National Day in one activity cycle. On the one hand, the two activities can create momentum for each other, save media input resources, and more importantly, use the continuity of activities to hide the resistance of competitors to us. And in the formation of the corresponding atmosphere of the festival.

2, combined with the comprehensive characteristics of the *** format, Mid-Autumn National Day marketing activities are more participatory, entertaining, fashion-oriented, try to dilute the effect of commodity discounts, try to enrich the image of the mall's comprehensive business.

Fourth, activity expectations

According to the current turnover of the ******, weekdays, holidays, the first stage of the activity, the daily sales amount is about 340,000 yuan. It is expected that the sales growth during the activity period will be no less than 10% on weekdays and the holiday sales will be about 489,000 yuan. It is estimated that the holiday sales during the event period will be no less than 20%, that is, the sales of the event for 16 days will reach approximately 6.6 million yuan.

V. Activity content

Product promotion

1, the monthly discount is higher!

From 18:00 on September 25th, ******* Pedestrian Street 1, 2, 3 Street wear limited-time surprise discounts for discounts;

*** Universal Studios Mid-Autumn Festival 5 yuan fare;

On September 25th, the restaurant launched the "Most Full Moon" package series, family packages, couples packages, friend packages, and various restaurants and stalls.

The entertainment city buys 10 free 5s and launches the Mid-Autumn Festival special discount field.

2, starlight sings, the heart of the city!

From September 26th to October 7th, the *** commodity category will be reduced by *** yuan per *** yuan.

In order to enhance the atmosphere, you can discuss the relevant activities of the lucky draw, and the cost is extra.

*** Universal Studios, restaurants, entertainment and other projects launched the National Day special.

Public relations performing arts activities

1, the starlight sings, the heart of the city - Wang Rong into the **** **** ** **** search cool city opening ceremony.

2, Mid-Autumn Festival National Day gift street

Moon cake area

Starting from September 15th, the Mid-Autumn Festival Gift Fair will be held in the form of a supermarket in the southern area of ​​the pedestrian street, and the moon cake brand will be displayed in the supermarket. Various moon cake gift boxes from different manufacturers will be displayed. Moon cakes are displayed in a variety of ways, giving people a sense of richness. And the joint manufacturers to carry out different levels of discounts, gifts and other promotional activities.

The display area can be divided by mooncake stuffing, such as mooncakes, sugar-free mooncakes, and fruit-filled mooncakes. At the same time, some famous brand moon cake counters can be opened.

Making moon cakes on the spot: The quality of moon cakes has become a concern for many consumers. Even if the products in the mall are no exception, you can contact the supermarket supplier to make moon cakes on the spot, so that you can now sell the mooncakes. Worry about quality issues, on the other hand, can increase customer trust in the mall.

Gift area

Mid-Autumn Festival, people buy gifts to honor the elderly or give friends, generally in addition to buying moon cakes, they will also buy some other gifts, usually more health care products, etc., the combination of moon cakes and other gifts, which is convenient for customers to buy, You can also take certain discounts on the price. The moon cake is packaged with other health care products and is divided into several files, such as 88 yuan, 188 yuan, 288 yuan...

Dining and dining area

At the arrival of the Mid-Autumn Festival, eating is even more essential. While walking on the street to show moon cakes, we will focus on creating the concept of eating, focusing on the food-based restaurants on the Second Street, and promoting the Mid-Autumn Festival reunion dinner through the atmosphere layout. Package.

Entertainment area

Invite the entertainment city to move some small and flexible entertainment projects to the entertainment area of ​​the event. The full amount of shopping can be free to entertain and increase the interactive experience on the spot.

The studio can arrange some large-scale promotional images, dp points to the designated location of the block, enriching the activities of the entire street.

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