Summary of tourism work

In 2003, it was an extraordinary year in the history of tourism development in Xiangfan. The entire tourism industry was faced with three major events, such as “Chuangyou” inspection, tourism style evaluation and the holding of the Midwest Tourism Fair. Under the correct leadership of the municipal party committee and the municipal government, in the past year, we have always adhered to the guiding ideology of development, and in accordance with the summary of the "comprehensive consideration, highlighting key points, and promoting development", to complete the three major events and strengthen the construction of scenic spots, Strengthening publicity and promotion, standardizing industry management, optimizing industrial structure and strengthening team building, and achieving a better goal of “creating excellence” and “high scores”, “evaluation” and the unprecedented goal of the fair, strong Promoted the all-round development of tourism in Xiangfan. It is predicted that in 2003, the total number of tourists received by the city will reach 5.5 million, and the total tourism revenue will reach 2.25 billion yuan, which is 5.16% and 12.5% ​​higher than the actual number of recipients and total income in the previous year. Among them, the number of overseas tourists will exceed 10,000 people for the first time, and the foreign exchange income of tourism will reach 10,000 US dollars, a record high. It is expected that the comprehensive ranking of tourism economic development level will rise from the actual fifth place to the third place in the province, achieving a new breakthrough in tourism economic development.

First, the work of creating “China's Excellent Tourism City” was completed. With the small number of people, tight time and heavy tasks, the Municipal Tourism Bureau has innovated ideas, united and worked hard, and fully exerted subjective initiative. After many efforts, in the country's concentrated efforts to rectify the market to suspend the "Chuangyou" acceptance, the original September acceptance was advanced to May, becoming the only city in the country to pass the national acceptance, and ranked among the top cities in the country. Scored 887 points.

The second is to complete the tourism trade fair. Mainly from two ways to complete the task assigned by the municipal government: First, invite more than 20 travel agencies in Beijing, Shanghai, Guangdong and other remote cities to visit the Fan Tat line, promote Xiangfan tourism products, and sign more than 50 intention contracts. It is agreed to visit more than 10,000 tourists in Fan. It is expected that the tourism income will be more than 20 million yuan. Secondly, a tourism exhibition area will be held in Zhugeliang Square, and 46 units of scenic spots, hotels, and travel agencies will be organized to produce high-grade exhibition boards, and the scale will be built in the square. The new and magnificent exhibition area, and the construction of a high-standard stage to show the audience the costume show of the tourism industry and the local performances. During the “Festival”, the tourist exhibition area received hundreds of thousands of visitors, making it the most popular exhibition area for the people. At the closing ceremony of the "Festival", Mayor Zhao Chenglin gave the "biggest highlight" evaluation. The entire “Festival” realized a tourism income of 50.28 million yuan, which successfully completed the tasks assigned by the government.

The third is the overall promotion of tourism development. At the city and county levels, through the use of government-led, private equity participation and other means, multi-channel funds are used for the facilities, development and construction of scenic spots, so that tourism development can be advanced. In the past year, in addition to the traditional attractions such as Longzhong, Migongtun, Lumen Temple, and Baokang Wudaoxia, Nanxun Shuijingzhuang, Gucheng Lushan, Zaoyang Xionghe, etc., the city has continued to increase the supporting construction of the scenic spot. The county and county levels have also built and opened a number of new scenic spots such as Longwangxia, Jiuluzhai, Huangjiawan and Jinxiu Park, respectively, which have strengthened the basic links of tourism development.

Fourth, the promotion and promotion climax. The city's two levels of highly unified thinking, have promoted publicity and promotion as an important means of attracting customers, bold innovation and promotion methods, so that tourism promotion presents a situation of blooming. According to incomplete statistics, in the past year, the city has held 6 festival promotions such as the Midwest Tourism Trade Fair and the “Jingshan Ziwei Red Baokang Ecological Journey”, and invited journalists, writers and artists to organize 5 wind gathering activities. , filmed 5 kinds of tourism promotion feature films, participated in more than 20 domestic and international tourism promotion activities, distributed and published over one million travel advertisements, which greatly improved the overall image of tourism at the city and county levels. The medium and long-distance markets such as Guangdong and Beijing have promoted the warming of tourism in the city. During the “Eleventh” Golden Week this year, the city received 456,800 tourists and realized a tourism income of 1,081.95 million yuan, an increase of 61.04% and 102.92% over the same period of the previous year, a record high.

Fifth, the tourism market is becoming more standardized. At the city and county levels, we will continue to increase the intensity of industry management by taking advantage of excellence. In the past year, in conjunction with Chuangyou's inspection and welcoming the "Golden Week", the city and county tourism departments have dispatched more than 100 people and 20 vehicles. They have carried out five meetings with the public security, industry and commerce, urban construction, transportation and other departments. The special rectification of the tourism market with safety and quality as the content has better eliminated the undesirable factors in the tourism market. At the same time, in conjunction with the acceptance of travel complaints, the municipal tourism management department severely punished a travel agency that violated regulations and safeguarded the legitimate rights and interests of tourists. Under the joint efforts of the city and county levels, the city's tourism market governance has been well received by the State and Provincial Tourism Bureaus. In the country's tourism market inspection and rectification, the city was listed as an exemption unit.

In the past year, although the city's tourism work has achieved some achievements, there are still some problems that need to be solved urgently. The main performances are as follows: First, there is insufficient cooperation between cities, counties, counties and counties, and tourism enterprises, which restricts the improvement of the city's tourism development economic level. Second, the lack of unified planning for the development and construction of scenic spots, the need to strengthen the balance of tourism tourism cooperation