Secretarial knowledge > planning plan

Teacher's Day Public Relations Planning


One. The theme teacher is blessed in the heart. date
September 1st to September 16th, 2019. The main content shopping customers can receive postage postcards as a holiday greeting to the most respected teachers on Teacher's Day.
four. purpose
1. Playing emotional cards, by establishing a channel for emotional communication for students and teachers, to get praise from customers.
2. Before and after the teacher's holiday, attract more customers and create sales.
Fives. Steps
1. Customers who have purchased 50 yuan in the mall can receive a postage postcard at the main station. With the shopping receipt, the time is from September 1st to September 9th, totaling XX copies.
2. Can be completed by the customer on the spot, returned to the main station, the mall is responsible for mailing the day before the Teacher's Day.
3. It can also be brought back by the customer.
4. XX postcards are delivered.
5. With the teacher's card and postcard, the teacher can receive a gift on the spot, limited to one, and the deadline is September 16.
7. Note: As a result, a teacher receives a number of postcards, so it needs to be clearly stated on the spot: limit one.
six. About postcards and gifts
1. The merchants will purchase uniform postage postcards and print the blessings on them: **Bless the teachers happy holidays, and receive a gift with this card and teacher certificate. See the on-site poster for details.
2. The postcard selection is in line with the teacher's holiday theme.
3. The specific quantity is determined by the merchant according to the size of the city and the promotion intensity.
4. The purpose of setting up the gift is to make the postcard more valuable, and also to encourage teachers to visit the merchant store and create sales opportunities. Therefore, it is best to set this gift. If it is because of the limited cost and no manufacturer support, you can give up.
Seven. Propaganda
1. Live poster, banner;
2. News report eight. cost
1. Postage postcard: 1 yuan / Zhang * XX Zhang = XX yuan;
2. Teacher's Day Gift: 2 yuan / share * XX shares = 4000 yuan;
3. Promotional expenses: 1,000 yuan;
4. Total cost: 7,000 yuan.
nine. It is best to note that public relations activities can be coordinated with on-site merchandising promotions.

recommended article

popular articles