Latest company establishment plan

This article directory 1 company establishment plan book 2 company establishment plan book 3 company establishment plan book 1st: company establishment plan book

Chapter 1 Preface

First, the company's purpose:

Let more people enjoy life. Second, innovative practices:

Innovation in business innovation and business practices.

Third, the cooperation mode:

First of all, I plan to cooperate with other large and medium-sized advertising companies in the region to benefit and share risks. Secondly, I will sign a medium- and long-term talent recommendation contract with vocational schools interested in the advertising industry, which can provide internship places for students. It can also enhance the company's technical talent reserve.

Chapter II Company Description

First, the company name

Drafted as "Jiangsu Yanghe Yizhong Advertising Media Company"

Second, the nature of the company

A media joint venture advertising company that integrates production, agency, planning, creativity, investigation and consultation. Third, the company's purpose

Let customers achieve the best communication results with the lowest advertising cost. Fourth, the company's goals

Let more people enjoy life at low cost.

Five, entrepreneurial philosophy

Through effective capital operations, various ways to jointly or merge with other small companies form a strong advertising group in the local area. From the initial attraction to small customers, we will establish a good long-term partnership with our customers with a service attitude of excellence, gradually expand our experience and reputation, and divide them into our sphere of influence.

We will strive to incorporate meticulous professionalism in every detail to provide professional and scientific services to each of our clients.

Sixth, company services

1. Specialized advertising services

——Provide detailed and accurate industry consultation for our customers, including data survey data and analysis conclusions, so that the investment of customers is more reasonable and scientific.

—— Establish internal research institutions, gradually create their own theoretical framework and knowledge system, and enrich their cultural connotations.

-- Establishing a strategic partnership with the media to represent or completely buy out part of the advertising layout and time of certain media. We unilaterally promote and sell advertising media to advertisers.

2, personalized business services

—— Efforts to create the first company in Chengyanghe New City that has wedding planning and wedding atmosphere business. ——Promoting large-scale air balloons, inflatable arches, cartoon people and other propaganda tools necessary for publicity, celebrations and other activities for customers.

- The agent contacts the hostesses required to hold the event. ——Provide accurate and scientific market research for customers. Chapter III Market Analysis

First, the market prospects

China's advertising industry has maintained a tenacious development trend in recent years. In 2019, China’s advertising business reached 204.102 trillion yuan, an increase of 14.14708 billion yuan over 2008, with a growth rate of 7.45%. In 2019, the total advertising market in China increased by 13.5% year-on-year, surpassing the 500 billion yuan mark to 507.518 billion yuan. In 2019, the Chinese economy began to pick up, and the stability of the market was gradually stabilized. This momentum led to the recovery of the advertising industry. After the "cold winter" of the international financial crisis, the Chinese advertising industry has not only survived, but also ushered in the golden period of development. In 2019, China’s advertising expenditure was $22.606 billion. With the pull of domestic demand, China will have the opportunity to transform from a global factory to a global market. In the face of an unprecedentedly broad market, the Chinese advertising industry will also usher in the spring of its own development. It is expected that the Chinese economy will continue to grow steadily during the 12th Five-Year Plan period. In view of this, the advertising market outlook is still very optimistic.

As a sub-center of Suqian city, economic growth pole, Chinese wine capital, and tourism new city, Yanghe is in the period of large-scale development and large-scale construction. At the same time, Yanghe has a high level of cultural demand and strong local economic strength, all of which are advertisements for Yanghe New City. The development of the industry provides a broad market prospect.

Second, the target market

1. Promotion of school activities. Various activities, competitions, inspections and publicity in the school; 2. Advertising signs in the storefront of Yanghe New City; 3. Celebration activities of institutions, enterprises, units and real estate development.

Third, the target customer

In the initial stage of the target customers, we mainly locate the enterprises, shops and operating facade owners in China Xiaohe and Yanghe New City.

Fourth, the construction progress

Yizhong Advertising Media Co., Ltd. is expected to take three months from preparation, implementation and implementation. In the first and second months, we will contact some advertising companies in Suqian and negotiate business, and establish a preliminary relationship. From the second month, we will use two months, both hardware and software. In the last month, the construction company will contact Suqian's business website and some advertising and decoration companies, as well as the advertising and decoration facades with a relatively concentrated target customer base, in order to establish a business partnership with them. V. Market development strategy

Early stage of entrepreneurship

1. Our early stage of development can be considered -

Option 1: Contact some advertising and decoration companies in Suqian and seek to establish an advertising consortium. This is because they all have the characteristics of small scale and isolated development. Some companies have the advantage of media cutting agents, some have customer resources, and some have regional advantages. Through capital operation, we implement horizontal integration, integrate resources, complement each other, reduce costs, and share risks. Grouping is an inevitable choice for the further development of China's advertising industry. This also has a considerable help for the initial development of our company.

Option 2: If the alliance is unsuccessful, we can only rely on Yanghe Township in the early stage to seize all kinds of advertising business nearby. We mainly design and produce all kinds of advertising signs, supplemented by some public relations planning activities with certain scale and influence. Step by step to make a name. Expand long-term business, cherish customer relationships, and let today's advertisers become volunteers of Yizhong Advertising Media Co., Ltd. tomorrow.

2. Contact each store, the owner of the facade, and publicize the Yizhong Advertising Media Company. 3. Find suppliers of advertising production consumables to ensure the service and quality of the purchase channels. Entrepreneurial development in stages

Yizhong Advertising Media Co., Ltd. has accumulated experience in the initial operation, has a certain influence in the Yanghe market, and has been recognized by more customers. At the same time, the technical level and production equipment of the company personnel have also reached a level. The goal at this time is Further establish the brand image of Yizhong Advertising Media Company.

1. Donate tens of thousands of outdoor advertisements to the main streets of Yanghe New City. Some of them are used to convey public service information to the public and contribute to society. The other part can be used for advertising rentals to get revenue.

2. Initially establish a stable customer base and be able to advertise in the mainstream media of Yanghe, and the influence will begin to cover the entire Suqian city.

Chapter IV Business Management

First, the company's business

The initial business content is broadly divided into:

1. Market services: market research, customer service;

2, design and production: advertising graphic design, commercial signboard production, advertising inkjet, product packaging design, display production;

3, business consulting: to provide customers with advertising planning, public relations activities planning; 4, advertising photography: product photography, industrial photography, technology photography, etc.;

5, customer rental: large-scale air balloons, inflatable arches, cartoon people and other propaganda tools necessary for celebration activities.

After maturity, the business also includes:

1. Launch digital advertising business and develop internet advertising;

2, vigorously promote and develop outdoor advertising, the introduction of high-tech advertising production projects; 3, wedding planning and create a wedding atmosphere. Second, business strategy

1. Maintain operational efficiency, commit to management improvement, integration of business systems, and emphasize comprehensive performance. 2. Strengthen the company's image, increase its visibility, attract customers, enhance market competitiveness, and enable consumers to identify with the company.

3. Produce a high competitive position in the region, lay the foundation for profit, and then seek to expand the scope of business. 4. Be good at mining hidden profit growth points from investment equipment.

III. Cost accounting Problems in any of the three aspects of capital, manpower and site directly affect the company's development. The investment is 180,000 yuan, and the personnel are selected by competition for 6-10 people. The site area is about 50 square meters. Fourth, business barriers

1. As an emerging advertising company, it is the main reason for obtaining profits when it is in the period of capital investment and market development.

2. The overall strength of the company needs to be further improved. 3. The popularity is not high.

Chapter V Company Management

First, company management

- 4 -

Since Yizhong Advertising Media Co., Ltd. belongs to the intellectual industry where knowledge is more important than capital, its establishment and development need to rationally mobilize all aspects of each person's advantageous resources.

Management Department - internal management, progress deployment, company development planning.

Technical Department - advertising graphic design, shop sign making, inkjet and packaging design. Marketing Department - external publicity, image planning, market research and analytical research.

Information Department - peripheral information acquisition, organization resources, business consulting, remote communication, etc. Finance Department - financial revenues and expenditures, planning and establishing a financial system. Training Department - technical business training for internal personnel. Department of Photography - external advertising photography.

Human Resources Department - Improve the personnel system and train internal personnel.

Second, human resources

Select and recruit experienced technicians among vocational school students to ensure the quality of human resources. Third, risk analysis 1, external risk

Uncertainty in the limited capital resources and equipment prices. 2. Market risk

- a big risk in the market

As personalized consumption is replacing mass consumption, it has become the mainstream of the market. For the advertising industry, it is even harder to do. For enterprises, the role of advertising in corporate and consumer communication is reduced. In addition, the mode and design of advertising are changing with each passing day, and the substrate of billboards is also changing.

- market uncertainty

It is difficult for target customers to trust and accept Yizhong Advertising Media Co., Ltd. in the short term. - Seeking uncertainty in working with other companies 3. Rationality and achievability

The advertising industry is a company with very high social and economic benefits, and the development of Yanghe's advertising industry is not standardized and the degree of competition is low.

Chapter VI Financial Analysis

First, the source of funds

Company investment and employee financing.

Employee financing can improve the status and awareness of the company, and advance and retreat with the company.

Second, the program and return

1. The internal rate of return is 40% and the return on investment is 2 years.

2. The investor does not participate in the company's construction, management and operation, and the financing party is guaranteed by fixed assets. Return on investment: 10% of the loan interest rate of commercial banks during the same period, repaying interest within two years, and repaying 50% of the annual interest.

Third, the cost of the project

Fixed investment advertising inkjet printer 90000 engraving machine 15000 cutting plotter 5000 banner machine 4500 camera 4000 scanner 400

Printer 1+1 5000 Copier 4000

Computer 2+3 sets 15000 company renovation costs 5000 publicity 2000 daily expenses 40,000 total 189900

Monthly salary 2000-3000 electricity, telephone fee 800 equipment maintenance 500 business expenses 500 total 3800-4800

Fourth, the company's income 1, advertising inkjet revenue

According to the current market price, the gross profit can reach about 7.5 yuan per square. According to the minimum business volume in the initial stage, 600 square meters per month, you can get 4,500 yuan.

2, rental advertising celebration inflatable products

Salute 20-30 yuan / cannon rainbow arch 300 yuan / weather model 200 yuan / day 3, signs, light boxes, road signs advertising design costs

Take LED light box as an example, LED light source, acrylic or steel double-sided tape, 400-800 yuan / square. If it is a common plaque like the 99 drug supermarket style, the price is between 1000-2000 depending on the material.

4, provide typing, copying, image scanning and other services 5, graphic design Chapter VII entrepreneurial team

1. The project proponents have conducted in-depth research on the advertising media and adhered to more in-depth business consulting.

Second, the entrepreneurial plan

The company's entrepreneurial program outlines the entrepreneur's business philosophy. In the future, all our decisions will come from mutual inspiration. We are in the process of preparing for the company and we will carry out technical and management reserves.

Part 2: Company establishment plan

Chapter 1: Summary

The establishment of the company is determined by the purpose and activities of the association. Its purpose is to simulate the operation of the company, apply the theory to practice, and cultivate entrepreneurial employment. Chapter 2: Introduction to the company, name:

Second, nature: analog, community internal groups

Three: Activity content: tutor, outdoor part-time, related training, related theoretical study four, concept: self-improvement, self-reliance, open-minded learning five, various departments introduced: 1, company responsible person:

Functions, comprehensive management, designated company development plan and direction 1, Marketing Department:

Function: to open up the market, contact business personnel: responsible for the staff of the club's family education department: 2, comprehensive office:

Function: Financial management, comprehensive coordination personnel: The person in charge of the internal office of the society shall be responsible for: 3, Training Department:

Function: company propaganda, business training personnel: the person in charge of the propaganda department of the community:

Chapter 3: Activity Process Explanation: Since this activity is a long-term activity, the time and place are both flexible and changeable. The process is not described and explained. The evaluation is over and the activity begins. 1. Distribute in Heda and Baoding urban areas. Flyers to promote the company;

2, school publicity, online publicity contact students interested in outdoor activities 3, the marketing department from time to time to develop business 4, the training department closely followed the company's activities

5. Contact the relevant experts of the society and the school to train the internal staff of the company. 6. After the event, the relevant lectures will be summarized and submitted to the head of the club for the fourth chapter: Feasibility analysis:

1, it is determined by the content and purpose of the community activities, with theoretical support

2, the internal support of the community, and the responsible person with strong experience, a strong organization

3. After the actual investigation, there are more than 500 related entrepreneurial groups in Baoding. In addition to the Huadian Tutoring Center, all the disciplines are loosely disciplined, loosely organized, and the publicity effect is not in place. Therefore, the company’s competitor is Huadian’s tutor. Center. 4, the operation of other businesses is mostly based on individuals, lack of funds. The community has the backing of community funds. 5, it is the preparation of the next semester company simulation contest, the community will try their best.

Part 3: Company establishment plan

With the continuous development and progress of the society, the wedding industry has become an indispensable part. How to set up a special wedding company should start from the following aspects:

The location should be in the bustling area, preferably near the marriage registration office. The area is 30-40 square meters. The facade should be bright and the decoration should be gorgeous and simple. It should have a sharp contrast and give people a fresh and refreshing feeling. The interior decoration should have a hierarchical order to highlight the features.

I can do the product service to do what others can do, and I can do it if others can't do it, and combine local to make their own special product service. The staff must have a high sense of service, especially to be proficient in the business, and the various processes, as well as the use of various products, in order to make the wedding more perfect.

Charges should be based on local living standards and consumption levels to develop high, medium and low price zones for selection. Wedding company organization member: planner team ceremonial camera

Inside and outside decoration staff

Work flow: reception - negotiation - signing contract - on-site planning - preparation work - cloth field - operation - service - charging - post work - after-sales service 1, preparation before the wedding

Communicate with all stakeholders in the wedding to communicate with parents about the completion of the wedding preparation work

In the preparation and the wedding day, the division of labor and the preparatory team made the final communication. According to the preparation situation, the final ceremony of the ceremony and the host made the final communication with the best man and the bridesmaid.

Finally confirm the details of the wedding banquet, vehicle, photographic image, make-up, etc. Confirmation of the preparation of the spokesperson on the wedding day. The main card is the preparation of the spouse's speech. The parents' representative prepares the situation. The guest representative prepares the situation.

The bride and groom may encounter problems in the ceremony or in the cave room. Finally, confirm all the items on the wedding day and finally try on all the dresses.

Prepare two bottles of fake wine in all the clothing pockets to be worn on the wedding day.

Prepare the wedding day, the bride and groom's fast food dry food, and finally check all the items and hand it over to the bride to keep the bride's new shoes, marriage certificate, ring red envelope.

Jewelry Bridal Makeup Box to Wear

Sugar, smoke, wine, tea, drink fireworks props

The bride and groom are specially prepared for the bride and groom to familiarize themselves with the wedding program. The rehearsal of the bride's movements, the rehearsal of the wedding, the stage rehearsal, the movement of the wine, the relaxation of the mood, mutual encouragement, sleep, early rest, preparation of the alarm clock

Confirm that a working alarm will turn the alarm to 5:30

2, the wedding day makeup makeup gets up

After the groom’s hair is done, she will arrive at the New South Gate’s mother’s house to wait for the bride’s makeup to complete, and inform the groom that the makeup artist and hairdresser are red envelopes.

Start to tie the car to send the groom to ## float completed

The car sent the bride back to her family all the wedding cars arrived ## Driver red envelope to grab the bride

The best man prepares the flowers, the red envelope bride returns to her family, hides the new shoes, the groom leads the brothers to start knocking on the door, interrogating, stuffing the red envelope, squeezing the groom to find new shoes, and promiseing the woman’s family that the ribbon is in place.

The groom went back to the bride, ribbons, and stepped on the balloon team to welcome the bride.

The team arrived in the Chengcheng community, the man's house, the groom, the bride, the bride, the ribbon, the balloon, the child, the bed, the bridesmaid, the bride, the bride, the bride, the bride, the bride, the bride, the bride, the bride, the bride, the bride, the bride, the bride, the bride, the bride, the bride

Bring sugar, tobacco, alcohol, tea, drinks, etc. to the hotel. Check the banquet arrangement, sound, check-in and other details. Prepare the bride and groom to welcome the cigarette match sugar candy belt to the hotel door.

Hotel welcome

The bride and groom arrived at the hotel, the staff at the signing ceremony of the ribbons were in place to guide the staff at the door, the bride and groom, the bridesmaid, the bridesmaid, the door, the wedding ceremony, the host, the sound preparation

Marriage certificate, ring preparation balloon, ribbon in place

Playing music, newcomers entering, playing with ribbons, stepping on the balloon, introducing the host, introducing the marriage certificate, and reading the marriage certificate, the new parents will come to the stage.

The bride and groom exchange rings, and the three newcomers give their parents a tea ceremony.

Newcomers open champagne, cut cakes, drink a glass of wine game

Wedding reception officially begins

The bride and groom leave the market, fast food, the bride changes the dress, the bride and the bride end the table toast, the guests and the new couple

List of required items:

Longfeng inflatable arch, dragon and phoenix arch arch special inflator salute, salute special air pump

Candlestick simulation flower door, road lead, red carpet, European background, angel wings champagne tower, handprint mud

Multi-layer egg rack guest signboard balloon inflator bubble machine, floor hood, snow machine chasing light, chrysanthemum lamp

Other consumables: balloons, plum wax, tick wax, floating wax, paintball, bubble oil, luminescent ice snow oil, smoke oil, color cannon, hi word, sugar bag, cold fireworks. Note: Appropriate increase and decrease according to local and scale.