Mid-Autumn Festival, National Day Program for 2019

First, the purpose of the event:

Mid-Autumn Festival, one of the three traditional Chinese festivals, the National Day, the national holiday. This event is "Mid-Autumn Festival" and "National Day". Mid-Autumn Festival focuses on the main line of the "Mid-Autumn Festival is more intense", highlighting the three major festival features of the "Reunion", "Amour" and "Gift" of the Mid-Autumn Festival, using the very human activities to impress consumers. The National Day is based on the "Happy National Day", which is divided into four series: "Lucky", "Affordable", "Member" and "Fashion". Through the National Day series of merchandise promotions, we will strive to strive for the peak sales of goods. We have also won personalized word-of-mouth and price word-of-mouth, so we can truly deepen our holiday market.

Second, the event time:

September 1, XX, October XX, October 8

On the 7th, it ended the National Day holiday, and the Mid-Autumn Festival gift, eating reunion dinner is before the 6th, so this

The time of the second event is set to the above time.

Third, the theme of the event:

"Tonghe congratulates the Mid-Autumn National Day, and enjoys the joyful and joyful courage"

Fourth, the content of the event:

Mid-Autumn Festival: "Happy Mid-Autumn Festival, strong love"

"Joy is in the Sovereign, and the sentiment is more intense."

1, XX Mid-Autumn Festival Food Festival - Moon Cake Show

In conjunction with the Food Festival, the “Mingyue Mid-Autumn Festival – Famous Brand Mooncake Exhibition” was held, and the new moon cakes with unique characteristics and different tastes were launched.

2, XX annual nourishing health care section

The Mid-Autumn Festival has always been the peak season for the sale of health care products, especially after the large-scale “gift and health” promotion of health care products in recent years. The number of consumers who choose health care products for the Mid-Autumn Festival has increased. On the other hand, Because health care products have considerable profit margins, suppliers should be quite large in terms of promotion and coordination. Therefore, fully integrate the Mid-Autumn Festival promotion activities of various health care products manufacturers, and carry out a nourishing health care product festival, which can effectively reduce the promotion cost on the one hand, and can also effectively stimulate the sales of health care products during the holiday season.

3, XX annual famous wine specialties exhibition

The Mid-Autumn Festival is originally the peak season for wine sales. Together with the peak of the National Day wedding banquet, the consumption potential of the wine is quite large. Therefore, the sales of famous wines and special products can further stimulate the growth of wine sales.

4, "Junhao sent affection, Mid-Autumn Festival ceremony"

If you buy moon cakes or tonics in this supermarket for 200 yuan, you will receive a gift.

National Day: "Happy National Day, Happy, Grand Sovereign"

1. "Happy luck"

Lucky turntables keep turning, big gifts are sent again and again!

Customers who have purchased more than 66 yuan in this supermarket have the opportunity to turn the lucky turntable once, 132 yuan twice, and so on! The corresponding prize in the pointer can be obtained.

2, "Happy and affordable"

National Day 7 days off, launch a super shock price every day. Let customers feel the real benefits.

3. "Happy Member"

Introducing hundreds of member products so that members can feel that there is a substantial difference between taking a membership card and not having a membership card. Let customers who are not members see the benefits of membership and want to be our members. Let Hualian’s membership card become one of the items that must be carried with you.

4, "Happy Fashion"

Fashion home textiles and gifts, happy coupons to send non-stop!

If you are shopping at home for over 100 yuan, you will get a 20 yuan home textile shopping voucher. You can get two for shopping 200 yuan, and so on!

V. Activities and cooperation:

Purchasing Office: It is appropriate to negotiate activities and gifts with suppliers.

Operations Department: provision of sites and ground piles.

Planning Department: the layout of the venue, the production and distribution of dm, and the supervision and implementation of the activities.

Six, dm

The production page is 4k, 8p, and the cost is about 0.6 million.

The specific content is based on the overall arrangement of the company.