Secretarial knowledge > planning plan

Company's 10th Anniversary Celebration Program


First, the meaning of planning:

Haifeng was fortunate to participate in and witness the establishment, development and growth of Yuzutang. Today, he was once again invited by Yuzutang to participate in the planning of the tenth anniversary of Yuzutang. Haifeng was very pleased and proud.

For Yuzutang, ten years means brand value!

The growth of Yuzutang not only brings its own harvest and success, but more importantly, its innovation, science, management, health, well-being and other social significance have made an improvement in the benign health and development of the whole industry. Engine function.

First-class companies make standards.

In the new field of the health industry, Yuzutang gave a revolutionary interpretation of the success from theory to practice.

The status of Yuzutang’s industry cannot be shaken;

The apology of Yuzutang is unattainable;

The ten-year history of Yuzutang

It is an outstanding product of the health field of China’s historical process of reform and opening up;

It is a decade of thousands of people who have experienced the Yuzutang and love the Yuzutang consumers for their health and happiness;

The accumulation of ten years is a huge treasure;

In a blink of an eye, it’s only ten years, but it’s only ten years. I believe that the more exciting decade is about to begin. The tenth anniversary celebration of Yuzutang is a more glorious history. It is a gas station, an engine, an accelerated runway, and more. High level of progress.

It is no small matter to pay attention to the tenth anniversary celebration of Yuzutang!

It should be a grand meeting to review the same boat and ten years of wind and rain;

It should be a gratitude party and government, grateful to the society, grateful to consumers, grateful colleagues, grateful employees, grateful friends for the event;

It should be a singing and dancing event that sings and laughs, and enjoys the joy and joy of success;

It should be a swearing-in meeting that depicts the grand vision of the next decade, the mentality of returning to zero, the wind and rain, and the hustle and bustle of the same boat.

Second, the theme positioning

Yuzutang 10th Anniversary Celebration

Note: The theme is striking, the content is large, concise and clear, at a glance. But no innovation, falling in mediocrity.

In the new decade, create even greater glory! ——Yuzutang 10th Anniversary Celebration

Note: What is the real purpose of the celebration?

I mentioned those at the very end of the opening remarks.

The famous ancient chapter "The Controversy of Cao Yu" said: "One drum is mad, then it is weak, and it is exhausted." The sorcerer's drum can't be vented. The precious spiritual wealth of Yuzutang is ten years of persistence, forge ahead, and continuous innovation.

The purpose of the celebration is not to be happy, to eat a meal. Instead, take this opportunity to show the world the vision of Yuzutang’s new decade and the greater determination of the new decade. Only in this way can we gather popularity and gather to support your company's vision, in order to accumulate more power to let the enterprise be in a state of excitement, a kind of red-eyed, never satisfied gas field, in order to make the enterprise invincible.

China's Huawei, Lenovo's business philosophy is worthy of the mirror.

"Full damage, modest benefit" is the truth that is universally applicable. Seeing such a theme, it is clear, purposeful, tempting, inspiring, and unconventional. All the talents invited to the event are curious, confident and enterprising.

——This is the effort to spend the effort, spend time, and spend money on the tenth anniversary of the Royal Court.

Third, planning content

Because it is the tenth anniversary celebration of Yuzutang, the general rule is five years and one small celebration, ten years of grand celebration.

The tenth anniversary decided that the scale should be large and the tone should be high. To be in:

Big senses, big touch, big call, keynote, interpretation

Strong sense of the big sense - visual impact.

The central performance of the main venue must be planned with a large visual impact

a) Venue porch display panel - high 5 meters x width 3 meters guest message board

Set the meaning of the exhibition board: strong visual impact; the atmosphere of the scene; the interactive participation of the participants; the participants praised the creative play of culture.

The concept of “Wind and rain for ten years of glory”: the cooperation concept recognized by more than 30 brands/the concept recognized by both employers and employees/the concept recognized by both enterprises and consumers/the concept recognized by society and enterprises/Yesterday and today The concept that can be passed down.

b) The gallery front gallery front panel of the celebration venue - high 2 meters x width 1..5 meters national chain Yuzutang graphic congratulations publicity board

Note: Three panels, one for the store; the second is the employee's congratulations; the third is the store's copy.

significance:

The scale effect of the enterprises distributed in more than 30 Yuzutangs in the country has been intensively formed, forming a welcome form outside the center gate of the celebration venue, which not only promotes the strength and brand influence of the enterprise, but also enhances the visual of the scene. Impact, giving the leaders and customers, friends, employees, etc. pride, confidence and motivation.

After the meeting, the exhibition board can also be placed in the walkway of each of the foothills of Guangzhou to promote the reputation and loyalty of consumers.

Play with the film film board effect at the celebration of the TV feature film "Yuzutang in China"

c) Yuzutang Xiaolong cartoon image

It is 2 meters high and 1.5 meters wide. Dragon claws hold the golden signboard of "Yuzutang 10 years"

Placed in the center of the venue at the gate of the hatchback

Significance: visual impact; activation of the scene; strengthening of corporate image; inheriting the powerful health concept culture of Dragon and the service concept of enjoyment

The visual and auditory impact of the celebration venue!

a) Design of the back panel of the podium: logo Key words Standard color

b) Introducing the feature film of Yuzutang Enterprise in 30 minutes:

"Yuzutang in China"

"Our Royal Court"

"Love Ambassador Health Pioneer"

Note: - A half-hour feature film was filmed by the TV station where the Yuzutang is located throughout the country;

——The scenery of the local city, prosperous for 5 minutes;

- 5 minutes from the store's facade, signboard, including the bustling and night view of the street;

- 5 minutes of interior decoration and facilities;

- 5 minutes during work;

——Interview with local consumers to use the local dialect to positively evaluate the Yuzutang for 5 minutes; and slogan in unison:

For example: Changsha Yuzutang congratulates the tenth anniversary of the establishment of Yuzutang Group!

In the new decade, create even greater glory!

Welcome everyone to Changsha Yuzutang to be a guest!

Dragon culture, healthy cause!

Yay!

——All made kmudai will be mailed to Guangzhou Uniform for editing and editing dubbing production before December 31, XX.

——With text draft 600 words

——The whole shooting is best to have a light match.

- The local area must keep a video tape for information.

——Guangzhou is responsible for donating donations to the employees of the company in the poorest areas.

——The whole feature film is cut for one hour and fine cut for 30 minutes.

——Please reach the person or the company to write a commentary, please voice the voice of professional dubbing

Significance: new visual, auditory effects;

New celebration planning;

Gathering the national brand of Yuzutang to form a force;

Good meeting results;

Break the boundaries of time and space, and take a look at the style of the Imperial Court;

Use TV features to record, store and spread forever.

c) The two sides of the podium of the venue are connected

Ten years of wind and rain with hard and bitter sweat writing spring and autumn

The three armed forces instigated to open up to Lei Lei

d) Participants have a “Yuzutang Decade Little Dragon Man Cartoon”

Significance: - Participants waving to increase the atmosphere of the venue during the performance

——Strengthen the effect of brand communication

- as a souvenir for the participants to collect

Chapter structure of the celebration

The entire festival is arranged in an imposing manner, subject to the structure of "Tiger Head, Pork Belly, Leopard Tail".

The beginning of the text is like "the tiger's head" - the opening is full of momentum.

The first game: Yuzutang enters a new era

Guangzhou military band playing

1) Playing the national anthem

2) Multiple tracks such as the song "We walk on the road"

Significance: The magnificent sensory music is a prelude to the opening, which greatly mobilizes the participants' emotions.

In the text, such as "pork belly" - the content of the pig belly is rich and colorful.

Session 2: Yuzutang opens new projects

1) The third-generation product of the on-site Yuzutang and the national tourism cooperation project signed by Nanhu International Tourism, one of the top ten brands in China;

2) The on-site Yuzutang signed a new project ceremony with the Indonesian Jakarta Yuzutang.

significance:

- Establishing the industry innovation and market leadership of Yuzutang;

——Responding to the “New Ten Years of the Ten Years Celebration Ceremony of Yuzutang”

- Encourage morale and portray the vision. Let the leaders and colleagues greatly appeal to the new highlights of the celebration;

Props: Champagne set out pyramids / signing representatives to pour wine / fireworks / festive music.

Session III: Speech by Chairman Yu Yutang

1) Looking back

2) Multi-party thanksgiving

3) Looking to the future

Game 4: Poetry

Ten Years of Wind and Rain

- Author: Haifeng

Game 5: Big Dance

1) Cheerful

2) Warm

3) Festive

4) Finally, the acrobats participated in the transformation of a pair of horizontal vices: warmly celebrate the tenth anniversary of the establishment of the Yuzuo Church

Game 6: Love Donation

1) The host enthusiastically introduced the love activities of the Yuzuo Church over the years;

2) Transfer TV projection screen

3) On-site love donation activities

4) The chairman announced that he will donate the turnover of today's Yuzutang to the Children's Welfare Foundation

Game 7: Size

1) Frontal orientation

2) The atmosphere is warm

3) Funny humor

Significance: Jumping from the low mood of the fourth big move that has just been greatly moved. Firmly grasp the mainstream direction of celebrations and celebrations.

Game 8: Chorus

1) Created by experts

2) The bigger the team, the better.

3) Lyrics / Haifeng

Composer /abc


Use our love

Bless you

Use our hands

Bring happiness to you

Reviewing the decade

Wind and rain

we

Not afraid of hardships

joy

Floated on our faces

Satisfy

You are from Yuzutang

Out of the light footsteps

Use our love

Bless you

Use our hands

Bring happiness to you

New decade

Progress every day

we

Will not look around

brilliant

Not far from us

confidence

It’s yours

Forever care and help

significance:

Repeated singing, repeated melodies, leaders took to the stage, the stage and the stage gathered together, the flowers swayed, the cards of the dragons formed the ocean of the dragons, and the Royal Palace began to create a new decade with a spirit of high spirits. Greater glory!

Ten Years of Rain and Rain - Poetry

Author: Haifeng

Yuzutang

Ten years, 3650 days. Walked through 87,600 hours and passed 5256,000 seconds.

Ten years of wind and rain with hard and bitter sweat writing spring and autumn

The three armed forces instigated to open up to Lei Lei

For Yuzutang, ten years means brand value!

The growth of Yuzutang not only brings its own harvest and success, but more importantly, its innovation, science, management, health, well-being and other social significance have made an improvement in the benign health and development of the whole industry. Engine function.

First-class companies make culture and standards.

In the new field of the health industry, Yuzutang gave a revolutionary interpretation of the success from theory to practice.

The status of Yuzutang’s industry cannot be shaken;

The apology of Yuzutang is unattainable;

The ten-year history of Yuzutang

It is an outstanding product of the health field of China’s historical process of reform and opening up;

It is a decade of thousands of people who have experienced the Yuzutang and love the Yuzutang consumers for their health and happiness;

The accumulation of ten years is a huge treasure;

In a blink of an eye, it was only ten years.

I believe that the more exciting decade will begin again. The tenth anniversary celebration of Yuzutang is a more glorious historical monument. It is a gas station, an engine, an accelerated runway, and a higher level of progress.

It is no small matter to pay attention to the tenth anniversary celebration of Yuzutang!

It should be a grand meeting to review the same boat and ten years of wind and rain;

It should be a gratitude party and government, grateful to the society, grateful to consumers, grateful colleagues, grateful employees, grateful friends for the event;

It should be a singing and dancing event that sings and laughs, and enjoys the joy and joy of success;

It should be a swearing-in meeting that depicts the grand vision of the next decade, the mentality of returning to zero, the wind and rain, and the hustle and bustle of the same boat.

Review history

Prelude ten years ago

Many people will never forget

What happened to China in the past

Hong Kong return

The 15th National Congress of the Party

Beidaihe blew the horn of economic growth in residential construction

Of course, Da Yin Xi’s foot health career is brewing.

China’s South China Sea is holding a few young people

China’s Yangcheng is boiling a few young people who are aspiring

The clouds of Baiyun Mountain in the lunar month are moving their passions

The Pearl River to the sea is the mother river that bred their dragon industry.

Stone breaking

Born out

Drow

——Guangzhou Yuzutang

The first company in China's bathing industry to introduce brand strategy was born

The first company in China's bathing industry to introduce product strategy was born

The first company in China's bathing industry to introduce corporate culture was born

The first company in China's bathing industry to introduce enterprise management was born

Dragon culture, enjoyment

Will be at the top of the summit, at a glance

Yuzutang, China's famous brand.

a) Speaking better than doing it, you have to do the best, from the beginning:

Every hand of the Yuzutang people has concentrated on the best gestures of the Chinese bathing feet -

The superb technology of Yuzutang has obtained the qualification of the World Reflexology Organization, the member unit of the Chinese Foot Reflex Zone Health Law Research Association under the Ministry of Health of China;

b) Every room in Yuzutang integrates the best service of Chinese bathing feet -

The decoration style and facilities of the classic Chinese traditional culture atmosphere of Yuzutang have become a beautiful and constantly replicating landscape;

c) Every brand store in Yuzutang has assembled the best talents of Chinese bathing feet -

The Yuzutang Talents Whampoa Military Academy has continuously delivered more than a thousand healthy communication elites for its own development and the Chinese foot health business;

a) Every year, the company’s corporate culture construction raises money, representing the best love of the Chinese bathing industry.

I heard that many children in Puma Town, Pyeongchang, Sichuan Province could not study because of poverty. The Yuzutang sent thousands of cash to the carbon field in the snow.

The SARS attack, the country is difficult! All staff of Yuzutang donated nearly 40,000 yuan with generous donations;

In order to improve the health of children with mental retardation, Yuzutang immediately sent 9290 yuan of love;

The tsunami disaster in a foreign country did not calm the Yuzuotang people. They sent their love to the Guangzhou Red Cross for the first time at 8740 yuan;

The Yuzutang Party Branch knew that the special hardship students in the Guangzhou Jianjie Community had financial difficulties, and Zhong Shuji sent the parents a lamp to send 1,200 yuan;

On the occasion of the celebration of the 10th anniversary:

Yuzutang also announced that it will donate all of its operating income to charity.

Love, career, like the wings of the Royal Court

Carrying the company to fly all the way:

In March 1998, the first “Yuzutang” was opened in Guangzhou Yuhua Hotel;

On December 3, 1999, the second home of Yuzutang Meihejian was opened;

On June 18, XX, Yuzutang Huayue Store opened;

In October of the same year, the Yuzutang Great Wall Store opened;

On April 15, XX, Guangdong Tianzutang Health Equipment Co., Ltd. was opened;

On May 16 of the same year, the Yuzutang Panyu Store opened;

On September 28th, the Yuzutang Shandong store opened;

On December 10th, Yuzutang Huadu Store opened;

On July 29, XX, the Yuzutang Jiangmen Store opened;

On November 29 of the same year, the Yuzutang Changshu store opened;

On February 28, XX, the Yuzutang Wenzhou store opened;

On May 10 of the same year, the Yuzutang Zhejiang Tiantai Store opened;

On July 18th, the Yuzutang Jiaxing Store opened;

On August 1st, Yuzutang Enping Store opened;

On August 28th, Shandong Yuzutang Penglai Store opened;

On August 31, the Yuzutang Taizhou store opened;

On September 17th, the Yuzutang Suzhou store opened;

On October 9th, the Yuzutang Zhangjiagang store opened;

On November 14th, Fujian Shishi Store opened;

On December 12th, Yuzutang took the state store to open;

On February 16th, XX, the opening of the Yuzutang Jiahui Store was opened;

On June 11th, Yuzutang Shandong Kangyi Store opened;

On June 12, Yuzutang Zhejiang Yuhuan Store opened;

On January 3, XX, the Yuzutang Huadu Xianlin Forest Store opened;

On January 15th, Yuzutang Yuzuyuan Changsha Store opened;

On May 18th, the Yuzutang Changshu Health Center opened; on June 14th, Guangdong Enping Tianchi Yuzutang opened;

On July 9th, Wenzhou Lucheng District Yuzutang opened;

On August 9th, the second store of Changsha Yuzutang opened;

On October 8th, Hunan Yueyang Yuzutang Store opened;

On January 8, XX, Taiyuan Yingze Yuzutang opened.

The royal servant is the emperor, and the loyalty, loyalty, loyalty, loyalty, and sincerity

There is a way to go, and the golden wood and water will be fired. When the disease is high, it will gradually go.

Upright

The growth of Yuzutang franchise stores

It shows the highlight of the Yuzutang brand;

Prove the influence of Yuzutang technology;

Explain the replication power of Yuzutang management;

Enlightened the vitality of the Yuzuotang culture;

According to statistics:

The average life expectancy of Fortune 500 companies is 45 years old.

The average life expectancy of private enterprises in China is only 2.9 years old.

The US RAND Corporation conducts research on 1,000 bankrupt companies.

The bankruptcy of 850 companies was found to be due to decision-making mistakes.

They can't face their direction and strength

Follow blindly

The results disappeared at different stages of development.

Yuzutang ten years

Ten years of Yuzutang

What is the foundation for Yuzutang?

The wind and the rain are getting stronger and stronger in ten years?

First-class enterprises to do culture and standards;

Second-rate business brand

Third-rate companies make products

Four-tiered companies make prices

From the very beginning, Yuzutang has consistently performed culture and standards as the highest principles of the company.

Health is the first demand in life

Setting the goal of pursuing oneself in the first stream is the culture of the enterprise, which is the standard of the enterprise. Where there is a Chinese, there must be a defensive hall!

Yuzutang's culture

It is to firmly grasp the profound Chinese medicine health culture of China;

Yuzutang's culture

It is the culture of progress, fighting, and taking off;

Ten years ago, from "leisure and entertainment"

Later, "foot care health care type foot"

Then later on, "health care type"

Yuzutang is enterprising and innovation has never stopped.

Make a sigh of relief and advance in depth.

In XX, Yuzutang was awarded the honorary title of “Integrity and Law-abiding Enterprise” sponsored by Guangdong Industrial and Commercial Bureau.

In XX, the “Yuzutang” trademark was awarded the famous trademark of Guangzhou;

In XX, Yuzutang was rated as “Consumer Satisfaction Store” by Guangzhou City;

In XX, Yuzutang passed the iso9001:XX quality management identification system in the same industry. In the same year, it took the lead in successfully developing and using the crm customer service platform.

Re-energize, level marketing.

In September XX, the six restaurants of Yuzutang successively opened the “Health and Culture Museum”;

In November XX, Yuzutang and Guangzhou Jingxiutang Pharmaceutical Strong Alliance jointly developed and produced Wanhua Active Health Products, which innovated and created a precedent for the cooperation between the foot-foot industry and China's old-fashioned pharmaceutical companies;

At the beginning of XX, Yuzutang and the famous chain brand Deng Lao herbal tea jointly launched a series of health products;

In XX, Yuzutang cooperated with French Health Care to launch hand meridian care, which successfully integrated the ancient oriental physical health culture culture with the modern western chemical skin care concept, once again establishing the continuous corporate culture and standard advanced status of Yuzutang Enterprise;

In XX, Yuyuantang, a subsidiary of Yuzutang, debuted and launched the spine rehabilitation center. The market segment is fully completed, perfecting the scientific and healthy system programs from the foot, hand, and ridge;

On October 19, XX, at the National Representative Meeting of the Chinese Foot Reflexology Health Research Association, Zhong Zhongyi, the technical center of the Yuzutang, was awarded the title of “Chinese Reflection Expert”, with Zhong Zhongyi, Xu Jianping, Xia Yanfen, Cai Lanlan and Chen Haiqing. The paper on the clinical study of prevention and treatment of cervical spondylosis with foot reflexology combined with meridian scraping was awarded the third prize for outstanding research results;

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