[Boutique] clothing store planning book

This article catalogue 1 clothing store planning book 2 clothing store planning book 3 clothing store planning book The first article: clothing store planning book

The funds used for decoration must also be budgeted, and must not be over-capitalized.

At the same time as the store decoration, I should register the business license and related documents and prepare to open the business.

4. Selection and purchase

We can choose the goods from our previously selected brands as the mainstream products of our store, and we can choose the good styles in other appropriate brands.

The selection of goods should also focus on the market, according to the survey we have done before. We must have more styles, complete sizes, more colors, and the most important thing is to keep up with the trend. Do not purchase too much quantity, advanced a small amount of test sales, and look at the sales situation to evaluate the direction of the future market.

There is also the time of purchase, we need to purchase in time, do not wait for the goods when the lack of size is less than when the goods are in stock, and to keep the store inside new products. For example, you can go to stock on Wednesday and Wednesday, the new goods can be divided into two parts to go to the cabinet, the upper part of Thursday, the second part of the weekend, only when you do so, the store will always have new listings.

In the National Day, New Year's Day, Spring Festival... these big holidays, you must purchase in time, and should go in advance a few days in advance, if you go to the holiday to pick up the goods, the factory may be holiday or the goods are not enough to make you money Can't make it, dry it.

V. Human resources

You can't do it alone in the store, you will definitely ask 2 or 3 sales people to help you sell your clothes. The person you invite must first have a certain level of appreciation, and the level of culture should not be too low or high school culture and above. If you have certain marketing experience, you should give priority to it. The salesperson who is invited should also be a pretty girl, and the beautiful girl can easily attract customers and increase the sales rate of clothing.

I have hired sales staff. You also need to consider their salary. You can neutralize the surrounding stores and make adjustments to pay. Their salary is initially set at a base salary of 700 per month and a commission of 1% of the monthly turnover. The cash register is mainly responsible for me. After all, the people who are invited are not at ease. But when you purchase the goods, you can let them collect the cash on your behalf. If there is a problem, they will share it. If the candidate is determined, a contract treaty should be signed to avoid unnecessary troubles in the future.

6. Investment analysis of clothing stores

Clothing payment

2. Store rent

3. Salesperson's salary

4. Working capital

5. Daily funds

6. Other funds

Seven. Marketing strategy

1. Everything is ready to owe the wind, just wait for the opening. Choose a good day, do the opening ceremony, in front of the store, be sure to do a good job, such as going to nearby schools, communities, places with large traffic... to send flyers. On the opening day, it is inevitable to carry out certain promotional activities, which will be printed on the leaflet.

2. The display must highlight the advantages of the clothing in your store, and let the sun shine out of the boutique. For example, you can choose different clothes to wear on the model, put it in the glass cabinet of the store or you can also send clothing to the sales staff, which can also achieve the effect of advertising.

Eight. Long-term development strategy

1. The style of clothes should keep pace with the times, don't be too old-fashioned, and don't be too avant-garde. After all, we do business to meet the needs of most customers.

2. Every week or every month, there should be new goods on the counter, so that your store will only look at the market demand.

3. Be sure to be thoughtful about the customer's service and be smiling. Let customers be happy and come back with satisfaction, so that we may have repeat customers.

4. Promotion method:

1 Is it a little something for the customer, especially the female customer, you will send a little pendant, small jewelry, they will be very happy.

2 Unscheduled discounts. People want to buy less and buy good products. You can also buy one get one free, which is very popular for the store.

3 Do several promotions in one year, and the time can be set on New Year's Day, Spring Festival, National Day, etc.

4 You can carry out group purchase activities, there are certain discounts, after all, a large amount of favorably.

5 You can get discounts on the right amount of products, such as a discount of 50 yuan for a 300 yuan or a replacement for a gold roll or equivalent.

5. Know the customer

For example, customers who have been shopping in your store for a long time, you can ask them to suggest a comment in the store or make a short survey of the customer.

Nine. If you open a branch

You can follow the above as a model and prepare for the opening of the branch.

The above is my entrepreneurial planning book, and it is still to be tested in practice.

Part 2: Clothing store planning book

As economic conditions improve, families are paying more attention to their children's lives. And now that there are more and more only children, the family puts all the love on the children, and is willing and able to create a better life for the children. Therefore, in the next few years, brand children's clothing has great potential for development and the market is very broad.

My brand

Tong Lele

My mission

Let the children grow happier and live happily!

My positioning

It is a national brand children's clothing store, and the target consumers are positioned between 3-10 years old.

my goal

In the first two years, he entered the Hunan local market and increased market share and brand awareness in the local area. And open the network marketing channel, open their own stores in various e-commerce sites. In 3-5 years, it has become a domestic brand children's clothing store. When the market share of Hunan's well-known market is high, it will attack the province, step by step, open the network to the whole country.

Store location

The choice of location will have a great impact on the operation of the storefront in the future, so be sure to find a good store in the business district. Our preferred location for storefronts is a large residential center. This kind of place is densely populated and generally lives as a family. It has a fixed population, many children, and convenient shopping. In addition, you can also open in the business district. The rent on the facade should be moderate, with a lease term of not less than one year and an area of ​​50-80 square meters. The window is facing the street, the wider the better. At the same time, pay attention to the surrounding brand environment of the pavement, not to be surrounded by low-end brands. Choose the consumer's customary walking path, preferably in the main channel.

Store decoration

The store decoration is related to the management style of a store and the first impression of the appearance. The decoration effect I requested is as follows: 1. The eye-catching advertisement at the door is clear, so that the passing person can see at a glance what is sold in the store. A swing car is placed on each side to attract children. 2, because it is a children's clothing store, so the decoration should be a little childish, you can put some cute dolls in the store. 3, lighting and other hardware are in place, the lights must be bright, all of a sudden can attract the eyes of passing customers! Lighting can also make clothes more attractive, but different lights will have different effects, cold and warm is the most suitable clothing store . Air conditioning must be prepared in the summer, otherwise it is difficult to keep customers in the store to patiently choose clothes, the body is sticky, and there is no mood to try clothes!

Source of goods

Long-term cooperation with a well-known clothing manufacturing company, requiring the company to manufacture their own brand of children's clothing. The fabrics must be specified by themselves, and they can be produced after acceptance. And the designers who own their own brand children's wear in the company, constantly updated in style, and constantly innovate. Manufacturers need to increase efficiency and balance supply and demand.

Manpower planning

I plan to hire three people in one store, two are warm and sweet, mainly responsible for receiving customers, and the other is the cashier. Salary: 1200 / month + commission, raised to 1% of the monthly turnover, improve their enthusiasm.

Marketing strategy

First, the opening promotion

When everything is ready, it is ready to officially open. On the opening day, I will do some promotional activities. Promotions can be gifts, such as sending toys and sending dolls. At the same time, some flyers were distributed in the surrounding communities.

Second, the display of clothes

The exhibition is divided into boys and girls. The recommended, seasonal clothing should be worn on the model or in a prime position. When stacking, use 2-3 pieces of clothes to fold the pattern on the clothes. For example, there is a dragon logo on a piece of clothing. You can use three pieces of clothes to fold your head, torso and legs. Hang clothes and wear underwear, sweaters, down, pants, and wear them like real people. In order to make the clothes spiritual, you can put the jacket cuffs into the jacket or trouser pocket. In the pants, you need to play single-gloss paper, and the trouser legs should be bent. The more dynamic it is, the more it will cause customers to buy. The spring, autumn and winter clothes on the whole body model should be worn like underwear, sweaters, jackets and trousers. The full body model can be placed in the window. Also, turn the neckline, cuffs, and hem up to attract the attention of customers. Girls can wear several skirts to give customers the feeling of opening a peacock. Counters should be changed every half month.

Third, long-term development of marketing strategies

1. Principle: There must be new shelves every week.

2. Policy: Try to standardize each of these links in order to develop the chain in the future.

3. Service: Train the basic interests of the salesperson, the attitude towards the customer and the purpose of the service. No matter whether the customer buys clothes or buys clothes with less money, he has to smile and send the guest to let him go. It is often possible to have a word of mouth and a returning customer. Customer requirements are met as much as possible, if possible.

4, method:

The surprise of coming to the store for the first time

Free accessories, small pendants, small toys. Let it fill in a long-term customer list

Increase the likelihood of coming to the store next time

1 Communicate information about new shelves every week

2Using the customer database to use a certain excuse to apply a small favor to the store to receive or inform the discount message.

Satisfied with shopping and make it as possible to introduce other buyers to the store to buy

1 Inform customers that a large amount or group purchase can be discounted, such as: a purchase of 500 yuan or more to play 20% off, or a personal cumulative consumption of 1,000 yuan to get a 20% off gold card

2 Introduce new customers, such as: Introduce a new customer and purchase 200 yuan or more to send a recommender 50 yuan shopping volume.

Unscheduled discount

To a certain extent, people like to be greedy and cheap, and women are even more so. "The store opens a big profit to send", "the store offers 20% discount", you can also use the one-to-one strategy.

Part 3: Clothing store planning book

First, the company profile

I am a college student with limited experience and funds, so I chose to take the traditional industry route - the clothing industry. Clothing and food are needed, so the market prospects are very large. Among the four elements of human life in clothing, food, housing, and transportation, people put "clothing" in the first place, showing the importance of clothes to us. As the head of clothing, food and shelter, human pursuit of Jinyi beauty service seems to never end. Whether it is all over the streets, dotted with individual clothing stores, or high-end brand clothing of major shopping malls, from tens of dollars of low-end stalls to up to thousands or even tens of thousands of imported clothing, especially women's clothing as long as Trends and consumer tastes, people are willing to pay for it. People can eat well and eat badly, and some can still own their own homes, but people can't wear clothes, and they can't produce them themselves. Therefore, there is definitely a need in this respect; with the improvement of people's living standards, people's aesthetic tastes , they will change with each other, not only to wear, but also how to wear, what to wear, whether to wear it; so wear, there is a big market, everyone must be; calm down, the market is big, competitors It is also everywhere; it is like a piece of milk, there are countless ants, are eating this cake. In any case, whether you can become the main occupier of this cake depends on what kind of market positioning we choose and how we live. It is the most important thing for consumers to appreciate their products; this is the most important thing we will face. The root of it. As long as your product caters to most consumer groups, you are the winner overnight.

The reason why I think that the choice of clothing industry is easy to pick up, in addition to the large market and strong purchases, there are also reasons why the clothing industry is relatively mature, the cost of the project is low, easy to enter and easy to start, it is suitable for me. I am involved in the entrepreneurial class of business, and I am also interested in clothing. It is a combination of interest and career.

Second, the company organization and management

Since the newly opened store is going to hire three people, three young and beautiful girls are mainly responsible for receiving customers. Those with experience are preferred, and I can take care of the cash register myself. Appropriate increase or decrease according to the income of the clothing store.

I am a management professional, so it is not difficult for me to designate a management system.

Our management system

In order to standardize the management of the store, reflecting the image and characteristics of the store, the management system is specially formulated:

1. Shopping guides are required to wear shopping guides according to store rules.

2, twice a day cleaning, once in the morning and evening, keep the store and the store clean and clean during business hours.

3. Change the model clothes once a week, and change the goods in the high cabinet every Monday.

4, hospitality must be enthusiasm, careful and serious.

5, please save electricity, open indoor "outer hole lights", "wall map lights" during the day, add "light models" on cloudy days. Open indoor and outdoor hole lights, "lighting models" and "outdoor hole lights" every evening; "signature spotlights" from 0:00 to 22:00. Please save water.

6, save phone bills, each call can not exceed 5 minutes. The maximum monthly telephone bill is 100 yuan/month, and the excess is shared by the shopping guide.

7. Do not take private calls for more than five minutes during work.

8. The goods must be inspected every day. If there is a shortage of goods and promotional items, the goods will be jointly borne by the shopping guide. The goods will be compensated according to the retail price. The amount of the goods will be checked and the true and false will be checked when the goods are delivered. If the defects and counterfeit money are found, the goods will be borne by the shopping guide.

9. If the shopping guide resigns, it must be notified one month in advance, and you can resign after agreeing.

10. The salary is 800/month + commission, which is 1% of the monthly turnover, which increases their enthusiasm.

Code of conduct, work point system

1, cleaning is not clean and deducted 1 point.

2, rude words deduct 1 point.

3, the cashier's note is not fully deducted 1 point.

4, late, early leave 1 point.

5, the goods are not neatly deducted 1 point.

6, the model changed underwear three days, did not perform a deduction of 1 point.

7, the high cabinet goods are exchanged once a week, did not perform a deduction of 1 point.

8. The situation of the coin is in short supply, and the counterfeit currency is deducted by 1 point.

9, do not save electricity, water, use the phone to deduct 1 point.

10. Talk about private affairs, slaps, chats, and no executions during business hours.

11, hospitality is not serious, not deducted 1 point.

12, the number of monthly leave more than 3 times deducted 1 point.

Note: 6 is divided into passing, if it fails for 2 consecutive months, it will automatically dismiss.

Third, market evaluation

Market analysis

1. Group goals:

Domestic adult clothing age classification is basically: 18-30 years old, 30-45 years old, 45-65 years old, 65 years old or older.

18-30 years old: The consumer group in this age group is the most important group of clothing consumption. It is the group with the most frequent purchases of clothing and the total purchase amount of the consumer groups. The frequency of female consumption is higher than that of males. This group has a certain economic foundation, a strong desire to buy, fashion, pursuit of fashion, personality, and dare to try new things.

30-45 years old: The consumer groups in this age group are the main group of clothing consumption, and the group with the highest value of purchasing single-piece clothing among the consumer groups. This group is the group with the strongest economic base among the consumer groups, and the desire to purchase is equally strong. However, most of the group's outlook on life and value are relatively mature, so they have their own preferences for style and fashion. Some of them have their own favorite brands, and their acceptance of new brands is relatively low.

You don't have to worry about 45-65 years old and over 65 years old.

From the above data, the consumption power of the 18-45 age group is relatively high. Most of the women in this age group are professional women or young women. Their pursuit of clothing is more intense, but the grade of clothing is not excessive. The target of this clothing and clothing store is mainly for professional women and working housewives between the ages of 20 and 35. The former is the so-called single aristocrat, the latter is called the double salary. The monthly income of this target group is about 1,500 yuan or more. There is no family financial burden or a family living in a well-off life. They pay more attention to the style and collocation of clothing and apparel, and the cost of free control is more.

2, product positioning:

Since the target of this store is a female group of 20-35 years old, the style should be correspondingly gentle, fashionable and novel, and should not be too avant-garde and exaggerated. The price will be set at the middle and low grades, which will be popular and give customers the feeling of “excellent value for money”.

market competition

Compared with other stores, we have many advantages in the new opening. First, we don't have a lot of inventory, we can have enough space to put some new clothes. We must take the principle of "a small amount of small amount", take a few more models, and take less each one, and see the customer's reaction and replenish. Second, we are still young, have enough passion and entrepreneurial enthusiasm. In other words, our service attitude will be first-class compared with other homes. Third, for us who have just started business, the primary purpose is not to make money, but to bring back customers, and to retain more new and old customers with high-quality service attitude and novel style.

Of course, we have a lot of disadvantages. First, we don't have enough money to meet the needs of high-end consumers. Second, we do not have a wealth of experience in opening a store. We must continue to explore and may go a lot of detours. Third, we don't have a fixed old customer, everything has to start from scratch.

"Everything is difficult at the beginning," but I believe that we will be better off when we have just passed the difficult road that has just opened.

Fourth, the financing plan

The soldiers and horses did not move, and the grain and grass first. Money, for any person, his importance is not to mention, especially for entrepreneurs. In the early stage of entrepreneurship, money is the foundation of entrepreneurship---capital; in the middle of entrepreneurship, money is the blood vessel of entrepreneurship---liquid assets; after starting a business, money is one of the main purposes----profit. For a company, whether it is his start-up, his growth, or even success, financing is the most important boost.

For me, for college students, it is very poor in terms of funds. The loan does not belong to your own car or house. I borrowed friends, but most of my friends are also students at school. I have no good money like me. So the only way out before me is to borrow from my parents. Of course, borrowing must follow a certain legal procedure, and there must be a loan to negotiate interest and time limit, and the due date should be repaid on time.

Fifth, the opening process

Store site selection

Although the location is not the only prerequisite for the success of the clothing and apparel store, the selection of the site still greatly affects the quality of the store business. There are six main aspects of a good store location:

Business activities are frequent. Areas with frequent commercial activities generally refer to commercial centers and downtown areas.

The population density is high. Shops in commercial streets and residential areas have a large flow of people, and people of all ages and social classes have a relatively easy choice of clothing styles or types.

Large passenger traffic. It involves factors such as geographical location and traffic conditions.

Convenient transportation. In general, passenger traffic naturally increases as transportation is convenient.

There are more people gathering or gathering. There are more traffic in clothing stores near department stores and clothing stores, because guests will go to the nearby street shops after the shopping mall.

Similar shops gather. The more shops that operate similar products, the more opportunities customers have to compare and select here, so if they can concentrate on a certain location or block, they will be able to attract customers.

The choice of location has a great impact on the operation of the storefront in the future, so there are many issues to consider. Such as storefront fees, store rent, storefront deadlines, store decoration and other issues.

Store decoration

I rented the storefront and it was going to be renovated. The store decoration is related to the management style of a store and the first impression of the appearance. Before decorating, you should communicate with the decorating company to tell them the effect you want. It is best to bring the decorating manufacturer to the same type of store to observe the situation, and clearly understand the feeling of wanting to decorate, and ask the decorating company to draw the map first, including Plan, elevation, side view, material to be used, color, size, etc., must be clearly stated in advance. The store that is decorated in this way will be closer to your own ideas. Otherwise, it will take time and money to get rid of the redo.

The decorating effect I requested is as follows:

The eye-catching advertisements at the door are clear, so that people passing by can see at a glance what is sold in the store. It is important that the same clothes are used in different grades of shops to use different effects. Do not affect your own image due to the overall image in your store. The grade of the clothes affects the customer's desire to purchase. Of course, the store has just opened, and it is appropriate to install it.

Hardware such as lighting is also very important. If the store is not bright enough, it will feel like it is going to close down. At night, the lights at the door must be bright, and all of them can attract the eyes of passing customers. The lights can make the clothes more attractive, but different lights will have different effects. The combination of cold and warm is the most suitable for clothing stores, if all are cold light. Although the store is bright, but the feeling of being pale is not warm enough, the clothes will not be soft enough, and the warm light can neutralize the pale feeling, and the clothes that are illuminated are also more attractive.

Air conditioning must be prepared in the summer, otherwise it is difficult to keep customers in the store to patiently choose clothes, the body is sticky, and there is no mood to try clothes.

The fitting room should be large enough, otherwise the customer will feel the mood because of the crowd when trying on clothes.

The mirror should buy the kind of mirror that is thin, this is not to deceive the customer, just a good "lie", because women love to see their slim side.

The cost of storefront decoration can save a lot of money, try to spend a small amount of money to do big things, avoid unnecessary expenses, and find a good balance between the unique decoration style and saving money.

Selection and purchase

1. How is the operation status of the clothing store, which is closely related to the positioning of the goods and the sight of the goods. To do

A good clothing store, in addition to a good sales method, the most important point is to "understand" the purchase. This "understand" word contains a lot of content, not only know the location of the purchase, the price level of each wholesale market and the customer group, but also understand the preferences of the store for the customer group, the characteristics of the body, and more importantly, Will be the goods, to refine the price of a pair of goods. Apparel purchases must be marketable and appropriate, referred to as “double fit”, which is the key to the business. To operate clothing, it is necessary to be marketable and moderate, but it is difficult for the two to grasp the "quasi". Therefore, it is best to enter some goods in the first batch, because it is the opening of the new store, so the style must be more, giving customers a lot of choice. The brand is dominated by miscellaneous brands, mainly foreign trade goods. When you purchase the goods, first go to the market to turn around, look at it, compare it, ask questions, calculate it, think about it, and then proceed to implement the purchase. Purchases should be arranged in three or four per week, so that every Saturday store must have new arrivals, but only some new products, some of which are kept on Sunday, if you enter the sales season, three or four days. Make up the goods once. A few sales climaxes such as “March 8”, “May 1st” and “National Day”, don’t wait until the same time to prepare the goods, you can start preparing in advance for half a month. Give yourself enough time to arrange.

2, the purchase channel:

Shenyang Wuai Street Clothing Wholesale Market, Changchun Far East Clothing Wholesale Market, Harbin Clothing Wholesale Market

Marketing strategy

1. Opening promotion

When everything is ready, it is ready to officially open. On the opening day, in order to attract customers, it is inevitable to carry out some promotional activities. The promotion activities are nothing more than three types of discounts, gifts and lottery. At the same time, some flyers were distributed in the surrounding communities.

2, the display of clothes

There are many different types of clothing products, and there are enough choices for customers. This is different from other brand stores, not relying on the main models. The product display should highlight the characteristics of its own clothing, and display the tops, pants, suits, etc. separately. In addition to the neat appearance of the store, it also provides convenience for customers with purposeful purchases. The amount of money can be modeled, often The kind of clothes are the fastest selling. The samples in the window should be replaced frequently, which can't be lazy.

3. Long-term development marketing strategy

Principle: Every week, there must be new shelves, mainly in the mid-range, supplemented by high and low grades.

Policy: Try to standardize each of these links in order to develop chain linkages in the future.

Service: Train the basic interests of the salesperson, the attitude towards the customer and the purpose of the service. No matter whether the customer buys clothes or buys clothes with less money, he has to smile and send the guest to let him go. It is often possible to have a word of mouth and a returning customer. Customer requirements are met as much as possible, if possible.

method:

1 surprise for the first time to come to the store. Free accessories, small pendants, and a long-term customer list

2 increase the possibility of coming to the store next time. Communicate weekly information about new shelves; use the customer database to give small favors with some excuse, to come to the store to receive or inform discount messages, or to send free season clothes or birthday gifts.

3 Satisfied with shopping and make it as possible to introduce other buyers to the store to buy.

Inform customers that a large amount or group purchase can be discounted, such as: a purchase of over 500 yuan and above to play 20% off, or a personal cumulative consumption of 1,000 yuan to get a 20% off gold card to introduce new customers, such as: each introduction of a new customer The purchase price of 200 yuan or more will be sent to the recommender 50 yuan shopping volume.

4 Unscheduled discounts.

To a certain extent, people like to be greedy and cheap, and girls are even more so. "The store opens a big profit to send", "the store offers 20% discount", you can also use the one-to-one strategy, or buy hundreds of hundreds of vouchers, but must be used within a certain period of time or expired invalid.

5 Do a few short-term promotions in a year, the price is set at 10-30 yuan, very popular. Then deal with the low-priced in-store sales. Such as May Day, Eleven, New Year's Day and other best time.

Sixth, financial analysis

Opening a store budget:

Item Amount

Market Research Analysis 2000

Prepaid rent 5000*6

Decoration 3000

The first payment of 25,000

Employees open at the end of the month do not remember 0

Advertising fee 1000

Other expenses 1000

Capital circulation 8000

Total 70,000

Expected business performance analysis:

Item Amount

Sales 30000*12=360000

Cost 180000*0.4=144000

Rent 5000*12=60000

Employee salary 800 * 12 * 3 = 28800 + 3600 * 3 = 39600

Business Tax 1800

Water and electricity charges, telephone charges 500*12=6000

Advertising investment 2000

Decoration fee 3000

Other 2000

Net profit 101,600

Second year income calculation: monthly net income is: 12650 yuan / month * 12 = 151800

Risk Analysis

To do business first, you must first adjust your mentality, do not expect to have a profiteering industry, but also have to prepare for failure. Don't think that you can find a storefront. You can count the money every day when you enter a batch of goods. Some people really work hard but they don't necessarily make money because the market is too fierce. So we have to avoid the risk:

The first is to increase the inventory rate of effective products. To know that the clothing business is going to make money, the most important thing is that the products that are sold well should be able to keep up, and the products that are slow-moving should be disposed of quickly. The former is the key to success, and the latter is the cause of failure. Many shop assistants like to sell best-selling styles. Therefore, the best-selling styles each year must be worn on models. However, this style is also the fastest. When many customers rushed to buy, but found that they did not have their own number, the company has lost the opportunity to make a profit. Therefore, modern marketing emphasizes not the absolute value of each counter inventory, but more emphasis on the effectiveness of inventory.

Second, the capital cycle is smooth. The turnover of funds in retail enterprises is generally slow, and many operators are accustomed to calculating a large capital cycle every three months. In fact, there are similarities in doing clothing and doing banking. A savvy brand dealer will split up many small capital cycles in a large capital cycle. For example, the fast-tracking of the best-selling styles and the spot purchase of some temporary matching products have led to an increase in the efficiency of capital use.

The third is to shorten the sales cycle of cabinets. In many industries, price has a very big relationship with time. According to the survey, the daily depreciation rate of computer products is around 0.1%, while the apparel industry is even higher, which can reach 0.7%. That is to say, every time the product is sold 10 days in advance, the value of the product is less than 7%, and the gross profit margin is increased by about 13%.