Event planning book format and essay

This article directory 1 event planning book format and model 2 event planning book format and model 3 event planning book format and model article 1: event planning book format and essay

First, the name of the book

Write the name of the plan as much as possible, such as "X Year × Month × Day Information Department × Activity Plan Book", placed in the center of the page.

Second, the event background:

This part should be elaborated according to the characteristics of the plan book. The specific items include: basic situation profile, main execution object, recent situation, organization department, activity reason, social influence, and related purpose motivation. Secondly, it should explain the environmental characteristics of the problem, mainly considering the inherent advantages, weaknesses, opportunities and threats of the environment, and comprehensively analyze the factors, focus on the various factors of environmental analysis, and carry out the past and present conditions. A detailed description and a plan is made by predicting the situation. If the environment is unknown, it should be supplemented by analysis and other means.

Third, the purpose and significance of the event:

The purpose and meaning of the activity are clearly stated in a clear and concise language; when the purpose of the purpose is stated, the core composition of the activity or the uniqueness of the planning and the resulting meaning should be clearly written.

Fourth, the name of the event:

According to the specific content impact and meaning of the activity, the name of the activity can be comprehensively summarized.

V. Activity objectives:

This section needs to clearly indicate the goals and priorities to be achieved.

6. Activities:

As part of the body of the plan, the way of expression should be concise and clear, making it easy to understand. In this part, it is not limited to the use of words, but also can be added to the statistical chart, etc.; each work item planned should be arranged in order of time, and the implementation timetable is helpful for the program verification. In addition, the organizational configuration, activities, corresponding rights and responsibilities, and time and place of personnel should also be explained in this section. The implementation of the contingency program should also be considered in this section.

7. Budget:

The various expenses of the activity are listed in a clear and concise form after detailed and careful calculation according to the actual situation.

8. Problems and details that should be paid attention to during the event:

Changes in the internal and external environment will inevitably bring some uncertainties to the implementation of the program. Therefore, if there are contingency measures when the environment changes, what is the probability of loss, and how much loss is caused, etc. should also be explained in the planning. .

IX. The person in charge of the event and the main participants:

Indicate the organizer, participant name, and unit. Information system activity planning book basic model

In order to guide students to write professional and standardized planning books and effectively carry out various activities, the basic planning book mode is as follows:

1. The planning book must be made into a cover, bound from the long side of the paper when binding; 2. The plan above the department level must be submitted in electronic format and printed version in the above format.

Part 2: Event Planning Book Format and Sample

A: Foreword: Taifeng Liquor Industry Co., Ltd. is a newly registered company. The company currently mainly deals in liquor, beer and fruit wine, and will continue to grow and develop with the company. Camp products. Second: the target task:

1 The company's reputation is played out, so that more people can understand the company and understand the company's products, thus increasing the company's visibility.

2 To expand the influence of the product wine, increase the market share of the product wine, and constantly learn and introduce advanced production technology and advanced management concepts, improve the quality of the product wine, and gradually integrate with the international market. Finally, the goal of exceeding the international standard is reached.

3 To establish a national brand, we must "establish national ethos and create a world brand." 4 Through scientific management, reasonable planning, increase the company's profits. Third: situation analysis; 1, market situation:: At present, all kinds of high, medium and low grade alcoholic products on the market can be said to have everything; it is estimated to increase. The competition situation will be quite fierce, and with the “financial storm” that has swept through, there will be no obvious improvement in the phenomenon of “more porridge”, and the promotion of sales through price reduction competition will continue; Generally speaking, it is a mid-range wine; it is quite competitive with the company's competitive team market and the FIT market; : Forecast: With the emergence of new varieties of wine, the team competition will be more intense, the FIT market will remain stable overall, the conference market The potential is not small; 2 analysis of the advantages and disadvantages of competition:

According to China's national conditions and the increasing living standards of the people, the mid-range wines are sold well and have a wide range of

market expectation;

China's customs and customs and various traditional cultures provide a strong guarantee for the development of the wine industry;

Although the new wine will do a lot of careful work in terms of quality and price, it is still compared with some old brand wines.

There is a certain gap;

The company will pay a large sum of money to improve the quality of the product wine and after-sales service;

Four: Market Positioning: As a mid-range product wine, the wine should give full play to its price advantage, as well as its own quality advantages and after-sales service advantages, aiming at the mid-level consumer groups. 1, the source market segmentation;

Accepting a large number of hotels, hotels, etc., this is a larger source of tourists;

Accepting a large number of hotels and guesthouses with a large number of passengers, this is a relatively stable source of tourists; accepting hotels, hotels, etc. with a large number of meetings; large and medium-sized shops and supermarkets at all levels. 2. Sales season division;

High season: 2,5,10 months is the golden month; 1,3,4,11,12 is also good for the season: July and August low season: June and September 5. Market opportunities and problems analysis:

For the market research of this medium-sized product, the specific factors for the current sales situation of various mid-range product wines and the lack of sales in general marketing are as follows: 1. The company's low visibility and poor image affect product sales. 2. The quality of the products is not good enough, the varieties are not complete, and they are left out by consumers;

3. The product packaging is too bad, the bottle design is not beautiful enough, the consumer's buying interest can not be lifted, and the product price is improperly positioned; 4. The sales channel is not smooth or the channel selection is wrong, resulting in sales being blocked; 5. The promotion method is improper, the consumer Still do not understand enterprise products;

6. The quality of after-sales service is too poor, and the salesperson or salesman is not enthusiastic enough to make the consumer unsatisfied; ————The medium-grade wine for Taifeng should be characterized by its price, quality and after-sales service. Analysis of advantages and disadvantages, find out the disadvantages from the problems to overcome, and find opportunities to explore their market potential from the advantages. In addition, before or during the work, it is necessary to analyze the characteristics of each target market or consumer group, satisfy different consumer needs, grasp the main consumer groups as the marketing focus, find the gap with the competitors, and grasp the market opportunities. : Marketing strategy:

1, the company's giant marketing strategy

Taking the lead in introducing advanced production technology and advanced management concepts to produce high-quality, high-quality products, the same

Continuously improve production technology and improve production efficiency. In addition, we must train marketing personnel, serve customers with enthusiasm, and enhance the image of the company and products. ;

Appropriate use of high-priced and low-cost promotions to consumers;

There are two kinds of competition methods: competition and non-competition in the market. However, the company mainly strives to do well.

One point is to implement the "no enemy strategy" - "coexistence; prevent participation; coordinate action"

The company will always adhere to the integrity management, deal with the relationship between the "compensation" and the long-term "earning"

The company will make scientific decisions, not blindly from the market, and will correctly handle "small profits but quick turnover" and "thickness" when stimulating consumption.

The relationship between profit and loss;

The company will resolutely regard "quality" and "variety" as the wings of development. Quality is good, variety

Outdated or single, the product is then unsalable, which is most evident in the century-long quality war between the United States and Japan in this century.

The company will focus on creating the market and supplementing the market. Only in this way, the company will take the initiative in the market.

Right, at the same time understand the principle of "first-come win" and "post-winning", the former has a preemptive opportunity, and the latter has a summary of the experience and lessons of the former.

For the country, the speed of economic development is not necessarily a good thing, and there will be hidden dangers behind it.

The same is true for the company. “Melamine” is the most convincing example. Therefore, the company will correctly handle the relationship between “promotion” and “credit” according to the market and the company's own development. ;

2, specific marketing strategy: peak season: 1, 2, 3, 4, 5, 10, 11 December, appropriate increase in product prices,

But the price must be acceptable to consumers, while increasing the production of products;

A: January: Strengthen the market survey of the Spring Festival, formulate the Spring Festival promotion plan and the Spring Festival group booking and booking;

Strengthen conference promotion;

Strengthen business promotion and meeting signing; strengthen wedding banquet promotion;

B: February: At this time of the Spring Festival, the plan is generally similar to that of January, but since the Spring Festival, Lantern Festival, and Valentine's Day are similar, it is possible to adopt a corresponding method to penetrate them, which will yield a better return. C: March: The promotion of business, business and wedding banquets will also be strengthened.

Plan ahead for the “May 1st” Golden Week, make promotional plans in advance, and sign agreements with the source representatives.

“March 8” promotion; D: April: Strengthen business, conference, wedding banquet promotion. Formulate: "Mother's Day" activity program and carry out promotion. E: May: Flexible adjustment according to market changes, strengthening holiday promotion, and strengthening wedding banquet, business,

Conferences, government promotions, etc.

Formulate a “Father's Day” promotion plan for June. F: October: The plan is generally similar to May; at the same time, it is intensified to contact various intermediaries and agents to sign an agreement; to formulate a Christmas promotion plan;

Carry out advertising, promotion and lottery game design and environmental layout, and gradually

Expand.

G: 11~12 months: Strengthen the early investigation of the Spring Festival;

Strengthen business, conference, wedding banquet promotion and signing of agreements. Flat season: July to August: strengthen conference, business, wedding banquet promotion

Formulate the “Teacher Banquet” program, Mid-Autumn Festival program and promotion plan; Summer promotion plan

Investigate and study the National Day in advance and formulate a promotional plan; Off-season: June to September: This month is the off-season of sales, and should pay attention to appropriate price reduction promotions;

A “grateful activity” promotion program can be held to implement preferential discounts; a set of price growth plans can be formulated based on changes in consumer psychology.

3: Publicity plan:

External publicity and promotion: strengthen cooperation with the news media, seize the opportunity, and use the opportunities of cooperation with advertising and column to improve the popularity and reputation of the product;

Strengthen publicity on transportation;

Staff promotions, trade fair promotions, travel agency promotions, emails and other media.

Attract customers through the above methods

Making an internal publicity network, since the company is just registered, there will be many customers to visit and want to know about the company. Therefore, I thought that I can make some pictures, special videos, etc., so that customers have a more detailed understanding of the company. Increase their chances of signing an agreement with the company.

You can make a discount card. 4: Residents

The main purpose of our promotion is to attract and stabilize the guests, generate transactions with the guests, and sign the agreed orders. In addition to their own hardware support, the energy flow occupants should also have software support, and at the same time, they need to use some gifts or benefits. For example, if the “point card” is implemented, the consumer’s consumption can reach a certain level. Enjoy a gift or discount, or apply for a VIP, silver or entertainment purchase.

5: Learn to use good marketing skills; this marketing technique requires the company to cooperate with non-profit organizations, with love as the theme, and indirect fundraising to improve the company's popularity and reputation, not only help the donated areas. It also achieved the "win-win" goal that the company wanted. 6: Internal work:

It is necessary to review the programs from time to time to block sales vulnerabilities;

Further strengthen the training of sales staff to improve the quality and business level of employees. Provision department level settings to reduce sales costs.

Target assessment, develop internal and external incentives, and mobilize the enthusiasm of all employees.

Seven: Budget: Various morning and evening newspapers are expected to spend 200,000 yuan;

Various TV media advertisements are expected to cost 8 million yuan;

Eight: Note ------ After the advertisement is issued, it is often necessary to make measurements by questionnaire, symposium, etc.

Amend the advertising plan at any time.

1: Newspaper: Three weeks or one month. 2: Symposium: Launch once in three months. ;

Part 3: Event Planning Book Format and Sample

Activity background:

At the moment we became college students, our learning lifestyle has undergone tremendous changes. We are no longer immersed in the dull classrooms, and the bedroom has become our most basic unit. Therefore, enriching our university life and creating a dormitory atmosphere with mutual help, mutual enthusiasm, and a positive learning atmosphere is of great importance to the improvement of our school's academic style, the deepening of culture, and the inheritance of the spirit of “Xinmin Lianyi”.

Objectives:

The bedroom culture contains profound connotations, rich activities and diverse forms of activities, which have a positive impact on students' ideological cultivation, cultural accomplishment and comprehensive ability. On the basis of the previous event, we constantly strived to innovate and ushered in another “Dwelling Room Culture Festival” of Jiangxi University of Finance and Economics!

Through the launch of this event, I hope that students can enhance mutual understanding and deepen mutual friendship in preparation, and achieve the goal of further harmonizing the school atmosphere. At the same time, due to the special advantages of the colleges in their profession, students can show their talents on the one hand in the course of the competition. On the other hand, they can learn from each other, play a mutually inspiring role, and achieve common progress. purpose. Furthermore, while echoing the theme of “building a conservation-minded society” in China and establishing a “saving of wealth” in schools, it can also stimulate everyone's sense of innovation and reflect the active thinking characteristics of Jiangcai students.

Activity time:

Preliminary: March 25-26

Final: 18:20 on the evening of April 8

Event Location:

International Exchange Center Academic Report Hall

Activity composition:

I. Bedroom Culture and Art Festival Essay Competition II. Bedroom Culture and Art Festival Painting and Calligraphy, Photography Exhibition III, Bedroom Culture Competition

Activity process:

First, the dormitory culture and art festival essay contest: 1, the subject of essay: my bedroom "complex" 2, essay requirements:

1 Reflecting the rich and colorful dormitory culture life, reflecting the family and friendship between the members of the dormitory, recording the joys and interesting things, showing the positive spirit of our students. 2 The language is smooth, the content is full, the text is refined, and there must be real feelings. 3 topics are not limited, subject matter is not limited, the number of words: 3000 words or less.

4 Please include the author's name, gender, age, class, and bedroom in the chapter.

5 We will select one first prize, two second prizes, three third prizes, and 5 to 10 merit awards. 6 deadline: March 26

Second, bedroom culture

Festival of painting, photography, handicrafts exhibition: 1, the theme of the event: bedroom "image"

Activities:

1 The entries are in the form of photographs, calligraphy, paintings, etc. The subject matter is not limited.

2 Photographs or paintings should reflect the positive spirit of our students, vividly reflecting the daily life and learning situation of the students in the dormitory. Creative, innovative, and meaningful.

3 Please indicate the author's name, gender, age, class, and bedroom. 4 We will select 3 third prizes, 2 second prizes and 1 first prize. 5 Deadline: March 26th, the first, second and third prizes, after the school's approval, we will be set to college-level awards. In addition, the award for excellence in the essay activity will receive a court-level award.

Third, the bedroom charm display contest:

Activity requirements: The main target of this event is classmates 04 and 05. Levels 02 and 03 can be freely enrolled, with the “entry group” as the basic unit. Level 05: Participate in at least 4 bedrooms per class; among them, you can choose to participate in the form of “social bedroom”, but you must ensure at least 2 participating groups. Level 04: Participate in at least 2 bedrooms per class. Write a bedroom message for each bedroom, whether or not you enter the competition. The event required each bedroom to showcase the warmth and unity of the bedroom, and to represent the characteristics and creativity of the college. Activity process:

Preliminary competition: A each dormitory uses PPT, DV, DC, etc., to introduce roommates and share the harmonious atmosphere of the bedroom.

B talent show: Each bedroom can show the vitality of the bedroom through musical instruments, singing, drama, and essays.

Each campus player must go to Yanqiao Park to participate in the unified preliminary selection and pass the preliminary round to enter the finals.

Final: Invite some teachers and student representatives as judges.

3~5 minutes A opening ceremony. Each bedroom sings a song to reflect the unity of Jiangxi University of Finance and Economics.

50~60 minutes, B, I am sleeping, I love: I introduce my members from each bedroom. And by DV, DC, PPT and other forms, show everyone's usual bedroom life.

10~15 minutes C I am going to sleep in my show: I will show my talents while introducing. .

10~15 minutes D, I am sleeping. I created the "New Waste" works designed by the girls' department, and selected representatives from each bedroom to explain. If there is a problem with this link, it can't be carried out as usual. You can invite the top ten singers of the campus or the winners of the Hyun Dance Competition to perform guest appearances.

10 minutes E interactive session: 1 Please participate in the audience, everyone said a word, guess roommate. 2 The classmates in the audience will perform the program in the bedroom.

3 impromptu performances or quizzes, then give a small gift, and can help the supporting bedroom to give extra points. 10~15 minutes F review, and announced the "most unique bedroom", "the most personalized bedroom", "the most design bedroom", "the most tacit bedroom" and "the most charming bedroom", organized 3 awards. In addition to giving small rewards for materials, we can also give school-level rewards. Among them, the "most attractive bedroom" can be directly promoted to "excellent bedroom" at the end of the semester. G won the bedroom to receive the award.

Activity Description: The first round of the competition is selected by the colleges and schools of the best male and female bedroom. The semi-finals will be held by the school district's Department of Housing Management. The number of candidates in the dormitory will be entered into the finals according to the proportion of “蛟桥:麦庐:枫林=5:3:2 or 4:2:1”. You can get a college-level honor in each of the colleges and universities that you have chosen.

The DV filming work of the "I am sleeping in my love" section is assisted by the hospital management department; if there is any difficulty, you can apply for assistance from the school boarding department.

In the "I am sleeping, I love" link, please show your talents and literacy as much as possible, especially the warmth of the bedroom. At the same time, it is necessary to reflect the characteristics of the college.

The rehearsal time is scheduled for April 2nd, 5th, and 8th. On April 2nd, it was a rehearsal except for "I am sleeping." If the effect is not good on the morning of the 8th, a rehearsal will be added in the afternoon.

Fourth, the registration method: in the dormitory of each class statistics registration, report on the squad leader and the branch secretary; then transfer the list to the hospital management department; after that, select the outstanding. Claim:

1. Give the work breakdown structure Figure 2. Responsibility matrix

3. Activity list 4, network diagram 5, determination of critical path 6, resource utilization Figure 7, resource combination diagram 8, benchmark plan

9. Project summary, meeting minutes and supporting materials, reply PPT Note: The fonts and spacing of the materials provided by each group are consistent, and others do not require uniform requirements.