Summary of work > Summary of year-end work

Shopping Mall 2019 Year-end Work Summary and 2017 New Year Work Plan


The mall has carried out its work closely around the various task indicators issued by the commercial buildings, and has made remarkable achievements in strengthening management, strengthening awareness, and carrying out activities, and has made great contributions to the sustained and rapid development of commercial buildings.

Since its opening in xx, clothing malls have been developing on the premise of three large-scale business layout adjustments, improving the clothing brand structure, and rational use of efficiency... so that shopping malls can develop rapidly and steadily.

This year, my mall is closely surrounding the overall deployment of commercial buildings and the work plan for the whole year of xx. The leading team of the mall went out to inspect and investigate, and repeatedly re-evaluated the plans for upgrading and rebuilding, learned advanced management concepts, and rationally utilized the results, and the results were very obvious. What is particularly worthy of recognition is that in this year's upgrade and transformation, we have adopted a series of powerful measures such as expanding business area, brand upgrading, cargo space adjustment, store renovation, and strengthening management. All employees have united and worked hard to achieve a certain degree. Economic and social benefits. Not only has it improved the corporate image, but sales have continued to climb.

Looking back at the work of xx years, it can be summarized as the following aspects:

First, adapt to the market demand for upgrading and transformation, the overall business layout is adjusted reasonably, the brand structure is becoming more mature, and the business results are gratifying.

The clothing store has a total of 44 million planned tasks for the whole year, and the actual completion of 10,000 yuan; the gross profit plan is 3.3 million, and the actual cost is 10,000 yuan.

This year, new products, advertising fees, decoration management fees and other income were added to the net profit of more than 70,000 yuan. To achieve good business performance, we have adopted the following practices:

1. Keep up with the various large-scale promotional activities in the commercial building and not miss any sales opportunities.

According to the overall deployment of commercial buildings, in many large-scale promotional activities, our shopping malls can actively cooperate with activities and festivals to promote sales. In the important promotion period of Xinfa Anniversary Celebration, Group Store Celebration, Golden Week, etc., it has achieved good sales performance and economic benefits, with the highest daily sales exceeding one million. In line with the activities of the commercial buildings, we have done a lot of preparatory work, actively contact the manufacturers to supply the goods, increase the marketable varieties, flexible promotions, guarantee the bottom points, and strive to ensure a win-win situation.

2. Expand the business area, rationally utilize the efficiency, and enhance the operating brand.

The brand management adopted the principle of grasping the big and small, and adjusted the introduction of more than 80 large and small brands, and more than 10 counters with annual sales exceeding one million. It has ensured the improvement of the business positioning of my commercial building.

During the upgrade, Feng led the team members and relevant departments to repeatedly analyze and research, carefully plan, expand the business area of ​​men's wear and sports and leisure, and expand the second floor and half of the original clothing store to the third floor and the half floor. The business area and business brand of the sportswear and sports leisure are upgraded simultaneously. Men's wear has grown from more than 20 original brands to 61, and introduced more than 30 famous men's wear brands such as Pei Luocheng, Youngor, Jiu Muwang, Playboy, Harena Golden Fox, and international sports brands Converse and Kappa. And introduced seven domestic wolves such as Wolf, Peak, Kangta, Columbus, Guiren, Haojian, and more than 20 neutral leisure brands such as Wei Peng, Peggy, Jinduren, Qipai Wang and Yiyuner. Successfully completed this year's upgrade and transformation tasks, and was highly praised by business colleagues and consumers.

After the upgrade, the men’s and sports adjustment points increased by an average of 2%-3%. Rents, management fees, staff salaries, etc. increased net profit of more than 110,000 yuan, which laid a good foundation for improving sales performance.

In order to meet the needs of the development of the overall image of the commercial building, while taking into account the focus of this business layout adjustment, the use of the last elimination system has eliminated more than 10 women's brands with poor sales performance, and introduced Kaqi Lulu, Jarno. More than 10 women's wear brands such as Funer, Titan Kerry, Heat, Van Nissa, and Keshang. Successfully completed this year's upgrade and transformation tasks, laying a good foundation for the plan to re-upgrade women's clothing brand next year.

Through the establishment of employee files, I learned first-hand information about employees. Take care of employees with special difficulties at home and mobilize employees to care for and help them. Actively take undressed clothes and necessities from home to the destitute employees; employees build houses at home, we mobilize employees to use their personal time to help her home; the employees' brothers have a car accident, we ask long and short to try to relieve the worries of employees. Under our leadership, my shopping mall has already formed a difficult situation, and everyone has helped me.

5. Carry forward the enterprise spirit of “diligence and good deeds”, reduce costs, save potential, and reduce unreasonable expenses.

My shopping mall is diligent and good, everyone is responsible. On the premise of saving, reduce small logisticians and reduce head wages. Four cleaners on the original floor, two cleaners on each floor, two cleaners on the first floor, two cleaners on two floors. In the head salary, each person saves nearly 10,000 yuan per year.

Due to the large shopping malls and high cost, we will tinker with the things that can be used. Anything that can be used can be repaired without spending a penny. Due to the large number of counters hosted by my mall, long-distance calls and faxes are more expensive. We communicate with the factory. Mobilize manufacturers to install their own phones, reducing the cost of shopping mall management.

The work of 0x is nearing completion, and we will regard the work results achieved this year as a new starting point for next year's work. Summarize work experience, focus on the shortcomings, work hard in truth-seeking, fine-graining, and implementation. We will continue to work under the leadership of commercial buildings and strictly follow the work plan of XX:

1, xx years, in the business management, work closely around the work deployment of commercial buildings. At the same time of renewing the new contract in XX years, the base deduction points of some counters will be increased by 2- to -3 percentage points. It is estimated that the annual rent will increase by more than 150,000 yuan and the salary of the staff will be adjusted by more than 30,000 yuan.

2. Actively cooperate with the commercial building to prepare for the two festivals on January 15 and “4•15”. We will regard the two celebrations as the focus of the first half of XX. In order to have a good sales performance during the festival, to give a good start to the work in XX, we will organize the supply in advance, carefully deploy every detail of the work during the celebration, and strengthen the on-site management staff. Strive to achieve considerable economic benefits during the celebration, to refresh the highest sales record of our daily sales since the opening of the mall, has become a good start for the work of XX years.

In March and May, our shopping mall will fully adjust the business layout and brand structure of women's wear. In line with the principle of famous products and perfect brand structure, we will upgrade and renovate. At present, according to the business area of ​​the shopping mall, the business model of the national business is initially drawn up, and the former Zhongdao is converted into a side hall. My mall will focus on ladies and ladies, continue to cultivate the loyal customer base of some well-known women's brands such as Mi'er, Cortina, and organize new brands, adjust 10 - 15 competitive Influential and distinctive women's wear brand to ensure the scientific and rationality of the brand combination of the mall. While adjusting the women's wear, don't forget to pay attention to the business situation of men's wear and sports and leisure. Take the principle of elimination at the end, eliminate some men's and sports leisure small and medium-sized brands with poor performance, and make reasonable adjustments to ensure the integrity of the overall planning of the regional division next year without affecting sales, and ensure the successful completion of the upgrade in XX years. .

4. In the business process, the store management personnel are required to regularly inspect the survey market, have the ability to predict changes in market conditions, be proficient in business knowledge, study commodity trends, master first-hand information, analyze the scale of business of well-known brands, and carefully learn other advanced The management method of the enterprise, find out the shortcomings of its own management work, formulate supplementary plans and implementation plans for the details of the work, improve the comprehensive ability of the store leaders, and provide reasonable suggestions to the leaders of the commercial buildings. Increase management efforts and benefit from management. On the basis of summing up the experience and shortcomings of this year, we will expand new ideas and work hard to find new ways to create profits. Strengthen employee training and improve the overall quality of employees. Enhance the cohesiveness of employees by organizing a variety of activities. Strive to achieve a new level of operation and management next year.

5. The focus of x-year work is to capture sales and increase profits. The sales plan for next year will be implemented in each cabinet group, and the cabinet director will implement it to each counter and individual to enhance the sense of urgency and responsibility of all staff. Monthly evaluation of the sales of each counter according to the planning task, the release of the top five counters and the last five counters, to stimulate the employees' sense of competition, encourage employees to improve sales performance; the top five sales counters, Find the reasons together with the counter personnel, take corresponding measures, and then improve sales performance, and will eliminate the counters that have not been improved. In view of the fact that the goods are not real and the store is empty, we will work hard on the types and quantities of the goods, and take the principle of fragmentation. The chief of the cabinet grasps the source of supply and communicates with the manufacturers and suppliers who have insufficient supply, and supplements the supply of goods, and cooperates with the purchasers to prepare for the sale. With diversification, multi-variety products retain consumers at all levels.

6. Save potential and reduce unreasonable expenses. Reduce costs and eliminate waste. Can save a penny, never spend half a penny. The common people cannot do without "clothing, food, shelter, and travel", which shows the importance of clothing in people's minds. Clothing is a must-have for fashion. The new market positioning is branded fashion stores, and we feel that our responsibility is significant. Although our sales are not the most ideal at present, we are convinced that the clothing store is the most promising and most developed shopping mall in Europe and Asia. For this reason, all employees of the clothing store are working together towards this goal. It is believed that with the continuous deepening of operation and management, in the work of XX, we will take more solid and effective measures, more reasonable and efficient methods, and truly implement the work next year, and cooperate with the leaders of the commercial buildings to complete the work plan for next year ahead of schedule.

recommended article

popular articles