Can you eat it with one hand?
Can you eat it with one hand?
You may not have heard of General Mills Food Company in the United States, but you must be familiar with Haagen-Dazs ice cream. General Mill is the manufacturer of Haagen-Dazs, founded in 1866. This century-old store can stand up and has a unique secret.
In the last century, the sales of General Mills were not good, which made the company CEO Powell worried. One day, Powell, who rarely walked early in the morning, encountered an "early peak" on Wall Street: on the sidewalks that came and went, the business elites were carrying a briefcase, grabbing a hamburger in one hand, biting it, and looking at the wrist from time to time. Table...
Powell looked at the hurrying people, and the inspiration suddenly burst into a volcano: "The lifestyle of modern people is changing, fast-paced eating has evolved into a mainstream lifestyle..." Soon, Powell immediately ran to the company and held An emergency meeting. At the meeting, he announced that he would change the design concept of all foods. “Convenient priority, it is best to use one hand to easily eat.”
So, the yogurt is packed into a squeeze hose, the cereal is condensed into a sugar cube, the ice cream, the milkshake is packed into a closed cylinder, and a thick straw is inserted... until today, whenever there is a new When the product development plan or the old product improvement proposal is sent to the office, Powell always asks the other party: Is it convenient to eat? Can you eat it with one hand? This sentence has almost become his mantra.
After the transformation, General Mill's product sales were extremely hot, and the company quickly became popular. It became one of the largest listed food manufacturers in North America.
Many competitors are not outdone, launching a lot of seemingly new and fancy foods, but they have never realized the secret of Powell's "one hand" and eventually lost in the cruel and fierce market competition.
In a recent public event, Powell revealed the commercial mystery contained in “one hand”, which is to conduct in-depth market research and always proceed from the actual needs of consumers.
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