The secret of the success of "Jam Boy"

In the UK, jam is a must-have for every household, and people customize it on the spot. The 14-year-old Frescher Doherdi has a special liking for the hand-built jam of her grandmother. In addition to eating it every day, he still hopes that he can grasp the "secret recipe". That afternoon in the country, he got into the kitchen, worked hard for a whole half of the day, tired and sweaty, and finally learned the technology of grandmother.

Frescher believes that the stomach of the jam should be more diversified. So, he went to the supermarket every day to buy the difference fruit. When he came home, he went into the kitchen to drum up and prepared a variety of different stomach jams. . When he was happy, he took the jam to his neighbors and tasted it. Unexpectedly, the neighbors were very fond of the taste of the jam. When they learned that the jam was a healthy food that he built himself, he even proposed to purchase it for a long time.

Frescher did not expect that the jam he built could be sold. It is possible to exchange some of his own labor for zero expenses. He is very willing. Later, in the future, Frescher was so busy that after finishing his homework every day, he immediately invested in the construction of jam and produced thousands of cans of jam per week. As much as possible, this amount is already large enough, but it is still not available.

Frescher began to think about whether he should find a workshop to help himself, let the jams be produced in batches, and then sell them in supermarkets in the Mainland, so that they can do their own home-style production and sales.

If you want your products to stand out, you have to have a "selling point" that is different from the public. After some market research, Frescher invented that the jam sold in the market has not changed the formula for decades, not only a single stomach. It has a sugar content of up to 70% and contains a large amount of additives, which is considered to be unhealthy food. Therefore, he was convinced that he had found a large supermarket chain with the sign of “Pure Fruit Jam”.

The food director of the supermarket is very supportive of Frescher’s concept of “pure fruit jam without any added agent”, but looking at the thin little boy in front of him, he has no trademark, no price, no guarantee A large supply of jam eventually shook his head arbitrarily.

After the refusal, many people persuaded Frescher to follow the same rules and self-sales. Selling a thousand cans a week, the consequences are already equal. Want to let pure fruit jam be sold in the supermarket, how easy is it? Moreover, he is just a 14-year-old boy, don't have to worry about it, earning zero money is enough.

Frescher laughed at these persuasion. He thought about it, let the supermarket take over his jam. He found the planning team in the Mainland and planned a series of "Superman" trademarks that he liked. He thinks the trademark is cool. However, when he found the food director of the supermarket again with the trademark, the other party shook his head as if he thought that his trademark was too childish.

Frescher did not retreat in this regard, he constantly modified the trademark until it fits the concept of "pure fruit jam". His perseverance finally made the supermarket tempted. In the end, the supermarket agreed to let his jam settle in.

Finally found a market for the product, then, Frescher began to seek help from the workshop. He started from his hometown, traveled remotely to most of the meetings, and went to many jam workshops. However, when others saw his thin margins and tender face, they always smiled contemptuously. The foundation did not look at his jam, but smirked loudly: "Boy, you should go home to school, not here and us. Talk about help!"

Time and again, the nose did not let Frescher give up, but he became more and more frustrated, and the Emperor did not pay attention to it. After thousands of miles, he found a workshop that he would like to help.

In this way, Frescher crossed the obstacles, and the "pure fruit jam" was put on the shelves of the supermarket after the batch. This kind of healthy jam is openly loved by the owner. It sold 1,500 cans on the first day of the shelf, which is almost equal to the original one month of the supermarket.

At this moment, Frescher's "pure fruit jam" has occupied half of the British market, people closely call him "jam boy", and he also got the title of "World's annual entrepreneurs".

After nine years of unremitting efforts, Frescher is now among the ranks of a million tycoons. He has not only extended his studies, but also has his own jam kingdom. When talking about his own success story, Frescher said: "If you ask me what is the method of success, can it be copied, I can only report you a word, heavenly rewards."

Yes, this 14-year-old boy is not a rich second generation, nor a qualified person. He has achieved good results. He is full of hard work, diligent thinking, diligent practice, and diligently making ambitions. Class full strength. Hard work is the way he is successful.